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Adyen presentation
This document discusses Adyen's payments platform and services for international expansion. It highlights Adyen's ability to accept payments worldwide through one platform using over 250 local payment methods. It also notes Adyen's presence in 15 global offices and growth serving over 500 international Magento merchants. Finally, it outlines Adyen's strategies to deliver the best local payment solutions in different markets by offering popular local methods that increase conversion rates.
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Adyen presentation
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- 2. Sam Allan Senior PartnershipsManager Payments to help your international expansion.
- 3. • One platformto accept payments worldwide • Use payment data: increase conversion & auth-rates, prevent fraud • 187 processing currencies, 15 settlement currencies, 250+ different local payment methods. All via one uniform report • 15 offices globally- including UK, Amsterdam, Germany, Brazil, Singapore, Australia, US, Belgium, France, Spain, Mexico, China, Sweden • 5th Forbes Fast Track 100 for 2017, 99% growth in revenue 2015-2016 at £517million • 500+ international Magento merchants • Magento 1 & 2 plugin available on the Magento marketplace • Apple Pay & 250+ local payment methods included • In-house Magento development team
- 4. Traditional vs Today Customersare in full control
- 5. • Local paymentcultures & payment methods • Shoppers behaviour demands omni- channel • Multi currencies Retail problems: going global
- 6. On Black Fridayin the U.S., nearly 80% of retailers’ online traffic took place on mobile On Singles’ Day in China, $5Billion was processed in the first hour
- 7. Innovative brands arereinventing commerce Tech companies Traditional brands
- 8. Anywhere & Anytime Innovativebrands offer convenience and personalization
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- 10. Our strategy Deliver thebest local payment solution in every market
- 11. Offering local payment methods increases conversion AcceptingiDeal in NL represents up to 75% of your checkout. Not accepting local payment methods will cost you business
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- 13. Brazil - Boleto& instalments
- 14. How do Chinese consumerslike to pay online? For online purchases, Chinese all over the world use three main payment methods, which account for the biggest market share we see Alipay, UnionPay and WeChat
- 15. Alipay on Desktop Paymentresult is displayed on merchant website Select AliPay Shopper is presented with payment details on Alipay APP Shopper clicks pay Shopper keys PIN Payment successful Shopper authorises payment Shopper is redirected to Alipay Shopper scans the QR code with Alipay APP Payment completed Payment page updated to success. Offer is created
- 16. ecosystem At 1 billionusers, WeChat is more than just a chat app. Users can follow each other and keep up to date with their friends via Moments WeChat is an
- 17. WeChat Pay isthe bridge for ties the whole eco system together, both Offline and Online allowing both B2C and P2P commerce. WeChat Pay
- 18. WeChat Pay onMobile Browser Payment is authorised and captured. Shopper clicks pay Shopper keys PIN Payment successful Offer is created Return to payment success page Shopper is presented with payment details on WeChat APP Customer prompted to jump to WeChat APP Select WeChat Pay Payment completed
- 21. UnionPay in numbers Withover 6.2 billion issued cards UnionPay is by far the biggest scheme worldwide With 15% of the global transaction volume of all card schemes 32% YoY 32% YoY growth up to 38.3 Billion 6.2 Billion 15% share
- 22. Shopper intelligence • Offerthe payment methods that suit your shopper, and the transaction type • Shopper localization Offer the methods that match the shopper’s country • Preferred methods Provide your shoppers with their favorite methods
- 27. Adyen are readyto take you where you want to go next.
- 28. Thank You! Sam Allan SeniorPartnerships Manager Phone: +447989597745 Email: sam.allan@adyen.com Twitter: samallan24 LinkedIn: www.linkedin.com/in/samallan/ Adyen UK office 5th Floor 10 Hills Place, London W1F 7SD www.adyen.com
Editor's Notes
- #2 Hi, I’m here today to talk about the importance of localising your payment options in the checkout. This is really important when trading internationally. It’s all good, having a new fantastic looking site with great products, but if the consumer gets to the final hurdle and you fail to offer them their preferred payment method, you are potentially giving the consumer an excuse not to complete that purchase. There is so much choice out there now, it’s essential all that hard work you’ve done on your website in the previous steps, isn’t ruined right at the end of the process.
- #3 So…I’m Sam, and work for a global payments company called Adyen who specialise (amongst a few things) in the ability to offer retailers the most important payment methods for their consumers globally. You may have never heard of Adyen, but next month check your back statement as your likely to see an Adyen entry. We process the payments for the likes of Netflix, Spotify, Uber, Booking.com and over 8000 enterprise retailers, and we were recently in the news as the new payment provider for eBay from 2020.
- #4 So before we go on to important payment methods to consider when trading abroad, a small intro on the company I work for… Adyen is a platform which connects into multiple payment methods, including PayPal, Klarna, ApplePay, China Union Pay/ We given the ability to offer as much choice as possible for consumers when it comes to what payment methods they can use.
- #5 So as an introduction to today’s talk…we see that there is a fundamental power shift happening in the world, which involves payments. In the Old World, brands were more powerful than customers. Brands could control shopper experiences. Shoppers had to go into a store, make their selection from items in stock, get in line and pay at the register. Technology has changed everything. Smartphones are now research and purchasing vehicles. Apps deliver goods and services instantly and conveniently. Payments are now frictionless and often invisible. In the new world, customers are in the driver’s seat: they choose how to interact with a brand. They expect convenience anywhere, any time, but companies struggle to meet their expectations and usually disappoint the customer. Brands have to reinvent themselves, or else customers will simply go somewhere else to get what they want.
- #6 So…Can consumers who have bought online return items in-store? Will consumers want to be charged in their local currency? Shall we set up multiple currency bank accounts?
- #7 Some statistics you hear about nowadays are incredible: On Singles Day in China 2016, $5Billion was processed in first hour. On Black Friday in the US in 2016, nearly 80% of retailers’ online traffic took place on mobile.
- #8 Some of the world’s most successful companies are already taking a new approach. Top of mind are companies like: Spotify, Facebook & Uber. Spotify- monthly subscription you don’t even think about. If you have ever lost your bank card, have you noticed that when you log into Spotify if you have ordered a new card Spotify already has the details without you telling them? Because Spotify’s payment provider regularly checks with the schemes to make sure the payment details to monthly debit are correct. Facebook- ability to do P2P payments in Facebook messager and from retailers. Uber- Saves your card details and debits on exiting the vehicle. You don’t even have to think about paying and how to pay! Now we see that traditional brands are reinventing themselves as well, including retailers such as: Burberry, Nike, Superdry. Superdry- staff have iPads with the Superdry online store on the device, if the consumer can’t find their item or size in-store, they can buy it online from an assistant with the iPad device and get it ordered to the store in a couple of days or delivered to their house, and an Adyen terminal is fixed to the back of the iPad for them to pay there and then. Burberry- consistent journey across channels- consumer can return items instore that bought online, they are offering a Chinese payment method AliPay in-store on their terminals. Nike- endless isle, picking up those consumers that don’t want to queue and are roaming around- iPhone with an Adyen payment device on the back. Email you the receipt.
- #9 These companies use technology that is empowering them to offer goods and services anywhere, anytime to their customers. You really need to be thinking… - Giving a seamless customer experience - The ability for them to pay with their local payment preferences - Them to receive loyalty instore and online- so they keep coming back Make sure you can offer this through your technology stack, this can often be really difficult through legacy systems- with multiple platforms and integrations, contracts, all of which aren’t talking to each other.
- #11 When I first joined the payment industry 7 years ago I thought people only paid by Visa, MasterCard and PayPal. I though these were the dominant payment methods globally. However in many countries, they really aren’t. And if you are not offering these payment methods and giving the consumer the ability to pay the way they want to pay, it’s likely you will pay the price. We can support 250 of these payment methods globally, and would never recommend you using all of these. We have a global payment method guide online which you may find useful, and if you are interested please give me your details at the end and I will send you the guide. What we would recommend is 5-6 payment options per country you look to gain traction from, and the payment methods to be different types. i.e a couple of card scheme options, some online bank transfers, some instalments if you have a high ATV, some ewallets. Look at how consumers pay in your target countries and make sure you are providing the most popular payment options. A couple of examples of payment methods that are localised- Kiwi, Yandex are very popular in Russia, Klarna in the Nordics (their pay later and instalment model), Bancontact in Belgium (online bank transfer), Carte Bancaire (card scheme) in France, Dankort (card scheme) in Denmark, P24 in Poland (bank transfer)- these are all very popular payment methods that you need to be considering if you are trading outside the UK. Also there is an emerging importance and uptake of Apple Pay, Samsung Pay- particularly on Mobile devices. Make sure you are getting this through your payment provider.
- #13 Germans are some of the most open shoppers in the world- with over 50% of online retail purchases taking place on an international website. Yet despite this willingness, non-credit card payment methods such as SEPA direct debit, SOFORT, and Giropay account for the majority of online transactions. Another popular payment method in Germany is open invoice, where a third party such as Klarna/Ratepay or AfterPay pays the merchant for products and services purchased by shoppers, and then collects payment from shoppers after delivery. You can even Direct debit every month against an online bank transfer like Sofort now, using their account details on the initial purchase and setting up a recurring transaction.
- #14 If you are looking at trading to South America- in Brazil, cash payments are very popular, since there is a large portion of the population that don't have access to credit or debit cards. The most popular payment method is called Boleto, a cash-based payment methods. The merchant needs to generate a voucher that the shopper will pay with cash in local stores. Also, instalments are really in the culture. It’s the way you purchase in Brazil. Proposing installments and Boleto increase market penetration.
- #15 China is the biggest retail e-commerce market in the world, and Chinese online shoppers are overwhelmingly young and located in major cities. A majority (70%) of shoppers in the market have completed a purchase using their smartphone. • UnionPay is the only interbank network in the market and is the largest card scheme in the world by number of cards issued. • Alipay is the largest single payment platform in the market, with around 48% share and a bigger slice of the fast growing mobile pie. Its dominance is due to its web properties, Alipay was created to support Alibaba’s commerce platforms as a payment solution. Other- includes WeChat and will be higher than when this study was done in 2016. The gap is certainly narrowing between Alipay & WeChat accounting for over 80 per cent of transaction value just three years ago. • Tenpay is integrated with QQ, a mobile social platform that includes shopping, gaming and microblogging.
- #17 It’s also an advertising channel- Similarly, users can also follow Official accounts of brands, public figures and services to stay up to date with the latest news and trends.
- #18 Paying with your mobile wallet has been ramping up quickly in China and is way more common than in other parts of the world. WeChat Pay is an extension of a social ecosystem that counts 1 billion users. WeChat Pay is a fairly new player but growing quickly, accounting for 40% of mobile payments in Q1 2017.
- #19 Shopper selects WeChat Pay and the WeChat app is automatically opened. The shopper can finish the payment in the WeChat app. This payment flow is initiated outside the WeChat app.
- #20 https://vimeo.com/238933782/d3acf26f79
- #21 You may not trade to China but they are many Chinese people living in the UK, who want to use their Union Pay Card. Particularly in London, and many Chinese university students throughout the UK.
- #23 What are the ages of your shopper? WeChat and ApplePay is predominantly a younger shopper. Offer the payment methods that suit the consumer’s IP address. Don’t over-face or confuse the shopper with payment methods that aren’t applicable from their shopper locale. Adyen using a system called ‘Directory lookup’- Where when the customer selects ‘pay’, the retailers submits a directory lookup request and Adyen will return the relevant payment methods, which the merchant will then display to the customer. Here the retailer Is able to maintain full control over the look and feel of your dynamically generated payment pages and Adyen assumes the PCI obligations, and the system supports all redirect payment local methods.
- #24 Magento site. Swedish company. separate domains for 35 different countries, with revelent local payment methods for each. Founded in 2011, In February 2017, Daniel Wellington was named the fastest growing company in Europe. The Swedish company has reported a three year growth of 4695%. Revenue of £163million in 2016. They have heavily adopted a localised approach to the checkout experience.
- #25 Dutch company- women’s lingerie. Magento site. Founded in 1886, so a traditional brand- but they have moved with the times. Offer an omni-channel consistent experience for their consumers and trade across 23 different countries. They are field leaders in ladies underwear with turnover at 440million Euros.
- #26 Jack Wills- China Union pay Scotch and Soda- iDeal on the dutch site- select local bank Tommy Hilfiger- large global brand- sofort on the DE site.
- #27 Who we work with. Global brands see the importance of offering local payment methods because they have consumers all over the world, and these consumers want to pay in their preferred way. Don’t give your consumers an excuse to leave you. We can do this in-store as well as online, and now most retailers are favouring a truly omni-channel payment supplier like Adyen.
- #28 Whatever country you want to expand to, Adyen can help and advise you on the payment landscape. We have a global payment method guide online which you may find useful, and if you are interested please give me your details at the end and I will send you the guide.
- #29 Thank you for listening. Does anybody have any questions? My colleague Brian is also around, we’ve got our Adyen t-shirts on… so if you have any questions on how on how local payment options could help your conversion globally (which you can’t think of now or would rather speak to us separately later on) we’d be more than happy to help.