This document outlines the agenda for a presentation on innovating with the QuickBooks Online (QBO) platform. The agenda includes:
- An introduction from Rafael de la Vega, Director of Global Partnerships at Intuit Developer Group
- Presentations from leaders of companies that have built apps on the QBO platform
- A discussion on best practices for QuickBooks developers
- A question and answer session
The document also provides statistics on the growth of the QBO ecosystem over the past two years and an overview of resources available to developers to help them succeed in building apps on the platform.
Gretchen Salyer, Director of Partnerships for Intuit Developer Group, dives into strategies for developers to successfully market their apps by leveraging the vast QuickBooks platform ecosystem. Talk first presented at QuickBooks Connect conference in San Jose, CA, on Nov. 3, 2015.
Watch the talk here: https://youtu.be/8kRFUKxldOE
Intuit Developer Group leaders discuss the business, marketing, and technical resources, tools, and opportunities available for developers who integrate their apps with the QuickBooks platform. Talk first given on Nov 2, 2015, in conjunction with the QuickBooks Connect conference in San Jose. Session exclusively designed for conference sponsors.
Watch the talk here: https://youtu.be/t0Dj30DDaMg
“Build it and They Will Come” May Not Work: Investing Early in Developer SuccessIntuit Developer
Talk given March 22, 2016, at Evans Data Developer Relations Conference in Palo Alto, CA by Lori Fraleigh, Director of Developer Relations for Intuit, Inc.
Ketan Kittur, Director of Product Management for Intuit Developer Group, provides a look the tools and resources available for developers who create apps that integrate with QuickBooks Online and solve problems for small business owners. Presentation first given on November 3, 2015, at the QuickBooks Connect Conference in San Jose, CA.
Watch the talk here: https://youtu.be/lz2YPMXAiyo
The Momentum of QuickBooks Developers: the Road to Success, QuickBooks Connec...Intuit Developer
Developer track presentation from QuickBooks Connect San Jose (Nov 2017). With well over two million customers worldwide, the QuickBooks platform continues to provide an incredible opportunity for app developers to succeed. Come see and hear about the latest innovations in both the platform and the ecosystem that are driving growth for developers and success for our small business customers.
Gretchen Salyer, Director of Partnerships for Intuit Developer Group, dives into strategies for developers to successfully market their apps by leveraging the vast QuickBooks platform ecosystem. Talk first presented at QuickBooks Connect conference in San Jose, CA, on Nov. 3, 2015.
Watch the talk here: https://youtu.be/8kRFUKxldOE
Intuit Developer Group leaders discuss the business, marketing, and technical resources, tools, and opportunities available for developers who integrate their apps with the QuickBooks platform. Talk first given on Nov 2, 2015, in conjunction with the QuickBooks Connect conference in San Jose. Session exclusively designed for conference sponsors.
Watch the talk here: https://youtu.be/t0Dj30DDaMg
“Build it and They Will Come” May Not Work: Investing Early in Developer SuccessIntuit Developer
Talk given March 22, 2016, at Evans Data Developer Relations Conference in Palo Alto, CA by Lori Fraleigh, Director of Developer Relations for Intuit, Inc.
Ketan Kittur, Director of Product Management for Intuit Developer Group, provides a look the tools and resources available for developers who create apps that integrate with QuickBooks Online and solve problems for small business owners. Presentation first given on November 3, 2015, at the QuickBooks Connect Conference in San Jose, CA.
Watch the talk here: https://youtu.be/lz2YPMXAiyo
The Momentum of QuickBooks Developers: the Road to Success, QuickBooks Connec...Intuit Developer
Developer track presentation from QuickBooks Connect San Jose (Nov 2017). With well over two million customers worldwide, the QuickBooks platform continues to provide an incredible opportunity for app developers to succeed. Come see and hear about the latest innovations in both the platform and the ecosystem that are driving growth for developers and success for our small business customers.
Jen Pataki, Director of Marketing for Intuit Developer Group, provides developers a look behind the scenes of a small business, to help understand the huge opportunity for developers to create software applications that integrate with QuickBooks Online to solve customer pain points and fuel small business sucess. Talk first given on Nov. 3, 2015 at the QuickBooks Connect conference in San Jose, CA.
Watch the talk here: https://youtu.be/noiuY9uZNaw
QuickBooks Connect 2016 - How small business can benefit from developer innov...Intuit Developer
Augmented Reality, Internet of Things, Blockchain, mobile devices and literally thousands of apps available – where does the developer, fit in? Hear from a panel of media, technology leaders and analysts on what innovations are most important to small business owners and how developers can start preparing for the future.
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• Understand how technology will affect small business in the short and long term future
• Learn how developers can benefit from and help drive growth and adoption of new tech among small businesses
• Hear from tech leaders on how they are creating an ecosystem
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Kick off for the QuickBooks Connect 2015 $100k Hackathon included opening remarks from Avi Golan, VP of Intuit Developer Group, Tools/API overview from Jarred Keneally (Mgr, Dev Support), Hack challenges and logistics from Lori Fraleigh (Director, Dev Relations), and Small Business Panel led by Lindsey Grossman (Director, Partnerships)
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2. What should you do before getting into content marketing?
3. How to find the right channels for sharing your content?
4. How much should you spend on content?
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Watch the talk here: https://youtu.be/noiuY9uZNaw
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Augmented Reality, Internet of Things, Blockchain, mobile devices and literally thousands of apps available – where does the developer, fit in? Hear from a panel of media, technology leaders and analysts on what innovations are most important to small business owners and how developers can start preparing for the future.
Key Takeaways:
• Understand how technology will affect small business in the short and long term future
• Learn how developers can benefit from and help drive growth and adoption of new tech among small businesses
• Hear from tech leaders on how they are creating an ecosystem
that’s driving innovation within the small business space
Kick off for the QuickBooks Connect 2015 $100k Hackathon included opening remarks from Avi Golan, VP of Intuit Developer Group, Tools/API overview from Jarred Keneally (Mgr, Dev Support), Hack challenges and logistics from Lori Fraleigh (Director, Dev Relations), and Small Business Panel led by Lindsey Grossman (Director, Partnerships)
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Mart Virkus (Toggl, Chief of Marketing) "Toggl's tips and lessons on using co...Anna Vodyanitskaya
"1. What's the state of content marketing in 2017, and is it worth investing in?
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- Optimize your marketing efforts
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As companies embrace “digital business” and introduce “as a service” business models, the shortcomings of incumbent business processes and legacy ERP are being exposed. Wholesale ERP replacement is not realistic. However, process and systems changes can deliver real results. By improving monetization capabilities and reducing friction across the organization, progressive companies are realizing top and bottom line gains. Highlighting best practices, lessons learned, and survey data, this session will detail what leading organizations are doing to optimize their Quote-to-Cash processes and differentiate their businesses.
Like any good finance professional, you understand that budgeting is the lifeblood of any company and there are times when by the time the budget is complete, it’s already stale.
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QuickBooks Connect 2016 - Marketing your app: learn from your developer peersIntuit Developer
Once you launch your app, how do you market it? Learn from the pros who have made it big in the QuickBooks ecosystem. This session will include the tips and tricks you need to succeed with small businesses and accountants.
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What You're Going to Learn
- How These 4 Leaks Force You To Work Longer And Harder in order to grow your income… improve just one of these and the impact could be life changing.
- How to SHUT DOWN the revolving door of Income Stagnation… you know, where new sales come into your magazine while at the same time existing sponsors exit.
- How to transform your magazine business by fixing the 4 “DON’Ts”...
#1 LEADS Don’t Book
#2 PROSPECTS Don’t Show
#3 PROSPECTS Don’t Buy
#4 CLIENTS Don’t Stay
- How to identify which leak to fix first so you get the biggest bang for your income.
- Get actionable strategies you can use right away to improve your bookings, sales and retention.
Innovating for small business customers with the QuickBooks Online platform
1. Rafael de la Vega
Director, Global Partnerships, Intuit Developer Group
Innovating for small business
customers with the QBO platform
WiFi: QBConnect No password required#QBConnect
2. 2
Today’s speakers
Rafael de la Vega
Director, Partnerships
Intuit
@delavegarafa
Josh Sasto
Head of Partnerships
GoCardless
@GoCardless
Barry Dowling
CEO & Founder
TransferMate
@TransferMate
Hannah McIntyre
Co-founder
Futrli
@futrli
3. The QuickBooks platform
The path to success: best practices
What our QuickBooks developers have to say
Q&A
Agenda
5. 5
Small Business cloud adoption: It’s here, it’s now
An international perspective
Source: 2016 Appification of Small Businesses Report by Intuit Inc
* in the U.S., Canada, U.K. and Australia
63%* small businesses on the cloud
66% use mobile to run their business
63% use +3 apps for their business
#QBConnect | @IntuitDev | @delavegarafa
6. 6
2.5K Developers
70 Published apps
625K Small business
20K Connections to apps
Small businesses
The QuickBooks ecosystem, two years ago
Developers
An international platform
7. 7
Small businesses
25K Developers
450+Published apps
The QuickBooks ecosystem, today!
Developers
10x Growth in 2 Years!
>1.8M Small business
350KConnections to apps
An international platform
#QBConnect | @IntuitDev | @delavegarafa
8. 8
Vision: Platform of choice for...
Small Businesses Accountants Developers
Save time: All apps to run
your businesses
Accounting is done:
Eliminate manual entry
Grow your business: Access
to millions of SMBS, globally
#QBConnect | @IntuitDev | @delavegarafa
10. 10
How will you be successful
Deliver QUALITY
integrations
Improve the end-to-end
EXPERIENCE
Solve BIG, IMPORTANT
problems
For SMBs or Accountants
Pay and get paid, POS,
data management…
For more info & success stories visit: https://developer.intuit.com/success
Explore APIs, Build, Test,
Ask questions, Publish!
Improve UI, reduce clicks,
make it slick and intuitive
11. 11
How to get there
Create an
Account
Explore APIs Build Test Release
• @developer.intuit.com • Learn with samples
• Extensive
documentation
• Tools and resources
available
• Select the APIs you
want to build on
• Access SDKs in your
favourite language
• Get answers and
share best practices
with our Community
• Test Calls in API
Explorer for
QuickBooks
• Invite Beta testers
• Pass the reviews
• Publish on apps.com,
in the market(s) of
your choice
For more success stories visit: https://developer.intuit.com/success
12. 12
Marketing channels*
• App store
• FTU
• ProAdvisor portal
• Newsletters
• Industry Events
Several ways to help you grow your business
Featured in product*
• Targeted audience / Temporary campaigns
• Improved UI
• Ready to go in a few clicks
• Users access most features from the
integrated app
Integrated experience*
• Embedded integration
• In-Product feature
• Customers sign-up in a few clicks
• Users access most features from QBO
• Joint GTM plan
* available on a case by case basis at Intuit’s discretion
16. 16
Apps published on the QuickBooks App Store
between 16/08/16 and 15/08/17 are eligible to
enter
Ten finalists demo and pitch at QuickBooks
Connect San Jose Nov 15-17
Grand prize winner gets $100K USD
$100K Small Business App Showdown
smallbusinessappshowdown.com
17. Don’t miss these other sessions
Build Apps That Customers Need:
Developing Small Business Solutions with
QuickBooks Online
7 March, 1:30–2:30pm
Want to build a killer app that small businesses and
accountants will use and recommend? This session will
cover info about the QuickBooks ecosystem to help
you figure out what to build and why. Learn about
project-based and product-based businesses and their
needs. Understand what is needed by local customers
and small businesses around the world.
Deliver Successful Code: Application
Integration Best Practices for Developers
7 March, 2:45–3:45pm
So you’ve got a great idea for a small business app and
you know exactly what data you want to leverage from
QuickBooks. What else should be considered to ensure
you build that awesome customer experience? Learn
best practices and practical techniques for creating the
most efficient app integration. Topics covered will include
webhooks, resiliency, accounting techniques, multi-
currency, user experience, and global tax.
Jarred Keneally
Developer Relations leader
Dinesh Kinger
Software Engineer
Lori Fraleigh
Dir. Developer Relations
Fabrizio Zanollo
Head of Partnerships
18. Access the presentation materials via:
The QuickBooks Connect 2017 Conference App
or
Slideshare at: http://www.slideshare.com/tag/QBCUK17