Mobile Location Based Service (LBS)
Location Based Service (LBS) is GrowingUnit:10K             2000~2010 China Car sales200015001000 500   0       2000 2001 ...
Smartphone is top choice    Smart Phone                Tablet                PND GPS• Light weight         • Mid-weight   ...
Answering “What is there?”                          Provide the what the user needs when he needs it                      ...
LBS Cross Border NatureLBS Mode1:Locales and activities in thevicinity of work and residenceLBS Mode2:                    ...
LBS Information needs to be timely and accurate                    Timely and accurate            Additional useful and   ...
ddmap.com’s LBS ProductsLBS+ POI       =             DD Life APPLBS+ O2O       =             DD Coupons APPLBS+ Social    ...
DD Life LBS  POI Information
DD Coupons LBSPOI Additional Information
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Ddmap mobile lbs - mobilemonday shanghai 21 Nov 2011

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presentation given by Jimi Wen闻聪,VP, Mobile LBS for DD Map at MobileMonday Shanghai event on Nov 21st 2011.

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Ddmap mobile lbs - mobilemonday shanghai 21 Nov 2011

  1. 1. Mobile Location Based Service (LBS)
  2. 2. Location Based Service (LBS) is GrowingUnit:10K 2000~2010 China Car sales200015001000 500 0 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010Chinese car sales and public The scope of everyone’s lives Social interactions aretransportation show ten years of are constantly expanding constantly growingcontinuous and dramatic growth Increase in the visits to new places and Fast changing plans Increase in the locales and locations frequency of trips Top Choice 2nd Choice Rarely Used Where is this place, X X User what is this place Needs about? Desktop Smart Phone Tablet GPS Smart TV Laptop
  3. 3. Smartphone is top choice Smart Phone Tablet PND GPS• Light weight • Mid-weight • Light weight• Very portable • More limited • Very portable• Multifunctional portability • Limited functionality• Everyday essential • Multifunctional • Not absolutely essential• 3G/WiFi capability • Not absolutely • Limited connectivity• Work and Personal essential • Primarily navigation • 3G/WiFi capability and POI • Work and entertainment
  4. 4. Answering “What is there?” Provide the what the user needs when he needs it A particular geographic location? Location Where / Fix what is this place? e.g. map User’s interests in POI location and information e.g. dining, hotel, metro, parking, gas stations…. Service User’s interests in affiliated POI information e.g. coupons, gas prices, transportation schedules,parking pricesWhen a user is in an unfamiliar environment, they will ask themselves “What is this place?”This does not necessarily mean that they do not know where they are, but that they wouldbe more comfortable with more and accurate information about the new environment.
  5. 5. LBS Cross Border NatureLBS Mode1:Locales and activities in thevicinity of work and residenceLBS Mode2: Which Movie show timesLocales and activities in the airport terminal?vicinity of target destination Can I park here? Where to Which dine? hotel to stay at? Additional POI Information Cross industry / cross platform
  6. 6. LBS Information needs to be timely and accurate Timely and accurate Additional useful and POI information will relevant POI information make him happy will be icing on the cake Start LBSPOI search Try again If he gets the wrong or out-of-date If information is still wrong, POI Information, he might try again he will say goodbye
  7. 7. ddmap.com’s LBS ProductsLBS+ POI = DD Life APPLBS+ O2O = DD Coupons APPLBS+ Social = DD Check-In APP
  8. 8. DD Life LBS POI Information
  9. 9. DD Coupons LBSPOI Additional Information

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