"How to acquire users with 0 marketing budget?" by AppFollow & Welltory

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Session from App Promotion Summit London. Find the recording here https://appfollow.io/blog/appfollow-and-welltory-сo-session-at-app-promotion-summit-london-2021

Mobile

UA Channels are:
User Acquisition
Owned
Search
ASO
TV Ads
Ad Networks
& agencies
Social Media
Cross
Promotion

I do not believe
in the ASO and
will not invest in
this area
ASO industry is changing
Mobile industry intent is changing

ASO QUIZ:
App Name in the App Store used to contain more than 100 characters
Which from the following statements are true?

ASO QUIZ:
App Name in the App Store used to contain up to 255 characters
Which from the following statements are true? ✅ True

Which from the following statements are true?
ASO QUIZ:
Are these
screenshots of
‘Zillow’ and
‘Candy Crush’
app pages real?

ASO QUIZ:
Which from the following statements are true? ✅ True

ASO QUIZ:
Which from the following statements are true?
The App Store Keyword ﬁeld for new TRAVEL APP X may look like this:
“booking, hotels, skyscanner, jet, radar, ﬂight, hopper, priceline, omio, tickets”

ASO QUIZ:
The App Store Keyword ﬁeld for new TRAVEL APP X may look like this:
“booking, hotels, skyscanner, jet, radar, ﬂight, hopper, priceline, omio, tickets”
Which from the following statements are true? ✅ True

App Store Google Play
- Australian locale is not
indexing global
- Arabian locale
- Subtitle
- Dark Mode
- Apple Search Ads
keywords popularity
- Dark Mode
- Tags
- Custom Store Listings
- Keywords statistics in
the Console
- Google Natural
Language
… and more to come
ASO industry is changing

I do not believe
in the ASO and
will not invest in
this area
I believe in
the ASO and
will invest in
this area
ASO industry is changing
Mobile industry intent is changing

I do not believe
in the ASO and
will not invest in
this area
I believe in
the ASO and
will invest in
this area I believe only in
the ASO and will
not invest in
other areas
ASO industry is changing
Mobile industry intent is changing

UA and ASO should go in hand in hand
AppFollow case of ‘Doorman Story’ by AppQuantum

UA and ASO should go in hand in hand
+ 13,5% according to A/B test
in the US region
AppFollow case of Doorman Story by AppQuantum

• Lot’s of growth areas in terms of ASO
BUT
• 13.2m installs
Go Viral

1. ASO is a powerful part of app marketing, but not the only key to
success
2. Combining all UA methods and measuring the whole funnel results is a
win strategy
Invest your resources in the smart way
There is no 0 marketing approach anymore
Key Takeaways:

Thanks for watching!
Any questions?
Feel free to drop us a line at aso@appfollow.io

Mobile application marketing involves promoting mobile apps, optimizing app listings, generating downloads and reviews, and tracking metrics. The objectives are new user acquisition, brand awareness, engagement, and revenue. Popular app categories include games, social media, utilities and news. Key factors for success are high quality apps, buzz generation, optimization for app stores, paid advertising, social sharing, feedback solicitation, analytics, and leveraging multiple channels. Cogniter Technologies offers mobile app development and marketing services with experienced teams.

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6. ASO QUIZ: App Name in the App Store used to contain up to 255 characters Which from the following statements are true? ✅ True

7. Which from the following statements are true? ASO QUIZ: Are these screenshots of ‘Zillow’ and ‘Candy Crush’ app pages real?

8. ASO QUIZ: Which from the following statements are true? ✅ True

9. ASO QUIZ: Which from the following statements are true? The App Store Keyword ﬁeld for new TRAVEL APP X may look like this: “booking, hotels, skyscanner, jet, radar, ﬂight, hopper, priceline, omio, tickets”

10. ASO QUIZ: The App Store Keyword ﬁeld for new TRAVEL APP X may look like this: “booking, hotels, skyscanner, jet, radar, ﬂight, hopper, priceline, omio, tickets” Which from the following statements are true? ✅ True

11. App Store Google Play - Australian locale is not indexing global - Arabian locale - Subtitle - Dark Mode - Apple Search Ads keywords popularity - Dark Mode - Tags - Custom Store Listings - Keywords statistics in the Console - Google Natural Language … and more to come ASO industry is changing

12. I do not believe in the ASO and will not invest in this area I believe in the ASO and will invest in this area ASO industry is changing Mobile industry intent is changing

13. I do not believe in the ASO and will not invest in this area I believe in the ASO and will invest in this area I believe only in the ASO and will not invest in other areas ASO industry is changing Mobile industry intent is changing

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20.

21. UA and ASO should go in hand in hand AppFollow case of ‘Doorman Story’ by AppQuantum

22. UA and ASO should go in hand in hand AppFollow case of Doorman Story by AppQuantum

23. UA and ASO should go in hand in hand + 13,5% according to A/B test in the US region AppFollow case of Doorman Story by AppQuantum

24. • Lot’s of growth areas in terms of ASO BUT • 13.2m installs Go Viral

25. Viral today, keep going on for tomorrow

26.

27. WEB-TO-APP

28. 1. ASO is a powerful part of app marketing, but not the only key to success 2. Combining all UA methods and measuring the whole funnel results is a win strategy Invest your resources in the smart way There is no 0 marketing approach anymore Key Takeaways:

29. Thanks for watching! Any questions? Feel free to drop us a line at aso@appfollow.io

"How to acquire users with 0 marketing budget?" by AppFollow & Welltory

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