The document discusses CouponCode, an app that provides coupons, deals, and discounts from over 2000 online shopping websites in India. It allows users to earn cashback when shopping online. Key details include:
- Users can browse and redeem coupons from favorite stores and earn cashback, which can be transferred to their bank or digital wallet.
- CouponCode partners with merchants, who sign up to offer deals through the app. When a deal reaches a certain level of popularity, CouponCode features it for users.
- The company aims to become a daily habit for customers and merchants by connecting buyers and sellers through price discovery and deals.
There’s never been a more exciting time to be in the energy sector. New technologies mean plenty of opportunities for dynamic new businesses. But, if you’re going to stand out from the crowd, you’ll need something more than unbridled ambition and tech-savvy teams. You need a strong brand that helps your business to get noticed by the right people. At Sims Creative we know all about branding for energy businesses.
There’s never been a more exciting time to be in the energy sector. New technologies mean plenty of opportunities for dynamic new businesses. But, if you’re going to stand out from the crowd, you’ll need something more than unbridled ambition and tech-savvy teams. You need a strong brand that helps your business to get noticed by the right people. At Sims Creative we know all about branding for energy businesses.
Top 25 Places To Advertise Your Business Using CouponsFit Small Business
Thinking about using coupons to advertise your business but not sure where to start? Here are the top 25 places to start advertising your business using coupons today!
This presentation provides an overview of the emerging markets for digital coupons in the supermarket and grocery retail channels. It also covers the clearing and reimbursement model for digital coupons.
Justdial is yellow pages on telephone . Here's a ppt on its marketing strateg...Shlomoh Samuel
Justdial was started in 1996 by VSS Mani in 3x5 feet garage which he took on hire and a seed capital of Rs 50,000 . Since that time ,it has come a long way in helping the Indian public and has even roped in Amitabh Bachchan has its brand ambassador . Marketing is an important aspect of business in which JUSTDIAL has hit all the right buttons at the right time .
The business model canvas applied to analyze Groupon business model, a peculiar form of double sided platform. Part of my personal marketing research at www.marketingespresso.net
La Agencia SM Digital presenta el resumen de Tendencias Digitales 2017, resultado de una investigación sobre todas las corrientes que prometen ser tendencia en el mundo del marketing digital.
Tendencia #1: Economía de plataformas.
Los Ecommerce y las tiendas online cada vez son más populares, las ventas por internet gracias a sus facilidades de compra, múltiples opciones de pago y entregas relámpago, hacen que esta tendencia se posicione cada vez más y que las compras online sean cada vez más frecuentes.
Tendencia #2: Súper-contenidos
Esta tendencia aplica la ley “mayor calidad, menor cantidad”, el marketing de contenidos por parte de las marcas estará totalmente alineado con los temas de conversación de los usuarios de las marcas, haciendo del marketing en redes sociales un lugar donde el contenido web demostrará su eficacia por medio del análisis de data gracias al comportamiento del usuarios.
Tendencia #3: El Boom del comercio social y móvil.
Una vez más somos testigos de cómo el comercio electrónico se posiciona día a día en nuestro cotidiano, los pagos con el móvil, las compras online y las ventas por internet van consolidando sistemas y comunidades en donde los usuarios pueden interactuar, hacer transferencia, consumir contenido e intercambiar experiencias.
Tendencia #4: Inteligencia artificial.
Más cerca de lo que imaginamos, la inteligencia artificial está presente en muchas de nuestras actividades diarias revolucionando y generando nuevos sistemas que permitan procesar la información mucho más rápido, si aún no lo crees, pregúntale a Siri.
¿Te interesan las Tendencias Digitales de este año?
Te invitamos a hacer zoom sobre cada una de ellas en nuestro evento, inscríbete ahora https://goo.gl/ZyWfUB
Le contenu est roi a dit "Bill Gates", à l'ère du marketing digital, on ne peut nier l'importance de cette nouvelle manière de prospecter qui est le "Inbound Marketing"
Anna Talerico shares the strategies and tactics driving results in 2017.
Research shows a clear path to success. And, as usual, that’s the topic of our biggest webinar of the year!
ion co-founder Anna Talerico gives us her 2017 Interactive Content Marketing Trends presentation. Get the strategies and tactics proven to be…
- 94% more effective at conversion
- 60% more effective at differentiation
- 33% more effective at educating buyers
- 120% more effective at getting shared
The future of content marketing is interactive digital experience. And in 2017, the future is now.
75% of content marketers are doing more interactive content going forward. Find out why. And find out how.
Startup opportunity discovery and evaluation. In this presentation the authors of The Smarter Startup demonstrate a systematic approach to surfacing and evaluating startup ideas to increase likelihood of success. This is product strategy for startups.
Digital transformation of the German banking industry, January 2017, englishFrank Schwab
Digital transformation of the German banking industry. With many examples of ING'DiBa, Deutsche Bank, Commerzbank, HVB, Sparkasse, Fidor Bank, Solaris Bank, N26, kapilendo, niiio, crowd, cloud, blockchain, crypto, API, platform, P2P, ...
Re-inventing The Coupon Model. A http://dailydealbuilder.com Live Presentation discussing how to to effectively set up coupon, or free offer, promotions for businesses.
CouponBank, a new tech startup in the retail and hospitality sector, is launching a new subscription-based Coupon and Loyalty platform to reduce retailers marketing costs and increase customer engagement.
Check out our new mobile platform that can help your business engage and reward your customers. Our platform allows you to reward your customers to promote your brand across their social network. We also offer a tool to help generate new content straight from your customers - who said content generation was expensive?
Check out our deck today!
StampU is India's first digital loyalty program with a simple visit based reward approach rather than the usual complicated points based reward approach which was the Industry trend. StampU's mission is to make a simple and easy to use loyalty program available to people through which they can earn, visualise and spend their loyalty rewards across multiple merchants.
StampU has created a loyalty ecosystem which is easy and affordable by all categories of merchants. StampU increases customer retention and engagement by 10X.
Available at more than 70+ merchants ( Restaurants, Salons ) in Delhi-NCR.
Promote Meaningful Brand Value with Customer Loyalty ProgramsIncentive Solutions
In today’s crowded marketplaces, in which traditional means of capturing customers’ attention has become more costly and less effective, businesses must learn to redefine their marketing in order to retain loyal customers. According to a 2015 article in The Guardian, there are three types of meaningful brand value that can help businesses stand out in marketplaces:
1. Marketplace benefits: value from products or services
2. Personal benefits: how a brand benefits individual customers
3. Collective benefits: how the brand benefits society
Marketing strategies that focus on these three types of value can establish customer loyalty and gain market share by engaging, helping and connecting to customers meaningfully. Loyalty marketing—or marketing through customer loyalty programs—is one of the ways brands can promote all three types of value.
In today's digital age, the allure of affiliate marketing shines brighter than ever before. As we approach a $6.3 trillion global e-commerce market in 2023, affiliate marketing has evolved into an indispensable strategy for e-commerce brands to boost sales and connect with customers. In fact, a remarkable 79% of marketers are already harnessing the power of affiliate marketing for customer engagement. If you find yourself intrigued but overwhelmed, fret not! This beginner's guide to affiliate marketing is your ticket to fast-tracking your journey. From pinpointing the ideal affiliate program to unravelling the mysteries of affiliate links, you're about to embark on a path that leads to lucrative rewards.
Top 6 Holiday Marketing Tips to Stand Out in 2023.pdfzoveriakhalid
Explore the 6 expert holiday marketing tips for 2023 to boost sales, outshine competition, and make the holiday season a remarkable success. holiday marketing is a tool of great significance for any business. Most people look to spend a good amount of money on gifts during this time of the year and are more than willing to buy from you if they see that you are offering something they want or need. Holiday marketing is crucial, as people are eager to spend during this time. By providing a seamless shopping experience, you can effectively reach and engage your target audience and promote your brand. Incorporate these tips into your holiday strategy to create a delightful shopping experience for customers.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Core Web Vitals SEO Workshop - improve your performance [pdf]Peter Mead
Core Web Vitals to improve your website performance for better SEO results with CWV.
CWV Topics include:
- Understanding the latest Core Web Vitals including the significance of LCP, INP and CLS + their impact on SEO
- Optimisation techniques from our experts on how to improve your CWV on platforms like WordPress and WP Engine
- The impact of user experience and SEO
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...Valters Lauzums
E-commerce in 2024 is characterized by a dynamic blend of opportunities and significant challenges. Supply chain disruptions and inventory shortages are critical issues, leading to increased shipping delays and rising costs, which impact timely delivery and squeeze profit margins. Efficient logistics management is essential, yet it is often hampered by these external factors. Payment processing, while needing to ensure security and user convenience, grapples with preventing fraud and integrating diverse payment methods, adding another layer of complexity. Furthermore, fulfillment operations require a streamlined approach to handle volume spikes and maintain accuracy in order picking, packing, and shipping, all while meeting customers' heightened expectations for faster delivery times.
Amid these operational challenges, customer data has emerged as an important strategy. By focusing on personalization and enhancing customer experience from historical behavior, businesses can deliver improved website and brand experienced, better product recommendations, optimal promotions, and content to meet individual preferences. Better data analytics can also help in effectively creating marketing campaigns, improving customer retention, and driving product development and inventory management.
Innovative formats such as social commerce and live shopping are beginning to impact the digital commerce landscape, offering new ways to engage with customers and drive sales, and may provide opportunity for brands that have been priced out or seen a downturn with post-pandemic shopping behavior. Social commerce integrates shopping experiences directly into social media platforms, tapping into the massive user bases of these networks to increase reach and engagement. Live shopping, on the other hand, combines entertainment and real-time interaction, providing a dynamic platform for showcasing products and encouraging immediate purchases. These innovations not only enhance customer engagement but also provide valuable data for businesses to refine their strategies and deliver superior shopping experiences.
The e-commerce sector is evolving rapidly, and businesses that effectively manage operational challenges and implement innovative strategies are best positioned for long-term success.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
Top 3 Ways to Align Sales and Marketing Teams for Rapid GrowthDemandbase
In this session, Demandbase’s Stephanie Quinn, Sr. Director of Integrated and Digital Marketing, Devin Rosenberg, Director of Sales, and Kevin Rooney, Senior Director of Sales Development will share how sales and marketing shapes their day-to-day and what key areas are needed for true alignment.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
AI-Powered Personalization: Principles, Use Cases, and Its Impact on CROVWO
In today’s era of AI, personalization is more than just a trend—it’s a fundamental strategy that unlocks numerous opportunities.
When done effectively, personalization builds trust, loyalty, and satisfaction among your users—key factors for business success. However, relying solely on AI capabilities isn’t enough. You need to anchor your approach in solid principles, understand your users’ context, and master the art of persuasion.
Join us as Sarjak Patel and Naitry Saggu from 3rd Eye Consulting unveil a transformative framework. This approach seamlessly integrates your unique context, consumer insights, and conversion goals, paving the way for unparalleled success in personalization.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
3. ● Shop from your favourite online stores and earn Cashback along
with Coupons, Deals, Discounts, Offer and Promo Codes for over
2000 Indian Online shopping websites.
● Saving on everything you’re looking for—from right next door to
across the globe. Whether you’re shopping for the latest fashion
trends, craving a new restaurant in town, or spending work
meetings daydreaming about tropical travel, a daily replenishment
of deals delivers all the discounts you like.
● Use the Cashback amount as Real Cash by transferring to your Bank
or Digital wallets.
5. Customers Sign
with
CouponCode
Merchant Signs
up
Deal reaches
critical mass
CouponCode
features deal
Customers pay
CouponCode
CouponCode
pays Merchant
share
Customer
redeems
coupon at
merchant
Company
decides
which deals
are featured
in a ZIP code
areas.
6. “To become the world's commerce operating
system. By connecting buyers and sellers
through price and discovery, we have to
become one of the world's essential
companies, a daily habit for our customers
and merchant partners.”
8. Company Overview
1. Shop from your favourite online stores and earn Cashback along with Coupons,
Deals, Discounts, offer and Promo Codes for over 2000 Indian Online Shopping
Websites.
2. Download the CouponCode app to start saving on everything you’re looking for-
from right next door to across the INDIA. Whether you’re shopping for the latest
fashion trends, craving a new restaurant in town, or spending work meetings
daydreaming about tropical travel, a daily replenishment of deals delivers all the
discounts you like.
3. Get best offers, all curated in one place.
9. Market Analysis
1. App Store Optimization
2. Build A Great App Landing Page
3. Through A Promo Video
4. By placing a QR code sticker at Public areas like Railway station, Airport, etc.
5. Join Social Network : FACEBOOK, LINKEDIN and many mores.
6. Feature The App by send out countless Emails.
10. Target Customers
1. Navigate easily between your favourite online stores, browse through
the best deals and discounts and quickly find what you’re looking for.
2. The Cashback amount as Real cash by recharging your phone or
transferring to your Bank or Digital wallets.
3. Use CouponCode Goods to low prices without setting for bargain
products.
11. S W
O T
Attracts every deal seekers.
Variety of products and
Cashback.
Increasing its presence in market
aggressively.
Build relationship with
merchants / partners for
return business.
Increasingly targeted deals.
Large number of customers do
not return.
Many time merchants do not see
value.
Large number of niche
competitors like GROUPON.
Strengths
Opportunities
Weakness
THreats
SWOT Analysis
12. The Goals and The Approach
The Goals:
1.Increase brand awareness amongst their target audience.
2.Create an innovative digital campaign that stands out in a competitive market
The Approach:
1.Researched the target audience to determine the most popular YouTube channels
by subscriber and inventory growth
2.Created 50 unique, hyper-targeted skippable ads that engaged viewers with humour
and were relevant to the YouTube content they were about to watch
3.Used cards to enable visits directly from their videos
15. Target Market
1. CUSTOMERS: Technologically Savvy, Best Value for the Lowest price.
2. COLLABORATORS: Variety of Companies, Split the revenues, Apps.
3. COMPANY: Give $1.49 Bonus after sign up in CouponCode, After use of 15th
Coupons from CouponCode company will give $1.12 bonus, Refer the friends to
sign-up and transcast via CouponCode that can earn $0.74 Bonus.
4. COMPETITORS: Groupon:- Customers easily use Cashback as a Real cash and
also getting many bonus to customers.
5. CONTEXT: Economic, Technological, Cultural and Political factors
16. Value Proposition
1. CouponCode creates value through the low prices they offer but also through the
convenience and accessibility of the wide-range of products they provide.
2. Initial value proposition was to help local businesses introduce people to their
business, thus allowing companies to acquire future potentials clients.
3. CouponCode also provides a short description of the company beyond giving out
the coupon. Therefore, companies that subscribe to CouponCode provide
coupons in exchange for good advertising.
17. Tactics
1. PRODUCT: CouponCode sells discount coupons on the App/Internet.
2. SERVICES: Giving Free Coupons.
3. BRAND: Sells coupons.
4. PRICE: Revenue sharing agreements, Selling product at less rates.
5. INCENTIVES: Holiday/Season Offers, Offers for Liking, Following and Sharing On
Social, Free Gift.
6. COMMUNICATION: Free Coupons and Many Bonuses that attract customers.
7. DISTRIBUTION: companies who subscribe to CouponCode provide coupons in
18. Promotion
1. Give Bonus, after download the app
2. Consider Alternative App Stores: GetJar, SlideMe, Opera Mobile Store, AppsLib,
Amazon Appstore, AppBrain and many more.
3. Create a Demo Video
4. Create An Eye Catching App Icon
5. Join Developers & Entrepreneurs Groups on Social Media
19. Implementation
1. Focus discounts on items with higher margins: High percent- off coupons will
inevitably have a negative impact on a business’ bottom line. This can be mitigated by
offering discounts on higher margin products/ services. In that way, companies can protect
their profit while still offering an attractive deal for consumers.
2. Test different types of coupons: To maximize “coupons effect” on increased sales,
businesses can test different coupons and see what works best for customers. Try using
different percentage-off coupon amounts, free shipping, different types of products, etc.
3. Make coupons readable on mobile devices: 25% of consumers use online coupon
codes. So, make sure your coupon design allows customers to see the deal clearly on a
mobile device.
