Word-of-mouth marketing through recommendations from family and friends is the most trusted source of information for consumers, influencing over 90% of B2B buyers and the purchasing decisions of millennials. Offline and online word-of-mouth increases marketing effectiveness by up to 54% and over half of purchases inspired by social media sharing occur within 3 weeks. Referred customers also have a lifetime value 16% higher than non-referred customers.

1. 8 Word-of-Mouth Marketing
Stats You Need To Know
Right Now

2. 84% of consumers say they either
completely or somewhat trust
recommendations from family and
friends about products – making
these recommendations the highest
ranked source for trustworthiness.

3. 91% of B2B buyers are influenced
by WOM when making their
decision to buy.

4. On social media, 58% of consumers
actively share their positive
experiences with a company, and
ask family and friends for their
opinions on brands.

5. Millennials ranked WOM as the
#1 influencer in their purchasing decisions
about clothes, packaged goods, big-ticket
items (like travel and electronics), and
financial products.

6. 56% of B2B purchasers look to
offline WOM as a source of
information and advice. This
number jumps to 88% when online
WOM sources are included.

7. WOM has been shown to improve
marketing effectiveness by up to 54%.

8. 43% of social media users report buying a product
after sharing or favoriting it on Facebook, Twitter,
or Pinterest. Over half of purchases inspired by
social media sharing occur within 1 week of sharing
or favoriting, and 80% of purchases resulting from
social media shares occur within 3 weeks of
sharing.

9. The lifetime value of referred
customers is 16 % higher, on average,
than that of non‐referred customers.

10. Sources:
http://www.nielsen.com/us/en/insights/news/2013/under-the-influence-consumer-trust-in-advertising.html
http://www.sdl.com/about/news-media/press/2013/sdl-survey-reveals-consumers-want-brands-to-offer-consistent-experience.html
http://www.incite-group.com/brand-management/how-social-media-amplifies-power-word-mouth
http://www.marketingcharts.com/traditional/word-of-mouth-a-bigger-purchase-influence-for-millennials-than-boomers-who-rely-more-on-advertising-39207/
https://www.visioncritical.com/new-data-how-social-media-drives-purchasing/
http://www.forbes.com/sites/pauljankowski/2013/02/27/quick-what-are-they-saying-about-your-brand/
http://www.i-scoop.eu/content-marketing-research-shows-b2b-buyers-want-content/
https://marketing.wharton.upenn.edu/files/?whdmsaction=public:main.file&fileID=5733
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