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MOBILE
MARKETING
https://www.digixito.com/
Mobile marketing is a multi-channel online
marketing strategy that aims to connect
with the target audience via websites,
email, social media, mobile applications,
and other relevant mediums. Mobile
advertising mostly targets customers
based on behaviors rather than
demographics. Mobile marketing, in
contrast to traditional marketing
strategies, makes use of the fact that many
mobile device users carry them with them
everywhere they go and provides them
with benefits based on it.
https://www.digixito.com/
TYPES OF MOBILE
MARKETING
โ— App-Based Marketing
โ— QR Codes
โ— Location-Based Marketing
โ— SMS & MMS
โ— In-Game Marketing
PROCESS OF MOBILE
MARKETING
Know your audience
Create mobile buyer personas
Set objectives
Initiate KPIs
Track mobile metrics
1.
2.
3.
4.
5.
BENEFITS
OF MOBILE MARKETING
โ— Reach the target audience
โ— Enables a good customer experience
โ— Cost-effective
โ— Facilitates personalized messages
โ— Increase Search Engine Rankings
TIPS FOR OPTIMIZED
MOBILE MARKETING
โ— Make your website mobile-friendly
โ— Leverage QR codes
โ— Write exclusive content
โ— Use catchy visuals
โ— Send reminders and notifications
THANK
YOU

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MOBILE_MARKETING

  • 2. Mobile marketing is a multi-channel online marketing strategy that aims to connect with the target audience via websites, email, social media, mobile applications, and other relevant mediums. Mobile advertising mostly targets customers based on behaviors rather than demographics. Mobile marketing, in contrast to traditional marketing strategies, makes use of the fact that many mobile device users carry them with them everywhere they go and provides them with benefits based on it.
  • 3. https://www.digixito.com/ TYPES OF MOBILE MARKETING โ— App-Based Marketing โ— QR Codes โ— Location-Based Marketing โ— SMS & MMS โ— In-Game Marketing
  • 4. PROCESS OF MOBILE MARKETING Know your audience Create mobile buyer personas Set objectives Initiate KPIs Track mobile metrics 1. 2. 3. 4. 5.
  • 5. BENEFITS OF MOBILE MARKETING โ— Reach the target audience โ— Enables a good customer experience โ— Cost-effective โ— Facilitates personalized messages โ— Increase Search Engine Rankings
  • 6. TIPS FOR OPTIMIZED MOBILE MARKETING โ— Make your website mobile-friendly โ— Leverage QR codes โ— Write exclusive content โ— Use catchy visuals โ— Send reminders and notifications