The campaign aims to educate 11-17 year olds about the negative consequences of piracy on media industries. It will feature someone illegally downloading content online and then depict how this could damage media industries to the point where there would be nothing left to pirate. The campaign will use humor that appeals to teenagers but not be too childish, and its effectiveness will be measured through surveys assessing changes to audience views and behaviors regarding piracy.

1. Our Campaign
Our campaign is about piracy and the
consequences of it. It will aim to show
our target audience what piracy can do
to the different general industries.
Campaign Content
Our campaign will feature someone
illegally downloading something from
the internet, and then showing the
consequences of using piracy to the
industries of media. It will show the
audience that piracy could potentially
ruin the media industries enough to the
point where there could be nothing to
pirate in the first place.
Materials and Resources
 Computer
 Camera
 Costumes
 Expensive House/Cars/Etc.
Meet the Needs of the Audience
Our campaign will meet the needs of
our target audience of 11-17 year olds
by containing some humour as they
are teenagers, also by not making it
too childish because teenagers
stereotypically act and think they are
older than they are.
How will we know if it is successful?
We will know if our campaign is
successful or not by taking a survey
after we have completed the
campaigns and asking if it has made a
difference to their views and actions
on piracy.