The document discusses innovative ways for nonprofits to engage supporters using mobile technologies like location-based services. It provides examples of how nonprofits have used check-ins on services like Foursquare to raise funds and awareness. The presentation outlines how location-based apps can help nonprofits build local communities and connect with supporters in their area through relevant content and promotions. It also offers steps for nonprofits to get started with location-based fundraising.

1. Mobile Giving Goes Local! Innovative Ways for Your Nonprofit to Engage #11ntclocal Ron Weber COO, Trinet Internet Solutions, Inc.

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5. Don’t forget: You can copy-paste this slide into other presentations, and move or resize the poll.

7. © 2011 Trinet Internet Solutions

9. *Source: comScore, Feb 2010 Feature Phones 80% Smartphones 20% 50%/50% crossover expected in 2012 US Mobile Marketplace © 2011 Trinet Internet Solutions

10. According to Nielsen, Mobile Donations will increase by 50% in the coming year. $ $ 50% Source: Nielsen Mobile Benchmark Study © 2011 Trinet Internet Solutions Biggest Trend to Consider

11. 80% of people surveyed are familiar with text donations Source: MobileGive.us © 2011 Trinet Internet Solutions

12. On the first day of its opening, the Mac App Store had 1 Million App Downloads Source: Apple.com © 2011 Trinet Internet Solutions

13. 90% of people use their mobile phone daily! Source: Mobile Marketer

16. According to Juniper Research, “…developments in positioning technologies could drive revenues from mobile location-based services to more than $12.7 billion by 2014.” Location Based Service © 2011 Trinet Internet Solutions

21. Overview of Geo-location You Are Here Geo-location refers to an application that accesses a device’s hardware (i.e. GPS) in order to engage the supporter with relevant promotions, ads, or calls to action. © 2011 Trinet Internet Solutions

24. © 2011 Trinet Internet Solutions Share Your Location After you “check-in” you have the ability to share your location with friends via Facebook, Twitter and your personal blog. This “check-in” will be displayed to all the user’s friends on differing social channels How it Works

25. © 2011 Trinet Internet Solutions Nonprofit Example The Taft Museum of Art used Foursquare’s “special offer” feature to attract new visitors to their venue.

26. © 2011 Trinet Internet Solutions Confirming Quotation ~Foursquare Co-Founder Naveen Selvaduari “ Non-profits are about awareness, they want to get as many people to understand what they are doing. Foursquare is a great platform for that, and bringing people together, and make it easier together for them to understand.”

27. © 2011 Trinet Internet Solutions Connect With Friends Now your followers can see where you are at and you can see where your friends are at in real time. Zach is at the city bakery, and its only 3 miles from me. Maybe we should meet up and do lunch? The Point How it Works

28. © 2011 Trinet Internet Solutions Overview of Geo-location You Are Here The Question is... How can your nonprofit take advantage of this technology to increase donations?

31. How It Applies Knowing your supporters’ physical location allows you to connect them to local events, promotions or donation opportunities. © 2011 Trinet Internet Solutions

32. © 2011 Trinet Internet Solutions How It Applies Supporters can see other people who have taken advantage of your promotion or offer and may be motivated to act similarly. Hillary can see Kevin’s activity Location Based Services

43. Love Worth Finding Twivaway © 2011 Trinet Internet Solutions

48. Best QR Code Applications QR Code Reader and Scanner Quick Mark QR Code Reader QR Code Scanner Pro ScanLife © 2011 Trinet Internet Solutions

49. © 2011 Trinet Internet Solutions Inc. How To Create QR Codes http://qrcode.kaywa.com/ http://www.qurify.com/en/ http://www.qrstuff.com/ http://www.mobile-barcodes.com/qr-code-generator/ http://www.i-nigma.com/CreateBarcodes.html

50. © 2011 Trinet Internet Solutions Inc. TBN Case Study Show a Video Scan the QR code and it automatically directs you to this TBN video Source: Trinity Broadcasting Network

56. © 2011 Trinet Internet Solutions Steps Toward Implementation 3. Search & Add: Search for your organization on Foursquare. If it doesn’t appear, add your organization’s physical location Add new venue to Foursquare

58. © 2011 Trinet Internet Solutions Steps Toward Implementation 5. Track Results: Earth Justice received over 5,700 check-ins and raised over $50,000 toward their cause. © 2011 Trinet Internet Solutions

60. Q & A © 2011 Trinet Internet Solutions

61. Interested in a copy of this presentation? Scan this QR Code to sign up! © 2011 Trinet Internet Solutions

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63. Contents not to be shared outside of intended organization or duplicated without written permission of Trinet Internet Solutions, Inc. Check-In at Booth #29 www.trinetsolutions.com Visit Booth #29 [email_address] © 2011 Trinet Internet Solutions Text “RONTRINET” to 50500 www.contxts.com