Social Media - Recommendations for Australian Businesses

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  • Social Media Revolution 2011: http://www.youtube.com/watch?v=3SuNx0UrnEo
  • Origin have recently launched a community initiative called Sustainability Drive aimed at rallying people together to learn how to live sustainably and get involved in their communities. Sustainability Drive is a competition with a share in up to $1million of sustainable energy technology and expertise spread across 4 streets (20 houses in each street) – one in NSW, Victoria, QLD and SA. That amounts to a total of $12,500 for each house, to install solar panels, energy-efficient hot-water systems, a year’s supply of green power, an energy audit and other bits and bobs.
  • http://www.youtube.com/watch?v=hpAXXk-J4cs&feature=player_embedded#!
  • UGC
  • Social Media - Recommendations for Australian Businesses

    1. 1. Social Media:Recommendations forAustralian Businesses Image Credit: Khalid Albaih, Flickr
    2. 2. Agenda • What is social media for an organisation? • How is it being used by Australians? • Brand Awareness Case Study: Origin Energy • Reputation Management Case Study: Rental Organisation • How can Infigen Energy be involved?
    3. 3. What is social media foran organisation?
    4. 4. It’s all about human beings.
    5. 5. How are Australiansusing social media? Over 10 million Facebook users now in Australia. Facebook represents almost 1 in every 5 pages viewed online by Australians during September 2010. 77% of online Australians watched video content on their computer at least once in September 2010 and a further 26% watched video on their mobile phone. Online spending grew 12% in Australia in 2010.
    6. 6. Brand Awareness Case Study:Origin Energy
    7. 7. Aim: Improve Origin Energybrand awareness and sentiment Image Credit: Origin Energy
    8. 8. Solution: rally communities in‘Sustainability Drive’ competition Image Credit: greenfoodie.com.au
    9. 9. Execution: online micro-site
    10. 10. Promotion: print, TV & bloggeroutreach – Mammamia Image Credit: thenewspaperworks.com.au
    11. 11. Results: thousands of entries,awareness and positive sentiment Image Credit: Origin Energy
    12. 12. Results: real people, realsustainability throughout 2011 Image Credit: Caltex
    13. 13. Reputation Management Case Study:Rental Organisation
    14. 14. Aim: Improve online reputationand brand sentiment Image Credit: Slightly North
    15. 15. Solution: Real-time social mediamonitoring for brand keywords
    16. 16. Execution: capture data, combine withinsight and present opportunities
    17. 17. Results: resolved customercomplaints early, before escalating
    18. 18. Results: increased online share ofvoice and improved sentiment
    19. 19. ApproachWhat’s Next:How can you be involved? Training & Development Research & Social Media Strategy Evaluation & Monitoring Strategy Execution Measurement 19
    20. 20. Questions?More information?Hannah LawHead of Social Media, Switched on Media@hannahlaw or @switchedonmediawww.switchedonmedia.com.au

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