Mobile Marketing - Switched On Media
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This document discusses the importance and growth of mobile marketing. It notes that mobile internet usage in Australia has increased 3000% in the last three years. Nearly half of Australians now search on mobile devices, and more internet searches are expected to be done on mobiles than desktops by 2013. The document recommends that marketers develop a mobile strategy through research, planning, and measuring the effectiveness of mobile campaigns. It promotes the services of Switched On Media to help companies with their mobile marketing strategy, production, and analysis.
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Mobile Marketing - Switched On Media
- 1. Hello Mobile, meet Marketing.
- 2. WHAT IS IT?
- 3. MARKETING IN THE MOBILE CHANNEL.
- 4. SIMPLY ANOTHER MARKETING CHANNEL IN YOUR MIX.
- 8. ARE ENDLESS
- 9. WHY IS IT IMPORTANT?
- 10. 50% INCREASE IN MOBILE MARKETING SPEND IN 2011.
- 11. 3000% INCREASE IN AUSTRALIAN MOBILE INTERNET USAGE IN THE LAST THREE YEARS.
- 12. MOBILE SEARCH AUSTRALIANS ARE DOING IT.
- 13. 48% OF AUSTRALIANS SEARCH ON MOBILE. 17% AT LEAST ONCE A DAY.
- 14. 2013 MORE INTERNET SEARCHES WILL BE DONE ON MOBILES THAN DESKTOPS.
- 15. MOBLE COMMERCE AN EMERGING TREND.
- 16. $119bn CONSUMER SPEND VIA MOBILE IN 2015. 8% OF TOTAL E-COMMERCE.
- 17. 26% OF AUSTRALIANS PURCHASED PRODUCTS ON MOBILE. 14% BY CREDIT CARD.
- 18. MOBILE USER EXPERIENCE IT REALLY MATTERS.
- 19. 61% OF USERS ARE UNLIKELY TO RETURN TO A MOBILE SITE THEY HAD TROUBLE ACCESSING.
- 20. 40% OF USERS WILL VISIT A COMPETITOR’S MOBILE SITE INSTEAD.
- 21. WHAT CAN YOU DO ABOUT IT?
- 22. RESEARCH:IDENTIFY CONSUMER NEEDS AND GAPS
- 23. STRATEGY:A PLAN TO ADDRESS THESE OPPORTUNITIES
- 24. EXECUTION:BRINGING THIS PLAN TO LIFE
- 25. MEASUREMENT:MAKING SURE YOU’RE DOING IT RIGHT
- 26. WHAT ARE WE DOING ABOUT IT?
- 27. A UNIQUE MOBILE OFFER INTEGRATED INTO OUR EXISTING SPECIALIST UNITS.
- 28. GET THE COMPLETE STORY.
- 30. STRATEGY RESEARCH-BASED CHANNEL PLANNING, INTEGRATION AND CREATIVE IDEAS.
- 31. PRODUCTION EXECUTION OF STRATEGY IN-HOUSE OR IN PARTNERSHIP WITH DEVELOPERS.
- 32. MEASUREMENT ACTIVE AND POST-CAMPAIGN REPORTING AND ANALYSIS.
- 33. GET IN TOUCH. Dan Richardson | Business Development Director Switched On MediaLevel 12, 60 Miller St. North Sydney NSW 2060p: 61 2 8248 5007 | f: 61 2 8580 5052 | m: 61 432 274 411 e: dan@switchedonmedia.com.au
- 34. IMAGE CREDITS http://www.flickr.com/photos/jepoirrier/4304184469/ http://www.flickr.com/photos/jerine/2813082037/ http://www.flickr.com/photos/seanhobson/4504828599/ http://www.flickr.com/photos/fotografar/5772738444/ http://www.flickr.com/photos/kwl/3573458354/ http://www.flickr.com/photos/pfig/2297533963/ http://www.flickr.com/photos/pat00139/5773953057/ http://www.flickr.com/photos/markhillary/3038379673/ http://www.flickr.com/photos/aidanmorgan/5588604053/ http://www.flickr.com/photos/bfishadow/4930961643/ http://www.flickr.com/photos/hadesigns/3223831119/
Editor's Notes
- http://www.mediabuyerplanner.com/entry/109179/report-52-of-marketers-say-customer-retention-is-top-priority/
- http://m.zdnet.com.au/phones-to-overtake-desktops-for-internet-339316103.htm
- http://m.zdnet.com.au/phones-to-overtake-desktops-for-internet-339316103.htm
- AIMIA . The Australian Mobile Phone Lifestyle Index . October 2010
- http://m.zdnet.com.au/phones-to-overtake-desktops-for-internet-339316103.htm
- http://https://www.abiresearch.com/press/1605-Shopping+by+Mobile+Will+Grow+to+$119+Billion+in+2015
- AIMIA . The Australian Mobile Phone Lifestyle Index . October 2010
- http://m.zdnet.com.au/phones-to-overtake-desktops-for-internet-339316103.htm
- http://googlemobileads.blogspot.com/2011/06/mobile-insights-learn-from-marketings.html?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+GoogleMobileAdsBlog+%28Google+Mobile+Ads+Blog%29
- http://googlemobileads.blogspot.com/2011/06/mobile-insights-learn-from-marketings.html?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+GoogleMobileAdsBlog+%28Google+Mobile+Ads+Blog%29
- http://m.zdnet.com.au/phones-to-overtake-desktops-for-internet-339316103.htm
- How each BU fits into this. Top line costs, changes depending on scope/project.
- http://m.zdnet.com.au/phones-to-overtake-desktops-for-internet-339316103.htm
- http://m.zdnet.com.au/phones-to-overtake-desktops-for-internet-339316103.htm
- http://m.zdnet.com.au/phones-to-overtake-desktops-for-internet-339316103.htm