Mobile marketing presentation by Ahmed Nawara from CircleTie http://www.circletie.com

1. An Integrated Approach to
Mobile Marketing
© CircleTie Inc. All rights reserved.

2. Agenda
• The Mobile Opportunity
• The Mobile Marketing Toolbox
• CircleTie
© CircleTie Inc. All rights reserved.

3. The Mobile Opportunity
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4. Some numbers
• Number of smartphone users who access Facebook
by platform
Mobile Platform # of Users
Android 1,147,000
iOS 649,560
BlackBerry 447,520
Windows Phone 10,580
Total 2,254,660
• Mobile’s share of total Internet traffic worldwide
January 2010 January 2011 January 2012
1.6% 3.8% 8.8%
© CircleTie Inc. All rights reserved.

5. Some more numbers
• Mobile, the Internet and Egypt
Indicator Value
Mobile Subscribers 83m
Internet Users 29m
% of Internet Access from Mobile 44%
• Key mobile activities
• Text Messaging
• Social Networking
• Search/Shopping
• Entertainment
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6. Okay enough with the numbers
already!
Why are these devices gaining
traction at such a high speed?
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7. Reasons for popularity
Prices for Mobile
Faster Mobile
Internet and
Networks
Devices
More Ubiquitous
Real-time Factor
Wi-Fi
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8. The Mobile Marketing Toolbox
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9. Tools for Mobile Marketing
Location-based
Mobile Apps and
Context Aware Ads
Website
& Bulk SMSs
Mobile Ad Networks M-Commerce
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10. A mobile marketing platform
By CircleTie Inc.
© CircleTie Inc. All rights reserved.

11. What is CircleTie
A true location-based mobile marketing platform
that allows users and businesses to interact
through smartphones in a real-time fashion
Users Businesses
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12. CircleTie
Covered Platforms
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13. Users
Helping users connect, discover and
enjoy their cities
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14. CircleTie
The CircleTie Hierarchy
Friends
Movies Venues
User
Events Shopping
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15. CircleTie
A user and friends
User Friends
A user can see and interact
with all their friends’
activities on CircleTie.
Find out who’s doing what
and who’s going where
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16. CircleTie
A user and friends
User Friends
A user can notify his friends of
his whereabouts, add a picture
to the notification and specify a
venue or a location.
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17. CircleTie
Discovering the city
Venues
Movies
User Shoppping
Events
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18. CircleTie
Discovering the city
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19. CircleTie
Discovering the city
View a venues
profile
View address &
directions, call,
read and write Read venues’
reviews and like descriptions
places
View and add
Have future
venue pictures
plans? Tell your
friends in
advance
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20. Businesses
Helping businesses reach customers
at the right time
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21. How we can help brands
Category Push
Sponsorship Notifications
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22. Category
Sponsorship
Category Sponsorships
& Custom Categories
Make a brand visible when customers are
looking for relevant options or create a
custom category with all your outlets
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23. How?
Category Sponsorship
Advertise a
brand here
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24. Push
Notifications
Push Notifications
and Banner Ads
The modern approach to SMS campaigns and
mobile banner ads. Why use plain text when
you can make it interactive and induce action
right away?
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25. How?
A simple process
Message
• Get the correct • We’ll use our
target users technology to push
• We’ll do all the • Create the your message to
boring technical message our users’ phones
stuff for you! • Build mobile web instantly
attachment
Profiling Push
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26. What?
Push Notifications
Triggered –
Based on
Push
behavior and
notifications to
future app
user’s phones
usage
Targeted –
Mass push
based on past
interactions
Combination
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27. What?
Push Notifications
Linked to the
venue’s profile
Attach
vouchers, QR
codes, Custom
websites for
further
interaction
Include your
marketing
message
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28. What?
Banner Ads
Linked to your
mobile website
Banner Ads drop down for 5
seconds and disappear to ensure
a pleasant user experience yet
deliver the message
Triggered Targeted
Combination
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29. How?
Some targeting options
• Trigger-based: Specify a trigger such as
location and context and a daily budget
• Targeted: Specify targeting criteria such
as districts, categories, handsets and
venues
• Combined: Use targeting options with
triggers
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30. What does that mean?
• A brand can now reach users at the most
relevant time
• A brand can now target customers based
on their behavioral profile and lifestyle
• A brand can now reach users near point
of sale
• A brand can now measure return on
marketing investment for their mobile
marketing activities
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31. Some Advertising Stats
Platform Click Through Rate Mobile/Desktop
Facebook 0.04%-0.05% Desktop
Facebook 1%-7% Mobile
CircleTie Context Ads 35%-40% Mobile
CircleTie Targeted Ads 7%-10% Mobile
CircleTie Targeted Ads 30%-35% Mobile
with Coupons
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32. Thank you for your time
If you have any questions please don’t
hesitate to contact Ahmed Nawara at:
anawara@circletie.com
Or
+20-109-189-9981
© CircleTie Inc. All rights reserved.