These are the slides from Jana Taylor of Benevity's great webinar on where mobile giving is now, where it's headed and how your nonprofit can start reaping the benefits now!

1. What’s New in Mobile Giving
501 Mission Place Webinar
March 24, 2011
Jana Taylor, VP Marketing,
Benevity

2. Where Are We Going with This?

3. 1. What’s New: The Broader Context

4. What’s New: The Broader Context

5. What’s New: The Broader Context

6. 2. What’s New: Trends in Mobile Giving

7. Mobile Giving Trends: Text donations
▸ Haiti Earthquake put mobile giving on the map!
▸ Dramatic growth in text-to-donate as a mode of giving!
▸ Mobile giving more prevalent in younger demographics!

8. Mobile Giving Trends: Text Donations
of mobile donors said if they
donated once through a text
23% ! message, they’re more likely to
donate again!
Source: 2010 Cone Text-to-Give Tracker!
of mobile donors would be
more likely to text a
27% ! donation if a company
matched their gift!
Source: 2010 Cone Text-to-Give Tracker

9. Mobile Giving Trends: Text Donations
of mobile donors said they
would consider making larger
80% ! donations (larger than the
maximum gift size of $10) using
another method!
Source: CCS/MGive, December 2010!
almost half of mobile donors
would like the option to give
50% ! a $25 donation (75% said
$25 was max gift via text
donation; 15% said $50 and
9% said $100 or more)!
Source: CCS/MGive, December 2010!

10. Mobile Giving Trends: QR Codes
▸ Makes it easier for people to give to charities from their
mobile devices!
▸ Extends existing partnerships/cause marketing into the
mobile space!
▸ Bridges offline and online; drives need for mobile web sites !

11. Mobile Giving Trends: Geo-Location
▸ Geo-location and causes: in its infancy!
▸ Current focus is on “check-ins for charity”; evolution to more
meaningful models poised for take-off!
▸ Contactless pay: coming soon to a smartphone near you…!
▸ Huge potential for cause marketing/fundraising!

12. Mobile Giving Trends: Convergence
▸ Convergence of geo-location, mobile commerce, loyalty
programs & cause marketing !
▸ Current mobile commerce with cause initiatives limited!
▸ Potential for innovation and impact is HUGE!!

13. 3. Benevity Overview

14. Benevity: Doing Well by Doing Good
Benevity is a software company !
that helps businesses realize a !
greater return on their !
increasing investments in social !
responsibility, including!
community relations, cause!
marketing and employee giving !
and volunteering.!

15. Benevity: What We Do
Benevity’s micro-donation platform, a highly customizable giving
engine, lets companies integrate user-directed, tax receiptable
donations and corporate matching programs into their existing
transaction environments, using their own brands and systems. !

16. The Benevity Solution: How It’s Used
" Applications of Benevity’s web services platform:!
▸ E-Commerce!
▸ Charitable Gift Cards!
▸ Mobile Giving!
▸ Loyalty/Reward Redemption!
▸ Donation Management (Financial Services/ Bill Payment Interfaces)!
▸ Workplace Giving/Volunteering!
▸ Employee Gift Cards!

17. 4. Benevity: Mobile Giving Solutions

18. Obopay-Benevity Text-to-Donate Service
▸ A new mobile giving solution introduced in October 2010!
▸ Available to any registered charity in the US!
▸ Donations can be to a single charity or a “cause
portfolio” (fund of charities represented by one keyword)!
▸ Can support corporate matching of donations by businesses!

19. Obopay-Benevity Text-to-Donate Service
" Why the Obopay-Benevity Text-to-Donate Service is Unique:!
▸ Facilitates faster funds transfer to
charities and greater transparency!
Will match donations !
100% up to $500K!
Children’s Miracle
Children’s Miracle ▸ Available for all registered charities
(regardless of size) without formal on-
Network: To donate
to CMN now go to
http://bit.ly.btJTFkp
Reply STOP to
boarding!
cancel
▸ Enables donations of any amount!
▸ Enables corporate matching programs!
▸ Can be used as part of a mobile
cause marketing/loyalty campaign!

20. Obopay-Benevity Text-to-Donate: Help Japan

21. The Givatron: Charity of Choice Giving App
▸ The first charity-of-choice application for
Android-based mobile devices!
▸ Free app launched in December 2010!
▸ Easily and conveniently donate any
amount to any registered charity in the
US and Canada!
▸ Receive a real-time tax receipt!
▸ Can create funds (groups of charities)
and support corporate matching offers!

22. The Givatron: Charity of Choice Giving App

23. The Givatron: Charity of Choice Giving App
Benevity Givatron – !
Featured Funds and
Matching!
Using the Benevity
platform, featured
funds (groups of
charities) can be
highlighted on the
Givatron app!
Matching offers can be
funded by
organizations
(companies,
foundations, charities)!

24. Spark! Workplace Giving
Spark! by Benevity is a Software-
as-a-Service (SaaS) workplace
giving solution that helps
companies easily and cost-
effectively implement automated
employee giving, matching and
volunteering programs.!
Spark! can be accessed via
mobile web. A mobile-focused
version will be available
September 2011.!

25. 5. Wrap Up

26. Key Learnings
▸ 1. Mobile is now – how people (especially Millennials) live and give!
▸ 2. Mobile giving takes many forms (more than text-to-donate)!
▸ 3. Convergence is key (causes are part of the everyday mobile life)!
▸ 4. Collaboration is key (partnerships with businesses and other charities)
!
▸ 5. Think mobile – think big picture – think now!!

27. Summary

28. Contacts
Jana Taylor jana@benevity.org
VP Marketing 403.237.7875, ext. 210