Following the recent release of our 2nd M-commerce white paper, we have just published our first infographic highlighting the key findings from this report.
The phone and tablet aren’t the only devices that are mobile. We now have connected cars, smartwatches and other fashion accessories. We’ll examine each opportunity.
The phone and tablet aren’t the only devices that are mobile. We now have connected cars, smartwatches and other fashion accessories. We’ll examine each opportunity.
Presentación Alessander Firmino - eCommerce Day Bogotá 2015 eCommerce Institute
Diapositivas presentadas por Alessander Firmino, Managing Director Latam & Brasil Criteo, en el eCommerce Day Bogotá 2015 en la plenaria "TRENDS PITCH ECOMMERCE II – LO QUE VIENE EN ECOMMERCE CENTRADO EN RESULTADOS
Y CONVERSIÓN.".
Vi er efterhånden bevæbnet med internetopkoblede devices i alle afskygninger og vi bruger dem i alle mulige touchpoints. Lige fra erkendelse af vores behov til køb og ibrugtagning af et produkt eller service. E-handel handler derfor ikke alene om at kunne designe, udvikle og drive en webshop, men om at opbygge et samlet forretningskoncept, der er designet til at operere i et økosystem med digitalt opkoblede forbrugere. E-handlende må derfor fokusere på hele købsoplevelsen og alt hvad, der skal til for at sælge varer og services online. Og det handler om meget mere end at orkestrere onlinekanalen. Det handler om at integrere alle kanaler og touchpoints med kunden i centrum.
Hør, hvorfor din virksomhed skal opbygge en langt større indsigt i forbrugernes motiver og reaktionsmønstre på tværs af kanaler for at kunne udnytte de nyeste digitale muligheder. Fra reklamer, salgsmaterialer, den fysiske butik, kundeservice etc. Kort sagt, hvordan verden går fra e-handel til omnichannel.
v/Thomas Rosendahl, Director of Strategy og Morten Steinbach, Senior User Experience konsulent.
Euromonitor presented this session at Trustech 2017 in Cannes, France focusing on the digital commerce trends impacting the future of the retailing industry.
Create - Day 1 - 09:25 - "Reacting to a Mobile-First World and Where Affiliat...PerformanceIN
It's plain to see why the rise of mobile browsing and purchasing has necessitated a change in business strategy. What's interesting is to see exactly how the biggest enterprises have reacted - eBay standing as a good example.
The company has garnered plenty of recognition for its various advancements in the mobile space and will now present the impact on its affiliate Partner Network.
In this session, eBay's Chris Worthy will guide attendees through the opportunities within mobile affiliate marketing whilst providing granular analysis of how the network has adapted to the new environment.
MMA Germany - State Of The German Mobile Advertising IndustryDaniel Rieber
The Mobile Marketing Association Germany collects recent figures about the mobile advertising industry. The MMA is the world’s leading global non-profit trade association comprised of more than 800 member companies, from nearly fifty countries around the world. Our members hail from every faction of the mobile marketing ecosystem including brand marketers, agencies, mobile technology platforms, media companies, operators and others. The MMA’s mission is to accelerate the transformation and innovation of marketing through mobile, driving business growth with closer and stronger consumer engagement. Find out more on www.mmagermany.org
In the world of ecommerce, 2015 was a turning point in terms of mobile’s place in the affiliate shopping experience.
More than a device on which to research or browse, smartphones and tablets last year triumphed as sales portals -- mobile sales now represents nearly 1 in 3 sales which occur in the CJ Affiliate global network. Near the end of 2016, sales on mobile devices for some categories will likely account for 40% of global affiliate sales.
16 Digital Trends for Multi-Market CampaignsPerformics
Running digital campaigns across markets can be complex. Take a look at our Infographic highlighting market nuisances across search, social, display and mobile to better engage and convert consumers across borders.
This infographic highlights some of the latest data regarding China's unique digital landscape. Find out what's driving the growth of digital marketing in China, and how brands can take advantage of these trends, by downloading the full deck from Slideshare
Mobile commerce has experienced staggering growth over the past two years. In this time, the launch of more sophisticated handsets and better connectivity has led to changes in consumer behaviour as well as the devices used to access the internet.
We have produced a new infographic highlighting this exceptional activity.
How vouchers and discounts are changing consumer behaviourAffiliate Window
YouGov's research into how vouchers and discounts are changing consumer behaviour co-presented by Louise Vacher, Consulting Director of YouGov and Affiliate Window's Strategy Director Kevin Edwards
Presentación Alessander Firmino - eCommerce Day Bogotá 2015 eCommerce Institute
Diapositivas presentadas por Alessander Firmino, Managing Director Latam & Brasil Criteo, en el eCommerce Day Bogotá 2015 en la plenaria "TRENDS PITCH ECOMMERCE II – LO QUE VIENE EN ECOMMERCE CENTRADO EN RESULTADOS
Y CONVERSIÓN.".
Vi er efterhånden bevæbnet med internetopkoblede devices i alle afskygninger og vi bruger dem i alle mulige touchpoints. Lige fra erkendelse af vores behov til køb og ibrugtagning af et produkt eller service. E-handel handler derfor ikke alene om at kunne designe, udvikle og drive en webshop, men om at opbygge et samlet forretningskoncept, der er designet til at operere i et økosystem med digitalt opkoblede forbrugere. E-handlende må derfor fokusere på hele købsoplevelsen og alt hvad, der skal til for at sælge varer og services online. Og det handler om meget mere end at orkestrere onlinekanalen. Det handler om at integrere alle kanaler og touchpoints med kunden i centrum.
Hør, hvorfor din virksomhed skal opbygge en langt større indsigt i forbrugernes motiver og reaktionsmønstre på tværs af kanaler for at kunne udnytte de nyeste digitale muligheder. Fra reklamer, salgsmaterialer, den fysiske butik, kundeservice etc. Kort sagt, hvordan verden går fra e-handel til omnichannel.
v/Thomas Rosendahl, Director of Strategy og Morten Steinbach, Senior User Experience konsulent.
Euromonitor presented this session at Trustech 2017 in Cannes, France focusing on the digital commerce trends impacting the future of the retailing industry.
Create - Day 1 - 09:25 - "Reacting to a Mobile-First World and Where Affiliat...PerformanceIN
It's plain to see why the rise of mobile browsing and purchasing has necessitated a change in business strategy. What's interesting is to see exactly how the biggest enterprises have reacted - eBay standing as a good example.
The company has garnered plenty of recognition for its various advancements in the mobile space and will now present the impact on its affiliate Partner Network.
In this session, eBay's Chris Worthy will guide attendees through the opportunities within mobile affiliate marketing whilst providing granular analysis of how the network has adapted to the new environment.
MMA Germany - State Of The German Mobile Advertising IndustryDaniel Rieber
The Mobile Marketing Association Germany collects recent figures about the mobile advertising industry. The MMA is the world’s leading global non-profit trade association comprised of more than 800 member companies, from nearly fifty countries around the world. Our members hail from every faction of the mobile marketing ecosystem including brand marketers, agencies, mobile technology platforms, media companies, operators and others. The MMA’s mission is to accelerate the transformation and innovation of marketing through mobile, driving business growth with closer and stronger consumer engagement. Find out more on www.mmagermany.org
In the world of ecommerce, 2015 was a turning point in terms of mobile’s place in the affiliate shopping experience.
More than a device on which to research or browse, smartphones and tablets last year triumphed as sales portals -- mobile sales now represents nearly 1 in 3 sales which occur in the CJ Affiliate global network. Near the end of 2016, sales on mobile devices for some categories will likely account for 40% of global affiliate sales.
16 Digital Trends for Multi-Market CampaignsPerformics
Running digital campaigns across markets can be complex. Take a look at our Infographic highlighting market nuisances across search, social, display and mobile to better engage and convert consumers across borders.
This infographic highlights some of the latest data regarding China's unique digital landscape. Find out what's driving the growth of digital marketing in China, and how brands can take advantage of these trends, by downloading the full deck from Slideshare
Mobile commerce has experienced staggering growth over the past two years. In this time, the launch of more sophisticated handsets and better connectivity has led to changes in consumer behaviour as well as the devices used to access the internet.
We have produced a new infographic highlighting this exceptional activity.
How vouchers and discounts are changing consumer behaviourAffiliate Window
YouGov's research into how vouchers and discounts are changing consumer behaviour co-presented by Louise Vacher, Consulting Director of YouGov and Affiliate Window's Strategy Director Kevin Edwards
Our next infographic looks at continued growth of mobile penetration in the UK, the latest mobile stats from the network, and introduces new tools and opportunities for m-commerce through Affiliate Window.
Product Brochure: Europe M-Commerce Snapshot 2015yStats.com
Product Brochure with summarized information of our publication " Europe M-Commerce Snapshot 2015".
Find more here: https://www.ystats.com/product/europe-m-commerce-2015/
There is no doubt that mobile is going to be the ‘Next Big Thing’ for marketers. Here are ten reasons why marketers across the board should not be ignoring mobile as a route to market.
MTBiz is for you if you are looking for contemporary information on business, economy and especially on banking industry of Bangladesh. You would also find periodical information on Global Economy and Commodity Markets.
Mobile content market_in_finland_2012-2016Kalle Snellman
Mobile content market in Finland report, including mobile app, SMS, premium rate call, mobile marketing other mobile content market value. Additionally the report looks at the installed base of devices by OS.
Mobile is a rapidly growing sector and forecast to be a key driver for the UK economy - the app development market alone is forecast to be worth £31bn by 2025.
This QuickView highlights some of the lesser known and potentially more interesting stats about the state of the industry, details the top in-demand development skills and lists 300 of the hottest companies involved in the development, design and delivery of mobile solutions in the UK.
In this QuickView:
- 10 Mobile Stats Global Perspective European Market
- UK Developer Market Top Skills
- Future Predictions
- 300 creative agencies you
- Should be working with in 2015
- Top Independent Development Companies
The new edition of the Ericsson Mobility Report reveals that mobile-data traffic will continue to grow significantly in the coming years, a trend driven mainly by video. Overall data traffic is expected to grow 12-fold by the end of 2018. Increasing usage is driven by continual growth in the amount of content available as well as the improved network speeds that come with HSPA and LTE development.
For more on the latest mobility figures see: http://www.ericsson.com/ericsson-mobility-report
The whitepaper presents a holistic view of the digital retail space. It decodes the impact of technologies like NFC, Beacons and Apple Pay while giving a glimpse into trends and challenges associated with m-Commerce.
Wyniki badania jasno pokazują, że urządzenia mobilne odgrywają coraz większą rolę w efektywnym dotarciu do klientów. Raport stworzony został dzięki badaniu zachowań zakupowych ponad 920 milionów unikalnych użytkowników.
Globally, there were 3.4 billion unique mobile
subscribers and 6.9 billion SIM connections in 2013, with an average of 1.8 active SIM cards per unique subscriber.
The number of mobile broadband connections has also grown astoundingly to well over two billion in 2013 from 364 million in 2009. This growth is expected to continue and India is predicted to be the second largest mobile broadband market by 2016, with 367 million connections, following China with 639 million connections.
Mobile Goes Mainstreet: Consumers Lead the Way — Key Trends and Investment Op...Linda Gridley
The number of smartphone users in the U.S. is consistently growing and the connected user is turning to mobile more and more frequently for everyday consumption. Global mobile data traffic is predicted to increase 26-fold between 2010 and 2015. Smartphone and tablet revenues overtook traditional desktop and laptop revenues in 2013. At the same time, the amount of time users are spending on mobile daily is increasing. Mobile commerce sales are reaching all-time highs, and now represent 12% of total digital commerce, while mobile traffic represent about 40% for major eCommerce retailers such as Amazon, eBay, Apple, and Walmart.
The mobile industry was unquestionably the most important growth channel across digital media. Some of the most important trends we’ve seen in the sector include:
Average mobile (plus tablet) time spend now equal to desktop
Mobile is no longer just for gaming. Growing number
of use cases and apps hitting mass adoption— utilities, productivity,shopping, media & entertainment
Total mobile ad revenue grew twofold in 2013, and still only represents 2% of total ad spend but 12% of total media time spend
Strong M&A and funding environment – First $1bn M&A deal in mobile. Q3’13 was record quarter for mobile
Digital media leaders such as Facebook and Twitter realigned their organizations to mobile over the past two years and now see 40% plus of their revenue from the mobile channel
The evolution of mobile as the next computing platform is just beginning to take shape, bringing new billion market opportunities to the digital media ecosystem. We believe it is still early in this evolution and expect to see new technologies and innovative applications to fuel continued growth over the next five years.
Similar to The Mobile Performance Landscape - July 2012 (20)
Digital marketing is the art and science of promoting products or services using digital channels to reach and engage with potential customers. It encompasses a wide range of online tactics and strategies aimed at increasing brand visibility, driving website traffic, generating leads, and ultimately, converting those leads into customers.
https://nidmindia.com/
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
First Things First: Building and Effective Marketing Strategy
Too many companies (and marketers) jump straight into activation planning without formalizing a marketing strategy. It may seem tedious, but analyzing the mindset of your targeted audiences and identifying the messaging points most likely to resonate with them is time well spent. That process is also a great opportunity for marketers to collaborate with sales leaders and account managers on a galvanized go-to-market approach. I’ll walk you through the methods and tools we use with our clients to ensure campaign success.
Key Takeaways:
-Recognize the critical role of strategy in marketing
-Learn our approach for building an actionable, effective marketing strategy
-Receive templates and guides for developing a marketing strategy
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
Is AI-Generated Content the Future of Content Creation?Cut-the-SaaS
Discover the transformative power of AI in content creation with our presentation, "Is AI-Generated Content the Future of Content Creation?" by Puran Parsani, CEO & Editor of Cut-The-SaaS. Learn how AI-generated content is revolutionizing marketing, publishing, education, healthcare, and finance by offering unprecedented efficiency, creativity, and scalability.
Understanding
AI-Generated Content:
AI-generated content includes text, images, videos, and audio produced by AI without direct human involvement. This technology leverages large datasets to create contextually relevant and coherent material, streamlining content production.
Key Benefits:
Content Creation: Rapidly generate high-quality content for blogs, articles, and social media.
Brainstorming: AI simulates conversations to inspire creative ideas.
Research Assistance: Efficiently summarize and research information.
Market Insights:
The content marketing industry is projected to grow to $17.6 billion by 2032, with AI-generated content expected to dominate over 55% of the market.
Case Study: CNET’s AI Content Controversy:
CNET’s use of AI for news articles led to public scrutiny due to factual inaccuracies, highlighting the need for transparency and human oversight.
Benefits Across Industries:
Marketing: Personalize content at scale and optimize engagement with predictive analytics.
Publishing: Automate content creation for faster publication cycles.
Education: Efficiently generate educational materials.
Healthcare: Create accurate content for patients and professionals.
Finance: Produce timely financial content for decision-making.
Challenges and Ethical Considerations:
Transparency: Disclose AI use to maintain trust.
Bias: Address potential AI biases with diverse datasets.
SEO: Ensure AI content meets SEO standards.
Quality: Maintain high standards to prevent misinformation.
Conclusion:
AI-generated content offers significant benefits in efficiency, personalization, and scalability. However, ethical considerations and quality assurance are crucial for responsible use. Explore the future of content creation with us and see how AI is transforming various industries.
Connect with Us:
Follow Cut-The-SaaS on LinkedIn, Instagram, YouTube, Twitter, and Medium. Visit cut-the-saas.com for more insights and resources.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
How to Run Landing Page Tests On and Off Paid Social PlatformsVWO
Join us for an exclusive webinar featuring Mariate, Alexandra and Nima where we will unveil a comprehensive blueprint for crafting a successful paid media strategy focused on landing page testing.With escalating costs in paid advertising, understanding how to maximize each visitor’s experience is crucial for retention and conversion.
This session will dive into the methodologies for executing and analyzing landing page tests within paid social channels, offering a blend of theoretical knowledge and practical insights.
The Pearmill team will guide you through the nuances of setting up and managing landing page experiments on paid social platforms. You will learn about the critical rules to follow, the structure of effective tests, optimal conversion duration and budget allocation.
The session will also cover data analysis techniques and criteria for graduating landing pages.
In the second part of the webinar, Pearmill will explore the use of A/B testing platforms. Discover common pitfalls to avoid in A/B testing and gain insights into analyzing A/B tests results effectively.
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
The Secret to Engaging Modern Consumers: Journey Mapping and Personalization
In today's digital landscape, understanding the customer's journey and delivering personalized experiences are paramount. This masterclass delves into the art of consumer journey mapping, a powerful technique that visualizes the entire customer experience across touchpoints. Attendees will learn how to create detailed journey maps, identify pain points, and uncover opportunities for optimization. The presentation also explores personalization strategies that leverage data and technology to tailor content, products, and experiences to individual customers. From real-time personalization to predictive analytics, attendees will gain insights into cutting-edge approaches that drive engagement and loyalty.
Key Takeaways:
Current consumer landscape; Steps to mapping an effective consumer journey; Understanding the value of personalization; Integrating mapping and personalization for success; Brands that are getting It right!; Best Practices; Future Trends
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
1. THE MOBILE
PERFORMANCE LANDSCAPE
THIS INFOGRAPHIC
OUTLINES THE
GROWTH IN MOBILE
COMMERCE IN
GENERAL, AND
TRENDS SEEN HERE
AT
AFFILIATE WINDOW
WITH CONSUMERS INCREASINGLY TURNING TO MOBILE
DEVICES FOR CONNECTING TO THE INTERNET, SAVVY
ADVERTISERS AND PUBLISHERS HAVE BEEN ABLE TO
TAKE ADVANTAGE
MOBILE COMMERCE
ACTIVITY HAS
RAMPED UP
SIGNIFICANTLY
OVER THE PAST 18
MONTHS
UK TABLET
PENETRATION REACHES
UK SMARTPHONE
PENETRATION REACHES
8%
45%
M-COMMERCE GROWTH (IMRG DATA)
m-commerce has grown considerably as tech savvy Brits
turn to mobile devices
300%
254%
2010/2011
2011/2012
source: IMRG
AFFILIATE WINDOW STATS
traffic and transactions through the network have grown
at a staggering rate
JAN
2011
MOBILE
SALES 2%
£
£
APR MOBILE
2012 SALES 7%
MOBILE
TRAFFIC 2%
MOBILE
TRAFFIC 12%
BREAKDOWN OF SALES
M-COMMERCE
SALES PRIMARILY
DRIVEN BY THE
iPAD
55%
29%
11%
iPhone
iPad
3%
Blackberry
Android
2%
other
BREAKDOWN OF TRAFFIC
37%
iPAD THE DOMINANT
DEVICE BUT MORE TRAFFIC
COMING THROUGH MOBILE
HANDSETS THAN TABLET
DEVICES
40%
17%
2%
iPhone
iPad
Blackberry
Android
3%
other
WHAT ARE THE PUBLISHER PROMOTIONAL TYPES DRIVING TRAFFIC?
a diverse range of publishers are generating mobile traffic
CONTENT 29%
PPC 18%
PRICE
COMPARISON 7%
VOUCHER CODE 15%
CASHBACK
/LOYALTY 7%
OTHER 5%
MOBILE SPECIFIC 5%
EMAIL 2%
SECTOR INSIGHTS
35% MOBILE TRAFFIC
OF
ALL
THROUGH THE NETWORK IS FOR FASHION RETAIL
TRAVEL RECEIVES 6%
OF
ALL
OF OUR MOBILE TRAFFIC
TELECOMS RECEIVES 6%
OF OUR MOBILE TRAFFIC BUT ONLY 5%
OF OUR DESKTOP TRAFFIC
SHARE OF MOBILE TRAFFIC BY SECTOR VS. AFFILIATE WINDOW AVERAGE
department stores
telecoms
above network average
retail (fashion)
retail (other)
travel
£
£
finance
group buying
retail (electrical)
utilities
other
: EXCEEDED
: LOSS
£2.1 M
9
JULY
th
THE POINT IN 2012 WHEN MOBILE SALES
THE 2011 TOTAL
THE
ESTIMATED
£
£
£
£
£
£
£
IN COMMISSION
THROUGH THE
£
NETWORK IN 2012, DUE TO ADVERTISERS NOT HAVING
MOBILE TRACKING IN PLACE
£
£
£
£
£
£
£
:IN M-COMMERCE£
£28, 000, 000
SALES RECEIVED BY ADVERTISERS WHERE COMMISSION
WASN’T ABLE TO BE PAID TO AFFILIATES
£
£
£
£
£
The data contained in this infographic has been taken from Affiliate Window's
mobile stats. This covers traffic (clicks) and transactions (sales) generated through
affiliate sites on a mobile device. This data is based on 53.3m clicks and 1.5m sales
generated through mobile devices January 2011 - June 2012.
If you would like to sign up to receive our strategy newsletter (including monthly
mobile stats), or if you would like to receive our mobile commerce white paper,
please contact us.
@AWin_Strategy
@AffWin
strategy@affiliatewindow.com