This document provides an overview of real estate 2.0 and social media. It discusses how consumers now conduct most of their real estate research online and have higher expectations of online content and agent responsiveness. Real estate professionals need to actively participate in social media to have conversations with consumers. The document reviews popular social media platforms and provides tips on using them effectively while avoiding legal and ethical issues. It also summarizes state regulations regarding online advertising and discusses policies real estate firms can implement to guide agent social media use.
This is the handout for a three hour Broker CE program in Virginia. Realtors benefit from marketing online, but this benefit comes with some risks. This program explores some risk reduction techniques, as well as great tools for brokers to engage their agents. More information is available at www.TheAgentTrainer.com
Digital 2020 April Global Statshot Report (April 2020) v01DataReportal
Everything you need to know about how people around the world are using the internet, mobile, social media, and ecommerce in April 2020. Includes special insights for changes in digital behaviours due to the COVID-19 pandemic. For more reports, including the latest global trends and in-depth local data for more than 240 countries and territories around the world, visit https://datareportal.com
TrendsSpotting's 2010 Social Media Influencers - Trend Predictions in 140 Cha...Taly Weiss
"2010 Social Media Influencers" is the first report from the series "2010 Influencers Series: Trend Predictions in 140 Characters".
TrendsSpotting Market Research is now running its third annual prediction reports following major trends in six categories. We will be featuring the predictions of digital and marketing experts on the big changes awaiting us in the coming year.
This year we are adopting a new “tweet style” format, easier for you to focus on, comprehend and forward.
This year, the team at Activate Consulting has identified the 12 most important insights for technology and media in 2021 and the years ahead. Key topics include:
*$375 Billion Global Technology and Media Growth Dollars up for Grabs
*Consumer Technology and Media Time and Attention
*Super Users, Super Consumers
*Gaming: The New Technology Paradigm
*Esports: The Mainstream Sport of the Future
*Video: The Fight for Battleground Households
*AR/VR: On the Verge of Widespread Adoption
*Connectivity: Intensifying the Need for Speed
*eCommerce: Accelerating Five Years in Five Months
*Sports & Sports Tech: Revolutionizing the Fan Experience
*Sports Betting: $25 Billion for Technology and Media Companies
*Advertising: Technology’s Identity Crisis
15miles, the Local Search division of Geary LSF, along with Neustar Localeze produced the 6th Annual Local Search Usage Study, conducted by comScore. Here are the primary findings.
This is the handout for a three hour Broker CE program in Virginia. Realtors benefit from marketing online, but this benefit comes with some risks. This program explores some risk reduction techniques, as well as great tools for brokers to engage their agents. More information is available at www.TheAgentTrainer.com
Digital 2020 April Global Statshot Report (April 2020) v01DataReportal
Everything you need to know about how people around the world are using the internet, mobile, social media, and ecommerce in April 2020. Includes special insights for changes in digital behaviours due to the COVID-19 pandemic. For more reports, including the latest global trends and in-depth local data for more than 240 countries and territories around the world, visit https://datareportal.com
TrendsSpotting's 2010 Social Media Influencers - Trend Predictions in 140 Cha...Taly Weiss
"2010 Social Media Influencers" is the first report from the series "2010 Influencers Series: Trend Predictions in 140 Characters".
TrendsSpotting Market Research is now running its third annual prediction reports following major trends in six categories. We will be featuring the predictions of digital and marketing experts on the big changes awaiting us in the coming year.
This year we are adopting a new “tweet style” format, easier for you to focus on, comprehend and forward.
This year, the team at Activate Consulting has identified the 12 most important insights for technology and media in 2021 and the years ahead. Key topics include:
*$375 Billion Global Technology and Media Growth Dollars up for Grabs
*Consumer Technology and Media Time and Attention
*Super Users, Super Consumers
*Gaming: The New Technology Paradigm
*Esports: The Mainstream Sport of the Future
*Video: The Fight for Battleground Households
*AR/VR: On the Verge of Widespread Adoption
*Connectivity: Intensifying the Need for Speed
*eCommerce: Accelerating Five Years in Five Months
*Sports & Sports Tech: Revolutionizing the Fan Experience
*Sports Betting: $25 Billion for Technology and Media Companies
*Advertising: Technology’s Identity Crisis
15miles, the Local Search division of Geary LSF, along with Neustar Localeze produced the 6th Annual Local Search Usage Study, conducted by comScore. Here are the primary findings.
The Internet has fundamentally transformed the way people discover, share, connect and shop. It's time for marketers to transform the way they raise awareness and generate leads as well. Enjoy this eye-opening look at how search engines, social media, and mobile technology are transforming our lives—and how companies can embrace and utilize these tools to transform costly, low-yield marketing programs into finely-tuned lead-generation machines.
What will the future of social media look like? Our world is increasingly digital, and our lives become more connected each day. Advances in areas such as social media and mobile technology are changing the ways we interact with our friends and family, but also with brands and organisations. They’re changing the way we do business too, and that change is accelerating at an ever-increasing rate. As a consequence, riding the wave of change and trends is becoming a critical part of on-going business success. To that end, this document explores some of the key themes that we believe will shape the digital world over the course of the coming months.
What is SoLoMo, and why is it important for marketers? We explore the reasons why location-based mobile social is gaining momentum all over the world, and share 7 case studies of best-in-class SoLoMo marketing.
Online leasing allows prospective residents to search and apply for an apartment home within your community 24x7.
This slide deck provides industry data that explains how prospective apartment residents wish to use the internet when they apply for an apartment lease.
Everything you need to know about mobile, internet, social media, and e-commerce use in Dominica in 2017. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit http://datareportal.com
Canada has struggle for the past few years with attracting key FDI, especially in areas like natural resources development.
Canada has also struggle with how to best approach innovation. The so-called job clusters have failed to achieve the desired outcome. More needs to be done to better support innovation across Canada.
The public sector payroll continues to grow. The size of government is becoming a enormous issues for many countries, especially in areas like value for money, improving outcomes, and tax fairness.
1. In demand skills - https://www.analyticssteps.com/blogs/most-demand-technologies-2022
2. BI - https://www.analyticsinsight.net/top-business-intelligence-trends-and-predictions-for-2022/
3. Top AI - https://www.simplilearn.com/tutorials/artificial-intelligence-tutorial/artificial-intelligence-applications
4. Switzerland continues to dominate the world in terms of innovation - https://www.iamsterdam.com/en/business/news-and-insights/news/2021/the-netherlands-ranks-sixth-in-global-innovation-index-2021
5. Sustainable - https://behrtech.com/blog/iot-and-sustainability-7-applications-for-a-greener-planet/
6. Sustainable - https://energywatch-inc.com/sustainability-trends-2021-2022/
7. Report Canada - https://www.conferenceboard.ca/focus-areas/innovation-technology/innovation-report-card
8. FDI - https://betakit.com/canadian-municipal-regions-call-on-federal-government-for-more-support-for-foreign-direct-investment-program/
9. Job vacancies - https://www150.statcan.gc.ca/n1/daily-quotidien/210921/dq210921a-eng.htm
10. Skills gap - https://www.dashe.com/blog/unraveling-digital-skills-gaps-in-the-modern-workplace
The Internet has fundamentally transformed the way people discover, share, connect and shop. It's time for marketers to transform the way they raise awareness and generate leads as well. Enjoy this eye-opening look at how search engines, social media, and mobile technology are transforming our lives—and how companies can embrace and utilize these tools to transform costly, low-yield marketing programs into finely-tuned lead-generation machines.
What will the future of social media look like? Our world is increasingly digital, and our lives become more connected each day. Advances in areas such as social media and mobile technology are changing the ways we interact with our friends and family, but also with brands and organisations. They’re changing the way we do business too, and that change is accelerating at an ever-increasing rate. As a consequence, riding the wave of change and trends is becoming a critical part of on-going business success. To that end, this document explores some of the key themes that we believe will shape the digital world over the course of the coming months.
What is SoLoMo, and why is it important for marketers? We explore the reasons why location-based mobile social is gaining momentum all over the world, and share 7 case studies of best-in-class SoLoMo marketing.
Online leasing allows prospective residents to search and apply for an apartment home within your community 24x7.
This slide deck provides industry data that explains how prospective apartment residents wish to use the internet when they apply for an apartment lease.
Everything you need to know about mobile, internet, social media, and e-commerce use in Dominica in 2017. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit http://datareportal.com
Canada has struggle for the past few years with attracting key FDI, especially in areas like natural resources development.
Canada has also struggle with how to best approach innovation. The so-called job clusters have failed to achieve the desired outcome. More needs to be done to better support innovation across Canada.
The public sector payroll continues to grow. The size of government is becoming a enormous issues for many countries, especially in areas like value for money, improving outcomes, and tax fairness.
1. In demand skills - https://www.analyticssteps.com/blogs/most-demand-technologies-2022
2. BI - https://www.analyticsinsight.net/top-business-intelligence-trends-and-predictions-for-2022/
3. Top AI - https://www.simplilearn.com/tutorials/artificial-intelligence-tutorial/artificial-intelligence-applications
4. Switzerland continues to dominate the world in terms of innovation - https://www.iamsterdam.com/en/business/news-and-insights/news/2021/the-netherlands-ranks-sixth-in-global-innovation-index-2021
5. Sustainable - https://behrtech.com/blog/iot-and-sustainability-7-applications-for-a-greener-planet/
6. Sustainable - https://energywatch-inc.com/sustainability-trends-2021-2022/
7. Report Canada - https://www.conferenceboard.ca/focus-areas/innovation-technology/innovation-report-card
8. FDI - https://betakit.com/canadian-municipal-regions-call-on-federal-government-for-more-support-for-foreign-direct-investment-program/
9. Job vacancies - https://www150.statcan.gc.ca/n1/daily-quotidien/210921/dq210921a-eng.htm
10. Skills gap - https://www.dashe.com/blog/unraveling-digital-skills-gaps-in-the-modern-workplace
Mid-Year 2009 Highlights
The Washington area housing market has moved into the correction phase - the first step in recovery:
• Prices are showing renewed signs of strength: 2nd quarter prices in most jurisdictions were up from the 1st quarter, though still lower than one year ago. Prices may experience slight declines through the end of the year, but increased demand and a lower supply of listings are helping facilitate price traction.
• Days on market are down sharply compared to both last quarter and a year ago. Properties continue to sell quickest in the Core jurisdictions, but across the region, time on market is moving toward the region's long term average.
• The ratio of inventory to sales (months of sales) continues to decline in all jurisdictions from one year ago. The metro-wide ratio of 5.1 months' worth of listings is below the normal, healthy standard of 6 months, signaling that demand is beginning to outpace supply.
What is being done to help homeowners refinance into more affordable loans? - ‘Policy Spotlight' Page 10
The new Federal Homeowner Affordability and Stability Plan (HARP) allows borrowers to take out a mortgage of up to 125% of the home's value. Learn about the program in the ‘Policy Spotlight' on page 10.
How have properties in Exurban Virginia been shielded from steep declines? - ‘Regional Spotlight' Page 17
The counties of Culpeper, Stafford and Spotsylvania as well as Fredericksburg are seeing strong interest in the lower price ranges, where unit volume is up sharply from one year ago. Find out how properties in this area are performing in the ‘Regional Spotlight' on page 17.
This is the student handout for Four Pillars 2010 Technology Education Program. The class is approved for 3 hours of CE in Virginia. More information can be found at www.TheAgentTrainer.com
Channel Focus (Baptie) Webinar. seemingly every day - driven by technology, economic challenges and customer behavior.
Combine this with an unprecedented demographic shift coming in the next few years, and the job role of the Channel Professional will radically shift - both inside the organization and out.
Jay McBain will explore what this demographic shift means, as well as predict what Channel Management will look like when there are more vendors in the world than partner
Presentation given at the workshop on 3D Internet in EU and China in Beijing in March 2009. It covers various examples of 2D & 3D virtual worlds, social networks as well as some interesting legal issues, to conclude with more abstract ideas about the "digital third place"
Features major direct marketing and advertising trend with long term impact, details the 7 profit drivers for insurance direct marketing and explores Web 2.0 opportunities for direct marketers.
FinTech & InsurTech: Company presentation by Michael Reitblat, Co-Founder & CEO of Forter at the NOAH Conference 2019 in Tel Aviv, Hangar 11, 10-11 April 2019.
Ever heard of the semantic web? Cloud computing? The Transmission Effect? Lori H. Schwartz, SVP, Director of the Interpublic Emerging Media Lab presents the most up-to-date and exciting emerging trends. Don’t get left behind!
5 Things To Make Your LIsting Stand Out OnlineMatthew Rathbun
Great, you got the listing! Now…how are we going to stand out amongst all the other competing homes for sale? In a world of noise, with countless homes for sale and listing sites begging for the home buyers attention, how are you going to get your listing information in front of buyers in a meaningful way? This skills enhancement course covers 5 easy and free ways to make sure your listing is getting found on listing aggregators and even in Google searches. It's time to take your marketing and successful level up a few notches and make the most of the listing opportunity!
Rockstar Presenting, Virtual Classrooms and Real Estate Instructors Matthew Rathbun
The Real Estate Industry is filled with the voices of instructors who can carry a tune, but very few who have the ability to build a following, be sought after and to consistently deliver what their audiences are looking for. Now with the clear necessity of virtual classrooms, the instructors have a new set of skills they need to hone in order to deliver a kickass presentation. The Rockstar Presenting session is designed to give you the skills and tools that highly successful speakers are using to prepare an unprepared industry for the changes that are coming, the demands the learners have today, and the ability to evolve with the world. For more information visit www.MatthewRathbun.com
Now more than ever consumers are looking for a way to get into a home, without stepping inside. In the midst of a pandemic, Home owners and landlords are trying to get buyers and tenants into homes, while those occupying the property are trying to do all they can to limit the exposure of themselves and others into a home. The use of video and virtual tours is a critical marketing tool in maximizing exposure to the property. This session explores the various resources, tools and tactics for gathering engaging media and 3D tours both with premium and free tools.
Every broker knows that connection with those in his or her office is essential to team building, engagement, culture and increasing opportunities. However, the old office meeting, where agents sit around and moan about their non-sellable listings have left many of your agents' resistance to attending. The ubiquity of information has made it hard for many managers to find relevance in the agent’s life. Matthew Rathbun shares how his focus on telling the agent’s story and that of the firms has increased attendance. The tools to tell these stories are all around you and can help you craft an experience and not just another meeting.
Ninety-nine percent of consumers conduct online searches related to buying and selling real estate. They are seeking valuable tools and information to help with those processes. Information breeds loyalty. Agents can take advantage of free resources to step up their marketing game and increase their business by offering information, tools and resources that will encourage the consumer to engage the agent. This session focuses on easy means to create content and inbound marketing campaign.
Matthew Rathbun's Real Estate Offer Assistant PacketMatthew Rathbun
The offer assistant packet is left at the listing and uploaded to MLS so that the buyer's agent can use them to draft an offer, thus cutting down on counter offer time.
There is a myriad of free tools and activities that agents can master online and offline to increase their market and create more client opportunities.
10601 Whispering Way, Fredericksburg VA | Home For SaleMatthew Rathbun
You’ve always wanted the perfect waterfront home for entertaining and this is it! Enjoy your year round view of 600 ft of water frontage on 4.91 acres located on Ni River Reservoir. Nestled in a wooded private setting in Fredericksburg, VA this home features several Smart Home security devices, two kitchens, an incredible theater room, large bedrooms, spacious baths, beautiful and hardwood floors.
Matthew Rathbun presents a SmartHome 101 session for Realtors and a tips on how to best serve both the buyers and sellers that are in a transaction with smarthome technology in play
Introduction to AI for Nonprofits with Tapp NetworkTechSoup
Dive into the world of AI! Experts Jon Hill and Tareq Monaur will guide you through AI's role in enhancing nonprofit websites and basic marketing strategies, making it easy to understand and apply.
Biological screening of herbal drugs: Introduction and Need for
Phyto-Pharmacological Screening, New Strategies for evaluating
Natural Products, In vitro evaluation techniques for Antioxidants, Antimicrobial and Anticancer drugs. In vivo evaluation techniques
for Anti-inflammatory, Antiulcer, Anticancer, Wound healing, Antidiabetic, Hepatoprotective, Cardio protective, Diuretics and
Antifertility, Toxicity studies as per OECD guidelines
A Strategic Approach: GenAI in EducationPeter Windle
Artificial Intelligence (AI) technologies such as Generative AI, Image Generators and Large Language Models have had a dramatic impact on teaching, learning and assessment over the past 18 months. The most immediate threat AI posed was to Academic Integrity with Higher Education Institutes (HEIs) focusing their efforts on combating the use of GenAI in assessment. Guidelines were developed for staff and students, policies put in place too. Innovative educators have forged paths in the use of Generative AI for teaching, learning and assessments leading to pockets of transformation springing up across HEIs, often with little or no top-down guidance, support or direction.
This Gasta posits a strategic approach to integrating AI into HEIs to prepare staff, students and the curriculum for an evolving world and workplace. We will highlight the advantages of working with these technologies beyond the realm of teaching, learning and assessment by considering prompt engineering skills, industry impact, curriculum changes, and the need for staff upskilling. In contrast, not engaging strategically with Generative AI poses risks, including falling behind peers, missed opportunities and failing to ensure our graduates remain employable. The rapid evolution of AI technologies necessitates a proactive and strategic approach if we are to remain relevant.
Exploiting Artificial Intelligence for Empowering Researchers and Faculty, In...Dr. Vinod Kumar Kanvaria
Exploiting Artificial Intelligence for Empowering Researchers and Faculty,
International FDP on Fundamentals of Research in Social Sciences
at Integral University, Lucknow, 06.06.2024
By Dr. Vinod Kumar Kanvaria
Unit 8 - Information and Communication Technology (Paper I).pdfThiyagu K
This slides describes the basic concepts of ICT, basics of Email, Emerging Technology and Digital Initiatives in Education. This presentations aligns with the UGC Paper I syllabus.
How to Make a Field invisible in Odoo 17Celine George
It is possible to hide or invisible some fields in odoo. Commonly using “invisible” attribute in the field definition to invisible the fields. This slide will show how to make a field invisible in odoo 17.
Safalta Digital marketing institute in Noida, provide complete applications that encompass a huge range of virtual advertising and marketing additives, which includes search engine optimization, virtual communication advertising, pay-per-click on marketing, content material advertising, internet analytics, and greater. These university courses are designed for students who possess a comprehensive understanding of virtual marketing strategies and attributes.Safalta Digital Marketing Institute in Noida is a first choice for young individuals or students who are looking to start their careers in the field of digital advertising. The institute gives specialized courses designed and certification.
for beginners, providing thorough training in areas such as SEO, digital communication marketing, and PPC training in Noida. After finishing the program, students receive the certifications recognised by top different universitie, setting a strong foundation for a successful career in digital marketing.
2024.06.01 Introducing a competency framework for languag learning materials ...Sandy Millin
http://sandymillin.wordpress.com/iateflwebinar2024
Published classroom materials form the basis of syllabuses, drive teacher professional development, and have a potentially huge influence on learners, teachers and education systems. All teachers also create their own materials, whether a few sentences on a blackboard, a highly-structured fully-realised online course, or anything in between. Despite this, the knowledge and skills needed to create effective language learning materials are rarely part of teacher training, and are mostly learnt by trial and error.
Knowledge and skills frameworks, generally called competency frameworks, for ELT teachers, trainers and managers have existed for a few years now. However, until I created one for my MA dissertation, there wasn’t one drawing together what we need to know and do to be able to effectively produce language learning materials.
This webinar will introduce you to my framework, highlighting the key competencies I identified from my research. It will also show how anybody involved in language teaching (any language, not just English!), teacher training, managing schools or developing language learning materials can benefit from using the framework.
1. Leading
in a
2.0 World
Matthew Rathbun, Licensed Broker
ABR, ABRM, ASR, AHWD, CSP, CNE, e-PRO, QSC, GREEN, GRI, SRES
Eco-Broker
Director of Professional Development
This work is in the Public Domain. To view a copy of the public domain certification,
visit http://creativecommons.org/licenses/publicdomain/ or send a letter to Creative
Commons,
2. What is Social Media?
Social media with other
is people on
people the
talking internet!
6. THE WHY OF TECHNOLOGY
1% 38%
1%
2%
5%
Internet (38%) 6%
Realtor (33%)
Yard Sign (14%)
Home Builder (6%)
Friend/Relative (5%) 14%
Knew Seller (2%)
Flyer/House Book (1%) 33%
Print Media (.87%)
Source: 2008 NAR Profile of Buyer and Sellers
7. WHAT DID THEY FIND IMPORTANT?
100
75
50
25
0
Agent Info (3%)
Company Info (5%)
Area Information (21%)
IDX/MLS (96%)
8. “Failing to make a decision to
SWANEPOEL REPORTS
change is simply not an option
– the market will make one for
you.”
(2008 Swanepoel Report)
“Generation X and Y are growing up
with a poor perception of the real
estate industry.”
“They believe they can and should fix
it.”
(2008 Swanepoel Report)
10. Facebook Demographics
• 170% Growth in 35-45 year olds in past
year
• Average age of a user is 32
• Majority are College Graduates
• Largest increase of users are those over
55 in the past year
• 175 million active users
• Average users have 120 friends
• 18 million update daily
• Over 3 Billion minutes spent on
19. THE WHAT AND WHY OF REAL
ESTATE 2.0
84% of Consumers used an REALTOR®
84% of Consumers used Internet
Frequently Used Resources in
Purchase
Internet 66%
REALTOR® 64%
Found following resources useful
Agent 70%
Internet 78%
(Sources for all: Swanepoel Trends Report and NAR Profile of Buyers and Sellers for 2007)
20. THE WHAT AND WHY OF REAL
ESTATE 2.0
• On-Line Consumer Demographics
– 64% are Married
– 18% are Single Females
– Median age is 37
– Median Income is $76,900
• First Step Taken in Real Estate Transaction
– 87% Started Researching On-Line
– 20% Contacted a Real Estate Agent
21. THE WHAT AND WHY OF REAL
ESTATE 2.0
• Most Useful Information
– 84% Photos (At least 6)
– 82% Detailed Listing Information
– 60% Virtual Tours / Real Estate Shows
– 39% Maps
– 37% Neighborhood Information
– 26% Agent Information
• Average time for REALTOR to respond to
consumer inquiry = 52 Hours
• Average number of pictures per listing = 2
22. THE WHAT AND WHY OF REAL
ESTATE 2.0
• “87% of Brokers feel that servicing
smarter and more informed consumers
as their largest concern.”
• Swanepoel
25. HERE’S HOW THEY TALK…
• Instant messenger • Blogs
• Event sharing • E-mail
• Social bookmarking • Video sharing
• Podcasts • Microblogging
• Photo sharing • Widgets
• Message boards • Wikis
• RSS • Crowdsourced news
• Social networks • …and much more!
26. THE LANGUAGE OF 2.0
• Blogs •“Friends”
• Social Media •IM or Instant Messenger
• Wiki •Links
• Widget •Lurkers
• Aggregation •Mashups
• Avatars •Permalinks
• Posts •Trackbacks
• Comments
•Podcasts
• Subscribing
•RSS
• Tags
27. VIRGINIA - DEFINING
TECHNOLOGY
Virginia Code 18VAC135-20-190
“Advertising” means all forms of representation, promotion and solicitation
disseminated in any manner and by any means of communication to
consumers for any purpose related to licensed real estate activity.
Disclosures Required:
1. Firm’s name, city and state
of main office
2. Licensee’s Name
3. License Status
4. Jurisdiction(s) Licensed
28. VIRGINIA - DEFINING
TECHNOLOGY
Virginia Code 18VAC135-20-190
All Advertising must be under the direct supervision of the principal broker
or supervising broker, in the name of the firm and, when applicable,
comply with the disclosure required by 54.1-238.1 of the Code of Virginia.
The firm’s licensed name must be clearly and legibly displayed on all
advertising.
Online Advertising (Section C of the Code)
1. All Online Adverting applies to this Code
2. E-mail message are included in regs
3. Instant Message are included
4. Chat and Internet based Dialogue
5. The “web”
6. Voice Over Net
7. Banner Ads
29. VIRGINIA - DEFINING
TECHNOLOGY
Virginia Code 18VAC135-20-190
All On-line Listings must be kept current and consistent as follows:
Ads must be consistent with Property Descriptions and ACTUAL Status
Reasonable effort must be made in a written, timely manner for third parties to
update listing information.
All listing information shall indicate in a readily visible manner the date that the
listing information shown was last updated.
30. VIRGINIA - DEFINING
TECHNOLOGY
Virginia Code 18VAC135-20-190
✴Section D – Prohibited Activities
✴ Implying that the property listed is for sale by the owner or unlicensed person
✴ Failing to include a notice in all advertising that the owner is a real estate licensee has
interest in a particular property ( as in financial or owner interest )
✴ Fail to include firm’s licensed name on any sign displayed outside any place of
business
✴ Failure to get written consent of the seller prior to advertising any specific
identifiable property
✴ Property not listed by the party making the advertisement
32. CODE OF ETHICS
➡ Standard of Practice 1-2: Applies Code articles to the
internet
➡ Standard of Practice 1-9: Confidentiality
➡ Article 10: Fair Housing
➡ Article 12: Honesty in Marketing (Similar to VAC)
➡ Article 13: Prohibition from giving Legal Advice
➡ Article 15: Reckless Statements about other
REALTORS®
33. GENERAL LEGAL
CONSIDERATIONS: BLOGS
‣ Defamation
‣ Unlicensed Practice of Law
‣ Breach of Confidentiality of Clients
‣ Copyright Violations
‣ Unfactual Statements
‣ Trademark Considerations
‣ Necessity for Required Disclosures
40. MUST READ SITES
• www.FAARForum.com
• www.VARBuzz.com
• http://narblog1.realtor.org
• Your Local Newspaper
• You Local Association's Blog
• www.AgentGenius.com
41. Further steps you can take to reduce your liability:
Post only material you own, you have permission
to use, or that is with the scope of fair use
(generally includes review, news reporting,
teaching, or scholarly research);
Remove infringing content immediately;
Have a well-crafted Terms of Use
Instruct agents and those posting to use caution
when posting;
Realize that blogs can be viewed as an
advertisement and follow all applicable rules; and
Don’t select and edit messages – it could subject
you to greater liability because you are taking a
more active role in the publishing the contents.
42. Add Agents to Personal RSS Feeder
Have written policy
Outline what they are permitted to write
about
Outline what types of sources they can use
for clients
Outline number of Blogs they can have that
are RE related
Require training to post
Have requirement for Licensee to advise you
43. POPULAR HIGH RISK
PRACTICES
False Statements about Competitors
and /or their practices
Article
Anti-Trust Violations
Picture Manipulation or
“Enhancements”
Article 2
Non-Violation Practices
Posting Listings
Being “mean”
44. CREATE POLICIES
‣ Appoint a Tech Savvy Broker, as the New
Media Manager.
‣ Have written policies to govern who can
write blogs etc… Then what they are
permitted to write:
‣ Only factual information
‣ Must have disclosures
‣ Must report any complaints made on their
posts
‣ The may not edit comments except for….
62. Blogging: Recruitment and Retentions
Multi-Author Approach
Writing for Agents and Consumers
Forum based tool for agents
RSS is your Friend
Wordpress.org versus Wordpress.com
Pace
Budgets
62
67. www.FAARForum.com
www.TheAgentTrainer.com
Matthew Rathbun, Director of Professional Development
ABR, ABRM, ASR, CSP, E-PRO, ECO-BROKER, GRI, GREEN, QSC, RECS, SRS, SRES
www.MatthewRathbun.com