SlideShare a Scribd company logo
Applicant Name
             Location

 Type of company (Cloud, Social
Network, Advertising, Gaming etc)
What does your business do, for whom and how?
What is the problem your are addressing

Clearly state the need or the pain that you have identified
Your Insights to solve the problem

Explain how you have thought through a solution of this big pain-
point that you have discovered.

This will probably be the most important slide.
The problem identified and solution found should be business
worthy enough to proceed from here on
Visual Reference, Demo, Video of the product

At this stage, it would be great if you show the problem and the
solution visually.

If your startup is a website/app – set up a live link so that you an
present it directly if required.
Do you have proof of traction?

Talk about user growth/customers using the service/brands signed
up/clients who have paid/etc
The market size and potential


Describe your vision of long term market, how big, why (provide
research)?

How and why our solution will remain relevant and grow in the
next 3-5 years?
Competition mapping

Explain who is your competition, what they do, how ahead or near
are they to you, who has funded them, has there been any
acquisitions in this space

Clearly state how different you are from the competition
What is the core strategy?

Explain the reason why your business will succeed!
Business model

Explain how to make money!
Revenues and scale
Threats/ Opportunities /weaknesses
Outcome of the business
What do you expect your business to become? Exit Scenarios?
Trade sale to whom (M&A)? IPO?
Fundraising?

Are you or will you be raising money? If yes, how much / when /
for what purpose?
The founders and team

experiences and education backgrounds of key members)
Company Address, contact detail of founder
         -> how to reach you!

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Mobile monday china startup competition 2012 application template

  • 1. Applicant Name Location Type of company (Cloud, Social Network, Advertising, Gaming etc)
  • 2. What does your business do, for whom and how?
  • 3. What is the problem your are addressing Clearly state the need or the pain that you have identified
  • 4. Your Insights to solve the problem Explain how you have thought through a solution of this big pain- point that you have discovered. This will probably be the most important slide. The problem identified and solution found should be business worthy enough to proceed from here on
  • 5. Visual Reference, Demo, Video of the product At this stage, it would be great if you show the problem and the solution visually. If your startup is a website/app – set up a live link so that you an present it directly if required.
  • 6. Do you have proof of traction? Talk about user growth/customers using the service/brands signed up/clients who have paid/etc
  • 7. The market size and potential Describe your vision of long term market, how big, why (provide research)? How and why our solution will remain relevant and grow in the next 3-5 years?
  • 8. Competition mapping Explain who is your competition, what they do, how ahead or near are they to you, who has funded them, has there been any acquisitions in this space Clearly state how different you are from the competition
  • 9. What is the core strategy? Explain the reason why your business will succeed!
  • 10. Business model Explain how to make money!
  • 13. Outcome of the business What do you expect your business to become? Exit Scenarios? Trade sale to whom (M&A)? IPO?
  • 14. Fundraising? Are you or will you be raising money? If yes, how much / when / for what purpose?
  • 15. The founders and team experiences and education backgrounds of key members)
  • 16. Company Address, contact detail of founder -> how to reach you!