Mobile Retention & Engagement Strategies for the 2018 Holiday Season

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This document outlines the agenda for a virtual panel on holiday 2018 mobile engagement and retention strategies. The agenda includes introductions of panelists, a discussion of the overall state of holiday strategies, techniques for user segmentation, the role of psychographics and AI, omnichannel marketing best practices, key performance indicators for tracking success, and a question and answer session. Panelists will discuss their current approaches and most effective tactics for maximizing user engagement and retention during the holiday season.

Marketing

Holiday 2018 Mobile Engagement
& Retention Virtual Panel

INTRODUCTIONS
Holiday 2018 Mobile Engagement & Retention Virtual Panel

ABOUT APP GROWTH EXPERTS
INVITE-ONLY EVENTS
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ORIGINAL ARTICLES

Original Articles
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Holiday 2018 Mobile Engagement & Retention Virtual Panel
Brian Schmidt
Director of CRM, Growth & Retention
Fender Musical Instruments

Kara Dake
VP of Growth & Partnerships
CleverTap
Holiday 2018 Mobile Engagement & Retention Virtual Panel

Louis Tanguay
Founder & Managing Director
App Growth Experts & App Growth Summit
Holiday 2018 Mobile Engagement & Retention Virtual Panel

STATE OF HOLIDAY STRATEGY
Holiday 2018 Mobile Engagement & Retention Virtual Panel

TRENDS & TECH
Mobile Marketing Trends
Holiday 2018 Mobile Engagement & Retention Virtual Panel

TRENDS & TECH
Mobile Marketing Trends
Technologies You’re Utilizing?
Holiday 2018 Mobile Engagement & Retention Virtual Panel

TRENDS & TECH
Mobile Marketing Trends
Technologies You’re Utilizing?
What’s in your Growth Stack?
(Attribution, Engagement, Best UA Partners/Channels, etc)
Holiday 2018 Mobile Engagement & Retention Virtual Panel

HOLIDAY STRATEGY 2018
2018 Holiday Season Engagement Strategies
Holiday 2018 Mobile Engagement & Retention Virtual Panel

HOLIDAY STRATEGY 2018
2018 Holiday Season Engagement Strategies
Most Effective Strategies for 2018
Holiday 2018 Mobile Engagement & Retention Virtual Panel

SEGMENTATION
Holiday 2018 Mobile Engagement & Retention Virtual Panel

SEGMENTATION
Sending Marketing Efforts to User Segments Based on Which Criteria?
Holiday 2018 Mobile Engagement & Retention Virtual Panel

SEGMENTATION
Sending Marketing Efforts to User Segments Based on Which Criteria?
Ways Brands/Apps Can Effectively Segment Users
Holiday 2018 Mobile Engagement & Retention Virtual Panel

SEGMENTATION
Re-Engagement Strategies to Bring Back Previous Customers
Sending Marketing Efforts to User Segments Based on Which Criteria?
Ways Brands/Apps Can Effectively Segment Users
Holiday 2018 Mobile Engagement & Retention Virtual Panel

PSYCHOGRAPHICS
Holiday 2018 Mobile Engagement & Retention Virtual Panel

PSYCHOGRAPHICS
Current State of AI and Machine Learning
Holiday 2018 Mobile Engagement & Retention Virtual Panel

PSYCHOGRAPHICS
Current State of AI and Machine Learning
Psychographics Segmentation to Improve Conversions & Retention
Holiday 2018 Mobile Engagement & Retention Virtual Panel

OMNICHANNEL MARKETING STRATEGIES
Holiday 2018 Mobile Engagement & Retention Virtual Panel

OMNICHANNEL MARKETING STRATEGIES
Tracking Individual Users Across Multiple Channels
Holiday 2018 Mobile Engagement & Retention Virtual Panel

OMNICHANNEL MARKETING STRATEGIES
Tracking Individual Users Across Multiple Channels
Omnichannel Best Practices & Recommendations
Holiday 2018 Mobile Engagement & Retention Virtual Panel

PERFORMANCE TRACKING & ANALYTICS
Holiday 2018 Mobile Engagement & Retention Virtual Panel

PERFORMANCE TRACKING & ANALYTICS
KPI’s vs Vanity Metrics
Holiday 2018 Mobile Engagement & Retention Virtual Panel

PERFORMANCE TRACKING & ANALYTICS
What KPI’s Will You Be Tracking?
KPI’s vs Vanity Metrics
Holiday 2018 Mobile Engagement & Retention Virtual Panel

PERFORMANCE TRACKING & ANALYTICS
What KPI’s Will You Be Tracking?
KPI’s vs Vanity Metrics
Analytics As A Strategy Leader
Holiday 2018 Mobile Engagement & Retention Virtual Panel

Q&A:
ASK US ANYTHING!
Holiday 2018 Mobile Engagement & Retention Virtual Panel

THANK YOU!
CleverTap.com
Retain Your Users for Life
CleverTap’s intelligent mobile marketing platform provides the insights you
need to keep users engaged and drive long-term retention and growth.

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Mobile Retention & Engagement Strategies for the 2018 Holiday Season

1. Holiday 2018 Mobile Engagement & Retention Virtual Panel

2. AGENDA: Introductions Overall State of Holiday Strategy Segmentation Psychographics Omnichannel Marketing Strategies Performance Tracking & Analytics Q&A Holiday 2018 Mobile Engagement & Retention Virtual Panel

3. INTRODUCTIONS Holiday 2018 Mobile Engagement & Retention Virtual Panel

5. ABOUT APP GROWTH EXPERTS INVITE-ONLY EVENTS • VIRTUAL SESSIONS (2019: Podcasts & Webinars) • ORIGINAL ARTICLES

6. Original Articles www.AppGrowthExperts.com

7. Invite-Only Events www.AppGrowthSummit.com

8. Holiday 2018 Mobile Engagement & Retention Virtual Panel Brian Schmidt Director of CRM, Growth & Retention Fender Musical Instruments

9. Kara Dake VP of Growth & Partnerships CleverTap Holiday 2018 Mobile Engagement & Retention Virtual Panel

10. Louis Tanguay Founder & Managing Director App Growth Experts & App Growth Summit Holiday 2018 Mobile Engagement & Retention Virtual Panel

11. STATE OF HOLIDAY STRATEGY Holiday 2018 Mobile Engagement & Retention Virtual Panel

12. TRENDS & TECH Mobile Marketing Trends Holiday 2018 Mobile Engagement & Retention Virtual Panel

13. TRENDS & TECH Mobile Marketing Trends Technologies You’re Utilizing? Holiday 2018 Mobile Engagement & Retention Virtual Panel

14. TRENDS & TECH Mobile Marketing Trends Technologies You’re Utilizing? What’s in your Growth Stack? (Attribution, Engagement, Best UA Partners/Channels, etc) Holiday 2018 Mobile Engagement & Retention Virtual Panel

15. HOLIDAY STRATEGY 2018 2018 Holiday Season Engagement Strategies Holiday 2018 Mobile Engagement & Retention Virtual Panel

16. HOLIDAY STRATEGY 2018 2018 Holiday Season Engagement Strategies Most Effective Strategies for 2018 Holiday 2018 Mobile Engagement & Retention Virtual Panel

17. SEGMENTATION Holiday 2018 Mobile Engagement & Retention Virtual Panel

18. SEGMENTATION Sending Marketing Efforts to User Segments Based on Which Criteria? Holiday 2018 Mobile Engagement & Retention Virtual Panel

19. SEGMENTATION Sending Marketing Efforts to User Segments Based on Which Criteria? Ways Brands/Apps Can Effectively Segment Users Holiday 2018 Mobile Engagement & Retention Virtual Panel

20. SEGMENTATION Re-Engagement Strategies to Bring Back Previous Customers Sending Marketing Efforts to User Segments Based on Which Criteria? Ways Brands/Apps Can Effectively Segment Users Holiday 2018 Mobile Engagement & Retention Virtual Panel

21.

22. PSYCHOGRAPHICS Holiday 2018 Mobile Engagement & Retention Virtual Panel

23. PSYCHOGRAPHICS Current State of AI and Machine Learning Holiday 2018 Mobile Engagement & Retention Virtual Panel

24. PSYCHOGRAPHICS Current State of AI and Machine Learning Psychographics Segmentation to Improve Conversions & Retention Holiday 2018 Mobile Engagement & Retention Virtual Panel

25. OMNICHANNEL MARKETING STRATEGIES Holiday 2018 Mobile Engagement & Retention Virtual Panel

26. OMNICHANNEL MARKETING STRATEGIES Tracking Individual Users Across Multiple Channels Holiday 2018 Mobile Engagement & Retention Virtual Panel

27. OMNICHANNEL MARKETING STRATEGIES Tracking Individual Users Across Multiple Channels Omnichannel Best Practices & Recommendations Holiday 2018 Mobile Engagement & Retention Virtual Panel

28. PERFORMANCE TRACKING & ANALYTICS Holiday 2018 Mobile Engagement & Retention Virtual Panel

29. PERFORMANCE TRACKING & ANALYTICS KPI’s vs Vanity Metrics Holiday 2018 Mobile Engagement & Retention Virtual Panel

30. PERFORMANCE TRACKING & ANALYTICS What KPI’s Will You Be Tracking? KPI’s vs Vanity Metrics Holiday 2018 Mobile Engagement & Retention Virtual Panel

31. PERFORMANCE TRACKING & ANALYTICS What KPI’s Will You Be Tracking? KPI’s vs Vanity Metrics Analytics As A Strategy Leader Holiday 2018 Mobile Engagement & Retention Virtual Panel

32. Q&A: ASK US ANYTHING! Holiday 2018 Mobile Engagement & Retention Virtual Panel

33. THANK YOU! CleverTap.com Retain Your Users for Life CleverTap’s intelligent mobile marketing platform provides the insights you need to keep users engaged and drive long-term retention and growth.

34.

35. THANK YOU! AppGrowthSummit.com

Mobile Retention & Engagement Strategies for the 2018 Holiday Season

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