Product Brochure with summarized information of our publication "Asia-Pacific M-Commerce 2017". Find more here: https://www.ystats.com/market-reports/asia-pacific-m-commerce-2017/

1. ASIA-PACIFIC M-COMMERCE 2017
PUBLICATION DATE: JUNE 2017
PAGE 2 GENERAL INFORMATION I PAGE 3 KEY FINDINGS I PAGE 4-6 TABLE OF CONTENTS I PAGE 7 REPORT-SPECIFIC SAMPLE
CHARTS I PAGE 8 METHODOLOGY I PAGE 9 RELATED REPORTS I PAGE 10 CLIENTS I PAGE 11-12 FREQUENTLY ASKED QUESTIONS
PAGE 13 ORDER FORM I PAGE 14 TERMS AND CONDITIONS

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Asia-Pacific M-Commerce 2017
Report
M-Commerce
Asia-Pacific
Australia, China, India, Indonesia, Japan, Malaysia, Philippines,
Singapore, South Korea, Thailand, Vietnam
English
PDF & PowerPoint
98
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QUESTIONS
ANSWERED
IN THIS REPORT
What are the top 5 countries in Asia-Pacific by mobile shopper penetration?
How high is the mobile share of total online retail sales in various countries of this region?
How is smartphone penetration evolving across Asia-Pacific?
What are the projections for M-Commerce sales in China, Japan, South Korea, India and other
markets?
Which devices to online shoppers in Asia-Pacific prefer for making purchases over the Internet?
SECONDARY MARKET
RESEARCH
Our reports are exclusively based on secondary market research. Our researchers derive
information and data from a variety of reliable published sources and compile the data into
understandable and easy-to-use formats.
ADVANTAGES Maximum Objectivity
Reliable Sources
Up-To-Date Analysis
Boardroom-Ready PowerPoint Presentations
Guidance For Strategic Company Decisions
ASIA-PACIFIC M-COMMERCE 2017

3. ASIA-PACIFIC LEADS THE GLOBE IN MOBILE SHOPPING
According to research findings included in this report from yStats.com, Asia-Pacific is
the world’s leader in mobile shopping. Not only does it have the largest number of mobile
Internet connections and smartphone subscriptions, but also the highest mobile shopper
penetration in the world, as of 2016. Close to 50% of Internet users in this region made
purchases with mobile devices, nearly 10 percentage points above the global average.
Despite this level of advancement, M-Commerce in Asia-Pacific continues to evolve and
establish new mobile shopping trends, such as purchases via popular mobile messaging
apps.
China is the top country in the region and worldwide in mobile shopper penetration,
as yStats.com’s report shows. Mobile app is the preferred way for online shoppers in this
country to interact with E-Commerce sellers. More than three-quarters of China’s digital
buyers have at least one mobile shopping app installed, with Taobao, Tmall and JD.com
being their top three choices. South Korea is another mobile leader. M-Commerce sales in
this country breached the 50% barrier last year, spurred by a high smartphone penetration
reaching close to 100% in some age groups. This threshold has long been overcome in
India, where mobile commerce is striving for new heights as more than one-half of non-
mobile shoppers are open to exploring this retail channel in the future.
Similar to India, consumers in Southeast Asian countries such as Indonesia, Malaysia,
Thailand, Vietnam and the Philippines, primarily resort to mobile devices for general
Internet access and shopping. In Indonesia, for example, nearly all Internet users went
online via mobile devices and among those who shopped online two-thirds used
smartphones to make purchases in 2016, according to survey data revealed in yStats.com’s
report. In contrast, smartphone penetration in Japan is just above one-half of mobile users,
and the M-Commerce sales share is lower compared to the emerging markets of the region.
ASIA-PACIFIC M-COMMERCE 2017
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4. MANAGEMENT SUMMARY
GLOBAL DEVELOPMENTS
 Number of Active Mobile Broadband Subscriptions Worldwide, in millions and per 100 Inhabitants, by Region, 2011 –
2016e
 Number of Smartphone Connections, in millions, by Region, 2010-2021f
 M-Commerce Share of Total B2C E-Commerce Sales, in %, 2016 & 2021f
 Mobile Share of Total B2C E-Commerce Transactions, in %, by Selected Countries, Q2 2016
 Breakdown of Devices Preferred for Online Shopping, in % of Online Shoppers, 2016
 Mobile Shopper Penetration, by Total and Via App, in % of Internet Users, by Region, March 2016
 Reasons to Conduct Shopping-Related Activities On Mobile Devices, in % of Internet Users, by Region, March 2016
 Types of Websites/Apps Purchased from via Mobile, in % of Mobile Shoppers, by Region, August 2016
 Payment Methods Used in Mobile Shopping, in % of Mobile Shoppers, by Selected Regions, August 2016
 Product Categories Purchased via Mobile Devices, in % of Mobile Shoppers, August 2016
 Top 6 Countries by Share of Internet Users Who Made a Purchase via Mobile App, in %, March 2016
 Mobile Shopper Penetration, in % of Online Shoppers, by Selected Countries and Territories, February 2017
 Share of Online Shoppers Who Believe that Mobile Sites Are Not Easy to Use, in % of Online Shoppers, by Selected
Countries and Territories, February 2017
 Top 3 Technology Investments Planned by Retailers, by In-Store and Outside of Store, in % of Retailers, February
2017
CHINA
 Number of Mobile Internet Users, in millions, and Penetration, in % of Internet Users, 2012 - 2016
 Number of Mobile Shoppers, in millions, and Penetration, in % of Mobile Internet Users, 2012 - 2016
 M-Commerce Sales, in CNY billion and in % of Total Retail E-Commerce Sales, by Four Comparative Estimates, 2014 –
2020f
 Ways Used to Access E-Commerce Websites, in % of Online Shoppers, 2016
 Mobile Shopping Apps Installed, in % of Online Shoppers, 2016
 Breakdown of Number of Mobile Shopping Apps Used, in %, 2015
 Share of WeChat Users Who Have Shopped from WeChat, in %, and Breakdown of Channels Used for Shopping from
WeChat, in %, January 2016
JAPAN
 Number of Smartphone Users, in millions, and Penetration, in % of Mobile Phone Users, 2014-2020f
 M-Commerce Sales, in JPY trillion, and Share of Total B2C E-Commerce Sales, in %, 2015 & 2016
 M-Commerce Sales, in USD billion, and Share of B2C E-Commerce Sales, in %, 2013 – 2016e & 2020f
 Top 3 Mobile Shopping Platforms by Number of Users, in millions, Audience Reach, in %, and Year-on-Year Change,
in %, May 2016
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SOUTH KOREA
 Smartphone Penetration by Age Group, in % of Individuals, Q3 2016
 Online Shopper Penetration, by Device and Total, in % of Internet Users, Q3 2016
 Breakdown of Devices Most Used for Online Shopping, in % of Online Shoppers, January 2017
 Mobile Shopper Penetration, in % of Internet Users, by Age Group and Total, Q3 2016
 M-Commerce Share of B2C E-Commerce Sales, in %, 2016
 M-Commerce Sales, in KRW trillion, and Share of E-Commerce Sales, in %, 2014-2016
 M-Commerce Sales by Product Category, in KRW billion, and M-Commerce Share of E-Commerce Sales in Each
Category, in %, 2016
AUSTRALIA
 Smartphone Penetration, in % of Adults, June 2015 and June 2016
 Frequency of Mobile Shopping, in % of Mobile Shoppers, August 2016
 Reasons for Online Shopping Via Mobile Devices, in % of Mobile Shoppers, August 2016
 Product Categories Purchased Via Mobile Devices, in % of Mobile Shoppers, August 2016
INDIA
 Smartphone Users, in millions, 2016e & 2020f
 Breakdown of Online Spending by Mobile and Desktop/PC, in %, May 2016
 M-Commerce Sales, in USD billion, and Share of Retail E-Commerce Sales, in %, 2015 – 2020f
 Mobile Shopper Penetration, in % of Smartphone Users, and Breakdown of Intention to Shop via Mobile in the
Future Among Non-Mobile Shoppers, in %, 2016
 Breakdown of Mobile Shoppers by Preferring Mobile Apps and Mobile Websites for Shopping Through Mobile
Phone, 2016
INDONESIA
 Breakdown of Devices Used to Access the Internet, in % of Internet Users, 2016
 Breakdown of Devices Used for Online Shopping, in % of Online Shoppers, by Age Group, August 2016
 Share of Mobile Connected Device Owners Who Purchase via Mobile Device and Who Use a Mobile App to Make a
Purchase, in %, Q1 2016
 Share of Smartphone Users Who Bought a Product or Service Within an App, in %, and Share of Online Shopping
Done Through Mobile Apps, in %, June 2016
THAILAND
 Smartphone Penetration, in % of Individuals, 2012-2016
 Devices Used to Access the Internet, in % of Internet Users, Q1 2016
 Share of Smartphone Users Who Bought a Product or Service Within an App, in %, and Share of Online Shopping
Done Through Mobile Apps, in %, June 2016
ASIA-PACIFIC M-COMMERCE 2017
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THAILAND (CONT.)
 Top Smartphone Activities, incl. “Purchase”, in % of Internet Users, October 2015
 Share of Internet Users Conducting Selected E-Commerce Activities via Mobile Devices Compared to Computers, in
%, May 2016
 M-Commerce Spending, in THB billion, and Share of Total Online Spending, in %, 2016e - 2018f
SINGAPORE
 M-Commerce Spending, in THB billion, and Share of Total Online Spending, in %, 2016e - 2018f
 Breakdown of Devices Used for Research and Purchase Online, in % of Online Shoppers, September 2016
 Share of Smartphone Users Who Bought a Product or Service Within an App, in %, and Share of Online Shopping
Done Through Mobile Apps, in %, June 2016
 M-Commerce Share of B2C E-Commerce Sales, in %, 2011 - 2015
 Average M-Commerce Share of Online Spending, in %, 2016
 Drivers and Barriers to Mobile Purchases, in % of Mobile Shoppers, August 2016
MALAYSIA
 Devices Used to Access the Internet, in % of Internet Users, 2015
 Top 20 Activities Conducted via Connected Mobile Devices, incl. Shopping-Related, in % of Internet Users, March
2016
 Share of Online Shoppers Buying via Smartphones, in %, November 2016
 Share of Smartphone Users Who Bought a Product or Service Within an App, in %, and Share of Online Shopping
Done Through Mobile Apps, in %, June 2016
 M-Commerce Sales, in MYR million, and Share of Total B2C E-Commerce Sales, in %, 2013 – 2020f
VIETNAM
 Mobile 3G Connections, in millions, 2013 –2016
 Smartphone Users, in millions, and Penetration, in % of Population, 2015 – 2020f
 Devices Used for Online Shopping, in % of Online Shoppers, August 2016
 Share of Smartphone Users Who Bought a Product or Service Within an App, in %, and Share of Online Shopping
Done Through Mobile Apps, in %, June 2016
PHILIPPINES
 Smartphone Users, in millions, and Penetration, in % of Mobile Phone Users, 2014 – 2020f
 Breakdown of Internet Traffic, by Device, in %, April 2016 & April 2017
 Share of Smartphone Users Who Bought a Product or Service Within an App, in %, and Share of Online Shopping
Done Through Mobile Apps, in %, June 2016
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ASIA-PACIFIC M-COMMERCE 2017
REPORT-SPECIFIC SAMPLE CHARTS

8. GENERAL METHODOLOGY OF OUR MARKET REPORTS
Secondary Market Research
 The reports are compiled based on secondary market research.
Secondary research is information gathered from previously published
sources. Our reports are solely based on information and data acquired
from national and international statistical offices, industry and trade
associations, business reports, business and company databases,
journals, company registries, news portals and many other reliable
sources. By using various sources we ensure maximum objectivity for all
obtained data. As a result, companies gain a precise and unbiased
impression of the market situation.
 Cross referencing of data is conducted in order to ensure
validity and reliability.
 The source of information and its release date are provided on
every chart. It is possible that the information contained in one chart is
derived from several sources. If this is the case, all sources are mentioned
on the chart.
 The reports include mainly data from the last 12 months prior
to the date of report publication. Exact publication dates are mentioned in
every chart.
Definitions
 The reports take into account a broad definition of B2C E-
Commerce, which might include mobile commerce. As definitions may
vary among sources, exact definition used by the source (if available) is
included at the bottom of the chart.
Chart Types
 Our reports include text charts, pie charts, bar charts, rankings,
line graphs and tables. Every chart contains an Action Title, which
summarizes the main idea/finding of the chart and a Subtitle, which
provides necessary information about the country, the topic, units or
measures of currency, and the applicable time period(s) to which the data
refers. With respect to rankings, it is possible that the summation of all
categories amounts to more than 100%. In this case, multiple answers were
possible, which is noted at the bottom of the chart.
Report Structure
 Reports are comprised of the following elements, in the following
order: Cover page, preface, legal notice, methodology, definitions, table of
contents, management summary (summarizing main information
contained in each section of report) and report content (divided into
sections and chapters). When available, we also include forecasts in our
report content. These forecasts are not our own; they are published by
reliable sources. Within Global and Regional reports, we include all major
developed and emerging markets, ranked in order of importance by using
evaluative criteria such as sales figures.
Notes and Currency Values
 If available, additional information about the data collection, for
example the time of survey and number of people surveyed, is provided in
the form of a note. In some cases, the note (also) contains additional
information needed to fully understand the contents of the respective data.
 When providing information about amounts of money, local
currencies are most often used. When referencing currency values in the
Action Title, the EUR values are also provided in brackets. The conversions
are always made using the average currency exchange rate for the
respective time period. Should the currency figure be in the future, the
average exchange rate of the past 12 months is used.
METHODOLOGY OF OUR ASIA-PACIFIC M-COMMERCE 2017
Report Coverage
 This report covers the M-Commerce market in Asia-Pacific.
Major advanced and emerging markets in this region are covered,
including Australia, China, India, Indonesia, Japan, Malaysia, Philippines,
Singapore, South Korea, Thailand and Vietnam.
 For the purposes of this report, M-Commerce is defined as the
sale of products and services through electronic transactions via mobile
Internet-enabled devices, such as smartphones and tablets. The specific
definitions of M-Commerce, mobile sales and mobile shoppers used by
the original sources cited in this report may vary.
 The report contains relevant information about global trends,
international comparisons, M-Commerce sales and mobile shoppers.
Report Structure
 The report starts with a global chapter which includes regional
and country comparisons in terms of criteria relevant to M-Commerce,
such as mobile Internet subscriptions and mobile shopper penetration. The
rest of the report is divided into country chapters, ranked by B2C E-
Commerce sales.
 For the countries the following information is presented, where
available: M-Commerce sales, share of M-Commerce on total B2C E-
Commerce sales, mobile shopper penetration, devices used for accessing
the Internet and for shopping online, reasons for buying via mobile,
smartphone and mobile Internet penetration. Not each type of information
is presented for each country due to varying data availability.
 For selected top countries in the region, also a ranking of M-
Commerce market players is provided.
ASIA-PACIFIC M-COMMERCE 2017
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9. Asia-Pacific B2C E-Commerce Market 2017
Asia-Pacific Online Payment Methods: Full Year 2016
Asia-Pacific Cross-Border B2C E-Commerce 2017
Asia-Pacific Clothing B2C E-Commerce Market 2016
Asia-Pacific Online Travel Market 2016
South Korea B2C E-Commerce Market 2017
India B2C E-Commerce Market 2017
China B2C E-Commerce Market 2017
Southeast Asia B2C E-Commerce Market 2017
Philippines B2C E-Commerce Market 2017
Vietnam B2C E-Commerce Market 2017
Malaysia B2C E-Commerce Market 2017
Singapore B2C E-Commerce Market 2017
Thailand B2C E-Commerce Market 2017
Indonesia B2C E-Commerce Market 2017
Global Cross-Border B2C E-Commerce 2017
Global Online Payment Methods: Full Year 2016
Global Alternative Online Payment Methods: Full Year 2016
Global Mobile Payment Methods: Full Year 2016
Global Mobile Wallets 2017: Competitors and Market Opportunities
June 2017
March 2017
February 2017
July 2016
November 2016
June 2017
May 2017
May 2017
May 2017
May 2017
May 2017
April 2017
April 2017
April 2017
April 2017
February 2017
March 2017
March 2017
March 2017
January 2017
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Trends in Worldwide Internet Retail 2016
Global B2C E-Commerce Market 2016
Online Retail in Emerging Markets 2016
July 2016
June 2016
June 2016
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Asia-Pacific Online Payment Methods: First Half 2017
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