The document discusses how mobile has become essential for retail omni-channel strategies and the future of retail mobile experiences needs to be lean, agile, and data-driven. It emphasizes the importance of rapid iteration based on analytics and user testing. To stay competitive, retailers need to adapt quickly to changes and embrace continuous delivery. They should also leverage the full capabilities of mobile devices and build omnichannel experiences on a single codebase.
MAU Vegas 2016 — Mobile Moments: Shaping the First-Screen Experience to Engag...Grow.co
Mobile Apps Unlocked Vegas 2016
Thursday, May 5
Retention Breakout Session — 10:00am - 10:20am
In a first-screen world, brands must focus on the mobile customer experience. Marketers must allow themselves to connect, interact and have conversations with individuals. Mobile is different than other digital channels, because it's personal, in the moment, always with you. Brands need to understand how they need to fit into the consumer's lifestyle, interaction can’t be random and must fit into what your users are doing and when they care. This is the first-screen experience. It’s what’s fundamentally different about mobile and you need to get it right. If you don’t, you will annoy the consumer and you won’t get them back.
Martin Doettling, Chief Marketing Officer @ Swrve
How to Setup Growth and CRM Teams to Succeed in 2020 with Saket Toshniwal of ...MoEngage Inc.
Saket discusses in detail, the following points around growth and CRM teams.
Why breaking silos is important and how to break them?
What does a CRM team look like? How does it influence different business models?
What is the premise of a growth team?
Growth process and team setup?
How do you prioritize or choose between different growth strategies?
Hiring in 2020 with the role canvas.
Responsive Design for enterprise websites by Rob Roy, Head of Digital for Tim...Rob Roy
Learn the benefits of a Responsively Designed site and how enterprise websites can take their site(s) from non-mobile friendly design to a responsive design that will allow you to connect with the "always connected" customer. Rob Roy, Head of Digital for Time Warner Cable presents the building blocks for going responsive with your website.
Personalization in banking- How to build relationships with Alyson Clarke of ...MoEngage Inc.
Marketing is evolving. We are quickly going from a transactional way of doing business, to a relationship-based approach.
Much of the current banking industry lacks the relationship-building methodologies that so many other industries have already adopted.
This has been fine in the past when banking was a relatively protected industry with tons of barriers to entry, but as the world evolves, this is changing and they will need to get more competitive.
The topics discussed here include -
1) Exactly where the banks are lacking in personalization and how much it is costing them.
2) 4 ways banks can rapidly enhance their personalization and improve engagement.
3) The roadmap banks should use to improve their personalization and start building real relationships with clients.
4) The 3 stages of banking personalization and how banks can move up to the highest level.
Keeping up with the Mobile World: Best Practices for Responsive Design Across Platforms
A recent study found that only six percent of the web’s most trafficked properties have optimized their websites for mobile users. While Google has made it clear that they will punish sites that are not optimized for mobile, perhaps the more important thing for a company, large or small to consider is, how the absence of responsive design across platforms could be impacting their bottom line. In this presentation, Jason Milstead, General Manager of WhitePages, a company that is currently investing in a complete overhaul of its web and mobile properties, will discuss how enabling responsive design has not only created a better user experience for its 50 MM monthly unique users (mobile + desktop) but has also increased revenue across platforms.
MAU Vegas 2016 — Mobile Moments: Shaping the First-Screen Experience to Engag...Grow.co
Mobile Apps Unlocked Vegas 2016
Thursday, May 5
Retention Breakout Session — 10:00am - 10:20am
In a first-screen world, brands must focus on the mobile customer experience. Marketers must allow themselves to connect, interact and have conversations with individuals. Mobile is different than other digital channels, because it's personal, in the moment, always with you. Brands need to understand how they need to fit into the consumer's lifestyle, interaction can’t be random and must fit into what your users are doing and when they care. This is the first-screen experience. It’s what’s fundamentally different about mobile and you need to get it right. If you don’t, you will annoy the consumer and you won’t get them back.
Martin Doettling, Chief Marketing Officer @ Swrve
How to Setup Growth and CRM Teams to Succeed in 2020 with Saket Toshniwal of ...MoEngage Inc.
Saket discusses in detail, the following points around growth and CRM teams.
Why breaking silos is important and how to break them?
What does a CRM team look like? How does it influence different business models?
What is the premise of a growth team?
Growth process and team setup?
How do you prioritize or choose between different growth strategies?
Hiring in 2020 with the role canvas.
Responsive Design for enterprise websites by Rob Roy, Head of Digital for Tim...Rob Roy
Learn the benefits of a Responsively Designed site and how enterprise websites can take their site(s) from non-mobile friendly design to a responsive design that will allow you to connect with the "always connected" customer. Rob Roy, Head of Digital for Time Warner Cable presents the building blocks for going responsive with your website.
Personalization in banking- How to build relationships with Alyson Clarke of ...MoEngage Inc.
Marketing is evolving. We are quickly going from a transactional way of doing business, to a relationship-based approach.
Much of the current banking industry lacks the relationship-building methodologies that so many other industries have already adopted.
This has been fine in the past when banking was a relatively protected industry with tons of barriers to entry, but as the world evolves, this is changing and they will need to get more competitive.
The topics discussed here include -
1) Exactly where the banks are lacking in personalization and how much it is costing them.
2) 4 ways banks can rapidly enhance their personalization and improve engagement.
3) The roadmap banks should use to improve their personalization and start building real relationships with clients.
4) The 3 stages of banking personalization and how banks can move up to the highest level.
Keeping up with the Mobile World: Best Practices for Responsive Design Across Platforms
A recent study found that only six percent of the web’s most trafficked properties have optimized their websites for mobile users. While Google has made it clear that they will punish sites that are not optimized for mobile, perhaps the more important thing for a company, large or small to consider is, how the absence of responsive design across platforms could be impacting their bottom line. In this presentation, Jason Milstead, General Manager of WhitePages, a company that is currently investing in a complete overhaul of its web and mobile properties, will discuss how enabling responsive design has not only created a better user experience for its 50 MM monthly unique users (mobile + desktop) but has also increased revenue across platforms.
A responsive website is a website that 'responds' to the device it is being displayed in. This means that when viewing a responsive site on a mobile device, the user:
- doesn't have to scroll left or right
- Can find the information they are looking for quickly and easily
In addition, Google is a huge fan of responsive websites!
For more information on responsive web design, web development, web applications and more check out our blog at: www.webtogether.ie/blog
Agile and data driven product development oleh Dhiku VP Product KMK OnlineRein Mahatma
Di webinar ini Dhiku akan membawakan materi seputar tips product management, bagaimana proses membangun product digital dengan agile dan data driven. Dimulai dari memahami kebutuhan user, melakukan usability testing, menganalisa data, melakukan prioritas fitur dan perencanaan product roadmap, incremental deployment ke user, sampai evaluasi data untuk pengembangan product yang lebih baik.
Oleh http://www.startupbisnis.com dan http://www.codepolitan.com
MAU Vegas 2016 — Tackling Retention During ActivationGrow.co
Mobile Apps Unlocked Vegas 2016
Wednesday, May 5
Main Stage — 2:50pm - 3:10pm
The fight against churn starts from the very beginning of the customer’s journey. Paul Malicki, Global CMO at EasyTaxi, will share selected tactics that make a meaningful difference to longer term retention from the very start.
Paul Malicki, Global CMO @ EasyTaxi
CleverTap at The Marketing and Sales Show Dubai 2019, hosted by Terrapin. CleverTap
CleverTap was at The Sales & Marketing Show, Dubai on Nov 26th 2019.
Tons of industry leaders came forward to share their knowledge at the event and we can’t thank them enough for such a contribution.
Here are a few topics that really grabbed our attention:
Every Business Must Convert, Retain, and Grow
Any business journey can simply be divided into three steps:
Convert
Retain
Grow
If a business can efficiently guide their users through these stages, they will eventually turn into brand advocates.
For new businesses, everything starts with acquisition and growing awareness for your brand. Andrew Thomas, Managing Director, DigitalNexa discusses how to obtain successful CRM to retain customers and generate future leads.
Businesses are commonly confused when it comes to acquisition and retention.
Check out this SlideShare to know more.
5 Must Haves for Launching a Successful Mobile ProductRobert Woo
Why do so many mobile app launches fail? How can you make sure your app succeeds from day one? Rocket Farm Studios and TechCXO hosted a joint event that taught Boston executives the right way to launch their mobile products.
Beyond the App: What makes a good mobile experience? Digiday
Engaging with customers on mobile means more than building apps and pushing mobile ads. So how are brands creating mobile experiences that inspire consumers to interact with them? Is yours leading the pack or barely keeping up?
In this webinar, BeyondCurious CEO Nikki Barua and CTO Vishal Agarwal help marketers understand how to create compelling mobile experiences that outperform the competition
Businesses use The Daily Hundred to turn their influential customers into an extension of their marketing teams! Our platform allows businesses to connect with and reward these customers for creating and sharing branded content. Thousands of users login to our iPhone, Android and web app everyday to turn their influence into cash and rewards. There are currently two ways that users can earn rewards on our platform. The first way is by taking a picture with a brand's product or service and sharing that image on Facebook or Twitter. The second way is by sharing a message, created by the brand, with their friends and followers on Facebook and Twitter.
Word of mouth is the most effective form of advertising and we have created a platform that allows businesses of all sizes to run powerful word of mouth marketing campaigns at scale.
Should UI/UX be gut-feeling or data-driven? How to stand out from the tough competition by perfecting your owned asset?
A/B testing a long-grind road but it does not have to be tough! Demyth the 4 steps approach to optimization and what it can bring to you
User Retention: Mantra for Rapid Growth in the Age of DistractionCleverTap
Today, user retention is a critical way for driving growth of companies of every scale. Infact, a 5% increase in the customer retention leads to 75% increase in profits, as per Bain & company.
While companies primarily focus on user acquisition, they need to have a fine balance between user acquisition and retention.
From Tech in Asia Product Development Conference (Special Stage)
Speaker : Marshall Jahja, CEO Foodgasm
Get more insightful updates from TIA by subscribe to techin.asia/updateselalu
Swim Creative hosted a live Google Partners Event with a topic focus on mobile. From jaw-dropping stats to free analysis tools, this SlideShare should be resourceful to digital marketers.
The ways consumers prefer to interact with brands has changed drastically throughout the years. If your business doesn’t adapt to serving customers the way they want to be served, you will get left behind. Two years ago T-Mobile launched its first Un-carrier initiative, which freed customers from the contractual obligations that have been the standard of the wireless industry, giving customers the option to walk away from T-Mobile at any time, for any reason. With this change, customer loyalty became an even more critical focus for the brand.
In this session, T-Mobile together with TouchCommerce will discuss best practices for understanding what the customer wants and needs at the turn of a dime. Original research and key insights related to how to best serve and engage customers on a brand's website will be shared thereby providing session attendees with data-based techniques on how to improve customer experience and satisfaction online.
MAU Vegas 2016 — How to Build a UA Infrastructure to Maximize Your Time and E...Grow.co
Mobile Apps Unlocked Vegas 2016
Thursday, May 5
Acquisition Breakout Session — 2:30pm - 2:50pm
Mobile marketers today have the unique challenge of dealing with not only a myriad of ad channels, but the technical limitations and reporting inefficiencies that come with it. In this session, you will learn valuable tips on how to architect a state-of-the-art user acquisition infrastructure to report and optimize around the metrics that matter most to you. You'll learn best practices on how to apply for the right type of workflow automation to enable the right foundation for user acquisition at scale, and to free up precious time to focus on time-sensitive decisions.
James Peng, Head of Mobile App Acquisition @ Match
Susan Kuo, COO / Co-Founder @ Singular
or more details, https://techcloudltd.com/digital-marketing-service/ Mobile advertising comprises of advertisements that show up on versatile cell phones, tablets, or other cell phones. Versatile showcasing advertisement arrangements, customization, and styles can change, the same number of online life stages, sites, and mobile applications offer their own special and custom-made mobile promotion choices.
Next gen E-commerce. Focus on Mobile and Multichannel commerce Globant
Globant's E-comerce Breakfast. From Mobile to Social Commerce including Multi-Channel, Personalization, Customer Engagement , UX and UI, the workshop will definitely help you understand the new trends and how you can succeed with them in your business!
A responsive website is a website that 'responds' to the device it is being displayed in. This means that when viewing a responsive site on a mobile device, the user:
- doesn't have to scroll left or right
- Can find the information they are looking for quickly and easily
In addition, Google is a huge fan of responsive websites!
For more information on responsive web design, web development, web applications and more check out our blog at: www.webtogether.ie/blog
Agile and data driven product development oleh Dhiku VP Product KMK OnlineRein Mahatma
Di webinar ini Dhiku akan membawakan materi seputar tips product management, bagaimana proses membangun product digital dengan agile dan data driven. Dimulai dari memahami kebutuhan user, melakukan usability testing, menganalisa data, melakukan prioritas fitur dan perencanaan product roadmap, incremental deployment ke user, sampai evaluasi data untuk pengembangan product yang lebih baik.
Oleh http://www.startupbisnis.com dan http://www.codepolitan.com
MAU Vegas 2016 — Tackling Retention During ActivationGrow.co
Mobile Apps Unlocked Vegas 2016
Wednesday, May 5
Main Stage — 2:50pm - 3:10pm
The fight against churn starts from the very beginning of the customer’s journey. Paul Malicki, Global CMO at EasyTaxi, will share selected tactics that make a meaningful difference to longer term retention from the very start.
Paul Malicki, Global CMO @ EasyTaxi
CleverTap at The Marketing and Sales Show Dubai 2019, hosted by Terrapin. CleverTap
CleverTap was at The Sales & Marketing Show, Dubai on Nov 26th 2019.
Tons of industry leaders came forward to share their knowledge at the event and we can’t thank them enough for such a contribution.
Here are a few topics that really grabbed our attention:
Every Business Must Convert, Retain, and Grow
Any business journey can simply be divided into three steps:
Convert
Retain
Grow
If a business can efficiently guide their users through these stages, they will eventually turn into brand advocates.
For new businesses, everything starts with acquisition and growing awareness for your brand. Andrew Thomas, Managing Director, DigitalNexa discusses how to obtain successful CRM to retain customers and generate future leads.
Businesses are commonly confused when it comes to acquisition and retention.
Check out this SlideShare to know more.
5 Must Haves for Launching a Successful Mobile ProductRobert Woo
Why do so many mobile app launches fail? How can you make sure your app succeeds from day one? Rocket Farm Studios and TechCXO hosted a joint event that taught Boston executives the right way to launch their mobile products.
Beyond the App: What makes a good mobile experience? Digiday
Engaging with customers on mobile means more than building apps and pushing mobile ads. So how are brands creating mobile experiences that inspire consumers to interact with them? Is yours leading the pack or barely keeping up?
In this webinar, BeyondCurious CEO Nikki Barua and CTO Vishal Agarwal help marketers understand how to create compelling mobile experiences that outperform the competition
Businesses use The Daily Hundred to turn their influential customers into an extension of their marketing teams! Our platform allows businesses to connect with and reward these customers for creating and sharing branded content. Thousands of users login to our iPhone, Android and web app everyday to turn their influence into cash and rewards. There are currently two ways that users can earn rewards on our platform. The first way is by taking a picture with a brand's product or service and sharing that image on Facebook or Twitter. The second way is by sharing a message, created by the brand, with their friends and followers on Facebook and Twitter.
Word of mouth is the most effective form of advertising and we have created a platform that allows businesses of all sizes to run powerful word of mouth marketing campaigns at scale.
Should UI/UX be gut-feeling or data-driven? How to stand out from the tough competition by perfecting your owned asset?
A/B testing a long-grind road but it does not have to be tough! Demyth the 4 steps approach to optimization and what it can bring to you
User Retention: Mantra for Rapid Growth in the Age of DistractionCleverTap
Today, user retention is a critical way for driving growth of companies of every scale. Infact, a 5% increase in the customer retention leads to 75% increase in profits, as per Bain & company.
While companies primarily focus on user acquisition, they need to have a fine balance between user acquisition and retention.
From Tech in Asia Product Development Conference (Special Stage)
Speaker : Marshall Jahja, CEO Foodgasm
Get more insightful updates from TIA by subscribe to techin.asia/updateselalu
Swim Creative hosted a live Google Partners Event with a topic focus on mobile. From jaw-dropping stats to free analysis tools, this SlideShare should be resourceful to digital marketers.
The ways consumers prefer to interact with brands has changed drastically throughout the years. If your business doesn’t adapt to serving customers the way they want to be served, you will get left behind. Two years ago T-Mobile launched its first Un-carrier initiative, which freed customers from the contractual obligations that have been the standard of the wireless industry, giving customers the option to walk away from T-Mobile at any time, for any reason. With this change, customer loyalty became an even more critical focus for the brand.
In this session, T-Mobile together with TouchCommerce will discuss best practices for understanding what the customer wants and needs at the turn of a dime. Original research and key insights related to how to best serve and engage customers on a brand's website will be shared thereby providing session attendees with data-based techniques on how to improve customer experience and satisfaction online.
MAU Vegas 2016 — How to Build a UA Infrastructure to Maximize Your Time and E...Grow.co
Mobile Apps Unlocked Vegas 2016
Thursday, May 5
Acquisition Breakout Session — 2:30pm - 2:50pm
Mobile marketers today have the unique challenge of dealing with not only a myriad of ad channels, but the technical limitations and reporting inefficiencies that come with it. In this session, you will learn valuable tips on how to architect a state-of-the-art user acquisition infrastructure to report and optimize around the metrics that matter most to you. You'll learn best practices on how to apply for the right type of workflow automation to enable the right foundation for user acquisition at scale, and to free up precious time to focus on time-sensitive decisions.
James Peng, Head of Mobile App Acquisition @ Match
Susan Kuo, COO / Co-Founder @ Singular
or more details, https://techcloudltd.com/digital-marketing-service/ Mobile advertising comprises of advertisements that show up on versatile cell phones, tablets, or other cell phones. Versatile showcasing advertisement arrangements, customization, and styles can change, the same number of online life stages, sites, and mobile applications offer their own special and custom-made mobile promotion choices.
Next gen E-commerce. Focus on Mobile and Multichannel commerce Globant
Globant's E-comerce Breakfast. From Mobile to Social Commerce including Multi-Channel, Personalization, Customer Engagement , UX and UI, the workshop will definitely help you understand the new trends and how you can succeed with them in your business!
Why Your Business Needs a Mobile Strategy NowrapidBizApps
Did you know that 82% of smartphone users turn to their phones to help them make a decision?
Businesses who are able to provide answers to users at the right time are growing and creating new opportunities.
Does your business have a mobile strategy to make this happen? Are you tapping into the possibility of interacting with 2 billion mobile users across the world?
Here is a comprehensive guide on getting started building your own mobile strategy. Get started now.
This presentation provides information about Mobile Marketing and its effectiveness to both connect with your existing customers and connect with your targeted audience.
Cirology is a consulting and advisory firm that focuses on working with small businesses, and we can help you create, launch and manage a campaign to increase the bottom line.
Increase Mobile Conversions- Boost your business.Techugo
To increase mobile conversions, it's important to optimize your mobile website or app for user experience, making sure it's fast, responsive and easy to navigate. Additionally, providing clear and concise product information, as well as offering a secure and seamless checkout process, can help boost conversions.
A Practical Guide for Integrating Mobile into your B2B Business Strategy & Marketing Mix. Presented by Will Keible, Manager of Digital Sales and Marketing for WCNC.com, the digital arm of Charlotte’s NBC affiliate, WCNC-TV.
Role of e commerce applications in business growth by amritpal singh - jul,...FugenX
E-commerce applications are a bit misleading terminology because it leads to two possible understandings: one, where e-commerce is used as a marketing medium; Retail and wholesale; Auction; E-banking; Booking, and so on.
This presentation gives an overview of The Mobile Marketing Industry. It explains the reason why any business nowadays has to be mobile. The presentation goes through various Mobile Marketing Strategies. It also helps you decide between Mobile Website or Mobile Apps for your marketing efforts. The presentation finally elaborates more on several applications of Mobile Marketing (QR Code, SMS, NFC, Social Media)
We have brought in this document latest mobile app development which will help you to get a closer look at how you can disrupt the mobile app market with new trends and technologies. https://bit.ly/3Ry6yns
Mobile Marketing Pro delivers cost-effective, great-looking mobile websites that help your business connect with millions of mobile users nationwide. Our proven mobile websites help you stand out from the crowd and drive mobile in real-time. We offer complete managed solutions, where we create and manage your entire mobile marketing program and campaigns, hands-free!
Hidden Brains UK know mobile app industry has grown so much these years, So we have come up with unique and simple mobile app ideas to watch out in 2019.
Hidden Brains UK know mobile app industry has grown so much these years, So we have come up with unique and simple mobile app ideas to watch out in 2020.
Similar to Social, Mobile & The Future of Retail (20)
Generating a custom Ruby SDK for your web service or Rails API using Smithyg2nightmarescribd
Have you ever wanted a Ruby client API to communicate with your web service? Smithy is a protocol-agnostic language for defining services and SDKs. Smithy Ruby is an implementation of Smithy that generates a Ruby SDK using a Smithy model. In this talk, we will explore Smithy and Smithy Ruby to learn how to generate custom feature-rich SDKs that can communicate with any web service, such as a Rails JSON API.
Essentials of Automations: Optimizing FME Workflows with ParametersSafe Software
Are you looking to streamline your workflows and boost your projects’ efficiency? Do you find yourself searching for ways to add flexibility and control over your FME workflows? If so, you’re in the right place.
Join us for an insightful dive into the world of FME parameters, a critical element in optimizing workflow efficiency. This webinar marks the beginning of our three-part “Essentials of Automation” series. This first webinar is designed to equip you with the knowledge and skills to utilize parameters effectively: enhancing the flexibility, maintainability, and user control of your FME projects.
Here’s what you’ll gain:
- Essentials of FME Parameters: Understand the pivotal role of parameters, including Reader/Writer, Transformer, User, and FME Flow categories. Discover how they are the key to unlocking automation and optimization within your workflows.
- Practical Applications in FME Form: Delve into key user parameter types including choice, connections, and file URLs. Allow users to control how a workflow runs, making your workflows more reusable. Learn to import values and deliver the best user experience for your workflows while enhancing accuracy.
- Optimization Strategies in FME Flow: Explore the creation and strategic deployment of parameters in FME Flow, including the use of deployment and geometry parameters, to maximize workflow efficiency.
- Pro Tips for Success: Gain insights on parameterizing connections and leveraging new features like Conditional Visibility for clarity and simplicity.
We’ll wrap up with a glimpse into future webinars, followed by a Q&A session to address your specific questions surrounding this topic.
Don’t miss this opportunity to elevate your FME expertise and drive your projects to new heights of efficiency.
Kubernetes & AI - Beauty and the Beast !?! @KCD Istanbul 2024Tobias Schneck
As AI technology is pushing into IT I was wondering myself, as an “infrastructure container kubernetes guy”, how get this fancy AI technology get managed from an infrastructure operational view? Is it possible to apply our lovely cloud native principals as well? What benefit’s both technologies could bring to each other?
Let me take this questions and provide you a short journey through existing deployment models and use cases for AI software. On practical examples, we discuss what cloud/on-premise strategy we may need for applying it to our own infrastructure to get it to work from an enterprise perspective. I want to give an overview about infrastructure requirements and technologies, what could be beneficial or limiting your AI use cases in an enterprise environment. An interactive Demo will give you some insides, what approaches I got already working for real.
DevOps and Testing slides at DASA ConnectKari Kakkonen
My and Rik Marselis slides at 30.5.2024 DASA Connect conference. We discuss about what is testing, then what is agile testing and finally what is Testing in DevOps. Finally we had lovely workshop with the participants trying to find out different ways to think about quality and testing in different parts of the DevOps infinity loop.
Connector Corner: Automate dynamic content and events by pushing a buttonDianaGray10
Here is something new! In our next Connector Corner webinar, we will demonstrate how you can use a single workflow to:
Create a campaign using Mailchimp with merge tags/fields
Send an interactive Slack channel message (using buttons)
Have the message received by managers and peers along with a test email for review
But there’s more:
In a second workflow supporting the same use case, you’ll see:
Your campaign sent to target colleagues for approval
If the “Approve” button is clicked, a Jira/Zendesk ticket is created for the marketing design team
But—if the “Reject” button is pushed, colleagues will be alerted via Slack message
Join us to learn more about this new, human-in-the-loop capability, brought to you by Integration Service connectors.
And...
Speakers:
Akshay Agnihotri, Product Manager
Charlie Greenberg, Host
Smart TV Buyer Insights Survey 2024 by 91mobiles.pdf91mobiles
91mobiles recently conducted a Smart TV Buyer Insights Survey in which we asked over 3,000 respondents about the TV they own, aspects they look at on a new TV, and their TV buying preferences.
Dev Dives: Train smarter, not harder – active learning and UiPath LLMs for do...UiPathCommunity
💥 Speed, accuracy, and scaling – discover the superpowers of GenAI in action with UiPath Document Understanding and Communications Mining™:
See how to accelerate model training and optimize model performance with active learning
Learn about the latest enhancements to out-of-the-box document processing – with little to no training required
Get an exclusive demo of the new family of UiPath LLMs – GenAI models specialized for processing different types of documents and messages
This is a hands-on session specifically designed for automation developers and AI enthusiasts seeking to enhance their knowledge in leveraging the latest intelligent document processing capabilities offered by UiPath.
Speakers:
👨🏫 Andras Palfi, Senior Product Manager, UiPath
👩🏫 Lenka Dulovicova, Product Program Manager, UiPath
UiPath Test Automation using UiPath Test Suite series, part 4DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 4. In this session, we will cover Test Manager overview along with SAP heatmap.
The UiPath Test Manager overview with SAP heatmap webinar offers a concise yet comprehensive exploration of the role of a Test Manager within SAP environments, coupled with the utilization of heatmaps for effective testing strategies.
Participants will gain insights into the responsibilities, challenges, and best practices associated with test management in SAP projects. Additionally, the webinar delves into the significance of heatmaps as a visual aid for identifying testing priorities, areas of risk, and resource allocation within SAP landscapes. Through this session, attendees can expect to enhance their understanding of test management principles while learning practical approaches to optimize testing processes in SAP environments using heatmap visualization techniques
What will you get from this session?
1. Insights into SAP testing best practices
2. Heatmap utilization for testing
3. Optimization of testing processes
4. Demo
Topics covered:
Execution from the test manager
Orchestrator execution result
Defect reporting
SAP heatmap example with demo
Speaker:
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
Epistemic Interaction - tuning interfaces to provide information for AI supportAlan Dix
Paper presented at SYNERGY workshop at AVI 2024, Genoa, Italy. 3rd June 2024
https://alandix.com/academic/papers/synergy2024-epistemic/
As machine learning integrates deeper into human-computer interactions, the concept of epistemic interaction emerges, aiming to refine these interactions to enhance system adaptability. This approach encourages minor, intentional adjustments in user behaviour to enrich the data available for system learning. This paper introduces epistemic interaction within the context of human-system communication, illustrating how deliberate interaction design can improve system understanding and adaptation. Through concrete examples, we demonstrate the potential of epistemic interaction to significantly advance human-computer interaction by leveraging intuitive human communication strategies to inform system design and functionality, offering a novel pathway for enriching user-system engagements.
Software Delivery At the Speed of AI: Inflectra Invests In AI-Powered QualityInflectra
In this insightful webinar, Inflectra explores how artificial intelligence (AI) is transforming software development and testing. Discover how AI-powered tools are revolutionizing every stage of the software development lifecycle (SDLC), from design and prototyping to testing, deployment, and monitoring.
Learn about:
• The Future of Testing: How AI is shifting testing towards verification, analysis, and higher-level skills, while reducing repetitive tasks.
• Test Automation: How AI-powered test case generation, optimization, and self-healing tests are making testing more efficient and effective.
• Visual Testing: Explore the emerging capabilities of AI in visual testing and how it's set to revolutionize UI verification.
• Inflectra's AI Solutions: See demonstrations of Inflectra's cutting-edge AI tools like the ChatGPT plugin and Azure Open AI platform, designed to streamline your testing process.
Whether you're a developer, tester, or QA professional, this webinar will give you valuable insights into how AI is shaping the future of software delivery.
14. In general a good mobile
application provides more utility
than the web site counterpart.
15. The Modern mobile device is 120,000,000 times more powerful
than the computers that sent the man to the moon. Harness that
power.
Location
Awareness
In Store
Experience
Offline Access
Micro Location
in Store
Beacon
Technology
Contextual
Personalization
See in store.
Buy online.
16. Build your platform so you can support an omnichannel experience
on the same codebase.
Omni-Channel code base
Mobile Code Desktop Mode Native App Code
Data Center
(backend)
17. Focus on deep user experiences.
Build rapidly.
Test everything.
Make decisions based on analytics.
Adapt quickly.
Utilize the device capabilities.
Build reusable software.
Key
Takeaways
Good afternoon everyone.
My name is Shiv and I am the Growth Marketer at Rangle.io -
I’m here to talk to you about the future of mobile retail
A quick bit about me - in the last 5 years, i’ve been covering the mobile retail space - writing and speaking on trends in mobile commerce, mobile payments and mobile user experiences.
Specifically - I cover how software development, new technologies and new thinking influence this category
So I mentioned I work at Rangle.io
Rangle is a web and mobile product development firm.
We use modern javascript frameworks such as Angular, React with rapid lean development practices to build mobile and web applications.
These apps are built using user insights, analytics, on an shared omnichannel code base.
Joke: This is the slide I want. Mobile future :)
2 years ago in 2014 CNN Money announced that Mobile Internet traffic in the US surpassed Desktop usage. - no surprise there
Mobile devices accounted for 55% of internet usage that year. 47% from Mobile Apps, 8% mobile web
Last year Google changed the SEO algorithm to evaluate the quality of mobile experiences for all websites.
They ranked sites with poor mobile experiences lower than sites with a good mobile experience. Some of you may know it as Mobilegeddon
What does this all mean? What’s the data trying to tell us? What are consumers trying to tell us?
mobile is to become an essential part of a retailer’s omni-channel strategy
Today, having a great mobile experience is instrumental to the livelihood of your business
If that’s the case - then a question.
Why isn’t your mobile experience treated like your brick and mortar experience.
Brick and Mortar store designs change very frequently, sometimes every quarter . And rightfully so, for various reasons:
to amplify their brand’s reach
to cash in on season sales
to constantly achieve the best sales per square foot
Flows in the store are rearranged to focus on what the brand is focusing on selling.
Mobile experience - whether they be apps or sites - are not treated the same. they are built and rarely modified - too often treated like plumbing. Why? Because they are being built in a way that takes too much time and money to change.
Just a few years ago Forbes reported shopping apps were the fastest growing category of any apps on app stores-
retailers must adapt or die. They must embrace new thinking and a new approach to the future mobile.
And that future is that to create successful, delightful mobile shopping experiences - mobile design and development must be approached in a lean, agile, and data-driven fashion.
This means having the ability to try new ideas quickly and respond to change within days, not months - which leads to a results - driven experience for your customers.
We’re talking a methodology for rapid development of new user flows and features.
Build. Measure. Learn
Build your feature. Measure with your audience. Learn from the data.
These new features mean more than just changing a featured product or a marketing banner.
Core features
user experiences
onboarding
checkout
search
loyalty
all redesigned using analytics. deployed rapidly all in days, not months.
We all want to compete with amazon. Amazon deploys new code every 11.6 seconds
Analytics need to go far beyond page views.
Think: Location Analytics, Beacon Analytics, Campaign Effectiveness, User Data.
A deeper understanding of your user’s behaviour can help drive an experience that actually works.
Get new changes to your users as soon as possible and iterate on feedback quickly.
understand what your users are doing to help you make better informed decisions
Adopting a continuous delivery model for improving and updating your mobile efforts will allow you to rapidly try new things. The result? You get out infront - NOW
and Brands that don’t adapt end up chasing behind the leaders.
what do i do?
how do i adapt / or die?
Get a deep understanding of users goals.
Use analytics to understand what they want to do and make it easier. And ask them. Don’t fall into the trap applying feedback from a small group of acedddotal stories. Rely on data and facts.
Someone on a mobile device using your site probably has a specific purpose. Is the optimal experience and flow the same as desktop? Make sure you evaluate if you are meeting your customers needs.
Take a automotive brand as an example. Do mobile users want to build a custom vehicle on their phone as a first action? Or find a dealership?
Surprise and delight you users.
I like to call it - no unassisted thinking. if you have to explain you’ve already lost.
Don’t overload them with massive amounts of information on a tiny screen. Re-organize the flow for what users are doing.
lastly - Respect the form factor.
On Tablets: Screen size alone dictates that tablet users can explore more than on a phone. Tablet users know that and expect more from their experience.
Deep, social-linked, personalization is absolutely the future. Being able to mass produce personalization and build around users will continue to be a key success driver in mobile acquisition. It will also be the key to boosting your user experience.
Use personalization to help customers get to what is most important first.
The ability to change a flow based on who someone is and how they shop can have massive ramifications to how they use your store.
Continue to re-think what’s possible.
Real estate isn’t everything - our desktops cannot influence us the way our mobile devices can.
What if I am physically in your competitor's store and you had the ability push me some information about how your prices are a actually lower.
What if I knew exactly where you were and was able change the experience. Skiing in Colarado versus on the beach in Hawaii. How can your store automatically adapt to a user’s needs based on their location, recent searches or social sharing?
Successful applications provide more utility than their website counterparts. They provide value beyond selling. They esssentially...
Harness the power of the device
Think about that for a second. How much of that are your apps utilizing for their experience?
In store. What if I could augment the experience and know that I am looking at the newest shoe or electronic gadget.
What if a beacon could influence me to buy a second pair of shoes, or figure out that if i’m standing in this isle for more than 5 minutes, i might be debating a choice or need assistance?
And lastly, but one of the most important factors of building for the future of RETAIL.. BUILD SMART!
Retailers are still stuck on managing mobile web, mobile app and desktop apps separately
Why?
advances in modern frameworks allow you to change one code base and deploy new features to all of your channels
The result?
faster time to market
faster time to ROI
Focus on deep user experiences. Build rapidly. Test everything. Make decisions based on analytics. Adapt quickly. Utilize the device capabilities. Build reusable software.
