SlideShare a Scribd company logo
Rank #1 on
Google
RANKING
TIPS
KEY DISCUSSION
POINTS
Overview
Time to Rank
Strategies to Rank High
OVERVIEW
To be ranked with the title “#1”is the dream of everyone. Taking about
the web space, it is the dream of every website owner to be ranked as
#1 on Google. Hence, everyone is looking out for the ways to get on the
pinnacle of web space. SEO is one of the popular methods which
dominates ranking of web pages on Google. But it is more of a long
process and anyone promising quick results should be greeted with a
high level of scepticism.
Talking about how long it takes for your website to
glitter on Google, we can say it depends. SEO is not
an independent process. Every website has unique
features and requirements when it comes to SEO.
Skill, Budget, The level of competition and how your
website stacks up against the competition can all play
a role in how quickly one can move the dial. So,
bearing that in mind, let’s break it down in a more
quantifiable sense and review what you can do to
make things happen sooner, rather than later.
TIME TO RANK
Strategies to Rank high on
Google
OPTIMIZE
FOR
MULTIPLE
DEVICES
WORK ON
SPEED FOR
YOUR
WEBSITE
SOUND
WEBSITE
FOUNDATION
WORK ON
LINKS
SOUND WEBSITE
FOUNDATION
PROPER STRUCTURE & INFORMATION
ARCHITECTURE
If your website has poor structure and information
architecture, it can doom even the best SEO campaigns.
EASY USER NAVIGATION AND GOOGLE
CRAWLING
If the website is difficult in navigating or Google cannot
scroll your website, then your ratings are likely to suffer.
PROPER TECHNICAL SEO AUDIT
Ensure you follow White Hat SEO techniques.
FIXING OF DUPLICATE CONTENT
Duplicate content affects ranking of your page.
IN AN EFFORT TO DELIVER THE BEST EXPERIENCE FOR SEARCHERS ACROSS ALL DEVICES, MOBILE-
FIRST INDEXING MEANS GOOGLEBOT WILL ONLY CRAWL AND INDEX THE MOBILE VERSION OF A
PAGE. SO YOUR WEBSITE HAS TO PASS MOBILE FRIENDLY TEST TO RANK GOOD ON GOOGLE.
FOCUS ON TASK
FOCUS ON PERFORMANCE
OPTIMIZE FOR MULTIPLE DEVICES
WORK ON SPEED
STRATEGY 1
Optimize Image File Size
STRATEGY 2
Browser Caching
STRATEGY 3
Script Handling
For both mobile and desktop, you must continuously monitor speed of your website and keep on improving it.
WORK ON LINKS
All the types of link whether they are
external or internal, have a huge impact on
your ranking. Ensure there are no broken
links. Abuse of exact match anchor text
can be poison as an external linking
strategy but still plays a big role when
selecting internal anchor text.
As Google continues to close the
door on spamming techniques and
schemes, anyone serious about
digital marketing needs to take a
long view.
The strategies mentioned above
aren’t new. They do, however,
require work and a continual
investment of resources.
CONCLUSION

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Rank yourself #1 on Google

  • 3. OVERVIEW To be ranked with the title “#1”is the dream of everyone. Taking about the web space, it is the dream of every website owner to be ranked as #1 on Google. Hence, everyone is looking out for the ways to get on the pinnacle of web space. SEO is one of the popular methods which dominates ranking of web pages on Google. But it is more of a long process and anyone promising quick results should be greeted with a high level of scepticism.
  • 4. Talking about how long it takes for your website to glitter on Google, we can say it depends. SEO is not an independent process. Every website has unique features and requirements when it comes to SEO. Skill, Budget, The level of competition and how your website stacks up against the competition can all play a role in how quickly one can move the dial. So, bearing that in mind, let’s break it down in a more quantifiable sense and review what you can do to make things happen sooner, rather than later. TIME TO RANK
  • 5. Strategies to Rank high on Google OPTIMIZE FOR MULTIPLE DEVICES WORK ON SPEED FOR YOUR WEBSITE SOUND WEBSITE FOUNDATION WORK ON LINKS
  • 6. SOUND WEBSITE FOUNDATION PROPER STRUCTURE & INFORMATION ARCHITECTURE If your website has poor structure and information architecture, it can doom even the best SEO campaigns. EASY USER NAVIGATION AND GOOGLE CRAWLING If the website is difficult in navigating or Google cannot scroll your website, then your ratings are likely to suffer. PROPER TECHNICAL SEO AUDIT Ensure you follow White Hat SEO techniques. FIXING OF DUPLICATE CONTENT Duplicate content affects ranking of your page.
  • 7. IN AN EFFORT TO DELIVER THE BEST EXPERIENCE FOR SEARCHERS ACROSS ALL DEVICES, MOBILE- FIRST INDEXING MEANS GOOGLEBOT WILL ONLY CRAWL AND INDEX THE MOBILE VERSION OF A PAGE. SO YOUR WEBSITE HAS TO PASS MOBILE FRIENDLY TEST TO RANK GOOD ON GOOGLE. FOCUS ON TASK FOCUS ON PERFORMANCE OPTIMIZE FOR MULTIPLE DEVICES
  • 8. WORK ON SPEED STRATEGY 1 Optimize Image File Size STRATEGY 2 Browser Caching STRATEGY 3 Script Handling For both mobile and desktop, you must continuously monitor speed of your website and keep on improving it.
  • 9. WORK ON LINKS All the types of link whether they are external or internal, have a huge impact on your ranking. Ensure there are no broken links. Abuse of exact match anchor text can be poison as an external linking strategy but still plays a big role when selecting internal anchor text.
  • 10. As Google continues to close the door on spamming techniques and schemes, anyone serious about digital marketing needs to take a long view. The strategies mentioned above aren’t new. They do, however, require work and a continual investment of resources. CONCLUSION