1) The document discusses how current location-based services (LBS) focus too much on "check-ins" and social aspects rather than practical utility.
2) It argues that future LBS will focus more on influencing user behavior through game mechanics and value exchanges rather than just social connections.
3) The author believes many popular LBS like Foursquare are wasting users' time and will not see long term success, while enterprise applications and more subtle, utility-focused uses of location data hold more promise.
CWC Concept to Story - The Key to Experience DesignSiobhan O'Flynn
This document provides an overview of concepts, personas, and scenarios for designing digital experiences. It discusses moving from concepts to stories by developing narratives and themes around user experiences. Personas are introduced as a way to represent target users through profiles with names, photos, and backstories to promote empathy. Scenarios are described as narratives told from a user's point of view that provide richer context about how a user might interact with a product, service, or interface. An example scenario is then presented about a user interacting with a speculative recruitment website. The document aims to explain these techniques for understanding users and designing digital experiences and interactions.
It ain’t hip happening or hot (extended for Oil City)Kelley Beeson
This document discusses the need for libraries to better meet the needs and expectations of their patrons and communities in the digital age. It provides examples of how some libraries are innovating their services and spaces to become more accessible, engaging, experiential and community-focused by embracing new technologies, hosting creative programs, partnering with local organizations, and making their resources easily available online and through mobile apps. The document advocates that libraries shift from just being places of information to becoming sites of collaboration, creation and experiences tailored to their specific communities.
Personas are fictional archetypes that represent the different types of users of a product or service. This document discusses how to create effective personas through research, observation, and clustering users into representative profiles. Key steps include summarizing research findings, holding brainstorming sessions to develop personas, prioritizing the most important personas, and adding depth and details to bring the personas to life. Personas should be realistic, memorable, and useful for making design decisions. They help product teams design with empathy by keeping the end user in mind.
Jesse Schell discusses his concept of the "Gamepocalypse", where gaming elements are increasingly integrated into everyday life through emerging technologies. As an example, he describes how future toothbrushes may have sensors that track brushing quality and display it as part of a game or leaderboard. While some see this as an invasion of privacy, Schell believes many people will opt into such systems. He remains optimistic that games could positively influence society if designed well, but acknowledges the realities may be complex.
This is a transcription of the Business901 Podcast, An Inquiry into the Meaning of Making. Seung Chan Lim, nicknamed Slim discusses his journey and finally his project, Realizing Empathy. Through this project Slim hopes to share ideas, tools, and other ways to facilitate a meaningful, sustainable, and constructive conversations between and among diverse perspectives whether that’s between people or between people and materials or between people and machines by using “making” as the shared metaphor.
CWC Concept to Story - The Key to Experience DesignSiobhan O'Flynn
This document provides an overview of concepts, personas, and scenarios for designing digital experiences. It discusses moving from concepts to stories by developing narratives and themes around user experiences. Personas are introduced as a way to represent target users through profiles with names, photos, and backstories to promote empathy. Scenarios are described as narratives told from a user's point of view that provide richer context about how a user might interact with a product, service, or interface. An example scenario is then presented about a user interacting with a speculative recruitment website. The document aims to explain these techniques for understanding users and designing digital experiences and interactions.
It ain’t hip happening or hot (extended for Oil City)Kelley Beeson
This document discusses the need for libraries to better meet the needs and expectations of their patrons and communities in the digital age. It provides examples of how some libraries are innovating their services and spaces to become more accessible, engaging, experiential and community-focused by embracing new technologies, hosting creative programs, partnering with local organizations, and making their resources easily available online and through mobile apps. The document advocates that libraries shift from just being places of information to becoming sites of collaboration, creation and experiences tailored to their specific communities.
Personas are fictional archetypes that represent the different types of users of a product or service. This document discusses how to create effective personas through research, observation, and clustering users into representative profiles. Key steps include summarizing research findings, holding brainstorming sessions to develop personas, prioritizing the most important personas, and adding depth and details to bring the personas to life. Personas should be realistic, memorable, and useful for making design decisions. They help product teams design with empathy by keeping the end user in mind.
Jesse Schell discusses his concept of the "Gamepocalypse", where gaming elements are increasingly integrated into everyday life through emerging technologies. As an example, he describes how future toothbrushes may have sensors that track brushing quality and display it as part of a game or leaderboard. While some see this as an invasion of privacy, Schell believes many people will opt into such systems. He remains optimistic that games could positively influence society if designed well, but acknowledges the realities may be complex.
This is a transcription of the Business901 Podcast, An Inquiry into the Meaning of Making. Seung Chan Lim, nicknamed Slim discusses his journey and finally his project, Realizing Empathy. Through this project Slim hopes to share ideas, tools, and other ways to facilitate a meaningful, sustainable, and constructive conversations between and among diverse perspectives whether that’s between people or between people and materials or between people and machines by using “making” as the shared metaphor.
Plug and Play Tech Center Startup Bootcamp IntroFelix Desroches
An introduction at the 2012 Plug and Play bootcamp to show how user experience (UX) can be applied to startups for little money but significant reward.
April 19 social marketing & yr businessHack the Hood
The document discusses how businesses can use social networking to market themselves. It provides examples of social media platforms like Facebook, Twitter, Yelp, and Google Places that businesses can use. The main points are:
1) Businesses should build an online presence on 3 key social media platforms like Google Places, Facebook and Yelp to make themselves discoverable.
2) They can then create a community and engage customers by posting marketing messages, offers, endorsements and news/events on these platforms.
3) A case study of Scream Sorbet shows how it uses free tools like Google search, Places, Facebook, Twitter and Yelp to connect with over 3,000 customers and get found online.
As interaction designers we do well at facilitating the complex dialogue between people and the interactive products they use. But we often neglect to consider the story that evolves through the interactions people have with the things we make. Designing with a narrative in mind can make a difference between a product that merely functions well and a product that engages the minds, emotions and imaginations of users.
Drawing on personal experience, narrative theory and examples ranging from interactive products to film, this presentation is a call to action for designers to equip themselves with a deeper understanding of narrative techniques. We’ll focus on core aspects such as theme, scene-making, and sequencing to illustrate how thinking like a storyteller can make you a better designer. You’ll also learn how this approach can be a powerful basis for holistic design.
Link to video: http://www.ixda.org/resources/cindy-chastain-thinking-storyteller
The document discusses experience design and storytelling across multiple platforms. It begins with Walt Disney's 10 rules for experience design, which focus on understanding audiences, empathy, clear storytelling and information architecture. Next, it discusses designing immersive transmedia experiences and storyworlds that engage audiences across websites, games and other platforms. It emphasizes designing for what people actually do and may do. The document advocates designing experiences over time through iterative 5D design.
Lecture to 3rd year New Media students: University of LeedsAna Cecilia Santos
Lecture delivered on 15th October 2014 for the Final Project module of the New Media degree. Focused on exploring opportunities and ideas for students to address on their final year project. Highlighting how user research techniques can help to understand who their users are/will be, and how to design a project that meets user needs and delivers high impact.
The document discusses SharePoint and its uses in organizations. It notes that SharePoint allows organizations to reduce costs while gaining rapid software delivery capabilities. It can be used for storing documents, collaborating on projects, publishing department information, and managing common processes. SharePoint comes in two versions - one hosted on a company's servers and one hosted through Microsoft Office 365. From a user perspective, there is little difference between the versions. Features in Delve and Yammer provide more flexibility for dashboards, management, and statistics. Users can also leverage collaboration in Skype for Business and federation with external users through integration.
Long After the Thrill: Sustaining Passionate UsersStephen Anderson
The document discusses how to sustain passionate users through challenges and continual updates. It notes that delight does not last, and that sustaining users long-term requires more than just delightful experiences. Some factors that motivate people to stick with web apps and services for many years include continual improvements, reliability, ease of use, functionality, and social aspects like friends using the same service. The document also discusses game mechanics and gamification, noting they can add fun layers but are an oversimplification of game design.
Web metrics for community news organizationsDana Chinn
This document provides an overview of using web metrics to improve websites. It discusses distinguishing signals from noise in data, questions to ask of metrics to guide decisions, and planning sites with metrics in mind. The document concludes with assigning metrics that correspond to target audiences, goals, and decisions needed. Metrics should track who is participating and producing content versus their training to guide efforts to increase participation and credibility.
Catalike - Find like-minded strangers near youjaxomlotus
Catalike is a proposed social discovery app that uses location data and shared interests to connect nearby strangers. It aims to address the problem of feeling lonely in a crowd by alerting users when they pass someone with common interests. The open source idea's conditions for use include credit to the creator, an advisory role, 10% equity, and a right of first refusal to invest. A 5-year roadmap outlines milestones from initial 1-1 interactions to a full social network. Features, branding materials, files and domains are included.
Stories can be used in three key ways in user experience design: to collect information about users' contexts, goals, and experiences; to understand themes and patterns in user behavior; and to design and evaluate new experiences that change aspects of users' worlds. Stories are already embedded in many user research and design methods, even if they are not explicitly called stories. Using stories can help provide depth to understanding users and efficiently communicate insights.
Prezentacja jest przykładem tego jak można zaprezentować startup inwestorowi by był on w stanie ocenić jaki potencjał jest w inwestycji w dany startup. Prezentacja pomaga również samemu startupowi zdefiniować się. Polecamy zapoznanie się startupom, które planują pozyskiwanie funduszy od inwestorów i banków. Prezentacja jest zrobiona na przykładzie firmy sprzedającej aplikację dla restauracji.
1) Boston University partnered with SCVNGR to create mobile games to engage students and teach skills.
2) They launched a Beanpot rivalry game between BU, BC, Northeastern, and Emerson that had over 14,000 points scored by BU.
3) Other games included orientation scavenger hunts, campus tours, and dining challenges to introduce freshmen to BU traditions and reward participation.
The document provides information about using the mobile app SCVNGR to engage prospective students and their parents during an open house tour at La Roche College. The tour guide is encouraged to have participants play the scavenger hunt-style game on the app or via text message during the tour, completing challenges and earning points and prizes. Feedback is welcomed to improve the tour experience and increase engagement with the college.
The document discusses D'Youville College's use of SCVNGR, a mobile gaming platform, for campus tours, open houses, and orientation events from 2011-2012. It notes that 84% of 2012 freshmen participated in an SCVNGR scavenger hunt. The challenges of getting buy-in, technological barriers, and administrative resistance are mentioned. Tips for successful events include designating a promoter, setting up a headquarters, adequate promotion, engaging gameplay, and appropriate prizes. Results showed positive student feedback and impressions of the college after participating. Plans for future years include new scavenger hunts, improved prizes and challenges, and increased participation.
Clarkson University created scavenger hunt-style treks called "wntr wndrlnd" to engage various campus audiences. The trek for current students included 10 challenges across campus buildings over a weekend in February. Feedback was positive, with students saying it was fun and helped them learn more about Clarkson. Prospective students played a trek on Accepted Students Day to give them insider information beyond normal tours. Over 60 players logged on and over 40 claimed prizes. The university plans to create treks for freshman orientation, alumni, individual schools, and off-campus locations.
Value chain innovation - Breaking the chainsJurjen Helmus
Innovation in the value chain enables companies to change their business radicall. Particularly businesses that are currently in not-beneficial value systems could be able to innovate out of their position. Breaking the Chains is a presentation about innovating in the value system.
The presentation consists of three parts
1 Value chain thinking
2 Value systems with issues
3 Breaking the chains of value eco systems
Jak modyfikować biznes model startupu przy użyciu canva model?Asen Gyczew
W prezentacji pokazana jest ewolucja modelu biznesu zajmującego się sprzedaż aplikacji do programu lojalnościowego dla restauracji i kawiarni. Pokazujemy 3 wersje modelu - od początkowego do jego końcowej wersji. Przykład oparty jest o prawdziwy case
The document provides an overview of the 3 Legged 5 Why analysis technique for conducting root cause analysis. It discusses when to use 5 Why analysis, the format of the 3 Legged 5 Why analysis form, and how to complete each section of the form including defining the problem, investigating the specific cause, detection cause, and systemic cause through a series of "Why" questions. Guidelines are provided for effective use of the technique including being objective, asking "Why" until the root cause is uncovered, and ensuring the analysis path makes logical sense.
The document discusses root-cause analysis (RCA) and provides definitions, goals, cognitive biases to avoid, and tools to use when performing RCA. It defines root causes as specific underlying causes that can be reasonably identified and resolved. The goals of RCA are to identify what happened, how it occurred, why, and how to prevent reoccurrence. Tools mentioned for RCA include Five Whys, Current Reality Tree, Interrelationship Diagram, and Cause-and-Effect Diagram. The document emphasizes avoiding cognitive biases and adhering to a seven-step problem-solving process for objective, effective RCA.
The slide deck we used to raise half a million dollarsBuffer
This is the pitchdeck we used to raise half a million dollars from Angel investors. More here:
http://onstartups.com/tabid/3339/bid/98034/The-Pitch-Deck-We-Used-To-Raise-500-000-For-Our-Startup.aspx
Plug and Play Tech Center Startup Bootcamp IntroFelix Desroches
An introduction at the 2012 Plug and Play bootcamp to show how user experience (UX) can be applied to startups for little money but significant reward.
April 19 social marketing & yr businessHack the Hood
The document discusses how businesses can use social networking to market themselves. It provides examples of social media platforms like Facebook, Twitter, Yelp, and Google Places that businesses can use. The main points are:
1) Businesses should build an online presence on 3 key social media platforms like Google Places, Facebook and Yelp to make themselves discoverable.
2) They can then create a community and engage customers by posting marketing messages, offers, endorsements and news/events on these platforms.
3) A case study of Scream Sorbet shows how it uses free tools like Google search, Places, Facebook, Twitter and Yelp to connect with over 3,000 customers and get found online.
As interaction designers we do well at facilitating the complex dialogue between people and the interactive products they use. But we often neglect to consider the story that evolves through the interactions people have with the things we make. Designing with a narrative in mind can make a difference between a product that merely functions well and a product that engages the minds, emotions and imaginations of users.
Drawing on personal experience, narrative theory and examples ranging from interactive products to film, this presentation is a call to action for designers to equip themselves with a deeper understanding of narrative techniques. We’ll focus on core aspects such as theme, scene-making, and sequencing to illustrate how thinking like a storyteller can make you a better designer. You’ll also learn how this approach can be a powerful basis for holistic design.
Link to video: http://www.ixda.org/resources/cindy-chastain-thinking-storyteller
The document discusses experience design and storytelling across multiple platforms. It begins with Walt Disney's 10 rules for experience design, which focus on understanding audiences, empathy, clear storytelling and information architecture. Next, it discusses designing immersive transmedia experiences and storyworlds that engage audiences across websites, games and other platforms. It emphasizes designing for what people actually do and may do. The document advocates designing experiences over time through iterative 5D design.
Lecture to 3rd year New Media students: University of LeedsAna Cecilia Santos
Lecture delivered on 15th October 2014 for the Final Project module of the New Media degree. Focused on exploring opportunities and ideas for students to address on their final year project. Highlighting how user research techniques can help to understand who their users are/will be, and how to design a project that meets user needs and delivers high impact.
The document discusses SharePoint and its uses in organizations. It notes that SharePoint allows organizations to reduce costs while gaining rapid software delivery capabilities. It can be used for storing documents, collaborating on projects, publishing department information, and managing common processes. SharePoint comes in two versions - one hosted on a company's servers and one hosted through Microsoft Office 365. From a user perspective, there is little difference between the versions. Features in Delve and Yammer provide more flexibility for dashboards, management, and statistics. Users can also leverage collaboration in Skype for Business and federation with external users through integration.
Long After the Thrill: Sustaining Passionate UsersStephen Anderson
The document discusses how to sustain passionate users through challenges and continual updates. It notes that delight does not last, and that sustaining users long-term requires more than just delightful experiences. Some factors that motivate people to stick with web apps and services for many years include continual improvements, reliability, ease of use, functionality, and social aspects like friends using the same service. The document also discusses game mechanics and gamification, noting they can add fun layers but are an oversimplification of game design.
Web metrics for community news organizationsDana Chinn
This document provides an overview of using web metrics to improve websites. It discusses distinguishing signals from noise in data, questions to ask of metrics to guide decisions, and planning sites with metrics in mind. The document concludes with assigning metrics that correspond to target audiences, goals, and decisions needed. Metrics should track who is participating and producing content versus their training to guide efforts to increase participation and credibility.
Catalike - Find like-minded strangers near youjaxomlotus
Catalike is a proposed social discovery app that uses location data and shared interests to connect nearby strangers. It aims to address the problem of feeling lonely in a crowd by alerting users when they pass someone with common interests. The open source idea's conditions for use include credit to the creator, an advisory role, 10% equity, and a right of first refusal to invest. A 5-year roadmap outlines milestones from initial 1-1 interactions to a full social network. Features, branding materials, files and domains are included.
Stories can be used in three key ways in user experience design: to collect information about users' contexts, goals, and experiences; to understand themes and patterns in user behavior; and to design and evaluate new experiences that change aspects of users' worlds. Stories are already embedded in many user research and design methods, even if they are not explicitly called stories. Using stories can help provide depth to understanding users and efficiently communicate insights.
Prezentacja jest przykładem tego jak można zaprezentować startup inwestorowi by był on w stanie ocenić jaki potencjał jest w inwestycji w dany startup. Prezentacja pomaga również samemu startupowi zdefiniować się. Polecamy zapoznanie się startupom, które planują pozyskiwanie funduszy od inwestorów i banków. Prezentacja jest zrobiona na przykładzie firmy sprzedającej aplikację dla restauracji.
1) Boston University partnered with SCVNGR to create mobile games to engage students and teach skills.
2) They launched a Beanpot rivalry game between BU, BC, Northeastern, and Emerson that had over 14,000 points scored by BU.
3) Other games included orientation scavenger hunts, campus tours, and dining challenges to introduce freshmen to BU traditions and reward participation.
The document provides information about using the mobile app SCVNGR to engage prospective students and their parents during an open house tour at La Roche College. The tour guide is encouraged to have participants play the scavenger hunt-style game on the app or via text message during the tour, completing challenges and earning points and prizes. Feedback is welcomed to improve the tour experience and increase engagement with the college.
The document discusses D'Youville College's use of SCVNGR, a mobile gaming platform, for campus tours, open houses, and orientation events from 2011-2012. It notes that 84% of 2012 freshmen participated in an SCVNGR scavenger hunt. The challenges of getting buy-in, technological barriers, and administrative resistance are mentioned. Tips for successful events include designating a promoter, setting up a headquarters, adequate promotion, engaging gameplay, and appropriate prizes. Results showed positive student feedback and impressions of the college after participating. Plans for future years include new scavenger hunts, improved prizes and challenges, and increased participation.
Clarkson University created scavenger hunt-style treks called "wntr wndrlnd" to engage various campus audiences. The trek for current students included 10 challenges across campus buildings over a weekend in February. Feedback was positive, with students saying it was fun and helped them learn more about Clarkson. Prospective students played a trek on Accepted Students Day to give them insider information beyond normal tours. Over 60 players logged on and over 40 claimed prizes. The university plans to create treks for freshman orientation, alumni, individual schools, and off-campus locations.
Value chain innovation - Breaking the chainsJurjen Helmus
Innovation in the value chain enables companies to change their business radicall. Particularly businesses that are currently in not-beneficial value systems could be able to innovate out of their position. Breaking the Chains is a presentation about innovating in the value system.
The presentation consists of three parts
1 Value chain thinking
2 Value systems with issues
3 Breaking the chains of value eco systems
Jak modyfikować biznes model startupu przy użyciu canva model?Asen Gyczew
W prezentacji pokazana jest ewolucja modelu biznesu zajmującego się sprzedaż aplikacji do programu lojalnościowego dla restauracji i kawiarni. Pokazujemy 3 wersje modelu - od początkowego do jego końcowej wersji. Przykład oparty jest o prawdziwy case
The document provides an overview of the 3 Legged 5 Why analysis technique for conducting root cause analysis. It discusses when to use 5 Why analysis, the format of the 3 Legged 5 Why analysis form, and how to complete each section of the form including defining the problem, investigating the specific cause, detection cause, and systemic cause through a series of "Why" questions. Guidelines are provided for effective use of the technique including being objective, asking "Why" until the root cause is uncovered, and ensuring the analysis path makes logical sense.
The document discusses root-cause analysis (RCA) and provides definitions, goals, cognitive biases to avoid, and tools to use when performing RCA. It defines root causes as specific underlying causes that can be reasonably identified and resolved. The goals of RCA are to identify what happened, how it occurred, why, and how to prevent reoccurrence. Tools mentioned for RCA include Five Whys, Current Reality Tree, Interrelationship Diagram, and Cause-and-Effect Diagram. The document emphasizes avoiding cognitive biases and adhering to a seven-step problem-solving process for objective, effective RCA.
The slide deck we used to raise half a million dollarsBuffer
This is the pitchdeck we used to raise half a million dollars from Angel investors. More here:
http://onstartups.com/tabid/3339/bid/98034/The-Pitch-Deck-We-Used-To-Raise-500-000-For-Our-Startup.aspx
This document provides a summary of Josh Williams' journey from founding a web design company to creating social networking services like Gowalla. It discusses past projects like Blinksale, IconBuffet, and Causes. It then examines current trends in location-based apps like checking-in and badges. The document argues these are temporary fads and that the future lies in mobile, passive apps, community, activism, and inspiring people to discover amazing places. It encourages building products with real value and connecting people in meaningful ways.
This document discusses the growth of location-based services and spatial networking. It notes that by 2015, around 2 billion smartphones will have been purchased in the previous 3 years, enabling companies to know people's locations. Spatial networking allows real-time communication and collaboration with others nearby, even if unknown. Maintaining a personal location history will become common, and this can reveal shared interests between individuals and psychographic profiles of places. Privacy is a core concern of spatial networking.
A presentation to the Electronic Business Module at Queen's University Management School, Belfast. The presentation looked at the business applications of geolocation and mobile. Particularly focusing on what is happening out there now.
CIPR Social Summer - Location Location LocationDrew Benvie
This document discusses the future of location-based social media and how brands can engage with consumers through platforms like Foursquare and Facebook Places. It outlines how these platforms work, how brands are currently using them (e.g. Coca-Cola providing recycling bins and checking users in, McDonalds offering Foursquare vouchers), and future trends like automatic check-ins and connecting social profiles to digital wallets. The key message is that location-based social media provides opportunities for brands to interact with consumers in the physical world in unique ways.
The document discusses how location data from smartphones is transforming social interactions and commerce. It notes that smartphones now know users' locations and can share that over the internet. This allows merging location data with online databases to find out what is nearby. Location is changing everything. Examples discussed include location-based advertising, apps, maps, and social networks. The document envisions a future where augmented reality overlays useful location-based information about people and places on a user's view of the real world.
The document discusses how using real-time data can power relevant conversations by focusing on data that is happening now rather than past behaviors, and emphasizes that knowing what is occurring now through location, time, and proximity data can redefine how organizations prioritize their data and engage with customers. It also explains that analyzing real-time and now data can lead to understanding what may happen soon through linking different data elements like who, what, where, and when together dynamically.
EComm 2010 Presentation on Augmented Reality. I covered some of my earlier thoughts and then introduced a thought about local money and how I think it is different from normal money.
The document discusses the power of location-based services and check-ins. It describes various location-based social networks like Foursquare, Gowalla, and Loopt and provides statistics on their user bases. Businesses are encouraged to claim their listings, set up rewards and promotions for customers who check-in, and find ways to engage and measure users. Examples are given of brands that have partnered with these services to increase customer loyalty and sales through geotargeted deals, badges and gamification.
How to win foursquare friends and influence peopleJosh R
The document discusses geosocial networking and how to effectively use platforms like Foursquare. It defines geosocial networking as social networking combined with geolocation data to connect people based on their physical locations. The document then provides tips for both individuals and businesses on how to use geosocial networking to meet new people, get recommendations, track analytics, provide discounts or special offers to loyal customers, and promote local businesses or events.
SXSW 2010 was held in Austin, TX and focused on digital culture, new media, and emerging technologies. It attracted over 15,000 interactive participants from 31 countries, a 40% increase from the previous year. Notable attendees included Ashton Kutcher, Evan Williams of Twitter, and Gary Vaynerchuk. Sessions focused on social media and business, user experience, and how technology is accelerating cultural and societal changes. Emerging apps like Foursquare and Gowalla that leverage people's locations using mobile devices were discussed. The effectiveness of using new technologies like quick response codes and social media for real-time feedback was also examined.
This document discusses strategies for socializing content online. It recommends focusing content on quality, relevance, authority and accessibility. Diversifying content types like serializing stories and experimenting. Focus social media energies on core networks and places with existing audiences. Make sharing content easy through plug-ins and guest posts. Regularly test content performance using analytics from Google, Facebook, SEO tools and social metrics. Plan content around authority topics, current events, appropriate mediums and social sharing.
Here, There and Yonder: Where to Meet Your Audience in 2011Bob Hazlett
Location-based social networks will continue to grow in importance in 2011. While currently only 4% of online adults use location-based social networks, they allow businesses to engage with mobile users as they explore the real world. Checking in at locations through these services gives businesses opportunities to reach loyal customers, communicate offers, and build brand affinity. To get started, businesses should get listed on location-based networks and analyze check-in data to understand customer demographics. They can then use special offers tied to checkins to reward loyalty and encourage word-of-mouth through customer reviews and tips. The space will continue to evolve rapidly through augmented reality, QR codes, and tying the virtual and physical worlds more closely together.
Web 2.0 Driving Government Transparency through Citizen EngagementJanette Toral
Discussed challenges for online engagement, how to get involved in Web 2.0, and How to transform a democratic nation to “government with the people”.
This was presented by Janette Toral at the Future Gov event last November 16 at Pan Pacific Manila
Web 2.0 Driving Government Transparency through Citizen EngagementJanette Toral
Discussed main challenges for online engagement, how to get involved in Web 2.0, and how to transform a democratic nation to “government with the people”.
This was presented by Janette Toral during the FutureGov event at Pan Pacific Manila.
The document provides information about audience preparation for a presentation on geo-location and discusses several location-based apps and social networks. It summarizes key features of Foursquare and SCVNGR, including check-ins, badges, and special deals on Foursquare and scavenger games on SCVNGR. It also discusses how other social networks like Facebook, Twitter, Google+, and Yelp incorporate geo-location into their features and capabilities. Emerging technologies that could enhance geo-location are also mentioned like automatic check-ins, RFID, NFC, and augmented reality.
The Storytelling Value of Location-based ServicesNathan Rice
Learn how to better discover, develop and tell your story to consumers locally in a way that is authentic, relevant and adds value. Explore how mobile and geo-targeting technologies are shaping consumer-brand interactions. Learn how you can tell your story locally by leveraging geo-friendly interactive tools and services such as mobile phones, Foursquare, Gowalla, Twitter, Yelp!, Google business tools.
Keynote presentation from the Beyond Maps Forum, hosted by Sensis in Melbourne Australia. March 2012. Looking at trends in mobile location and the implications for the automotive market.
1) How to Fail at Social Media
a) How to fail when you’re just starting out
b) How to fail while doing social media
c) How to fail when responding in social media
d) Summary & questions
***BREAK***
2) Fine-Tuning Facebook
a) Why Facebook matters to libraries
b) Profiles versus pages
c) Facebook profile tweaks
d) Facebook features
e) Facebook Timeline and options
f) Facebook strategies that work
g) Facebook strategies that don’t work
h) Working with Facebook Insights
i) Examples of the good, the bad and the ugly
j) Summary & questions
***BREAK***
3) Tweaking Twitter
a) Twitter stats you actually should know
b) Things to stop doing on Twitter
c) Ways to do Twitter right
d) Tweet makeovers
e) Summary & questions
***BREAK***
4) Putting It All Together
a) Social media myths
b) Social capital
c) Measuring stuff
d) Interactive: rewriting of Tweets
e) Summary & questions
Salesforce Integration for Bonterra Impact Management (fka Social Solutions A...Jeffrey Haguewood
Sidekick Solutions uses Bonterra Impact Management (fka Social Solutions Apricot) and automation solutions to integrate data for business workflows.
We believe integration and automation are essential to user experience and the promise of efficient work through technology. Automation is the critical ingredient to realizing that full vision. We develop integration products and services for Bonterra Case Management software to support the deployment of automations for a variety of use cases.
This video focuses on integration of Salesforce with Bonterra Impact Management.
Interested in deploying an integration with Salesforce for Bonterra Impact Management? Contact us at sales@sidekicksolutionsllc.com to discuss next steps.
Let's Integrate MuleSoft RPA, COMPOSER, APM with AWS IDP along with Slackshyamraj55
Discover the seamless integration of RPA (Robotic Process Automation), COMPOSER, and APM with AWS IDP enhanced with Slack notifications. Explore how these technologies converge to streamline workflows, optimize performance, and ensure secure access, all while leveraging the power of AWS IDP and real-time communication via Slack notifications.
Skybuffer AI: Advanced Conversational and Generative AI Solution on SAP Busin...Tatiana Kojar
Skybuffer AI, built on the robust SAP Business Technology Platform (SAP BTP), is the latest and most advanced version of our AI development, reaffirming our commitment to delivering top-tier AI solutions. Skybuffer AI harnesses all the innovative capabilities of the SAP BTP in the AI domain, from Conversational AI to cutting-edge Generative AI and Retrieval-Augmented Generation (RAG). It also helps SAP customers safeguard their investments into SAP Conversational AI and ensure a seamless, one-click transition to SAP Business AI.
With Skybuffer AI, various AI models can be integrated into a single communication channel such as Microsoft Teams. This integration empowers business users with insights drawn from SAP backend systems, enterprise documents, and the expansive knowledge of Generative AI. And the best part of it is that it is all managed through our intuitive no-code Action Server interface, requiring no extensive coding knowledge and making the advanced AI accessible to more users.
Trusted Execution Environment for Decentralized Process MiningLucaBarbaro3
Presentation of the paper "Trusted Execution Environment for Decentralized Process Mining" given during the CAiSE 2024 Conference in Cyprus on June 7, 2024.
Ivanti’s Patch Tuesday breakdown goes beyond patching your applications and brings you the intelligence and guidance needed to prioritize where to focus your attention first. Catch early analysis on our Ivanti blog, then join industry expert Chris Goettl for the Patch Tuesday Webinar Event. There we’ll do a deep dive into each of the bulletins and give guidance on the risks associated with the newly-identified vulnerabilities.
HCL Notes and Domino License Cost Reduction in the World of DLAUpanagenda
Webinar Recording: https://www.panagenda.com/webinars/hcl-notes-and-domino-license-cost-reduction-in-the-world-of-dlau/
The introduction of DLAU and the CCB & CCX licensing model caused quite a stir in the HCL community. As a Notes and Domino customer, you may have faced challenges with unexpected user counts and license costs. You probably have questions on how this new licensing approach works and how to benefit from it. Most importantly, you likely have budget constraints and want to save money where possible. Don’t worry, we can help with all of this!
We’ll show you how to fix common misconfigurations that cause higher-than-expected user counts, and how to identify accounts which you can deactivate to save money. There are also frequent patterns that can cause unnecessary cost, like using a person document instead of a mail-in for shared mailboxes. We’ll provide examples and solutions for those as well. And naturally we’ll explain the new licensing model.
Join HCL Ambassador Marc Thomas in this webinar with a special guest appearance from Franz Walder. It will give you the tools and know-how to stay on top of what is going on with Domino licensing. You will be able lower your cost through an optimized configuration and keep it low going forward.
These topics will be covered
- Reducing license cost by finding and fixing misconfigurations and superfluous accounts
- How do CCB and CCX licenses really work?
- Understanding the DLAU tool and how to best utilize it
- Tips for common problem areas, like team mailboxes, functional/test users, etc
- Practical examples and best practices to implement right away
Digital Marketing Trends in 2024 | Guide for Staying AheadWask
https://www.wask.co/ebooks/digital-marketing-trends-in-2024
Feeling lost in the digital marketing whirlwind of 2024? Technology is changing, consumer habits are evolving, and staying ahead of the curve feels like a never-ending pursuit. This e-book is your compass. Dive into actionable insights to handle the complexities of modern marketing. From hyper-personalization to the power of user-generated content, learn how to build long-term relationships with your audience and unlock the secrets to success in the ever-shifting digital landscape.
HCL Notes und Domino Lizenzkostenreduzierung in der Welt von DLAUpanagenda
Webinar Recording: https://www.panagenda.com/webinars/hcl-notes-und-domino-lizenzkostenreduzierung-in-der-welt-von-dlau/
DLAU und die Lizenzen nach dem CCB- und CCX-Modell sind für viele in der HCL-Community seit letztem Jahr ein heißes Thema. Als Notes- oder Domino-Kunde haben Sie vielleicht mit unerwartet hohen Benutzerzahlen und Lizenzgebühren zu kämpfen. Sie fragen sich vielleicht, wie diese neue Art der Lizenzierung funktioniert und welchen Nutzen sie Ihnen bringt. Vor allem wollen Sie sicherlich Ihr Budget einhalten und Kosten sparen, wo immer möglich. Das verstehen wir und wir möchten Ihnen dabei helfen!
Wir erklären Ihnen, wie Sie häufige Konfigurationsprobleme lösen können, die dazu führen können, dass mehr Benutzer gezählt werden als nötig, und wie Sie überflüssige oder ungenutzte Konten identifizieren und entfernen können, um Geld zu sparen. Es gibt auch einige Ansätze, die zu unnötigen Ausgaben führen können, z. B. wenn ein Personendokument anstelle eines Mail-Ins für geteilte Mailboxen verwendet wird. Wir zeigen Ihnen solche Fälle und deren Lösungen. Und natürlich erklären wir Ihnen das neue Lizenzmodell.
Nehmen Sie an diesem Webinar teil, bei dem HCL-Ambassador Marc Thomas und Gastredner Franz Walder Ihnen diese neue Welt näherbringen. Es vermittelt Ihnen die Tools und das Know-how, um den Überblick zu bewahren. Sie werden in der Lage sein, Ihre Kosten durch eine optimierte Domino-Konfiguration zu reduzieren und auch in Zukunft gering zu halten.
Diese Themen werden behandelt
- Reduzierung der Lizenzkosten durch Auffinden und Beheben von Fehlkonfigurationen und überflüssigen Konten
- Wie funktionieren CCB- und CCX-Lizenzen wirklich?
- Verstehen des DLAU-Tools und wie man es am besten nutzt
- Tipps für häufige Problembereiche, wie z. B. Team-Postfächer, Funktions-/Testbenutzer usw.
- Praxisbeispiele und Best Practices zum sofortigen Umsetzen
Taking AI to the Next Level in Manufacturing.pdfssuserfac0301
Read Taking AI to the Next Level in Manufacturing to gain insights on AI adoption in the manufacturing industry, such as:
1. How quickly AI is being implemented in manufacturing.
2. Which barriers stand in the way of AI adoption.
3. How data quality and governance form the backbone of AI.
4. Organizational processes and structures that may inhibit effective AI adoption.
6. Ideas and approaches to help build your organization's AI strategy.
Have you ever been confused by the myriad of choices offered by AWS for hosting a website or an API?
Lambda, Elastic Beanstalk, Lightsail, Amplify, S3 (and more!) can each host websites + APIs. But which one should we choose?
Which one is cheapest? Which one is fastest? Which one will scale to meet our needs?
Join me in this session as we dive into each AWS hosting service to determine which one is best for your scenario and explain why!
GraphRAG for Life Science to increase LLM accuracyTomaz Bratanic
GraphRAG for life science domain, where you retriever information from biomedical knowledge graphs using LLMs to increase the accuracy and performance of generated answers
zkStudyClub - LatticeFold: A Lattice-based Folding Scheme and its Application...Alex Pruden
Folding is a recent technique for building efficient recursive SNARKs. Several elegant folding protocols have been proposed, such as Nova, Supernova, Hypernova, Protostar, and others. However, all of them rely on an additively homomorphic commitment scheme based on discrete log, and are therefore not post-quantum secure. In this work we present LatticeFold, the first lattice-based folding protocol based on the Module SIS problem. This folding protocol naturally leads to an efficient recursive lattice-based SNARK and an efficient PCD scheme. LatticeFold supports folding low-degree relations, such as R1CS, as well as high-degree relations, such as CCS. The key challenge is to construct a secure folding protocol that works with the Ajtai commitment scheme. The difficulty, is ensuring that extracted witnesses are low norm through many rounds of folding. We present a novel technique using the sumcheck protocol to ensure that extracted witnesses are always low norm no matter how many rounds of folding are used. Our evaluation of the final proof system suggests that it is as performant as Hypernova, while providing post-quantum security.
Paper Link: https://eprint.iacr.org/2024/257
Monitoring and Managing Anomaly Detection on OpenShift.pdfTosin Akinosho
Monitoring and Managing Anomaly Detection on OpenShift
Overview
Dive into the world of anomaly detection on edge devices with our comprehensive hands-on tutorial. This SlideShare presentation will guide you through the entire process, from data collection and model training to edge deployment and real-time monitoring. Perfect for those looking to implement robust anomaly detection systems on resource-constrained IoT/edge devices.
Key Topics Covered
1. Introduction to Anomaly Detection
- Understand the fundamentals of anomaly detection and its importance in identifying unusual behavior or failures in systems.
2. Understanding Edge (IoT)
- Learn about edge computing and IoT, and how they enable real-time data processing and decision-making at the source.
3. What is ArgoCD?
- Discover ArgoCD, a declarative, GitOps continuous delivery tool for Kubernetes, and its role in deploying applications on edge devices.
4. Deployment Using ArgoCD for Edge Devices
- Step-by-step guide on deploying anomaly detection models on edge devices using ArgoCD.
5. Introduction to Apache Kafka and S3
- Explore Apache Kafka for real-time data streaming and Amazon S3 for scalable storage solutions.
6. Viewing Kafka Messages in the Data Lake
- Learn how to view and analyze Kafka messages stored in a data lake for better insights.
7. What is Prometheus?
- Get to know Prometheus, an open-source monitoring and alerting toolkit, and its application in monitoring edge devices.
8. Monitoring Application Metrics with Prometheus
- Detailed instructions on setting up Prometheus to monitor the performance and health of your anomaly detection system.
9. What is Camel K?
- Introduction to Camel K, a lightweight integration framework built on Apache Camel, designed for Kubernetes.
10. Configuring Camel K Integrations for Data Pipelines
- Learn how to configure Camel K for seamless data pipeline integrations in your anomaly detection workflow.
11. What is a Jupyter Notebook?
- Overview of Jupyter Notebooks, an open-source web application for creating and sharing documents with live code, equations, visualizations, and narrative text.
12. Jupyter Notebooks with Code Examples
- Hands-on examples and code snippets in Jupyter Notebooks to help you implement and test anomaly detection models.
Digital Banking in the Cloud: How Citizens Bank Unlocked Their MainframePrecisely
Inconsistent user experience and siloed data, high costs, and changing customer expectations – Citizens Bank was experiencing these challenges while it was attempting to deliver a superior digital banking experience for its clients. Its core banking applications run on the mainframe and Citizens was using legacy utilities to get the critical mainframe data to feed customer-facing channels, like call centers, web, and mobile. Ultimately, this led to higher operating costs (MIPS), delayed response times, and longer time to market.
Ever-changing customer expectations demand more modern digital experiences, and the bank needed to find a solution that could provide real-time data to its customer channels with low latency and operating costs. Join this session to learn how Citizens is leveraging Precisely to replicate mainframe data to its customer channels and deliver on their “modern digital bank” experiences.
Digital Banking in the Cloud: How Citizens Bank Unlocked Their Mainframe
HighEdWeb 2011 Presentation
1. Location
Geo-Social Nonsense: The Future of Location-Based Services and their Role in Mobile
Jeff Kirchick
University Specialist
@jeffreykirchick
jeff@scvngr.com
scvngr.com
2.
3. What’s this all about?
• The way we think about location is wrong
• Location as it exists now is awful
• We are wasting our time with fads
• What is happening in the LBS world
• How will we begin to think about LBS
• Most of the good things you hear are nonsense
• …but no one is really paying close attention
• …it’s my job to pay really close attention
• I kinda feel like Porter Stansberry, so that’s not a
good thing.
11. Big Partners + Big Money = Big Results…
Social LBS Users
Using Social LBS
People In This Room
Everyone Else
…Right?
12. …Wrong
November 2010 – Pew Internet Research
I went on Higher Ed Live in Feb. 2011, predicted the death of Foursquare, was criticized and called “biased,”
and then new research came out in August 2011, almost a year after initial research.
13. Even Value Exchange
(Natural vs. Unnatural Interactions)
• Fact: people are more inclined to do
something when it feels natural.
• Fact: people are more inclined to give
something when they feel they will receive
equal value in return.
• Proposition: LBS (as it exists now) has to offer
people a lot for them to really buy into the
concept.
14.
15. Social vs. Influence
• Social: Facebook, Twitter, Instagram, etc.
– “Cool” Foursquare features (like the addition of
photos) ironically hurt the company
– Social services provide social utilities
• Influence: Yelp, Groupon, BunchBall, etc.
– “Influence” drives behavior
18. Later Twitter Days
“Holy #@%&^()*&!!
They got Osama!!
LET’S GO
GET DRUNK!!”
This is more influential.
19. “Cool” vs. Practical
• Social services are usually “cool” and have
practicality for an elite group of people. They
are subjectively useful; not objectively useful.
• Practical things are just…practical. You know it
when you see it because it provides real utility
to your life.
21. The Decade of Games
Social Layer Connections
Last decade
All about connections
Facebook’s Open Graph
Construction is over
Game Layer Influence
Next decade
All about influence
No set foundations
Construction has just begun (and we’ll all be involved)
27. Facebook Evolution
• Launched Facebook Places: Summer 2010
• Discontinued Facebook Places: Summer 2011
• What was the shift?
• A victory for Foursquare? Or a huge smack in
the face?
• In my words: winning the “check-in war” is like
winning the State Junior Varsity Basketball
Tournament; you’re fighting a fight that’s
going to net you a “w,” not a “W.”
28. Alright, I get it. So what is location
according to you, Jeff?
…I thought you’d never ask!
39. Consumer vs. Enterprise
• Consumer-based application
– Strength lies in the number of users
– Has no revenue model; just “value in numbers”
• Enterprise application
– Strength lies in the number of clients
– Has a revenue model
– SCVNGR aside, check out Double Dutch
44. SCVNGR at La Roche
• Purpose of using SCVNGR three-fold:
– Inform students about on-duty responsibilities
– Infuse fun into training
– Spread word about using SCVNGR on campus
58. Gowalla Evolution
Before
– Basically the same thing as Foursquare, except you
have a “passport,” leave items at places, and get
stamps for things. OK, so it was just Foursquare.
After
– After sentimental sob story, Gowalla becomes a
travel guide, thereby limiting its use, shifting its
business model, pissing off its users, and
becoming useless to the 90+% of people who
travel without wanting to suck up their data plan.
59.
60.
61.
62.
63.
64.
65.
66. Shifts in “Location”
• Brightkite – Group SMS
• WHERE – bought by PayPal
• Whrrl – bought by Groupon
• Gowalla – becomes a tourism tool
• Foursquare – social recommendations
• Facebook – ditches Facebook places
• …get the picture?
67. Convention vs. Unconventional
• We think of location in a very conventional way –
Foursquare! Gowalla! SCVNGR!
• The reality is, location needs to be addressed
unconventionally
• People are adopting location for the sake of
adopting it, and comparing “LBS” tools against
each other as if they are all the same
• When all is said and done, most of these people
will have merely wasted their time
• I would go so far as to equate this to having a
MySpace profile for your school
68. Showing is Better Than Telling
• Location will become ubiquitous with
everything we do
• The more subtle the use of
location, oftentimes the better
• The “check-in” was such a
blatant, useless, non-utility-providing function
• …we can, and will, do better. Just be patient.
70. Questions?
Jeff Kirchick
University Specialist
@jeffreykirchick
jeff@scvngr.com
617-640-0225
scvngr.com
Editor's Notes
Intro, Class (Seth), school, talk, etc. -# of slides
Porter Stansberry predicted the crash of the US Economy. He kind of sucks, but I feel like I am doing something similar.
People are trying to get closer to each other…without actually seeing each other face-to-face!!!
People are trying to get closer to each other…without actually seeing each other face-to-face!!!
People are trying to get closer to each other…without actually seeing each other face-to-face!!!
People are trying to get closer to each other…without actually seeing each other face-to-face!!!
People are trying to get closer to each other…without actually seeing each other face-to-face!!!
Big Partners 0:30 | 28:45 Pretty much every location-based service is getting promoted by a couple major brands at minimum. SCVNGR’s working with Coke. Foursquare’s working with Pepsi. Gowalla’s working with Disney. Whrrls working with UPS. MyTowns working with H&M and Facbeook Places is working with the GAP.
Big Money 0:20 | 29:05 And a lot of money has been poured into the space.This is a graph of the money raised by the leaders in the space and their most recent valuations. MyTown, Shopkick and Whrrl don’t have public valuations, but I did some digging and this is what I was able to ascertain.I left facebook off this graph because essentially all these lines are just blips compared to them. If you want to see it with Facebook included, it looks like this…
Ruh Oh 0:20 | 29:45So big partners + big money = big results….. Right?With all these partners and all this money, we’d expect to have something a bit more to show for it.Social LBS is still only being used by a tiny fraction of america and an even tinier fraction of the world.That’s the little blue green segment up there. And if you take out people in this room right now, it’s even smaller.So the big question is why hasn’t LBS gone mainstream yet?It’s certainly not for lack of effort, money or free advertising. We’re all just clearly all doing something slightly off. [pause]So… I’ve spent a lot of time in this presentation talking about how game dynamics can fix other peoples problems. School. Customer Acquisition. Loyalty, and I figure it might be a little bit hypocritical if I didn’t try to analyze my own space using the same methods.So what game mechanics should the LBS space be doing a better job at?
Paying with a credit card is quite natural, and relatively fast. Getting out your phone and awkwardly checking in to try to redeem some type of discount is painfully awkward and unnatural. You need equal value in return for that, so it forces LBS to offer you deals or some type of incentive. But it’s messy. But, you could pay with your phone. That could be a very quick, natural, thing to do with equal value exchange.
Things like Foursquare, Gowalla, Brightkite, etc. were all social. And social is owned by Facebook. Every social feature that was added was a regression.Companies that create influence are much more likely to succeed, because they actually drive behavior. This is something Facebook has tried (and failed).
Checking in is decidedly social. It tells people where you are.Shopping for groceries using QR codes on a subway in South Korea is decidedly influential. It results in a transaction; it also makes your life easier.
A Tamagotchi is (debatably) “cool”; a can opener is decidedly very not cool, but also pretty practical. We might freak out without one.
There is a difference between social, and influence. Consumer and enterprise. Luxury and practical.
Appointment Dynamic: Show up at a certain time and get a reward. We see this conventionally (Farmville); we see it in real life. Progression Dynamic: We see it in video games, we see it on LinkedIn.Countdown: We see it in sports games, we see it on Groupon.Communal Gameplay: We see it everywhere.
Foursquare realized that they could not win social, and now they are moving into the realm of influence. This will unfortunately leave higher education in the dust.
WHERE already did this. Foursquare is banking on their user base to win out here. But do they really have one? Is Groupon even a good idea to partner with? Or will Foursquare’s $50MM bankroll bail them out?
WHERE already did this. Foursquare is banking on their user base to win out here. But do they really have one? Is Groupon even a good idea to partner with? Or will Foursquare’s $50MM bankroll bail them out?
WHERE already did this. Foursquare is banking on their user base to win out here. But do they really have one? Is Groupon even a good idea to partner with? Or will Foursquare’s $50MM bankroll bail them out?
Facebook decided to try the “check in” on 750 million people and those people didn’t care. As such, the check-in became an ancillary feature; it was in the background of what you do. It is a data point.
SmartRide – gets me to work every morning.
This shows me where my classes are. Practical! Useful! Natural!
This shows me where my classes are. Practical! Useful! Natural!
This shows me where my classes are. Practical! Useful! Natural!
This is potentially creepy; the winking pin makes it even creepier.That aside, some people find this useful. Are you surprised that Loopt – a San Francisco based LBS platform – is now basically a way for gay men to find each…fast?
This is potentially creepy; the winking pin makes it even creepier.That aside, some people find this useful. Are you surprised that Loopt – a San Francisco based LBS platform – is now basically a way for gay men to find each…fast?
This is potentially creepy; the winking pin makes it even creepier.That aside, some people find this useful. Are you surprised that Loopt – a San Francisco based LBS platform – is now basically a way for gay men to find each…fast?
…didn’t believe me?
QR codes could be the future. I’mOK app. College safety.
Might we see a rise in enterprise tools?
You kinda know when looking at a graph if a company is a winner. This is not replicated by any LBS player on the consumer side.
Concept for the Resident Assistance training - wanted something relatable and funSCVNGR trek part of week-long training for RAs.
Trek allowed students to explore campus in a newway. Took what would otherwise be a mundane afternoon of learning about on-duty responsibilities fun and memorable.Small but influential group of students - help spread word about using SCVNGR; more that use it, more engaged they are with campus, more valuable tool becomes
Trek allowed students to explore campus in a newway. Took what would otherwise be a mundane afternoon of learning about on-duty responsibilities fun and memorable.Small but influential group of students - help spread word about using SCVNGR; more that use it, more engaged they are with campus, more valuable tool becomes
Trek allowed students to explore campus in a newway. Took what would otherwise be a mundane afternoon of learning about on-duty responsibilities fun and memorable.Small but influential group of students - help spread word about using SCVNGR; more that use it, more engaged they are with campus, more valuable tool becomes
Trek allowed students to explore campus in a newway. Took what would otherwise be a mundane afternoon of learning about on-duty responsibilities fun and memorable.Small but influential group of students - help spread word about using SCVNGR; more that use it, more engaged they are with campus, more valuable tool becomes
Trek allowed students to explore campus in a newway. Took what would otherwise be a mundane afternoon of learning about on-duty responsibilities fun and memorable.Small but influential group of students - help spread word about using SCVNGR; more that use it, more engaged they are with campus, more valuable tool becomes
Trek allowed students to explore campus in a newway. Took what would otherwise be a mundane afternoon of learning about on-duty responsibilities fun and memorable.Small but influential group of students - help spread word about using SCVNGR; more that use it, more engaged they are with campus, more valuable tool becomes
Gowalla is in trouble.
This is what a successful graph looks like.
If people aren’t selling out, they are changing what they do. We are moving away from the days of having purely social LBS apps. They need to give us more to get even on the equal value exchange.