This document discusses Adyen's payments platform and services for international expansion. It highlights Adyen's ability to accept payments worldwide through one platform using over 250 local payment methods. It also notes Adyen's presence in 15 global offices and growth serving over 500 international Magento merchants. Finally, it outlines Adyen's strategies to deliver the best local payment solutions in different markets by offering popular local methods that increase conversion rates.
The age of experience: A report by 451 Research and AdyenAdyen
451 Research and Adyen teamed up to better understand how shoppers are reshaping retail. This survey explores new shopping experiences, expectations and retailer reactions.
Retailers, meet tomorrow’s power shoppers: Gen Z Adyen
Is your business ready for Gen Z? The world has been hyper-focused on how Millennials are changing our economy, especially in retail. But the next big shift will be driven by Generation Z.
Adyen commissioned an exclusive U.S. survey to understand the shopping habits and expectations of this impactful generational group. A sneak peek at the data about Gen Z:
- 60% think it’s important for brands to value their opinion
- 93% prefer to shop without help from a sales associate
- 70% are tastemakers who influence their family’s spending
- 48% expect to be able to return or exchange items bought online in a store
- 46% are using chat apps to communicate with brands
We know brick and mortar isn’t dead. But Generation Z is the most tech-savvy set of buyers yet. What do retailers need to know to prepare for the next wave of shoppers?
Download the full report on GenZ here http://bit.ly/2ydRDGL
Aeromexico and Adyen - Transformation of E-Commerce PaymentsBrian Gross
Aeromexico implemented the Adyen payments gateway, leading to revolutionary improvements in both acceptance rates and the customer experience. Presented at Airline & Travel Payments Summit (ATPS), Berlin, May 2017
Big wins are to be had by travel merchants that capitalize on this enthusiasm for mobile and integrate a seamless payment flow into their mobile experience. But while some industry leaders are already reaping the rewards, it is still early days for mobile payments in travel. Adyen's Mobile Payments Index - Travel Edition provides a detailed breakdown of travel mobile payments and insights direct from industry experts.
How an omni-channel approach to payments brings huge benefits to retailers and how it fits in with the overall omni-channel trend - Workshop by Christoph von Bülow, Country Manager Adyen Germany at the NOAH 2015 Conference in Berlin, Tempodrom on the 9th of June 2015.
The age of experience: A report by 451 Research and AdyenAdyen
451 Research and Adyen teamed up to better understand how shoppers are reshaping retail. This survey explores new shopping experiences, expectations and retailer reactions.
Retailers, meet tomorrow’s power shoppers: Gen Z Adyen
Is your business ready for Gen Z? The world has been hyper-focused on how Millennials are changing our economy, especially in retail. But the next big shift will be driven by Generation Z.
Adyen commissioned an exclusive U.S. survey to understand the shopping habits and expectations of this impactful generational group. A sneak peek at the data about Gen Z:
- 60% think it’s important for brands to value their opinion
- 93% prefer to shop without help from a sales associate
- 70% are tastemakers who influence their family’s spending
- 48% expect to be able to return or exchange items bought online in a store
- 46% are using chat apps to communicate with brands
We know brick and mortar isn’t dead. But Generation Z is the most tech-savvy set of buyers yet. What do retailers need to know to prepare for the next wave of shoppers?
Download the full report on GenZ here http://bit.ly/2ydRDGL
Aeromexico and Adyen - Transformation of E-Commerce PaymentsBrian Gross
Aeromexico implemented the Adyen payments gateway, leading to revolutionary improvements in both acceptance rates and the customer experience. Presented at Airline & Travel Payments Summit (ATPS), Berlin, May 2017
Big wins are to be had by travel merchants that capitalize on this enthusiasm for mobile and integrate a seamless payment flow into their mobile experience. But while some industry leaders are already reaping the rewards, it is still early days for mobile payments in travel. Adyen's Mobile Payments Index - Travel Edition provides a detailed breakdown of travel mobile payments and insights direct from industry experts.
How an omni-channel approach to payments brings huge benefits to retailers and how it fits in with the overall omni-channel trend - Workshop by Christoph von Bülow, Country Manager Adyen Germany at the NOAH 2015 Conference in Berlin, Tempodrom on the 9th of June 2015.
E-Commerce Enablers - Presentation by Pieter Van der Does, Founder & CEO of Adyen at the NOAH 2012 Conference in San Francisco, Four Seasons Hotel on the 26th of June. www.noah-conference.com
A Partnership with Adyen is Equal to Exponential Growth: 17 Payments Experts ...Marcos Ortiz Valmaseda
Do you want the little secret that allows to global organizations like Uber, Spotify, Facebook, Netflix, Yelp, Dropbox, Hillarys, Evernote, SurveyMonkey and many more hack its growth globally? The "secret" has a name: Adyen. 17 Payments Experts shared what they thought about Adyen and how it has been critical to these organizations to scale globally in the fastest possible way.
apidays LIVE Singapore - Open Banking: A foundation for the new world by Bhar...apidays
apidays LIVE Singapore - Connected Commerce
Open Banking: A foundation for the new world
Bharat Bhushan, CTO - Banking and Financial Markets, EMEA, Technical Leadership Team, IBM Academy of Technology
Stripe automates the payout process by offering a controlled flow of funds with Stripe Connect API. It can be integrated with eCommerce marketplaces to facilitate payments automatically. It is highly compliant, secure, and provides instant split payments charging a fixed percentage of money per transaction. To know more about split connect for marketplaces please visit our website.
People want a seamless customer experience and smart digital platforms. Banking providers, however, are struggling to complete.
Legacy systems are delaying digital transformations for 77% of financial institutions, and stopping half of them. Agility and streamlined systems are crucial to delivering superb customer experiences, and you need the right digital banking platformto get there.
Our experts, Tim Rutten, the VP Solutions Engineering, and Barry de Leeuw, the Solutions Engineer, discuss the following topics:
* Omni-channel customer experience;
* Open APIs;
* Modular architecture;
* Smart AI-driven banking.
Learn more about the four strategic pillars required to build a future-proof digital bank.
Mobile Wallet is a service that allows users to manage digitized values (offers, coupons, rewards within loyalty programs, ticketing, boarding passes, gift certificates, ID-cards or information about products and services) of different brands and makes it possible to make payments (with bank accounts, bank cards, and electronic money)
A Complete Model of the Payment Service BusinessFrank Steeneken
This slide deck provides a complete picture of the underlying skeletal structure that holds every payment service business together while achieving its goals.
The model introduces a comprehensive framework for managing the complexity of the payment service business structure, and a reusable blueprint for visualizing how a payment service business enterprise actually does business. The model’s clearly-defined core-processes and their functions provide a powerful baseline for improving business performance.
By viewing the payment service business as a single system, fully independent of its implementation, the nature of its underlying core processes becomes clear. Then by managing and improving them as parts of a single system, substantial improvements can be made on critical success factors.
How to Accept Bitcoins and Any Type of Credit Card from anyone in the world?KANNAN RENGARAJAN
Review of Mobile Payments Platforms created by Circle Plus Payments. Learn as a small business owner how to process payments without contracts and without paying fees! visit www.circlepluspay.com
E-Commerce Enablers - Presentation by Pieter Van der Does, Founder & CEO of Adyen at the NOAH 2012 Conference in San Francisco, Four Seasons Hotel on the 26th of June. www.noah-conference.com
A Partnership with Adyen is Equal to Exponential Growth: 17 Payments Experts ...Marcos Ortiz Valmaseda
Do you want the little secret that allows to global organizations like Uber, Spotify, Facebook, Netflix, Yelp, Dropbox, Hillarys, Evernote, SurveyMonkey and many more hack its growth globally? The "secret" has a name: Adyen. 17 Payments Experts shared what they thought about Adyen and how it has been critical to these organizations to scale globally in the fastest possible way.
apidays LIVE Singapore - Open Banking: A foundation for the new world by Bhar...apidays
apidays LIVE Singapore - Connected Commerce
Open Banking: A foundation for the new world
Bharat Bhushan, CTO - Banking and Financial Markets, EMEA, Technical Leadership Team, IBM Academy of Technology
Stripe automates the payout process by offering a controlled flow of funds with Stripe Connect API. It can be integrated with eCommerce marketplaces to facilitate payments automatically. It is highly compliant, secure, and provides instant split payments charging a fixed percentage of money per transaction. To know more about split connect for marketplaces please visit our website.
People want a seamless customer experience and smart digital platforms. Banking providers, however, are struggling to complete.
Legacy systems are delaying digital transformations for 77% of financial institutions, and stopping half of them. Agility and streamlined systems are crucial to delivering superb customer experiences, and you need the right digital banking platformto get there.
Our experts, Tim Rutten, the VP Solutions Engineering, and Barry de Leeuw, the Solutions Engineer, discuss the following topics:
* Omni-channel customer experience;
* Open APIs;
* Modular architecture;
* Smart AI-driven banking.
Learn more about the four strategic pillars required to build a future-proof digital bank.
Mobile Wallet is a service that allows users to manage digitized values (offers, coupons, rewards within loyalty programs, ticketing, boarding passes, gift certificates, ID-cards or information about products and services) of different brands and makes it possible to make payments (with bank accounts, bank cards, and electronic money)
A Complete Model of the Payment Service BusinessFrank Steeneken
This slide deck provides a complete picture of the underlying skeletal structure that holds every payment service business together while achieving its goals.
The model introduces a comprehensive framework for managing the complexity of the payment service business structure, and a reusable blueprint for visualizing how a payment service business enterprise actually does business. The model’s clearly-defined core-processes and their functions provide a powerful baseline for improving business performance.
By viewing the payment service business as a single system, fully independent of its implementation, the nature of its underlying core processes becomes clear. Then by managing and improving them as parts of a single system, substantial improvements can be made on critical success factors.
How to Accept Bitcoins and Any Type of Credit Card from anyone in the world?KANNAN RENGARAJAN
Review of Mobile Payments Platforms created by Circle Plus Payments. Learn as a small business owner how to process payments without contracts and without paying fees! visit www.circlepluspay.com
Michele Simone - Come incrementare il tuo business con PayPalMeet Magento Italy
In questa presentazione, Michele Simone - Head of Partners e SMB PayPal Italia, spiega come potenziare la propria attività di vendita online, con PayPal.
How the B2B e-commerce is changing? What is the role of alibaba.com ? How we will make business in the future - in the presentation of Cuneyt Erpolat - country manager Alibaba.com Turkey.
E-commerce Berlin Expo 2017 - Understanding Merchant Growth Paths in the Digi...E-Commerce Berlin EXPO
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Online merchants today can realize immense value from the rising tide of international opportunities. Many private businesses and government entities are rallying to create a globally accessible marketplace. E-commerce platforms are pushing multi-lingual and regional payments support. The EU Commission and related agencies established a roadmap to a borderless online marketplace. Adding alternative payments is now only a few clicks away for online merchants.
Ask a merchant today "Why do you take credit cards?" They would have a hard time answering because the answer seems so obvious. If you could ask one of Alternative Payments' clients, "Why do you offer alternative payments?" they would feel the same way, it's obvious, more sales. A merchant who provides trusted payment methods to prospective buyers is adding trust and a sense of ease through the buying process. These two factors will translate into increased sales.
Merchants should be aware that, by adding local payment types, they will access new markets. There are several countries with populations clamoring for goods from outside their borders. Growing internet penetration and young populations accelerate this trend. Banks and traditional payments take time to get established in these new markets. Connecting to these new consumers means merchants need to adopt payment options familiar to the consumer. Don't reinvent the wheel, grease it.
CNP EXPO PAY.ON on Keys to Frictionless International Payments AcceptancePayvision
Traditionally, merchant expansion into international markets has been fraught with challenges from the payments side. The multitude of contracting needs and technical integrations required, combined with wide variations in payment habits and local market expectations often combined to prevent ISOs, Acquirers and merchants from expanding their CNP payments offering beyond international cards, and perhaps one or two of the "mainstream alternative” payment types. The result has been lost customers, lower conversion rates, and foregone opportunities.
This, however, is changing. As North American merchants are pushing their payment providers to “follow them” into European, Latin American and Asian markets, the payments industry has responded with new technology, new services and new solutions that go a long way toward reducing the complexity, time-to-market and effort required for payment providers to “go international.” This presentation will look at the ways these international payment challenges are being overcome by globally-focused industry players, and will spark discussion regarding the right strategy for following merchants to new markets quickly, cost-effectively, and successfully.
CASE STUDY: How insights on your customer’s end consumers can help your B2B s...B2B Marketing
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Dirk Pinamonti - User Experience, Mobile, Cross Border: grow your business wi...Meet Magento Italy
Being a Customer Champion means always prioritizing the needs of our customers. It means continually re-examining our business to improve the customer experience on our platform, and to provide real, differentiated value to both consumers and merchants. By making customer choice a priority, PayPal, is creating a significantly better experience to accelerate adoption and drive engagement.
In this presentation, Dirk Pinamonti focuses on User Experience, Mobile Payment and Cross Border Trade and explain how PayPal can help you grow your business.
What an All-in-one Payment Platform Means for Commerce & Your Bottom LineKimberly Rowell
Joe Twer, Director of Sales at BlueSnap delivered this presentation "What an All-in-one Payment Platform Means for Commerce & your Bottom line" at the Payments & Fraud360 event in NYC.
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
You’ll learn:
- How today’s users engage with content across various channels and devices.
- The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant.
- What digital shelf space is and how your content strategy needs to pivot.
With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...Valters Lauzums
E-commerce in 2024 is characterized by a dynamic blend of opportunities and significant challenges. Supply chain disruptions and inventory shortages are critical issues, leading to increased shipping delays and rising costs, which impact timely delivery and squeeze profit margins. Efficient logistics management is essential, yet it is often hampered by these external factors. Payment processing, while needing to ensure security and user convenience, grapples with preventing fraud and integrating diverse payment methods, adding another layer of complexity. Furthermore, fulfillment operations require a streamlined approach to handle volume spikes and maintain accuracy in order picking, packing, and shipping, all while meeting customers' heightened expectations for faster delivery times.
Amid these operational challenges, customer data has emerged as an important strategy. By focusing on personalization and enhancing customer experience from historical behavior, businesses can deliver improved website and brand experienced, better product recommendations, optimal promotions, and content to meet individual preferences. Better data analytics can also help in effectively creating marketing campaigns, improving customer retention, and driving product development and inventory management.
Innovative formats such as social commerce and live shopping are beginning to impact the digital commerce landscape, offering new ways to engage with customers and drive sales, and may provide opportunity for brands that have been priced out or seen a downturn with post-pandemic shopping behavior. Social commerce integrates shopping experiences directly into social media platforms, tapping into the massive user bases of these networks to increase reach and engagement. Live shopping, on the other hand, combines entertainment and real-time interaction, providing a dynamic platform for showcasing products and encouraging immediate purchases. These innovations not only enhance customer engagement but also provide valuable data for businesses to refine their strategies and deliver superior shopping experiences.
The e-commerce sector is evolving rapidly, and businesses that effectively manage operational challenges and implement innovative strategies are best positioned for long-term success.
Unleash the power of UK SEO with Brand Highlighters! Our guide delves into the unique search landscape of Britain, equipping you with targeted strategies to dominate UK search engine results. Discover local SEO tactics, keyword magic for UK audiences, and mobile optimization secrets. Get your website seen by the right people and propel your brand to the top of UK searches.
To learn more: https://brandhighlighters.co.uk/blog/top-seo-agencies-uk/
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
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• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
Digital marketing is the art and science of promoting products or services using digital channels to reach and engage with potential customers. It encompasses a wide range of online tactics and strategies aimed at increasing brand visibility, driving website traffic, generating leads, and ultimately, converting those leads into customers.
https://nidmindia.com/
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
3. • One platform to accept payments worldwide
• Use payment data: increase conversion & auth-rates,
prevent fraud
• 187 processing currencies, 15 settlement currencies,
250+ different local payment methods. All via one
uniform report
• 15 offices globally- including UK, Amsterdam, Germany,
Brazil, Singapore, Australia, US, Belgium, France, Spain,
Mexico, China, Sweden
• 5th Forbes Fast Track 100 for 2017, 99% growth in
revenue 2015-2016 at £517million
• 500+ international Magento merchants
• Magento 1 & 2 plugin available on the Magento
marketplace
• Apple Pay & 250+ local payment methods included
• In-house Magento development team
5. • Local payment cultures & payment
methods
• Shoppers behaviour demands omni-
channel
• Multi currencies
Retail problems:
going global
6. On Black Friday in the U.S., nearly 80%
of retailers’ online traffic took place on
mobile
On Singles’ Day in China, $5Billion
was processed in the first hour
14. How do Chinese
consumers like
to pay online?
For online purchases, Chinese all over
the world use three main payment
methods, which account for the biggest
market share we see Alipay, UnionPay
and WeChat
15. Alipay on Desktop
Payment result is displayed
on merchant website
Select AliPay
Shopper is presented with payment details on
Alipay APP
Shopper
clicks pay
Shopper keys
PIN
Payment
successful
Shopper
authorises
payment
Shopper is redirected to Alipay
Shopper scans the QR code with
Alipay APP
Payment
completed
Payment
page updated
to success.
Offer is created
16. ecosystem
At 1 billion users, WeChat is more than just
a chat app.
Users can follow each other and keep up to
date with their friends via Moments
WeChat is an
17. WeChat Pay is the bridge for ties the
whole eco system together, both Offline
and Online allowing both B2C and P2P
commerce.
WeChat Pay
18. WeChat Pay on Mobile Browser
Payment is authorised and
captured.
Shopper
clicks pay
Shopper
keys PIN
Payment
successful
Offer is
created
Return to
payment
success
page
Shopper is presented with payment details on WeChat
APP
Customer
prompted to
jump to
WeChat APP
Select
WeChat
Pay
Payment
completed
19.
20.
21. UnionPay
in numbers With over 6.2 billion issued cards UnionPay is
by far the biggest scheme worldwide
With 15% of the global transaction
volume of all card schemes
32% YoY
32% YoY growth up to 38.3 Billion
6.2 Billion
15% share
22. Shopper intelligence
• Offer the payment methods that suit your
shopper, and the transaction type
• Shopper localization
Offer the methods that match the
shopper’s
country
• Preferred methods
Provide your shoppers with
their favorite methods
28. Thank You!
Sam Allan
Senior Partnerships Manager
Phone: +447989597745
Email: sam.allan@adyen.com
Twitter: samallan24
LinkedIn: www.linkedin.com/in/samallan/
Adyen UK office
5th Floor
10 Hills Place, London W1F 7SD
www.adyen.com
Editor's Notes
Hi, I’m here today to talk about the importance of localising your payment options in the checkout.
This is really important when trading internationally.
It’s all good, having a new fantastic looking site with great products, but if the consumer gets to the final hurdle and you fail to offer them their preferred payment method, you are potentially giving the consumer an excuse not to complete that purchase.
There is so much choice out there now, it’s essential all that hard work you’ve done on your website in the previous steps, isn’t ruined right at the end of the process.
So…I’m Sam, and work for a global payments company called Adyen who specialise (amongst a few things) in the ability to offer retailers the most important payment methods for their consumers globally.
You may have never heard of Adyen, but next month check your back statement as your likely to see an Adyen entry.
We process the payments for the likes of Netflix, Spotify, Uber, Booking.com and over 8000 enterprise retailers, and we were recently in the news as the new payment provider for eBay from 2020.
So before we go on to important payment methods to consider when trading abroad, a small intro on the company I work for…
Adyen is a platform which connects into multiple payment methods, including PayPal, Klarna, ApplePay, China Union Pay/
We given the ability to offer as much choice as possible for consumers when it comes to what payment methods they can use.
So as an introduction to today’s talk…we see that there is a fundamental power shift happening in the world, which involves payments.
In the Old World, brands were more powerful than customers. Brands could control shopper experiences.
Shoppers had to go into a store, make their selection from items in stock, get in line and pay at the register.
Technology has changed everything. Smartphones are now research and purchasing vehicles.
Apps deliver goods and services instantly and conveniently.
Payments are now frictionless and often invisible.
In the new world, customers are in the driver’s seat: they choose how to interact with a brand.
They expect convenience anywhere, any time, but companies struggle to meet their expectations and usually disappoint the customer.
Brands have to reinvent themselves, or else customers will simply go somewhere else to get what they want.
So…Can consumers who have bought online return items in-store?
Will consumers want to be charged in their local currency?
Shall we set up multiple currency bank accounts?
Some statistics you hear about nowadays are incredible:
On Singles Day in China 2016, $5Billion was processed in first hour.
On Black Friday in the US in 2016, nearly 80% of retailers’ online traffic took place on mobile.
Some of the world’s most successful companies are already taking a new approach.
Top of mind are companies like: Spotify, Facebook & Uber.
Spotify- monthly subscription you don’t even think about. If you have ever lost your bank card, have you noticed that when you log into Spotify if you have ordered a new card Spotify already has the details without you telling them? Because Spotify’s payment provider regularly checks with the schemes to make sure the payment details to monthly debit are correct.
Facebook- ability to do P2P payments in Facebook messager and from retailers.
Uber- Saves your card details and debits on exiting the vehicle. You don’t even have to think about paying and how to pay!
Now we see that traditional brands are reinventing themselves as well, including retailers such as: Burberry, Nike, Superdry.
Superdry- staff have iPads with the Superdry online store on the device, if the consumer can’t find their item or size in-store, they can buy it online from an assistant with the iPad device and get it ordered to the store in a couple of days or delivered to their house, and an Adyen terminal is fixed to the back of the iPad for them to pay there and then.
Burberry- consistent journey across channels- consumer can return items instore that bought online, they are offering a Chinese payment method AliPay in-store on their terminals.
Nike- endless isle, picking up those consumers that don’t want to queue and are roaming around- iPhone with an Adyen payment device on the back. Email you the receipt.
These companies use technology that is empowering them to offer goods and services anywhere, anytime to their customers.
You really need to be thinking…
- Giving a seamless customer experience
- The ability for them to pay with their local payment preferences
- Them to receive loyalty instore and online- so they keep coming back
Make sure you can offer this through your technology stack, this can often be really difficult through legacy systems- with multiple platforms and integrations, contracts, all of which aren’t talking to each other.
When I first joined the payment industry 7 years ago I thought people only paid by Visa, MasterCard and PayPal. I though these were the dominant payment methods globally.
However in many countries, they really aren’t. And if you are not offering these payment methods and giving the consumer the ability to pay the way they want to pay, it’s likely you will pay the price.
We can support 250 of these payment methods globally, and would never recommend you using all of these.
We have a global payment method guide online which you may find useful, and if you are interested please give me your details at the end and I will send you the guide.
What we would recommend is 5-6 payment options per country you look to gain traction from, and the payment methods to be different types. i.e a couple of card scheme options, some online bank transfers, some instalments if you have a high ATV, some ewallets. Look at how consumers pay in your target countries and make sure you are providing the most popular payment options.
A couple of examples of payment methods that are localised- Kiwi, Yandex are very popular in Russia, Klarna in the Nordics (their pay later and instalment model), Bancontact in Belgium (online bank transfer), Carte Bancaire (card scheme) in France, Dankort (card scheme) in Denmark, P24 in Poland (bank transfer)- these are all very popular payment methods that you need to be considering if you are trading outside the UK.
Also there is an emerging importance and uptake of Apple Pay, Samsung Pay- particularly on Mobile devices. Make sure you are getting this through your payment provider.
Germans are some of the most open shoppers in the world- with over 50% of online retail purchases taking place on
an international website.
Yet despite this willingness, non-credit card payment methods such as SEPA direct debit, SOFORT, and Giropay account
for the majority of online transactions.
Another popular payment method in Germany is open invoice, where a third party such as Klarna/Ratepay or AfterPay pays
the merchant for products and services purchased by shoppers, and then collects payment from shoppers after delivery.
You can even Direct debit every month against an online bank transfer like Sofort now, using their account details on the initial purchase and setting up a recurring transaction.
If you are looking at trading to South America- in Brazil, cash payments are very popular, since there is a large portion of the population that don't have access to credit or debit cards.
The most popular payment method is called Boleto, a cash-based payment methods. The merchant needs to generate a voucher that the shopper will pay with cash in local stores.
Also, instalments are really in the culture. It’s the way you purchase in Brazil.
Proposing installments and Boleto increase market penetration.
China is the biggest retail e-commerce market in the world, and Chinese online shoppers are overwhelmingly young and
located in major cities. A majority (70%) of shoppers in the market have completed a purchase using their smartphone.
• UnionPay is the only interbank network in the market and is the largest card scheme in the world by number of cards
issued.
• Alipay is the largest single payment platform in the market, with around 48% share and a bigger slice of the fast growing
mobile pie. Its dominance is due to its web properties, Alipay was created to support Alibaba’s commerce platforms as a payment solution.
Other- includes WeChat and will be higher than when this study was done in 2016.
The gap is certainly narrowing between Alipay & WeChat accounting for over 80 per cent of transaction value just three years ago.
• Tenpay is integrated with QQ, a mobile social platform that includes shopping, gaming and microblogging.
It’s also an advertising channel- Similarly, users can also follow Official accounts of brands, public figures and services to stay up to date with the latest news and trends.
Paying with your mobile wallet has been ramping up quickly in China and is way more common than in other parts of the world.
WeChat Pay is an extension of a social ecosystem that counts 1 billion users.
WeChat Pay is a fairly new player but growing quickly, accounting for 40% of mobile payments in Q1 2017.
Shopper selects WeChat Pay and the WeChat app is automatically opened. The shopper can finish the payment in the WeChat app. This payment flow is initiated outside the WeChat app.
https://vimeo.com/238933782/d3acf26f79
You may not trade to China but they are many Chinese people living in the UK, who want to use their Union Pay Card.
Particularly in London, and many Chinese university students throughout the UK.
What are the ages of your shopper? WeChat and ApplePay is predominantly a younger shopper.
Offer the payment methods that suit the consumer’s IP address. Don’t over-face or confuse the shopper with payment methods that aren’t applicable from their shopper locale.
Adyen using a system called ‘Directory lookup’- Where when the customer selects ‘pay’, the retailers submits a directory lookup request and Adyen will return the relevant payment methods, which the merchant will then display to the customer. Here the retailer Is able to maintain full control over the look and feel of your dynamically generated payment pages and Adyen assumes the PCI obligations, and the system supports all redirect payment local methods.
Magento site. Swedish company.
separate domains for 35 different countries, with revelent local payment methods for each.
Founded in 2011, In February 2017, Daniel Wellington was named the fastest growing company in Europe. The Swedish company has reported a three year growth of 4695%.
Revenue of £163million in 2016. They have heavily adopted a localised approach to the checkout experience.
Dutch company- women’s lingerie. Magento site.
Founded in 1886, so a traditional brand- but they have moved with the times. Offer an omni-channel consistent experience for their consumers and trade across 23 different countries.
They are field leaders in ladies underwear with turnover at 440million Euros.
Jack Wills- China Union pay
Scotch and Soda- iDeal on the dutch site- select local bank
Tommy Hilfiger- large global brand- sofort on the DE site.
Who we work with.
Global brands see the importance of offering local payment methods because they have consumers all over the world, and these consumers want to pay in their preferred way.
Don’t give your consumers an excuse to leave you.
We can do this in-store as well as online, and now most retailers are favouring a truly omni-channel payment supplier like Adyen.
Whatever country you want to expand to, Adyen can help and advise you on the payment landscape.
We have a global payment method guide online which you may find useful, and if you are interested please give me your details at the end and I will send you the guide.
Thank you for listening.
Does anybody have any questions?
My colleague Brian is also around, we’ve got our Adyen t-shirts on… so if you have any questions on how on how local payment options could help your conversion globally
(which you can’t think of now or would rather speak to us separately later on) we’d be more than happy to help.