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Social media Recruitment Workshop

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Workshop held at Lois Group Business Academy,Century City, Cape Town

Published in: Technology, Business
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Social media Recruitment Workshop

  1. 1. COURSE CONTENT: We Are Going To Cover A Lot…1. Overview : Objectives, Content, Community, Technology and ROI tools.2. Getting started: The Process3. Search Engine Optimisation4. Content Creation5. Creating extraordinary LinkedIN profiles, Facebook fanpages, Twitter profiles and You Tube channels6. Integrating Social Media into the recruitment process7. Building and managing Talent Communities and Networks8. Mobile9. Reputation Management10. Time Management11. ROI12. Social media plan - template
  2. 2. W M
  3. 3. WOM
  4. 4. YOU ARE NOT A JOB BOARD
  5. 5. It’s about RELATIONSHIPS•CONNECTIONS DO NOT LEADTO RELATIONSHIPS•BUILDING RELATIONSHIPS BY CONNECTING DO
  6. 6. PROCESS•TARGET AUDIENCE•OBJECTIVES•SEO•CONTENT• PROFILES / PAGES• AD CAMPAIGNS•INTEGRATION•CULTURE CHANGE•CAPACITY•MEASUREMENT•EXPERIMENT
  7. 7. The (unspoken) Social Media Process AUDIENCE TARGET
  8. 8. SEGMENT TARGET AUDIENCE Silent • Joins but rarely participates • Reads/watches/listens to UGC Majority • Lowest level of social influence Vocal • Joins and actively participates • Shares UGC and commentary Majority • Medium level of social influence Social • Builds/moderates community • Creates and aggregates UGC Majority • Highest level of social influence
  9. 9. Source: ©2010 MarketingSherpa Social Marketing Benchmark Survey
  10. 10. GOALS =• Establish a relationship with the RIGHT person in advance of a hiring need to reducetime of hire and costs. •Find partnersAND/OR • Build brand • Reduce customer support costs
  11. 11. Googles intent is to create the worlds best information-rich artificially intelligent system.WHAT DOES LOVE ? Keyword Glossary http://www.googlekeywordtool.com/ Building Links that matter Content Conversation
  12. 12. CONTENT is King
  13. 13. • Fresh content with relevance• Content is more than just information• Content objects are critical hubs of conversation…they are social objectsthat get consumed,shared and manipulatedby the viewing audience.
  14. 14. CONTENTHow to tell a great story — 9 simple steps! 1. Look at some Examples 2. Choose a meaningful subject. 3. Create a keyword list 4. Use an authentic voice. 5. Be concise. 6. Include a striking image 7. Space your paragraphs 8. Add tags so people will find your story. 9. Explore other media types.
  15. 15. RESOURCEStechnorati.comBoardtracker.comGoogle/alertsTweetdeck
  16. 16. CONVERSATION IS QUEEN
  17. 17. Blogs• The NEW company web site• Authentic• First person• Insightful
  18. 18. TOTAL LINKEDIN USERS IN SOUTH AFRICA 83%1 099 134
  19. 19. Skills and ExpertiseProfile completeness
  20. 20. LinkedIn• Personal profile• Groups• Events• Companies
  21. 21. Optimize LinkedIN company page1. Activate status updates by adding admins - including yourself!2. Commit to posting a status update twice a day3. Add your blog RSS to your page to auto-populate your blogs content.4. Create a helpful "Company Overview" description, with the most importantinfo at the top5.Opt-in to "show news" about your company6. Add "Company Specialties" (or keywords) to help your company getfound for specific terms7.Link to a landing page on your Overview Page.8. List one of your products or services in the "Products" section, andexplain why its valuable9. Add "banners" to your Product Page and link to special interior pagesof your website 10. Add a video to your Product Page.
  22. 22. Facebook wants to create the world’s best information-rich, socially-based system.
  23. 23. EdgeRank Checkeraffinity (popularity) weight (relevance) time decay (timely)
  24. 24. FACEBOOKKey strategy to gettingmore ‘Likes’ andconnecting with youraudience is to providehelpful information
  25. 25. FACEBOOK Advertising Campaign
  26. 26. Demographic data for Likes is only availablewhen your Page has at least 30 Likes.https://www.facebook.com/ads/manage/campaigns/
  27. 27. Twitter• Profiles• Search• Post• Engage http://www.twitjobsearch.com/
  28. 28. HANDY TOOLS
  29. 29. MORE TRAFFIC TO WEBSITE =LEAD CONVERSATION BLOG FB LinkedIN TWITTER
  30. 30. Create Promote Measure
  31. 31. More Africanshave access tomobile phonesthan to cleandrinking water. NIELSEN
  32. 32. “mobile” refers to the user, and not the device or the application.People, not things.
  33. 33. QR CODE
  34. 34. TEXT MESSAGING ISMost accessible mobile technology globallyPERVASIVE •4 x more people use SMS than e-mail • 11 % of South Africans use their mobiles to go online • Consumers aged 25-34 are the heaviest users • 69%of consumers prefer sending texts to calling • 85 %of mobile subscribers • Mobile phone use has gone from 17% of adults in 2000 to 76% in 2010. • Half of all users of Facebook in South Africa access the site via their mobiles.
  35. 35. MobileBy 2013, mobile phones will overtake PCs as themost common Web access device worldwide GARTNER • Mobile web site optimization • Be where your audience is • Social media is the answer
  36. 36. MOBILE ACCESSPlanned or not, mobile traffic is being directed to your career site.Are they finding a dead end?
  37. 37. The benefits of building a talent community•Qualified candidates at your fingertips•Less dependence on expensive, ineffective jobboards•Less money spent on job advertisements•Increased interaction with potential candidates inorder to help them understand what yourorganization does•Better quality of applicants to job openings•Creates a talent pipeline for future job openings•Attracts passive candidates
  38. 38. Time Management• Build it into your day – social media is a tool and a process• Content Planning• Social Media plan• Comments• Third party apps ie Hootsuite Tweetdeck
  39. 39. REPUTATION MANAGEMENTuses the tools of the Internet to monitor andanalyse a brand’s reputation and to engage inconversation so as to influence its reputation.1. monitoring the buzz – Google Alerts, Tweetdeck2. analysing – what’s being said by whom 3. influencing – engaging in and leading the conversation
  40. 40. http://www.socialmediaexaminer.com
  41. 41. ROI Return on Investment or Risk of Ignoring What is measured is valued! Klout purchases brandingclicks or views awareness traffic interest employees value leads time

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