5 Steps to Successful Keyword Research - Search Marketing

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Keyword research is the starting point for a successful Search Strategy - be that Paid Search Marketing or SEO. Here are 5 steps to successful Keyword Research.

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5 Steps to Successful Keyword Research - Search Marketing

  1. 1. Keyword Research SMX Melbourne 2012 Andy Jamieson
  2. 2. 5 steps for Keyword Research1. Diagnostic questions to ask1. What are the types of keywords to consider1. Some helpful tools1. Get your Competitors to do the work1. Being smart… negative keywords
  3. 3. 1: 3 Quick questions to ask…• Does that Keyword “make sense”• What would I search for?• What do others search for?
  4. 4. 2: Type of Keywords• Rock star Used Cars, Accommodation, Real Estate• Research Compare Credit Cards, Canon 650d Review• Qualified Buy Apple iPad, Book Hotel Sydney
  5. 5. Relationship: Volume vs Stage# of monthly searches Rockstar Research Qualified # of Keywords
  6. 6. Relationship: Value vs ROI# of monthly searches Revenue $$$ Rockstar Research Qualified # of Keywords
  7. 7. 3: Tools help me to know how other search?• Google AdWords keyword tool• Experian Hitwise• Online suppliers: – Wordstorm – Wordtracker
  8. 8. https://adwords.google.com/o/Targeting/Explorer
  9. 9. http://www.experian.com.au/hitwise/index.html
  10. 10. http://www.wordstream.com/ $300-$1200/mth
  11. 11. http://www.wordtracker.com/ $70/mth
  12. 12. 4: Let your competitors do the work…• Page titles• Keywords• Site hierarchy• Other areas of focus…
  13. 13. Travel is highly competitive…
  14. 14. 4: Let your competitors do the work…
  15. 15. 5: Being smart – use negative keywords
  16. 16. 5: Being smart – use negative keywords
  17. 17. 5 steps for Keyword Research1. Diagnostic questions to ask1. What are the types of keywords to consider1. Some helpful tools1. Get your Competitors to do the work1. Being smart… negative keywords
  18. 18. Questions/Thanks Andy Jamieson @AndyJamo @SwitchedonMedia

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