Mobile Coupons and Deal Sites
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This document summarizes the history and current state of mobile couponing and deal sites. It discusses how couponing originated in the late 1800s and grew through the 1900s. Today, e-coupons and deal sites like Groupon, Living Social, and LevelUp allow consumers to find local deals on their smartphones. These mobile coupon platforms often have much higher redemption rates than traditional paper coupons. The future of deals and discounts is moving more towards mobile-based applications and location-based deals tailored to individual consumers.
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Editor's Notes
- Within two decades 1 in every 9 Americans had received a free Coca-Cola
- Sunday morning coupon clipping Would often take of 2/3 of the newspaper Popular because they could be printed at unlimited quantities
- Mobile couponing redemption rates often exceed 50%, while paper coupons typically have a redemption rate of .2% to 2%
- Deal of the day discount: If a certain number of people sign up for the offer, then the deal becomes available to all Small businesses becoming swamped with too many customers
- Soon after the initial launch they expanded to Boston, New York City, and Toronto It's first deal was a half-price offer for pizzas from the restaurant on the first floor of its building in Chicago
- Founded by 4 friends in 2007