Who do not use the smartphone to go online? Everywhere we go, we see people holding their smartphones. 3 Reasons why you should adapt your content to Mobile First.
As of April 2015, Google will mark your site and mobile friendly or not. You need to ensure your website is mobile friendly to drive the mobile client to your website.. Let's review a few things about why this is important for you.
This document discusses the importance of having a mobile optimized website for businesses. It notes that over 4 billion mobile devices are in use worldwide and people are increasingly using their phones to access the internet and make purchases. Having a mobile optimized website allows businesses to tap into this growing mobile market. It provides tips for an effective mobile site, including using a simple layout, fast download speed, integrating maps, and connecting to offline advertising. The benefits of a mobile site include higher search rankings, a better customer experience, increased sales, and a stronger brand image. It recommends hiring a professional to help businesses create and manage a successful mobile presence.
This document outlines a marketing plan for an airline to target tech-savvy, frequent business and leisure travelers between ages 25-60. The plan focuses on increasing partnerships with corporations, leveraging social media platforms like LinkedIn and Google+, and improving the mobile app and website to primarily focus on flight booking. It allocates $40-45 million to the budget, a large increase over 2014, with goals of boosting sales, conversion rates, loyalty program usage, and social media engagement.
The document discusses the importance of mobile sites for businesses and provides details on a mobile site solution offered by the Charlotte Observer. Key points include:
- It's important for businesses to have a mobile-optimized site as mobile usage is growing and many users won't engage with businesses without a good mobile experience.
- The mobile site solution offered allows businesses to easily set up professional-looking mobile, desktop, and tablet sites with templates and features like one-touch calling, maps, and analytics for $99/month.
- The solution aims to make mobile sites affordable, simple to use and update, and optimized for finding on mobile searches.
Google Mobile Sites | We Got Certified so You Don't Have ToPeyton Tata
Mobile Sites. Why They Matter + How to Optimize. Google is moving to a mobile-first index and here are some things we know Google looks for when determining a website's PageRank or where your website will fall on the Search Engine's Page.
Exploring Mobile Marketing Today - Litchfield MN ChamberMichelle Falling
This document discusses various mobile marketing strategies including mobile sites, apps, text messaging, location-based marketing, QR codes, and email marketing. It provides details on each strategy and recommends the following approaches:
1. Create a mobile-friendly website as a first step in mobile marketing.
2. Consider building a mobile app if more interactivity is needed, though start with a mobile site.
3. Use QR codes to drive customers to web content, videos, contact info or apps from print advertising. QR codes provide a quick way to start a mobile presence.
This document discusses strategies for managing an effective online customer experience through e-business. It notes that over 2.8 billion people now access the internet, making it a 24/7 marketplace, and e-commerce is growing rapidly. Some key benefits of an online presence discussed include reaching a global customer base, building more personal relationships, allowing customization, and providing quick response times. The document provides tips for creating an online presence through a website, social media marketing, search engine optimization, and video marketing. It also stresses the importance of maintaining the website through internal efforts to keep content updated, monitor traffic, and ensure security.
A mobile experience is important for restaurants to grow their business. Smartphone usage is widespread, with over 90% of adults owning smartphones. Customers are increasingly using their phones to find local information and make purchasing decisions. A mobile app or mobile-optimized website allows restaurants to provide menus, online ordering, reservations, loyalty programs, and promotions to customers on their phones. This increases orders, visits, and revenue for restaurants that offer a good mobile experience.
As of April 2015, Google will mark your site and mobile friendly or not. You need to ensure your website is mobile friendly to drive the mobile client to your website.. Let's review a few things about why this is important for you.
This document discusses the importance of having a mobile optimized website for businesses. It notes that over 4 billion mobile devices are in use worldwide and people are increasingly using their phones to access the internet and make purchases. Having a mobile optimized website allows businesses to tap into this growing mobile market. It provides tips for an effective mobile site, including using a simple layout, fast download speed, integrating maps, and connecting to offline advertising. The benefits of a mobile site include higher search rankings, a better customer experience, increased sales, and a stronger brand image. It recommends hiring a professional to help businesses create and manage a successful mobile presence.
This document outlines a marketing plan for an airline to target tech-savvy, frequent business and leisure travelers between ages 25-60. The plan focuses on increasing partnerships with corporations, leveraging social media platforms like LinkedIn and Google+, and improving the mobile app and website to primarily focus on flight booking. It allocates $40-45 million to the budget, a large increase over 2014, with goals of boosting sales, conversion rates, loyalty program usage, and social media engagement.
The document discusses the importance of mobile sites for businesses and provides details on a mobile site solution offered by the Charlotte Observer. Key points include:
- It's important for businesses to have a mobile-optimized site as mobile usage is growing and many users won't engage with businesses without a good mobile experience.
- The mobile site solution offered allows businesses to easily set up professional-looking mobile, desktop, and tablet sites with templates and features like one-touch calling, maps, and analytics for $99/month.
- The solution aims to make mobile sites affordable, simple to use and update, and optimized for finding on mobile searches.
Google Mobile Sites | We Got Certified so You Don't Have ToPeyton Tata
Mobile Sites. Why They Matter + How to Optimize. Google is moving to a mobile-first index and here are some things we know Google looks for when determining a website's PageRank or where your website will fall on the Search Engine's Page.
Exploring Mobile Marketing Today - Litchfield MN ChamberMichelle Falling
This document discusses various mobile marketing strategies including mobile sites, apps, text messaging, location-based marketing, QR codes, and email marketing. It provides details on each strategy and recommends the following approaches:
1. Create a mobile-friendly website as a first step in mobile marketing.
2. Consider building a mobile app if more interactivity is needed, though start with a mobile site.
3. Use QR codes to drive customers to web content, videos, contact info or apps from print advertising. QR codes provide a quick way to start a mobile presence.
This document discusses strategies for managing an effective online customer experience through e-business. It notes that over 2.8 billion people now access the internet, making it a 24/7 marketplace, and e-commerce is growing rapidly. Some key benefits of an online presence discussed include reaching a global customer base, building more personal relationships, allowing customization, and providing quick response times. The document provides tips for creating an online presence through a website, social media marketing, search engine optimization, and video marketing. It also stresses the importance of maintaining the website through internal efforts to keep content updated, monitor traffic, and ensure security.
A mobile experience is important for restaurants to grow their business. Smartphone usage is widespread, with over 90% of adults owning smartphones. Customers are increasingly using their phones to find local information and make purchasing decisions. A mobile app or mobile-optimized website allows restaurants to provide menus, online ordering, reservations, loyalty programs, and promotions to customers on their phones. This increases orders, visits, and revenue for restaurants that offer a good mobile experience.
UNFAKE: Marketing Plan For a smartphone appJasraj Singh
The presentation contains the main agendas of Marketing Plan which are
-Executive summary
-Situation analysis
-Goal
-Strategy
-Tactics
-Implementation
-Control
-Exhibits
A survey of 500 small businesses with both mobile apps and websites found that 73% said mobile apps returned a higher ROI. Customers also preferred apps over mobile websites. Apps were better than websites for getting new customers (75% vs 25%) and retaining repeat customers (86% vs 14%). However, the document advocates that both apps and mobile-optimized websites are important for a complete mobile strategy. While apps provide richer experiences, websites allow access without downloading and are less expensive to develop than native apps. The company promotes developing both an app and website to reach all mobile users and maximize marketing opportunities like push notifications.
A survey of 500 small businesses with both mobile apps and websites found that 73% said mobile apps returned a higher investment than websites. Customers also preferred apps over websites for repeat use, new customers, and loyalty. However, the document advocates that both apps and responsive websites are important for mobile marketing. While apps provide richer experiences, websites have advantages like lower costs and universal accessibility. The company promotes developing both an app and website for a complete mobile solution.
A survey of 500 small businesses with both mobile apps and websites found that 73% said mobile apps returned a higher investment than websites. 81% of customers preferred apps over websites. Apps were also better than websites for getting new customers (75%) and retaining repeat customers (86%). However, the document advocates that both apps and optimized mobile websites are important for a full mobile strategy, as losing either could mean losing 25% of customers. It provides advantages and disadvantages of both apps and websites.
Mobile App vs Mobile Website. See the benefits of each and decide how each tool can help make is EASY for your customers to find you and choose your products and services first!
An article that explains why having a responsive website is the right choice for all types of online businesses.
As the world uses more and more Smartphones and Tablets, it is important that a website automatically adapts to the visitors device.
This could help your business adapt and expand into new customer areas.
The document compares mobile apps and mobile websites for small businesses. A survey of over 500 small businesses found that 73% reported a higher return on investment from mobile apps than mobile websites. Customers also preferred apps over mobile websites, with 81% preferring apps for getting new customers and 86% for retaining existing customers. However, the document notes that both apps and mobile-optimized websites are important for a complete mobile strategy. It provides details on the advantages and disadvantages of each approach.
Elaine Rubin, President of Digital Prophets Network, discussed optimizing customer experience through personalization. She emphasized that businesses need to match customer needs by reengineering how they organize and serve customers. Specifically, companies should focus on delivering experiences that are relevant, valuable, authentic, and timely based on customer insights and behavior. This will require convergence of data and channels to impact company structure and decisions in order to achieve true customer centricity.
The document discusses empowering the travel industry through improved content distribution and management in the digital age. It outlines some of the challenges with outdated content models where information is lost or delayed as it moves through different industry players. The proposed solution, Wetu, creates an open database and technology to simplify content distribution, allowing suppliers to easily share rich, interactive content with tour operators, travel agents and customers. Wetu's tools like an API, widgets and brochures aim to provide a more engaging online experience and empower industry members to better market and sell travel products.
This document discusses the importance of businesses going mobile. It notes that over 80% of customers will abandon a mobile site that is not optimized for mobile use. Google also now factors mobile user experience into its search rankings. The document provides statistics on mobile user behavior, such as 95% searching locally and 90% acting within 24 hours. It recommends best practices for mobile sites like making navigation thumb-friendly, loading quickly, and including click-to-call functionality. Developing a mobile site can drive more sales and customers through features that make it easy for people to connect with a business from their phone.
The document compares mobile apps and websites for small businesses. A survey found that 73% of businesses saw a higher return on investment from mobile apps than websites, and 81% of customers preferred apps. Apps were also better than websites for getting new customers (75%) and retaining repeat customers (86%). However, the document advocates using both an app and website as each has strengths - apps have better user experiences and access device features, while websites have lower costs and are accessible to anyone.
Account Associate at Bayshore Solutions, Tommy Puglia, shares important statistics in mobile marketing and why it’s important your company develops a mobile website today.
The document discusses different approaches mobile websites and apps take for shopping experiences. It analyzes sites like Babies 'R Us, 1-800flowers.com, ASOS, Safeway, and Bed Bath & Beyond. Babies 'R Us and ASOS take user-friendly approaches with touch menus and easy browsing without clutter. QVC and Bed Bath & Beyond have more cluttered pages and require deep drilling down to view products. Safeway uses a hybrid model combining HTML5 and native features. In conclusion, the document notes the rising adoption of mobile and opportunity to customize mobile experiences for each brand.
The document provides a review of Walmart's grocery pickup app. It summarizes the reviewer's experience using the app to order groceries and pick them up. The review found that the app saves time by avoiding impulse purchases in the store. However, it also identified some areas for improvement, such as order flexibility and transparency. Overall, the reviewer was pleased with the convenience of the grocery pickup service but noted some consistency and reliability issues that Walmart could address to improve the customer experience.
This document provides an overview of creating mobile apps for businesses. It discusses why businesses should consider apps, defines mobile and online experiences, and explores South Africa's mobile economy. It also covers types of apps, use cases, considerations for native vs. hybrid apps, ensuring business and user goals align, and platforms for promoting apps. Lastly, it discusses measuring app success, adapting based on data, and continually improving apps based on user feedback.
Why your business needs a Mobile App with UPG! The Complete SolutionUrphoneguy SD
At UPG Mobile Marketing Group we were the guys that brought the Smart Phone and Text era to life when many said they would never. Today we are the same guys but who now are teaching the world about mobile apps and how powerful they are for businesses off all kinds and sizes. In the last year alone we sold over 110 Apps in 25 Industries with over 60,000 downloads, all small business! Business such as Bands, Salons, Restaurants, Real Estate Agents, HOAs, Schools, Non Profits and so much more. The most powerful aspect is the Push Notifications. The Open rate is 97% vs Email which is only less than 20%. We know the industry and we are excited to bring it to you with our creative marketing and mobile phone knowledge. Together we can change the way business and customers communicate!
The document summarizes the results of a survey of 500 small businesses that had both a mobile app and website. The key findings were:
- 73% of businesses said their mobile app returned a higher ROI than their mobile website.
- Mobile apps were preferred by customers and better for acquiring new and repeat customers compared to mobile websites.
- Top reasons for apps included customer loyalty, service, and increased revenue.
- Apps had higher usage rates and push notification open rates far exceeded email marketing.
- Having both an app and mobile website was important to avoid losing 25% of customers.
The document compares mobile apps and mobile websites for small businesses. A survey of over 500 small businesses found that 73% reported higher returns on investment from mobile apps than mobile websites. Customers also preferred apps over mobile websites, with 81% preferring apps. While apps provide benefits like loyalty, revenue, and standing out, both mobile apps and websites are seen as equally important by 81% of business owners. The document promotes developing both a mobile app and website for small businesses.
Mobile Application Engagement - Netmera @MobileIstanbulMurat Can Demir
Ahmet Başaran is the co-founder and CTO of Netmera, a mobile application engagement platform used by over 2000 customers worldwide. He has over 20 years of experience in the software industry working on telecom projects involving SMS, MMS, and mobile apps. Netmera's platform uses push notifications, in-app messages, and beacons to engage over 10 million mobile device users based on their behaviors, preferences, location, and other attributes. The platform enables location-based and personalized messaging that drives higher app usage, purchases, and loyalty. Ahmet discusses how mobile engagement can be used for sales promotions, customer service, gamification, and other use cases.
Online Marketing Bootcamp - Mobile | October 2014Media Matters
October’s online marketing bootcamp focused on mobile marketing. In this presentation we take a look at the importance of optimising websites and emails for mobile, as well as social networks and mobile apps. We have also outlined the rising trends in mobile and impact that these can have on the performance of digital marketing.
This document summarizes the digital marketing services provided by Odino Pixar for various clients. These include social media management, SEO, PPC campaigns, website development, and more. Case studies are provided for brands like Liv Pure water, PC Jewellers, Education Times, Ibis Delhi hotel, and others, outlining the objectives, strategies, and successes of campaigns run by Odino Pixar across platforms like Facebook, Twitter, Instagram, and Google Ads. Odino Pixar's proprietary technology and experienced team are highlighted.
UNFAKE: Marketing Plan For a smartphone appJasraj Singh
The presentation contains the main agendas of Marketing Plan which are
-Executive summary
-Situation analysis
-Goal
-Strategy
-Tactics
-Implementation
-Control
-Exhibits
A survey of 500 small businesses with both mobile apps and websites found that 73% said mobile apps returned a higher ROI. Customers also preferred apps over mobile websites. Apps were better than websites for getting new customers (75% vs 25%) and retaining repeat customers (86% vs 14%). However, the document advocates that both apps and mobile-optimized websites are important for a complete mobile strategy. While apps provide richer experiences, websites allow access without downloading and are less expensive to develop than native apps. The company promotes developing both an app and website to reach all mobile users and maximize marketing opportunities like push notifications.
A survey of 500 small businesses with both mobile apps and websites found that 73% said mobile apps returned a higher investment than websites. Customers also preferred apps over websites for repeat use, new customers, and loyalty. However, the document advocates that both apps and responsive websites are important for mobile marketing. While apps provide richer experiences, websites have advantages like lower costs and universal accessibility. The company promotes developing both an app and website for a complete mobile solution.
A survey of 500 small businesses with both mobile apps and websites found that 73% said mobile apps returned a higher investment than websites. 81% of customers preferred apps over websites. Apps were also better than websites for getting new customers (75%) and retaining repeat customers (86%). However, the document advocates that both apps and optimized mobile websites are important for a full mobile strategy, as losing either could mean losing 25% of customers. It provides advantages and disadvantages of both apps and websites.
Mobile App vs Mobile Website. See the benefits of each and decide how each tool can help make is EASY for your customers to find you and choose your products and services first!
An article that explains why having a responsive website is the right choice for all types of online businesses.
As the world uses more and more Smartphones and Tablets, it is important that a website automatically adapts to the visitors device.
This could help your business adapt and expand into new customer areas.
The document compares mobile apps and mobile websites for small businesses. A survey of over 500 small businesses found that 73% reported a higher return on investment from mobile apps than mobile websites. Customers also preferred apps over mobile websites, with 81% preferring apps for getting new customers and 86% for retaining existing customers. However, the document notes that both apps and mobile-optimized websites are important for a complete mobile strategy. It provides details on the advantages and disadvantages of each approach.
Elaine Rubin, President of Digital Prophets Network, discussed optimizing customer experience through personalization. She emphasized that businesses need to match customer needs by reengineering how they organize and serve customers. Specifically, companies should focus on delivering experiences that are relevant, valuable, authentic, and timely based on customer insights and behavior. This will require convergence of data and channels to impact company structure and decisions in order to achieve true customer centricity.
The document discusses empowering the travel industry through improved content distribution and management in the digital age. It outlines some of the challenges with outdated content models where information is lost or delayed as it moves through different industry players. The proposed solution, Wetu, creates an open database and technology to simplify content distribution, allowing suppliers to easily share rich, interactive content with tour operators, travel agents and customers. Wetu's tools like an API, widgets and brochures aim to provide a more engaging online experience and empower industry members to better market and sell travel products.
This document discusses the importance of businesses going mobile. It notes that over 80% of customers will abandon a mobile site that is not optimized for mobile use. Google also now factors mobile user experience into its search rankings. The document provides statistics on mobile user behavior, such as 95% searching locally and 90% acting within 24 hours. It recommends best practices for mobile sites like making navigation thumb-friendly, loading quickly, and including click-to-call functionality. Developing a mobile site can drive more sales and customers through features that make it easy for people to connect with a business from their phone.
The document compares mobile apps and websites for small businesses. A survey found that 73% of businesses saw a higher return on investment from mobile apps than websites, and 81% of customers preferred apps. Apps were also better than websites for getting new customers (75%) and retaining repeat customers (86%). However, the document advocates using both an app and website as each has strengths - apps have better user experiences and access device features, while websites have lower costs and are accessible to anyone.
Account Associate at Bayshore Solutions, Tommy Puglia, shares important statistics in mobile marketing and why it’s important your company develops a mobile website today.
The document discusses different approaches mobile websites and apps take for shopping experiences. It analyzes sites like Babies 'R Us, 1-800flowers.com, ASOS, Safeway, and Bed Bath & Beyond. Babies 'R Us and ASOS take user-friendly approaches with touch menus and easy browsing without clutter. QVC and Bed Bath & Beyond have more cluttered pages and require deep drilling down to view products. Safeway uses a hybrid model combining HTML5 and native features. In conclusion, the document notes the rising adoption of mobile and opportunity to customize mobile experiences for each brand.
The document provides a review of Walmart's grocery pickup app. It summarizes the reviewer's experience using the app to order groceries and pick them up. The review found that the app saves time by avoiding impulse purchases in the store. However, it also identified some areas for improvement, such as order flexibility and transparency. Overall, the reviewer was pleased with the convenience of the grocery pickup service but noted some consistency and reliability issues that Walmart could address to improve the customer experience.
This document provides an overview of creating mobile apps for businesses. It discusses why businesses should consider apps, defines mobile and online experiences, and explores South Africa's mobile economy. It also covers types of apps, use cases, considerations for native vs. hybrid apps, ensuring business and user goals align, and platforms for promoting apps. Lastly, it discusses measuring app success, adapting based on data, and continually improving apps based on user feedback.
Why your business needs a Mobile App with UPG! The Complete SolutionUrphoneguy SD
At UPG Mobile Marketing Group we were the guys that brought the Smart Phone and Text era to life when many said they would never. Today we are the same guys but who now are teaching the world about mobile apps and how powerful they are for businesses off all kinds and sizes. In the last year alone we sold over 110 Apps in 25 Industries with over 60,000 downloads, all small business! Business such as Bands, Salons, Restaurants, Real Estate Agents, HOAs, Schools, Non Profits and so much more. The most powerful aspect is the Push Notifications. The Open rate is 97% vs Email which is only less than 20%. We know the industry and we are excited to bring it to you with our creative marketing and mobile phone knowledge. Together we can change the way business and customers communicate!
The document summarizes the results of a survey of 500 small businesses that had both a mobile app and website. The key findings were:
- 73% of businesses said their mobile app returned a higher ROI than their mobile website.
- Mobile apps were preferred by customers and better for acquiring new and repeat customers compared to mobile websites.
- Top reasons for apps included customer loyalty, service, and increased revenue.
- Apps had higher usage rates and push notification open rates far exceeded email marketing.
- Having both an app and mobile website was important to avoid losing 25% of customers.
The document compares mobile apps and mobile websites for small businesses. A survey of over 500 small businesses found that 73% reported higher returns on investment from mobile apps than mobile websites. Customers also preferred apps over mobile websites, with 81% preferring apps. While apps provide benefits like loyalty, revenue, and standing out, both mobile apps and websites are seen as equally important by 81% of business owners. The document promotes developing both a mobile app and website for small businesses.
Mobile Application Engagement - Netmera @MobileIstanbulMurat Can Demir
Ahmet Başaran is the co-founder and CTO of Netmera, a mobile application engagement platform used by over 2000 customers worldwide. He has over 20 years of experience in the software industry working on telecom projects involving SMS, MMS, and mobile apps. Netmera's platform uses push notifications, in-app messages, and beacons to engage over 10 million mobile device users based on their behaviors, preferences, location, and other attributes. The platform enables location-based and personalized messaging that drives higher app usage, purchases, and loyalty. Ahmet discusses how mobile engagement can be used for sales promotions, customer service, gamification, and other use cases.
Online Marketing Bootcamp - Mobile | October 2014Media Matters
October’s online marketing bootcamp focused on mobile marketing. In this presentation we take a look at the importance of optimising websites and emails for mobile, as well as social networks and mobile apps. We have also outlined the rising trends in mobile and impact that these can have on the performance of digital marketing.
This document summarizes the digital marketing services provided by Odino Pixar for various clients. These include social media management, SEO, PPC campaigns, website development, and more. Case studies are provided for brands like Liv Pure water, PC Jewellers, Education Times, Ibis Delhi hotel, and others, outlining the objectives, strategies, and successes of campaigns run by Odino Pixar across platforms like Facebook, Twitter, Instagram, and Google Ads. Odino Pixar's proprietary technology and experienced team are highlighted.
The document introduces the Ektron Content Marketing Platform (CMP), which combines enterprise tools and content marketing capabilities. It highlights changes in digital marketing trends that have increased the importance of custom content and content marketing. The CMP is presented as a solution that allows easy content creation and management, landing pages, CTAs, analytics, mobile optimization, social amplification, and SEO tools to help drive leads and conversions. Integration with marketing automation and CRM software is also discussed.
This document discusses preparing websites for mobile users. It begins by noting how consumers are constantly connected across different devices. It then discusses Google's focus on improving the mobile user experience through algorithm updates that favor mobile-friendly sites. The document outlines various design options for making sites mobile-friendly, including responsive design and separate mobile sites. It emphasizes testing sites on mobile using Google's tools and recommendations. A case study shows how one company improved mobile traffic, sales, and future-proofed their site using a responsive design approach. The document concludes by offering examples of well-designed mobile websites.
This document provides a checklist for getting started with mobile marketing. It discusses the importance of mobile, best practices for mobile design such as simplicity and thumb friendliness, optimization tactics like speed and redirects, and tips for testing and analyzing mobile performance. The document encourages businesses to understand differing mobile and desktop user needs and goals to provide the best experience.
An Exclusive Blog on Turning Your Website into an Android AppEdtech Learning
In this ppt, you will learn about how you can turn your website into an Android app. You must see this ppt till the end, written by experts of the best web design institute in Delhi.
Mobile presence & location based marketingPriyanka Rana
Slides talk about value of mobile marketing , various tools and technologies that support mobile marketing along with discussion of location-based marketing.
Here are the key points I would cover in a mobile marketing pitch and pricing options:
- Explain the importance of having a mobile presence to engage customers wherever they are using their smartphones and tablets. Share stats on mobile usage growth.
- Recommend creating a responsive website that automatically adapts to any device, along with apps for iOS and Android to provide the best customer experience.
- Offer various mobile marketing solutions and their pricing:
- Basic responsive site setup: $X
- SMS marketing campaign: $Y per month
- QR code campaign: $Z per month
- Custom mobile app development: $$$ depending on features
- Emphasize the importance of testing different mobile strategies like push notifications, ge
Text message marketing for bars and restaurants. Anchor Mobile
Here are the key points I would cover in a mobile marketing pitch and pricing options:
- Explain the importance of having a mobile presence to engage customers anytime, anywhere via their smartphones (option A)
- Offer to audit their website and determine if it is mobile friendly. If not, propose creating a responsive mobile site (option B)
- Suggest implementing additional mobile marketing techniques like SMS, mobile apps, QR codes, geo-targeting (option C)
- Provide case studies showing success of other companies' mobile initiatives and increased sales (option D)
- Give monthly/annual pricing for the different mobile options - A=$500/month, B=$1000 setup + $500/month, C
Online marketing with a focus on social enterprisesGet up to Speed
The document discusses online marketing strategies for social enterprises. It covers understanding customers through developing customer personas; optimizing website reach through search engine optimization and ensuring sites are mobile-friendly; using email newsletters to nurture leads; engaging on social media through listening, sharing quality content, and live video; and measuring results of marketing activities. The document also provides examples of using augmented reality and geofencing to enhance customer experiences.
Social media marketing is the use of social media platforms like Facebook, Twitter, YouTube, and blogs to promote products and services. It began in the 1970s with early social networks and gained popularity in the 2000s as companies recognized its marketing potential. Now over 90% of marketers use social media strategies for branding, lead generation, customer retention, and reducing expenses. The main applications are Facebook, Twitter, YouTube, blogs, and customer review sites. The advantages include increased brand recognition, loyalty, and conversion rates while the disadvantages are that it is time consuming and negative users are hard to control.
Digital and Social Media Marketing-Samuel Ashley.pptxSamuelAshley4
This document discusses digital and social media marketing. It first defines digital marketing as online activities like social media, websites, blogging, and SEO. It then outlines objectives for digital media using the 4E framework: excite customers, educate customers, let customers experience the product, and engage customers. Next, it presents the 7C online marketing framework including core goals, context, content, community, communication, commerce, and connection. The document continues discussing engaging customers on social media and how the information, connected, network, dynamic, and timeliness effects influence engagement. It also notes the importance of mobile marketing and different app models. Finally, it briefly introduces influencer marketing and different types of influencers.
Content marketing and the impact on organisations and processes – DTCC2016, S...SeismoTourism
Learn from the leading digital tourism consultancy in Denmark, their wealth of experience working with both National Tourism Organisations and local destinations and businesses. The steps taught in this workshop will help to understand both the changing content landscape and introduce smart ways to manage content in a socially driven age where mobility is central to everything. Expect to get hands-on as you look at setting up the right team structure and working approach, to planning and launching a tactically smart content strategy from the bottom up, with great examples and best practices from others.
Digital marketing is the process of building and maintaining customer relationships through online activities to facilitate the exchange of ideas, products, and services between two parties. The goal is to generate sales or capture leads from customers searching online. Key components of digital marketing include website design, search engine optimization, social media marketing, email marketing, and content marketing. Digital marketing provides benefits like increased customer satisfaction, brand loyalty, and measurable results at a lower cost compared to traditional marketing. Common types of digital marketing are search engine optimization, pay-per-click advertising, social media, online advertising, and email marketing.
SEO and UI/UX are important for driving better digital marketing results. SEO is responsible for driving traffic to a website, while UX ensures a user-friendly design for conversions. Both are needed to meet business goals and user needs. Key factors to consider include simplifying site structure, optimizing page load speed, ensuring design highlights important content, restricting unnecessary elements, understanding user analytics, and incorporating backlinks and accessibility.
This document provides an overview of the content to be covered in a social media course, including: 1) objectives, tools, and ROI metrics; 2) getting started and the social media process; 3) search engine optimization, content creation, and profiles on LinkedIn, Facebook, Twitter, and YouTube; 4) integrating social media into recruitment; 5) building talent communities and networks; 6) mobile and reputation management; 7) time management; and 8) creating a social media plan and measuring ROI. The course will focus on using social media to build relationships and establish connections with potential job candidates in order to reduce hiring costs and time.
Superfast Business: Be successful at digital marketingSuperfast Business
Superfast Business - offers fully funded support to help ambitious businesses in the South West with a focus on rural areas identify, maximise and profit from the opportunities that superfast broadband and new technologies present. They have a team of expert advisers, a programme of events on hot topics offering inspirational insights and practical solutions and access to IT specialists and knowledge.
The service is aimed at businesses who have heard superfast broadband is coming to their area or are already experiencing good connection speeds and fulfill ERDF eligibility criteria.
Register on their website today to see if your business is able to access the full support package and keep up to date with the latest technologies and information.
w: www.superfastbusiness.co.uk
e: info@superfastbusiness.co.uk
t: 0845 603 8593
The document discusses various megatrends for websites in 2015 and beyond, focusing on six key areas: website performance, better search results, website design and usability, importance of content, engagement/calls to action, and social media integration. It provides details on each area, highlighting the importance of things like site speed, mobile responsiveness, content strategy, conversion optimization, and integrating social media to increase exposure and engage customers. The overall message is that websites must adapt to changing consumer behaviors and priorities to remain competitive online.
Would you let artificial intelligence name your baby? Use artificial intelligence to name your baby boy or girl. New a.i. software to name your newborn. Pregnancy and naming your baby.
5Tips ( To Scaling your content marketing strategy1).pdfintrotodigital
5 Tips to Scaling your Content Marketing Strategy
5 Tips to Scaling your Content Marketing Strategy
Increasing the amount of content is not the answer. Effectively building a system
to produce more content with minimal resources is the goal. I have 5 tips to
effectively and efficiently scale your content strategy.
1. (MVC) Minimum Viable Content Approach.
MVC is the smallest type of content that influences the behavior of your target
audience and teaches you something about them. Whether it is how they
respond to a video, blog or infographic. Minimum Viable Content in the scope of
your marketing plan is big enough to get your audience's attention and small
enough to be created quickly, deployed easily and measured often.
2.Create Intro Content only Once.
Getting and keeping your audience’s attention is important. Many times content
marketers will start their content with the same basic intro over and over again.
We don’t want to lose our audience. Their attention will go elsewhere if they feel
that this is just another copy of something they have previously read before.
Therefore it's best to create your introductory material once and link it to relevant
content.
3.Use force-multiplier assets.
Some assets used in creating content can be repackaged and used as future
content. For example Having 4 experts do a 20 minute discussion on goods or
services you are marketing. Have them discuss questions as well as doing
individual interviews. From this you will be able to create future content
consisting of videos of each question asked ,videos summaries, overview videos
as well as video interviews of each expert. All of this content will continue to be
effective.
4. Learn to say No.
Evaluating content requests is important. Saying no to a request that will not
work with your scaled system may be difficult but necessary. With all the content
you receive some of it will be effective. With all the effective content that does
come in, some of that may not be cost effective.
5. Review what you have already done.
Build on your accomplishments without starting over. For example if you release
a piece of content that may be a yearly review. Release this content with a URL
that works year after year. “ www.TopPredictions-2023” When you should use a
URL “www.TopPredictions” This can give you the opportunity to update this
information on a yearly basis with relevant material and deleting outdated.
material yielding more effective results.
These tips are not expected to have your marketing strategy scale overnight. Do
these as opportunities arise and see what works and doesn’t. Make the
necessary adjustments as you go.
What is Influencer Marketing? How to Bolster Your Brand With This Social Medi...introtodigital
Influencer marketing is a powerful tool that can garner brand awareness and boost sales. Learn how to incorporate influencers into your social media strategy!
Blogging for Beginners: 7 Simple Tips for Crafting A Successful Blog Postintrotodigital
Writing a blog post may seem easy, but many underestimate the time and strategy required to create a compelling post that stands out from the millions populating the internet. From researching to drafting to editing, a successful blog post entails far more than just stellar writing—it’s a multi-faceted content creation process that requires sharpening a wide variety of skills in order to vie for our readers’ precious time.
For someone dipping their pen in the ink for the first time, it may feel overwhelming, but here are 7 simple tips for crafting a captivating blog post!
Read more: https://www.introtodigital.com/blogging-for-beginners-7-simple-tips-for-crafting-a-successful-blog-post/
How TikTok changed the music industry in terms of independent artists using it as a self marketing platform. To record labels using it as a database to find viral talent. The rise to stardom from artists songs going viral on the popular app.
Los Rios Rock School Content Marketing Strategy.pdfintrotodigital
This document outlines Los Rios Rock School's content marketing strategy. It discusses defining content marketing, types of content, and why the school should use a content marketing approach. The strategy identifies goals of education, loyalty and customer engagement. It proposes creating various types of educational, engaging and relationship-building content like tutorials, photos and videos of students. Metrics like social media followers, engagement and leads generated will evaluate the strategy's success.
Morgan Lewis Content Marketing Blog Post.pptxintrotodigital
This document provides guidance on using Twitter for content marketing. It discusses info about Twitter, developing a Twitter marketing strategy including posting regularly and engaging with others, how to create effective tweets, and why Twitter is useful for content marketing as it allows sharing information with a broad audience.
Learn about the user-generated content marketing strategy that brands are incorporating to get more engagement and awareness surrounding their products.
Influencer marketing partners companies with social media influencers who can promote products in an organic way at a lower cost than traditional advertising. Podcasts are a lower-cost strategy that exposes products and services to a wide, consistent audience and hearing messaging repeatedly increases the chances someone will seek out the company. Short-form videos have the highest engagement and it's easy to disguise ads within feeds, so companies should create branded content for platforms like TikTok that dominates social media.
This document discusses email marketing newsletters as an effective content marketing tool. It provides information on benefits such as nurturing leads and building brand awareness. It also discusses email newsletter templates, solutions like Mailchimp and Campaign Monitor, and how to track analytics like open and clickthrough rates. The document recommends starting with a contact database and testing design across devices when creating email newsletters.
Instagram marketing is hard, but it doesn't have to be. Learn about some tricks that can help make your life much easier. In this presentation, I will present basics of Instagram marketing as well as tips and tricks that will help you succeed. To wrap everything up, this presentation will also include some helpful apps and softwares that can aid you in your quest of becoming the ultimate Instagram marketer.
A backlink (also called an inbound link) is a link that comes from another website to yours. Visually, the link could be placed in a text, on an image, or as a button -- as long as the source is a different website, all of these connections count as backlinks. We can say backlinks are usually “VOTE” for your site by other users. Search engines use these “VOTES” to determine how important your site is across the web. The integrity, quantity and quality of these votes will push your website to the top of ranking results. These are like INTERNET GOLD. Content marketing tactics to get good backlinks for the website. It will help to create a good brand image and gain good relevant traffic to the website.We write content to achieve the goal of AWARENESS, CONSIDERATION AND DECISION. In all stages of the customer journey Content plays an important role. To spread awareness and to bring them to consideration stage backlinks plays an important role. It gives a good reputation to the brand in customer’s and search engine’s consideration. Following six tactics of content strategy can help you make huge alterations in your Content strategy to achieve the goals of high revenue or CTR for the website.
1. BLOG COMMENTS AND FORUMS
2. PLACEMENT OF CONTENT AT DIFFERENT PLATFORMS
3. USE IMAGES AND INFOGRAPHICS TO EAR LINKS AND MENTIONS
4. WRITE GUESTS POSTS
5. WRITE SHAREABLE CONTENT
6. UPDATE OLD CONTENT
Create an informative company page on LinkedIn with a concise description of your company, products, and value. Input basic company information and choose relevant keywords. Create a LinkedIn group to contribute value and encourage discussion around trending topics related to your business. When posting, use quality images or video and avoid direct sales pitches in well-written, grammatically correct posts.
This article provides 6 steps for writing a great blog title: 1) rely on keyword research, 2) use numbers, 3) keep the title short, 4) keep the target audience in mind, 5) make the title sound like the most helpful article, and 6) customize the title.
SEO tools are used to optimize websites for search engines. They help with keyword research, content creation, and identifying on-page and off-page optimization opportunities. On-page SEO tools focus on optimizing content, while off-page tools help with link building and social media. Technical SEO tools ensure websites load quickly and are properly indexed by search engines. Examples of tools for each category are provided.
JD Legends Promotions aims to use content marketing to promote their sports marketing agency and stand out in the industry. Their strategy includes creating various types of content such as videos, blog posts, and social media posts focused on building brand awareness, authority, and retention. They will distribute this content across platforms like YouTube, LinkedIn, and Instagram that target their key demographics. The goals are to increase followers, engagement, establish thought leadership, and improve client retention rates. Performance will be tracked using analytics tools and surveys to refine their approach over time.
How to Increase Video content through UGC - Blog Post Kheil.pptxintrotodigital
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STUDY ON THE DEVELOPMENT STRATEGY OF HUZHOU TOURISMAJHSSR Journal
ABSTRACT: Huzhou has rich tourism resources, as early as a considerable development since the reform and
opening up, especially in recent years, Huzhou tourism has ushered in a new period of development
opportunities. At present, Huzhou tourism has become one of the most characteristic tourist cities on the East
China tourism line. With the development of Huzhou City, the tourism industry has been further improved, and
the tourism degree of the whole city has further increased the transformation and upgrading of the tourism
industry. However, the development of tourism in Huzhou City still lags far behind the tourism development of
major cities in East China. This round of research mainly analyzes the current development of tourism in
Huzhou City, on the basis of analyzing the specific situation, pointed out that the current development of
Huzhou tourism problems, and then analyzes these problems one by one, and put forward some specific
solutions, so as to promote the further rapid development of tourism in Huzhou City.
KEYWORDS:Huzhou; Travel; Development
EASY TUTORIAL OF HOW TO USE G-TEAMS BY: FEBLESS HERNANEFebless Hernane
Using Google Teams (G-Teams) is simple. Start by opening the Google Teams app on your phone or visiting the G-Teams website on your computer. Sign in with your Google account. To join a meeting, click on the link shared by the organizer or enter the meeting code in the "Join a Meeting" section. To start a meeting, click on "New Meeting" and share the link with others. You can use the chat feature to send messages and the video button to turn your camera on or off. G-Teams makes it easy to connect and collaborate with others!
This tutorial presentation provides a step-by-step guide on how to use Facebook, the popular social media platform. In simple and easy-to-understand language, this presentation explains how to create a Facebook account, connect with friends and family, post updates, share photos and videos, join groups, and manage privacy settings. Whether you're new to Facebook or just need a refresher, this presentation will help you navigate the features and make the most of your Facebook experience.
Telegram is a messaging platform that ushers in a new era of communication. Available for Android, Windows, Mac, and Linux, Telegram offers simplicity, privacy, synchronization across devices, speed, and powerful features. It allows users to create their own stickers with a user-friendly editor. With robust encryption, Telegram ensures message security and even offers self-destructing messages. The platform is open, with an API and source code accessible to everyone, making it a secure and social environment where groups can accommodate up to 200,000 members. Customize your messenger experience with Telegram's expressive features.
UR BHatti Academy dedicated to providing the finest IT courses training in the world. Under the guidance of experienced trainer Usman Rasheed Bhatti, we have established ourselves as a professional online training firm offering unparalleled courses in Pakistan. Our academy is a trailblazer in Dijkot, being the first institute to officially provide training to all students at their preferred schedules, led by real-world industry professionals and Google certified staff.
Your LinkedIn Success Starts Here.......SocioCosmos
In order to make a lasting impression on your sector, SocioCosmos provides customized solutions to improve your LinkedIn profile.
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2. Introduction
• Mobile first optimize the use of mobile devices to
access online platforms
• Ensures that you are delivering the right user
experience to the right screen
3. Better user experience
• Customer is seeking for
immediate results
• Content must be fast, readable
and shareable:short texts, images
with fast loading and with
appropriate sizes.
4. Ranking optimization at Google search
• Websites that are adapt to smartphones have a
better ranking on Google searches
5. Brand Credibility
• The better the customer experience is, the
greater is the satisfaction and loyalty to the
brand products and services
6. Conclusion
• Improving the mobile experience is give
your customers what they are looking for
when they want it
• Mobile first engage customers
• Increase brand visibility