5 ways to integrate digital PR with your traditional PR

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Digital PR involves using online channels like social media, blogs, and websites to spread key messages, engage audiences, and connect with influencers in order to promote a brand. It provides new ways to integrate traditional PR techniques with digital listening and engagement to manage crises and build relationships.

Business

5 ways to integrate traditional & digital PR

Technical writers should be proficient in multimedia tools to effectively convey their message. When using multimedia, the primary focus should be on communicating the key message to the audience. Elements like music, images, or videos should enhance the core idea, not distract from it. It is important to consider how each multimedia component contributes value and supports the overall content. Some additional multimedia effects that can engage an audience include slideshows, pop-up comments, animations, and interactive elements like videos and forms.

Matreshka presentation

Sergey Kultyshev

Matreshka Media introduces itself as an online presence management firm that specializes in social media, reputation and PR, positioning, and events. It explains that traditional advertising is no longer effective and that social media has become the dominant way to influence brand perception through experiences, opinions, reviews, and word of mouth. The document outlines Matreshka Media's integrated marketing communication strategies and tools to help businesses grow sales organically through consumer involvement and engagement on social media.

Evolving Customer Experience Management through Social

Rob Howard

This document discusses customer experience management and the role of social media. It provides three key points: 1. Customer experience management is a business strategy focused on optimizing interactions with customers. Social media allows companies to better engage with and understand customers. 2. Research shows customers are more informed before purchases and expect better online support. Social media can help acquire, engage, and retain customers through conversations and two-way dialogue. 3. The document outlines a framework for social media community planning including defining goals, strategies, and solutions for different audience types like prospects, customers, and communities. It also provides metrics for measuring community value like questions answered and community engagement.

Mcom42september30thslides 110929185704-phpapp01

Erik Landry

Lindsey Fair presents a social media marketing plan with the objectives of understanding target customers, increasing word-of-mouth, and driving traffic. The plan involves listening to customers, engaging in conversations, energizing communities, and embracing customer leadership. It recommends starting small, finding active existing customers, planning to drive traffic, building a reputation system, and letting customers lead.

Mcom42 september 30th slides

Erik Landry

Slideshow 06 - smm plan

Lindsey Fair, MBA

Isentia Two Social_Agency Credentials

Richard Spencer

This document summarizes the credentials of TwoSocial, a social media agency. Some key points: - TwoSocial helps clients use social media to achieve business objectives by developing strategies and managing social communities. - Case studies show how TwoSocial has increased engagement, applications, and sales for past clients across various industries. - TwoSocial's services include social media management, content creation, campaign management, and embedding community managers onsite. - Metrics from campaigns demonstrate the impact of TwoSocial's work, such as large audiences, high engagement and lower costs per lead.

Psychology of Social Sharing

Michele Conigliaro

This document discusses how to build social intelligence in organizations by bringing social capabilities to business intelligence (BI) tools. It recommends focusing on business goals, decoupling data collection from analysis, defining ad-hoc cross-functional teams, tying analysis to decision-making, and empowering business users with self-service analytics and collaborative workspaces. Examples of how social BI can help sales, operations, projects and management are provided.

Socializing Your Insight Community

Vision Critical

PRSSA: How to Build Your Brand and Stand Out from the Competition

Michael Brito | Zeno Group

Buzz tribe deck

Himanshu Sagar

This document summarizes the digital services offered by a marketing firm, including social media marketing, web design, analytics, and brand management. The firm has a team of 10 professionals with experience in web technologies and offers turn-key services such as digital marketing strategy, social media marketing, search engine optimization, and mobile marketing. It also provides insights into consumers and competitors to inform strategies. The document poses questions about how to build an online brand presence, engage consumers, develop effective content and communication strategies, and work with influencers on social media.

Activating community-with-social-media3514

adriannegallman

The document discusses activating communities through social media to achieve business objectives. It provides tactics for incentivizing involvement, sharing pre-packaged content, encouraging recommendations, asking for user-generated content, empowering networks, running ongoing programs, and measuring success through key performance indicators like comments, replies, engagement, and views. Questions are posed about how social media can support business goals and how to engage customers through dialogue and shareable content. It notes that a social media management system can help structure social media programs and scale them across multiple networks.

Digital Leadership

Sarah Granger

Power to the people 2012

Marketing Design Group

This document discusses how decentralizing social media can improve return on investment. It explains that decentralized social media allows individual departments to develop social media strategies while following best practices and guidelines set by the central communications department. Decentralization has advantages like authentic engagement and empowering more employees, but requires training and coordination. The presentation provides examples of how different departments can engage on social media and outlines critical tactics for organizations considering a decentralized approach, such as establishing clear missions and an ongoing outreach program.

Upstairs Downstairs

rowanpubliclibrary

The document discusses the importance of effective marketing for libraries. It notes that while most patrons agree marketing raises awareness, most libraries rate their own marketing as ineffective. It provides tips for libraries to improve their marketing, including defining goals, focusing on strengths, and using word-of-mouth marketing. The document emphasizes the benefits of marketing for libraries such as demonstrating value, gaining support, and enhancing visibility.

Engaging digital citizens

Carol Loi Pui Wan

The document discusses best practices for using social media within an organization. It emphasizes that social media is about building relationships and having clear goals and objectives that support the organization's mission and vision. It also stresses the importance of guidelines and policies to facilitate staff usage and crisis response, and recommends engaging communities online rather than bringing people to platforms. The document provides tips on optimization, such as increasing linkability, making tagging easy, targeting audiences, and developing an overall social media strategy.

Social Media To Support Your Mission

Adam Steinberg

The document discusses using social media and online fundraising. It notes that social networks can be used to create awareness and demand through public networks and deliver programs more effectively through private networks. Various roles of social media are listed, such as marketing and promotion (80%), viral awareness (72%), and marketing research (43%). It provides tips such as using the right tools for the problem, using public networks for recruitment, and private networks for programs.

Hybrid Event Community Building Strategy a PCMA Webinar

Dana Freker Doody

Experiential Marketing

SteveCLewis

Blue Chip provides experiential marketing solutions to engage audiences through two-way communication and bring brands to life. Experiential marketing is important for businesses to make the most of promotional budgets. Blue Chip uses techniques like audience voting, quizzes, interviews and feedback to take audiences through the AIDA process of creating awareness, interest, desire and action, with the addition of satisfaction to influence audiences to recommend the brand to others.

What is podcasting?

Social Intelligence

The document discusses podcasting and provides advice for businesses considering creating podcasts. It defines a podcast as an audio file, like an MP3, that can be listened to on devices like MP3 players, smartphones, tablets, and computers. It notes that the process of creating a podcast will depend on the technology and distribution method used. The document recommends that businesses focus on creating targeted, meaningful content between 20-60 minutes long and use podcasts to drive inquiries, increase email lists, complement blogging strategy, and educate audiences. It concludes by introducing the agency that created the resource and how to contact them.

Social Media Strategy for Nonprofits

Cindy Leonard

This document outlines the agenda for a presentation on social media strategy for nonprofits. The presentation will include an analog social networking exercise, defining social media, discussing why nonprofits should care about social media, and considerations for social media planning and strategy. It will also provide a general Q&A session. Key models that will be covered include the WAVE model, Beth Kanter's social media strategy model, and common themes like organizational readiness and measuring return on investment. Examples of nonprofits utilizing various social media tools will also be presented.

Content Marketing: Be The Media

Chris Sietsema

5 Steps to Successful Keyword Research - Search Marketing

5 ways to integrate digital PR with your traditional PR

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5 ways to integrate digital PR with your traditional PR

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