MOSAICCredit IDA Singapore.                                                  Adver tising with Meaning       MOSAIC MediaH...
MOSAIC                                           The Company© 2010 MOSAIC MediaHouse. All Rights Reserved.
MOSAIC                              “we meet                    “we develop                              advertisers’ need...
TMQRBoard                                               The Media© 2010 MOSAIC MediaHouse. All Rights Reserved.
TM QRBoard Learn Play Discover Watch Get Promotions Shop Online© 2010 MOSAIC MediaHouse. All Rights Reserved.
TM QRBoard                                              What is it ?     Billboard                                        ...
TM QRBoard    Step 1. Create a Campaign                                                                     How does it wo...
TM QRBoard                                                                    Features          Display (S, M, L, XL)     ...
TM QRBoard                             QRBoard                                                                            ...
TM QRBoard                                                Online Planning               SEARCH                            ...
TM QRBoard                                                            Mobile APP Available on iPhone, BlackBerry Windows M...
TM QRBoard                                              BackEnd Platform Measure & Track Campaign Success 1.    Real Time ...
TM QRBoard                                              Where is it ?                                                     ...
TMQRBoard                                               Restroom Network© 2010 MOSAIC MediaHouse. All Rights Reserved.
TM QRBoard                                              Our Venues Right People Right Place Right Time    Restaurants, Bar...
TM QRBoard                                              Our Targets Perfect Gender Segmentation   Targeting with maximum  ...
TM QRBoard                                              Our Audience                                                      ...
TM QRBoard                                              Our Campaigns Deliver Detailed Information      Get your message a...
TM QRBoard                                                      Our Message Tell A Story                               “re...
TM QRBoard                                              Our Impact  Go Social! Innovate,  Experiment    Reach audience at ...
TMQRBoard                                               Mobile Marketing© 2010 MOSAIC MediaHouse. All Rights Reserved.
TM QRBoard                                                                 ROI & Measurement                 KPI          ...
TM QRBoard                                                                  Interactivity Engage your Audience with Awesom...
TM QRBoard                                                           BrandingDIFFERENT.                                   ...
TM QRBoard                                               Cross-Platform                         OOH                     MO...
TM QRBoard                                          CREATIVE by ADVERTISERS                                               ...
MOSAIC                                           Business Cases© 2010 MOSAIC MediaHouse. All Rights Reserved.
NIVEAProduct                              2 Weeks Campaign (OOH & Mobile)Men Cosmetic / Face CareTarget AudienceMen, 15-34...
NIVEAMobile Marketing DetailsBy scanning the QR Code with their mobile, consumers will access tothe following online conte...
AIR ASIA Product                           4 Weeks Campaign (OOH & Mobile) Travel – Low-Cost Airline Target Audience Men, ...
AIR ASIAMobile Marketing DetailsUse mobile to increase awareness of the company and its promotionsthroughout Asia. By scan...
AIR ASIAAIR ASIA Business Case 3/3© 2010 MOSAIC MediaHouse. All Rights Reserved.
TIGERProduct                             12 Weeks Campaign (OOH & Mobile)Beverage – BeerTarget AudienceMen, Women, 18-45, ...
TIGER  SOAR HIGH WHILE TAKING IN SENTOSA’S STUNNING PANORAMA –  IN THE TIGER SKY TOWER. JUST ANSWER OUR SIMPLE QUIZ, AND W...
NOKIAProduct                            4 Weeks Campaign (OOH & Mobile)Mobile – TelecomTarget AudienceMen, Women, 15-34, T...
MOSAIC                                           Planning© 2010 MOSAIC MediaHouse. All Rights Reserved.
MOSAIC                                                       Flexible Planning             ALL                            ...
Adver tising with Meaning                                                 MOSAIC MediaHouse Pte. Ltd.                     ...
Upcoming SlideShare
Loading in …5
×

MOSAIC QRBoard™ Media Kit

1,687 views

Published on

Published in: Business
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
1,687
On SlideShare
0
From Embeds
0
Number of Embeds
428
Actions
Shares
0
Downloads
40
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

MOSAIC QRBoard™ Media Kit

  1. 1. MOSAICCredit IDA Singapore. Adver tising with Meaning MOSAIC MediaHouse Pte. Ltd. 28 Maxwell Road #03-05, Red Dot Traffic Singapore 069120 www.mosaicmediahouse.com Email : info@mosaicmediahouse.com Tel : +65 6592 5290 Fax : +65 6536 3367 TM QRBoard Advertising Network © 2010 MOSAIC MediaHouse. All Rights Reserved.
  2. 2. MOSAIC The Company© 2010 MOSAIC MediaHouse. All Rights Reserved.
  3. 3. MOSAIC “we meet “we develop advertisers’ needs advertising solutions to reach targeted that benefit both consumers and engage Advertisers and through innovative and their Customers” efficient Out-Of-Home media” Our Vision Our Mission© 2010 MOSAIC MediaHouse. All Rights Reserved.
  4. 4. TMQRBoard The Media© 2010 MOSAIC MediaHouse. All Rights Reserved.
  5. 5. TM QRBoard Learn Play Discover Watch Get Promotions Shop Online© 2010 MOSAIC MediaHouse. All Rights Reserved.
  6. 6. TM QRBoard What is it ? Billboard QR Code© 2010 MOSAIC MediaHouse. All Rights Reserved.
  7. 7. TM QRBoard Step 1. Create a Campaign How does it work ? Step 2. Upload Print Content Step 3. Add Digital Media Credit Sun.com – ISD Group. Step 4. Connect with Your Audience… Step 5. Track Campaign SuccessOOH Media & Mobile Marketing© 2010 MOSAIC MediaHouse. All Rights Reserved.
  8. 8. TM QRBoard Features Display (S, M, L, XL) Interactivity Real-Time Tracking (OOH & DOOH) (MOBILE) (ONLINE) • Smart design, look & feel • Accurate & easy QR code scan • Geo-Location of customers • Adaptable • Customizable interactive content • Real time auditing and supervision to accurately • Customizable (size, color, skin) • Enable access to mobile sites and measure exposure impact services (video, games, vouchers, • Strategic placement in high promotions, etc.) • Transaction logs for audit & exposure venues reporting • Connect & engage with audience • Easily to install & relocate for • Performance optimization with maximum advertising reach • Offer additional services, rewards effective “pay-per-view” and build loyalty© 2010 MOSAIC MediaHouse. All Rights Reserved.
  9. 9. TM QRBoard QRBoard Vs OOH Media Billboard Digital Screen Interactivity Yes No No “On The Spot” & “Take Away” Technology – Innovation Excellent Fair Good Venue Leading leisure, shopping, fitness, Retail, Street Furniture, Office Retail, Street Furniture, Office travel and nightlife venues Buildings, CBD Buildings, CBD Coverage (network size) 200 – 1000 Venues Limited Outdoor Coverage 1000 – 3000 LCD Screens 1000 – 5000 QRBoards Distributed among key players Many different providers Up to 10 Networks (JCDecaux, Clear Channel, SMRT (FocusMedia, MediaTech, SPH, Media, Moove Media) MediaCorp) Exposure Excellent Good Fair Captive audience , long dwell time Low Cost Per Mille (CPM) Targeting Excellent Fair Good  Key demographic, geographic and  Point-Of-Purchase Proximity  PMEBs social groups  White Collar Workers  100% gender accurate Planning/Reporting Offline/Online Offline/Online Offline/Online Audit/Accountability Real-Time, Tracking & Analysis Poor (post campaign) Poor (post campaign)© 2010 MOSAIC MediaHouse. All Rights Reserved.
  10. 10. TM QRBoard Online Planning SEARCH PLAN LAUNCH Media Rates Creative Location Schedule Print & Digital Venue Coverage Production Audience Content Case Study Search our database and find the right media for your campaign Review our locations, venues and target audiences Select a suitable plan for your campaign (monthly, half/full island, etc.) Launch & Relax! We handle the content, production and research thereafterMedia Management Platform© 2010 MOSAIC MediaHouse. All Rights Reserved.
  11. 11. TM QRBoard Mobile APP Available on iPhone, BlackBerry Windows Mobile and Android Automatically Scan a QRBoard Simple, Quick & Intuitive Access Multimedia Content Keep History & Bookmarks Connect to Website, Phone, SMS, vCard, Email and MORE FREE Download directly on your mobile at http://m.qrboard.com© 2010 MOSAIC MediaHouse. All Rights Reserved.
  12. 12. TM QRBoard BackEnd Platform Measure & Track Campaign Success 1. Real Time Reporting Dashboard 2. QRBoard Audit & Performance 3. Data Analysis & Statistics 4. Ease-of-Use 5. SecurityTracking & Reporting Platform© 2010 MOSAIC MediaHouse. All Rights Reserved.
  13. 13. TM QRBoard Where is it ? Credit Fotograf Andreas Gemperle, Winterthur Zürich.Restroom Advertising Network© 2010 MOSAIC MediaHouse. All Rights Reserved.
  14. 14. TMQRBoard Restroom Network© 2010 MOSAIC MediaHouse. All Rights Reserved.
  15. 15. TM QRBoard Our Venues Right People Right Place Right Time Restaurants, Bars, Lounges, Cafes and Clubs High Traffic, High Visibility and High Quality areas City Hall, Raffles Place, Orchard Road, Emerald Hill, Holland Village, Dempsey Hill, Clarke Quay, Boat Quay, Marina Bay, St James Power Station, Sentosa© 2010 MOSAIC MediaHouse. All Rights Reserved.
  16. 16. TM QRBoard Our Targets Perfect Gender Segmentation Targeting with maximum RELEVANCE & ACCURACY© 2010 MOSAIC MediaHouse. All Rights Reserved.
  17. 17. TM QRBoard Our Audience Men, Women, 15-34s, Captive Audience Teens, Average dwell-times… Students, Male: 55 sec. Female: 105 sec. Business Executives, Young Professionals, + People with active lifestyle Generation X, + People with high income Generation Y, Families© 2010 MOSAIC MediaHouse. All Rights Reserved.
  18. 18. TM QRBoard Our Campaigns Deliver Detailed Information Get your message across, and keep your audience reading Face-to-face encounter for undivided attention Provide valuable and personal information Target genders with meaningful campaigns© 2010 MOSAIC MediaHouse. All Rights Reserved.
  19. 19. TM QRBoard Our Message Tell A Story “restroom advertising is known to relieve otherwise boring situations… ” People appreciate having something to read during idle times, and will remember advertised products and services Positioned at eye level to capture customers’ attention Strategic locations on bathroom stall doors, above urinals, besides mirrors and above hand dryers© 2010 MOSAIC MediaHouse. All Rights Reserved.
  20. 20. TM QRBoard Our Impact Go Social! Innovate, Experiment Reach audience at their most image-conscious moment Reach health, beauty, hygiene, fashion, environment conscious audience at targeted venues Connect with people and make new fans© 2010 MOSAIC MediaHouse. All Rights Reserved.
  21. 21. TMQRBoard Mobile Marketing© 2010 MOSAIC MediaHouse. All Rights Reserved.
  22. 22. TM QRBoard ROI & Measurement KPI METRICS ROI Brand Awareness Visitors, Fans, Followers, Buzz… Costs VS Benefits Brand Engagement Feedbacks, Ratings, Social Media… Data Analysis Users Actions Scans, Sales, Support, CRM… ReportingProof-of-Performance© 2010 MOSAIC MediaHouse. All Rights Reserved.
  23. 23. TM QRBoard Interactivity Engage your Audience with Awesome Content! 1 Call-to-Action SMS, votes, polls, contests, promotions, coupons, call-back requests, surveys 2 Retail, Redemption & Rewards Vouchers, coupons, ticketing, gifts, rewards, shop online, bookings, wish-lists 3 Content Delivery Rich content, ringtones, wallpapers, videos, music, games, podcasts, maps Mobile Applications 4 Mobile internet sites, smart phone applications, geo-location & real-time information, social media© 2010 MOSAIC MediaHouse. All Rights Reserved.
  24. 24. TM QRBoard BrandingDIFFERENT. Benefit People! I N N O VAT E + collaborate ENG@GEBEFrom a Brand to a Meaning© 2010 MOSAIC MediaHouse. All Rights Reserved.
  25. 25. TM QRBoard Cross-Platform OOH MOBILE WEB Cross-Platform Capabilities: Run & Measure Advertising Campaign EffectivenessQRBoard 3-in-1 Media© 2010 MOSAIC MediaHouse. All Rights Reserved.
  26. 26. TM QRBoard CREATIVE by ADVERTISERS Marketplace Create meaningful restroom advertising for targeted consumers. Make a difference and promote health, hygiene, beauty, fashion, and all things that people care about. PLATFORM by MOSAIC PRODUCTION by MOSAIC Consumers interact with our media and We handle the printing, packaging, technology to engage with your content. We distribution, maintenance and recycling of create experiences that connect people with your campaign. Our tools and interface enable brands and products. fast and easy planning tailored to your needs. CONTENT by ADVERTISERS Use our media platform to give away something to your consumers. Think of value added services, promotions, detailed information and other rich content that benefit people.Connect with Consumers© 2010 MOSAIC MediaHouse. All Rights Reserved.
  27. 27. MOSAIC Business Cases© 2010 MOSAIC MediaHouse. All Rights Reserved.
  28. 28. NIVEAProduct 2 Weeks Campaign (OOH & Mobile)Men Cosmetic / Face CareTarget AudienceMen, 15-34, Teens, Students, Young Professionals, ExecutivesVenue150 MOSAIC Lifestyle & Public venues :- Cafés and Clubs- Malls and Shopping Centres- Office BuildingsCampaign Media DetailsOOH Advertising :: A3 washroom campaign Male gender specificMobile Marketing :: QR Code campaignDownload voucher, order samples, get cosmetics advices and browseproducts brochureNIVEA Business Case 1/2© 2010 MOSAIC MediaHouse. All Rights Reserved.
  29. 29. NIVEAMobile Marketing DetailsBy scanning the QR Code with their mobile, consumers will access tothe following online content : Online catalogue & list of outlets Promotional coupon for the product Cosmetic advice from Nivea Access to social networks and eventsEffectivenessWashroom campaigns allows to reach a targeted male audience whilethey are thinking about their look and physical appearance. Thiscoupled with a mobile marketing solution provides “on the spot” adirect link to the product.Estimate Impact 400,000 Men, especially Young Professionals and Students 50,000 Mobile scans and accessNIVEA Business Case 2/2© 2010 MOSAIC MediaHouse. All Rights Reserved.
  30. 30. AIR ASIA Product 4 Weeks Campaign (OOH & Mobile) Travel – Low-Cost Airline Target Audience Men, Women, 18-45, Young Professionals, PMEB Venues 100 selected MOSAIC Lifestyle venues  Bars, Cafés, Clubs  Malls, Shopping Centres Campaign Media Details OOH Advertising :: A3 washroom campaign Wall & Door Wrapping Mirror Stickers Mobile Marketing :: QR Code campaign to launch simple and effective call-to-action via Air Asia mobile Website.AIR ASIA Business Case 1/3© 2010 MOSAIC MediaHouse. All Rights Reserved.
  31. 31. AIR ASIAMobile Marketing DetailsUse mobile to increase awareness of the company and its promotionsthroughout Asia. By scanning the QR Code with their mobile,consumers will access AirAsia mobile Website where they can : Get exclusive promotions Book flights Check booking statusEffectivenessWashroom campaign allows to reach the hardest to reach PMEBaudience in a creative way. Wall and door wrapping also increases theuser experience and the overall awareness of the flight promotionsfrom Singapore & across Asia.Coupled with a mobile marketing solution provides “on the spot” adirect link for interaction with AirAsia mobile Website.Estimate Impact 800,000 persons, especially Young Professionals and PMEBacross MOSAIC Lifestyle network 100,000 Mobile scans and accessesAIR ASIA Business Case 2/3© 2010 MOSAIC MediaHouse. All Rights Reserved.
  32. 32. AIR ASIAAIR ASIA Business Case 3/3© 2010 MOSAIC MediaHouse. All Rights Reserved.
  33. 33. TIGERProduct 12 Weeks Campaign (OOH & Mobile)Beverage – BeerTarget AudienceMen, Women, 18-45, Young Professionals, ExecutivesCampaign DetailsOOH Advertising :: A3 washroom campaign in 150 selected MOSAICLifestyle venues (restaurants, bars, cafés, clubs) along with toiletdoors and mirror stickersMobile Marketing :: QR Code campaign to play online games andwin complimentary tickets at the Tiger Sky Tower.Estimate ImpactEffective reach of dynamic youth and professionals frequent venues 2,000,000 persons, especially Young Professionals across MOSAICF&B network 200,000 participants to Tiger Sky Tower online drawTIGER Business Case 1/2© 2010 MOSAIC MediaHouse. All Rights Reserved.
  34. 34. TIGER SOAR HIGH WHILE TAKING IN SENTOSA’S STUNNING PANORAMA – IN THE TIGER SKY TOWER. JUST ANSWER OUR SIMPLE QUIZ, AND WIN YOURSELF 4 COMPLIMENTARY TICKETS! (HINT: SCAN THE QR CODE BELOW FOR THE ANSWERS.) YOU’LL THEN RECEIVE AN E-TICKET CONFIRMING YOUR WIN. SEE YOU AT THE TIGER SKY TOWER! SCAN & WIN *TIGER Business Case 2/2© 2010 MOSAIC MediaHouse. All Rights Reserved.
  35. 35. NOKIAProduct 4 Weeks Campaign (OOH & Mobile)Mobile – TelecomTarget AudienceMen, Women, 15-34, Teens, Students, Young Professionals, FamiliesCampaign DetailsOOH Advertising :: A3 washroom campaign islandwide in 200 MOSAICLifestyle & Public venues (restaurants, bars, cafés, clubs, malls,shopping centres, markets, petrol stations, offices)Mobile Marketing :: QR Code campaign to download free games andmusic from NOKIA Ovi Store & Music StoreEstimate ImpactEffective reach islandwide of youth and professionals frequent venues 1,000,000 persons, especially Teens, Students and YoungProfessionals across MOSAIC F&B network 50,000 downloads from NOKIA Ovi Store & Music StoreNOKIA Business Case 1/1© 2010 MOSAIC MediaHouse. All Rights Reserved.
  36. 36. MOSAIC Planning© 2010 MOSAIC MediaHouse. All Rights Reserved.
  37. 37. MOSAIC Flexible Planning ALL OOH MOBILE QRBOARD RESTROOM NETWORK QR CODE PLATFORM FREE Online Planning FREE Online Planning FREE Online Planning Restroom Network Restroom Network BackEnd Platform BackEnd Platform Mobile APP Mobile APP PLAN “ALL” PLAN “OOH” PLAN “MOBILE”Terms & Conditions Apply© 2010 MOSAIC MediaHouse. All Rights Reserved.
  38. 38. Adver tising with Meaning MOSAIC MediaHouse Pte. Ltd. 28 Maxwell Road #03-05 Red Dot Traffic Singapore 069120. Tel: +65 6592 5290 Fax: +65 6536 3367 www.mosaicmediahouse.com Copyright © 2010 MOSAIC MediaHouse. All rights reserved. MOSAIC MediaHouse and the MOSAIC MediaHouse logo are trademarks of MOSAIC MediaHouse Pte. Ltd. Other product and service names are trademarks or registered trademarks of their respective companies.© 2010 MOSAIC MediaHouse. All Rights Reserved.

×