The document provides an introduction to mobile coupons, including:
1) An overview of the mobile couponing process from delivery to redemption.
2) Different types of mobile coupon deals and best practices for designing effective mobile coupon campaigns.
3) Details on the UCC/EAN-128 coupon extended codes that provide additional information for clearing coupons.
Digital shopper relevancy__Executive_Summary_Miguel Garcia
Digital shoppers can be segmented into six distinct groups based on their behaviors and attitudes toward digital technologies. The segments range from Techno-Shy Shoppers who are not interested in digital channels, to Digital Shopaholics who are early adopters that actively use digital across all shopping phases. Differences exist between developing and mature markets, with developing markets having more Digital Shopaholics and Social Digital Shoppers. The document provides insights into each segment and how they vary by demographics, geography, and shopping preferences.
[Executive summary] Digital Shopper RelevancyCapgemini
Digital shoppers can be segmented into six distinct groups based on their behaviors and attitudes toward digital channels. The largest segments vary by country and product category. Digital Shopaholics and Social Digital Shoppers dominate in developing markets like India and China, while Rational Online Shoppers are most common in mature markets. Significant differences also exist between developing and mature markets, as digital channels play a greater role across all shopping phases in developing areas.
Intelligent detailhandel sætter kunderne først, del 1, Ben Heyerdahl, IBMIBM Danmark
The document discusses how empowered customers are changing retail by putting businesses to the test. It argues retailers must transform from being product- and channel-centric to customer-centric by anticipating customer needs, providing seamless experiences across channels, and personalizing marketing. It presents IBM's "Smarter Commerce" approach for helping retailers put the customer at the center and optimize the entire value chain through insights from analytics and synchronization across partners.
Trends in marketing & promotions of electronics & technology retailing ..PESHWA ACHARYA
1. At Reliance Digital, marketing focuses on providing solutions rather than just selling products by offering installation and interconnectivity services through "Reliance ResQ" engineers.
2. Promotional campaigns like anniversary celebrations offer prizes and contests to generate excitement and drive customers to stores.
3. "Bill value promotions" incentivize customers to purchase more high-value items by offering better gifts corresponding to higher spending amounts. Customer engagement events during festivals further boost foot traffic and conversions.
Surrogate marketing is a marketing technique where a company promotes its product indirectly through another product or activity, rather than directly advertising or promoting their own product. The article provides an example of a company called Gabbar that wants to advertise its product but does not want to directly promote it. Instead, Gabbar sponsors an activity like a music concert featuring a popular musician. This allows Gabbar to indirectly promote its brand and product to the large audience attending the concert through the sponsored association, without explicitly advertising its own product. The technique aims to get consumer attention and build brand awareness in a subtle manner.
Father & Sons is a menswear retailer with 27 stores in France and Belgium that wanted to improve customer loyalty and promotions. They implemented the MAXXING customer loyalty and promotions solution along with CEGID's POS system. The integration was smooth and provided benefits like improved customer segmentation, reduced mailing costs, and real-time updates across channels. The personalized support from MAXXING helped Father & Sons effectively implement the new system.
The document discusses the future of retail and how understanding consumer behavior is key. It notes that consumers will be in control of when, where and how they shop. Retailers will need to provide excellent service, brand experiences, and find ways to build long-term relationships with customers. The world will become one large store, with consumers able to shop anywhere at any time.
Quantification of Store / Consumer Experience in Technology RetailPESHWA ACHARYA
The document discusses measuring consumer experience in large format retail stores. It conducted a study of over 300 shoppers to identify the key pillars that drive store choice. The top 8 pillars identified were assortment of products, pricing competitiveness, pre- and post-purchase support, range of brands/models, ambience, locational convenience, promotions, and freedom to touch and feel products. The study developed a mathematical model to measure consumer experience based on weightings of these pillars. Understanding consumer experience can help retailers identify opportunities to enhance specific aspects and improve business.
Digital shopper relevancy__Executive_Summary_Miguel Garcia
Digital shoppers can be segmented into six distinct groups based on their behaviors and attitudes toward digital technologies. The segments range from Techno-Shy Shoppers who are not interested in digital channels, to Digital Shopaholics who are early adopters that actively use digital across all shopping phases. Differences exist between developing and mature markets, with developing markets having more Digital Shopaholics and Social Digital Shoppers. The document provides insights into each segment and how they vary by demographics, geography, and shopping preferences.
[Executive summary] Digital Shopper RelevancyCapgemini
Digital shoppers can be segmented into six distinct groups based on their behaviors and attitudes toward digital channels. The largest segments vary by country and product category. Digital Shopaholics and Social Digital Shoppers dominate in developing markets like India and China, while Rational Online Shoppers are most common in mature markets. Significant differences also exist between developing and mature markets, as digital channels play a greater role across all shopping phases in developing areas.
Intelligent detailhandel sætter kunderne først, del 1, Ben Heyerdahl, IBMIBM Danmark
The document discusses how empowered customers are changing retail by putting businesses to the test. It argues retailers must transform from being product- and channel-centric to customer-centric by anticipating customer needs, providing seamless experiences across channels, and personalizing marketing. It presents IBM's "Smarter Commerce" approach for helping retailers put the customer at the center and optimize the entire value chain through insights from analytics and synchronization across partners.
Trends in marketing & promotions of electronics & technology retailing ..PESHWA ACHARYA
1. At Reliance Digital, marketing focuses on providing solutions rather than just selling products by offering installation and interconnectivity services through "Reliance ResQ" engineers.
2. Promotional campaigns like anniversary celebrations offer prizes and contests to generate excitement and drive customers to stores.
3. "Bill value promotions" incentivize customers to purchase more high-value items by offering better gifts corresponding to higher spending amounts. Customer engagement events during festivals further boost foot traffic and conversions.
Surrogate marketing is a marketing technique where a company promotes its product indirectly through another product or activity, rather than directly advertising or promoting their own product. The article provides an example of a company called Gabbar that wants to advertise its product but does not want to directly promote it. Instead, Gabbar sponsors an activity like a music concert featuring a popular musician. This allows Gabbar to indirectly promote its brand and product to the large audience attending the concert through the sponsored association, without explicitly advertising its own product. The technique aims to get consumer attention and build brand awareness in a subtle manner.
Father & Sons is a menswear retailer with 27 stores in France and Belgium that wanted to improve customer loyalty and promotions. They implemented the MAXXING customer loyalty and promotions solution along with CEGID's POS system. The integration was smooth and provided benefits like improved customer segmentation, reduced mailing costs, and real-time updates across channels. The personalized support from MAXXING helped Father & Sons effectively implement the new system.
The document discusses the future of retail and how understanding consumer behavior is key. It notes that consumers will be in control of when, where and how they shop. Retailers will need to provide excellent service, brand experiences, and find ways to build long-term relationships with customers. The world will become one large store, with consumers able to shop anywhere at any time.
Quantification of Store / Consumer Experience in Technology RetailPESHWA ACHARYA
The document discusses measuring consumer experience in large format retail stores. It conducted a study of over 300 shoppers to identify the key pillars that drive store choice. The top 8 pillars identified were assortment of products, pricing competitiveness, pre- and post-purchase support, range of brands/models, ambience, locational convenience, promotions, and freedom to touch and feel products. The study developed a mathematical model to measure consumer experience based on weightings of these pillars. Understanding consumer experience can help retailers identify opportunities to enhance specific aspects and improve business.
This document discusses IBM's Smarter Commerce strategy and methodology. Smarter Commerce aims to place the customer at the center of business operations by helping companies improve purchasing, marketing, sales, and service. It allows companies to increase margins, opportunities, and sales. The methodology takes a holistic view of the customer experience across the entire value chain from awareness to purchase to post-purchase service.
To survive in today’s changing retail environment, smart organizations are working to optimize their (1) Shopping experience, (2) Operations, (3) Merchandizing and supply chain.
The Fools Guide To Scoping Comms Planning In Indiagirishahuja
The document discusses the landscape of the Indian marketplace and how it is evolving. It analyzes key factors like retail structure, industry structure, information structure, and consumer value structure. It states that currently the Indian market landscape exists in a disintegrated state with regards to some factors and an integrated state with regards to others. However, it notes that there is a swap taking place that will result in the market having multiple realities and a more diverse and complex future landscape with differentiated and evolved markets. It emphasizes that marketers will need superior strategies, planning, and measurement capabilities to succeed in this evolving environment.
Ignition - integrated ideas people and SuperValuPost Media
This document summarizes a presentation given by SuperValu about their Real Rewards customer loyalty program. SuperValu analyzed customer purchase data to identify spending segments and targeted each segment with personalized direct mail campaigns offering savings through vouchers. The 2011 pre-Christmas campaign mailed over 1 million customers with over 30 variable offers. It drove a 25% voucher redemption rate and increased sales during a crucial period, exceeding SuperValu's previous best Christmas week. The success of the data-driven direct mail campaigns demonstrated how customer insights can enhance loyalty and drive real business value.
This document discusses loyalty marketing, including its objectives, scope, process, and case studies of successes and failures. Loyalty marketing focuses on growing and retaining existing customers through strategic relationship building. It aims to better understand high-value customers and provide them targeted benefits to increase their lifetime spending and profitability. Case studies show that successful loyalty programs like AirMiles clearly communicate benefits to attract and reward loyal customers, while failures occur when programs have no communication, low redemption rates, or unsustainable costs.
This document discusses how businesses can succeed by understanding consumer demand. It argues that businesses must shift from a supply-driven to a demand-driven model. To do so, companies need to understand the profitable areas of demand by identifying consumer motivations and goals precisely. They should find gaps in demand and fill them with innovative solutions. Finally, the entire business must be aligned around a strategic model focused on the demand chain and precision to create value for high-profit consumer needs.
Sales promotions are used to create immediate sales by offering incentives to consumers or sales teams. They include tactics like coupons, samples, premiums, contests and trade discounts. The use of sales promotions has increased due to factors such as retailer power, less brand loyalty, and competitive pressures. The goals are to spur trial, defend current customers, target segments, and maintain trade support.
The document discusses how companies can win in today's world of complete access and perfect choice for consumers. It argues that companies must understand demand before creating supply, and that winning companies will be those that can answer what they know about the demand of their most profitable consumers that competitors don't. It also outlines several principles that winning companies follow, including focusing on demand profit pools, understanding consumer need states, having precision as a core strength, finding unsatisfied demand to fulfill, and ensuring internal alignment around a demand-focused mental model.
Measuring Brand Experience at Every Touch PointVivastream
This document discusses measuring brand experience across all touchpoints. It introduces the concept of brand experience as consisting of frequent interaction, value, and emotion over time. It outlines five environments - conversation, digital, retail experience, user interaction, and intimacy - where the brand should outperform. The document then discusses a case study called Pasion Movistar for measuring retail brand experience at Movistar stores in Argentina. Pasion Movistar uses mystery shoppers and measures four factors - location, brand exhibition, human factor, and offering - to calculate a retail BXP index. The program aimed to provide consistent brand experience across stores and increase retail key performance indicators.
The document provides an overview of retailing and wholesaling concepts. It discusses distribution channels and marketing channels for consumer and business goods. It also covers logistics functions including transportation, warehousing, inventory management and order processing. The document classifies different types of retailing based on amount of service, product line, pricing structure and ownership organization. It also discusses non-store retailing methods like mail order, direct selling, telemarketing and automatic vending. Wholesaling is defined as activities involved in selling goods for resale or business use. The expectations of customers from wholesalers are also summarized.
DC Outline Lecture Notes (Based on Text Chapters)DCAdvisor
This document contains lecture notes on distribution channels from a business administration course. [1] It provides an overview and learning objectives for two chapters on perspectives on retailing and managing the supply chain. [2] Key topics covered include the changing nature of retailing with the rise of e-commerce, price competition, demographic shifts, and increases in store size. [3] The notes also summarize different methods for categorizing retailers such as by the North American Industry Classification System (NAICS) codes, number of outlets, and comparing gross margin percentage versus inventory turnover.
The document discusses brand positioning and attributes, providing questions about soft drink preferences and the reaction to New Coke, and outlines the basics of using conjoint analysis to understand customer preferences by having them rate different product profiles containing tradeoffs between attributes. It also provides examples of attributes that could be tested for various products like credit cards, outboard engines, and hotels to determine which attribute levels drive relative customer preference.
(POMP Forum 2012): Michael Hoeflich: Vsebina in tržna uspešnost podjetijPM, poslovni mediji
- The document discusses content and commerce, specifically a new type of corporate publishing that combines editorial and commercial elements.
- It notes that most companies and publishers view the future market situation favorably. Websites and print magazines are seen as the most appropriate media for sales support through corporate publishing.
- Smartphones and tablets are believed to open new possibilities for combining editorial and commercial content in the future through this type of corporate publishing.
Promotions-Cellular service providers;survey report on Qos DimensionsSathiya Soruban.E
The document discusses various promotional strategies used by telecom companies in India. It covers trade promotions like retailer contests and display contests to attract retailers. It discusses sales promotions targeting activation targets and margins. It outlines various product promotions around talktime offers, packs for local networks, students etc. It also summarizes different brand promotion strategies used across companies like taglines, celebrities, advertisements and sponsorships. The document emphasizes the role of VAS in increasing average revenue per user. It presents surveys on factors influencing service quality and common service issues faced with different telecom providers in India.
This document discusses the importance of pricing and identifying an optimum price based on customer value. It explains that price is fundamental to a customer's value calculation when making a purchase. An optimum price balances what is offered versus the value received. The document outlines assessing customer benefits like economic gains versus effort and risk to determine value. It also discusses using activity mapping to identify value drivers and differentiation to help determine a strategic price position.
1) The document discusses 7 distinct paths that brands can take to communicate and build value perceptions, as consumers are prioritizing value even as the economy recovers.
2) These paths include positioning a brand as offering everyday budget buys, value with values by acting socially responsible, resourceful solutions, fun for a steal, confident choices through quality, cheap chic fashion, or being the real deal through authenticity.
3) Each path appeals to different consumer mindsets and can help differentiation or brand esteem depending on the brand and category. Determining the right strategy depends on current brand equity and target consumers.
The document discusses business model canvases and how they can be used in the early stages of starting a business to experiment and validate assumptions. It provides examples of business model canvases for Godrej ChotuKool, Flipkart, and Crossword to illustrate how the canvases can be customized for different business models and customer segments. The canvases identify key partners, activities, resources, costs, revenue streams, value propositions, channels, and customer relationships/segments for each business.
Translating Pricing Theory into RealityJDA Software
Innovation combined with key pricing and revenue management disciplines will be crucial for turning ideas and technologies into actionable intelligence in 2013 and beyond. In this presentation, Suresh Acharya, VP of Product Management, JDA Software, provides an overview of revenue management and how media companies can apply innovative technologies and practices to turn upfront and scatter opportunities into profits.
The document provides an overview of an advisory and investment boutique called nmp. It describes nmp as specialists in innovation and enterprise in the technology, media, and telecommunications sector. nmp helps translate between technologists, creatives, and business people. It has offices in Glasgow and London and works with both corporate and startup clients to help champion change, maximize growth, and enhance returns.
In October 2008, COLLOQUY conducted a consumer research survey designed to explore the
intersection of consumers who participate in Reward Programs and theirWord-of-Mouth (WOM)
activity regarding brands, Reward Programs and specific product categories.
OfferBeam is a targeted mobile marketing and promotional platform that allows businesses to send digital coupons and promotions directly to nearby customers' smartphones, influencing their purchasing decisions. The platform uses geo-location targeting to identify customers within a certain radius of a business and "beams" relevant offers to their phones. OfferBeam provides analytics to help businesses optimize campaigns based on users' shopping patterns. The platform is easy for businesses to use and offers a more effective promotional method than traditional coupons or advertising.
This document discusses IBM's Smarter Commerce strategy and methodology. Smarter Commerce aims to place the customer at the center of business operations by helping companies improve purchasing, marketing, sales, and service. It allows companies to increase margins, opportunities, and sales. The methodology takes a holistic view of the customer experience across the entire value chain from awareness to purchase to post-purchase service.
To survive in today’s changing retail environment, smart organizations are working to optimize their (1) Shopping experience, (2) Operations, (3) Merchandizing and supply chain.
The Fools Guide To Scoping Comms Planning In Indiagirishahuja
The document discusses the landscape of the Indian marketplace and how it is evolving. It analyzes key factors like retail structure, industry structure, information structure, and consumer value structure. It states that currently the Indian market landscape exists in a disintegrated state with regards to some factors and an integrated state with regards to others. However, it notes that there is a swap taking place that will result in the market having multiple realities and a more diverse and complex future landscape with differentiated and evolved markets. It emphasizes that marketers will need superior strategies, planning, and measurement capabilities to succeed in this evolving environment.
Ignition - integrated ideas people and SuperValuPost Media
This document summarizes a presentation given by SuperValu about their Real Rewards customer loyalty program. SuperValu analyzed customer purchase data to identify spending segments and targeted each segment with personalized direct mail campaigns offering savings through vouchers. The 2011 pre-Christmas campaign mailed over 1 million customers with over 30 variable offers. It drove a 25% voucher redemption rate and increased sales during a crucial period, exceeding SuperValu's previous best Christmas week. The success of the data-driven direct mail campaigns demonstrated how customer insights can enhance loyalty and drive real business value.
This document discusses loyalty marketing, including its objectives, scope, process, and case studies of successes and failures. Loyalty marketing focuses on growing and retaining existing customers through strategic relationship building. It aims to better understand high-value customers and provide them targeted benefits to increase their lifetime spending and profitability. Case studies show that successful loyalty programs like AirMiles clearly communicate benefits to attract and reward loyal customers, while failures occur when programs have no communication, low redemption rates, or unsustainable costs.
This document discusses how businesses can succeed by understanding consumer demand. It argues that businesses must shift from a supply-driven to a demand-driven model. To do so, companies need to understand the profitable areas of demand by identifying consumer motivations and goals precisely. They should find gaps in demand and fill them with innovative solutions. Finally, the entire business must be aligned around a strategic model focused on the demand chain and precision to create value for high-profit consumer needs.
Sales promotions are used to create immediate sales by offering incentives to consumers or sales teams. They include tactics like coupons, samples, premiums, contests and trade discounts. The use of sales promotions has increased due to factors such as retailer power, less brand loyalty, and competitive pressures. The goals are to spur trial, defend current customers, target segments, and maintain trade support.
The document discusses how companies can win in today's world of complete access and perfect choice for consumers. It argues that companies must understand demand before creating supply, and that winning companies will be those that can answer what they know about the demand of their most profitable consumers that competitors don't. It also outlines several principles that winning companies follow, including focusing on demand profit pools, understanding consumer need states, having precision as a core strength, finding unsatisfied demand to fulfill, and ensuring internal alignment around a demand-focused mental model.
Measuring Brand Experience at Every Touch PointVivastream
This document discusses measuring brand experience across all touchpoints. It introduces the concept of brand experience as consisting of frequent interaction, value, and emotion over time. It outlines five environments - conversation, digital, retail experience, user interaction, and intimacy - where the brand should outperform. The document then discusses a case study called Pasion Movistar for measuring retail brand experience at Movistar stores in Argentina. Pasion Movistar uses mystery shoppers and measures four factors - location, brand exhibition, human factor, and offering - to calculate a retail BXP index. The program aimed to provide consistent brand experience across stores and increase retail key performance indicators.
The document provides an overview of retailing and wholesaling concepts. It discusses distribution channels and marketing channels for consumer and business goods. It also covers logistics functions including transportation, warehousing, inventory management and order processing. The document classifies different types of retailing based on amount of service, product line, pricing structure and ownership organization. It also discusses non-store retailing methods like mail order, direct selling, telemarketing and automatic vending. Wholesaling is defined as activities involved in selling goods for resale or business use. The expectations of customers from wholesalers are also summarized.
DC Outline Lecture Notes (Based on Text Chapters)DCAdvisor
This document contains lecture notes on distribution channels from a business administration course. [1] It provides an overview and learning objectives for two chapters on perspectives on retailing and managing the supply chain. [2] Key topics covered include the changing nature of retailing with the rise of e-commerce, price competition, demographic shifts, and increases in store size. [3] The notes also summarize different methods for categorizing retailers such as by the North American Industry Classification System (NAICS) codes, number of outlets, and comparing gross margin percentage versus inventory turnover.
The document discusses brand positioning and attributes, providing questions about soft drink preferences and the reaction to New Coke, and outlines the basics of using conjoint analysis to understand customer preferences by having them rate different product profiles containing tradeoffs between attributes. It also provides examples of attributes that could be tested for various products like credit cards, outboard engines, and hotels to determine which attribute levels drive relative customer preference.
(POMP Forum 2012): Michael Hoeflich: Vsebina in tržna uspešnost podjetijPM, poslovni mediji
- The document discusses content and commerce, specifically a new type of corporate publishing that combines editorial and commercial elements.
- It notes that most companies and publishers view the future market situation favorably. Websites and print magazines are seen as the most appropriate media for sales support through corporate publishing.
- Smartphones and tablets are believed to open new possibilities for combining editorial and commercial content in the future through this type of corporate publishing.
Promotions-Cellular service providers;survey report on Qos DimensionsSathiya Soruban.E
The document discusses various promotional strategies used by telecom companies in India. It covers trade promotions like retailer contests and display contests to attract retailers. It discusses sales promotions targeting activation targets and margins. It outlines various product promotions around talktime offers, packs for local networks, students etc. It also summarizes different brand promotion strategies used across companies like taglines, celebrities, advertisements and sponsorships. The document emphasizes the role of VAS in increasing average revenue per user. It presents surveys on factors influencing service quality and common service issues faced with different telecom providers in India.
This document discusses the importance of pricing and identifying an optimum price based on customer value. It explains that price is fundamental to a customer's value calculation when making a purchase. An optimum price balances what is offered versus the value received. The document outlines assessing customer benefits like economic gains versus effort and risk to determine value. It also discusses using activity mapping to identify value drivers and differentiation to help determine a strategic price position.
1) The document discusses 7 distinct paths that brands can take to communicate and build value perceptions, as consumers are prioritizing value even as the economy recovers.
2) These paths include positioning a brand as offering everyday budget buys, value with values by acting socially responsible, resourceful solutions, fun for a steal, confident choices through quality, cheap chic fashion, or being the real deal through authenticity.
3) Each path appeals to different consumer mindsets and can help differentiation or brand esteem depending on the brand and category. Determining the right strategy depends on current brand equity and target consumers.
The document discusses business model canvases and how they can be used in the early stages of starting a business to experiment and validate assumptions. It provides examples of business model canvases for Godrej ChotuKool, Flipkart, and Crossword to illustrate how the canvases can be customized for different business models and customer segments. The canvases identify key partners, activities, resources, costs, revenue streams, value propositions, channels, and customer relationships/segments for each business.
Translating Pricing Theory into RealityJDA Software
Innovation combined with key pricing and revenue management disciplines will be crucial for turning ideas and technologies into actionable intelligence in 2013 and beyond. In this presentation, Suresh Acharya, VP of Product Management, JDA Software, provides an overview of revenue management and how media companies can apply innovative technologies and practices to turn upfront and scatter opportunities into profits.
The document provides an overview of an advisory and investment boutique called nmp. It describes nmp as specialists in innovation and enterprise in the technology, media, and telecommunications sector. nmp helps translate between technologists, creatives, and business people. It has offices in Glasgow and London and works with both corporate and startup clients to help champion change, maximize growth, and enhance returns.
In October 2008, COLLOQUY conducted a consumer research survey designed to explore the
intersection of consumers who participate in Reward Programs and theirWord-of-Mouth (WOM)
activity regarding brands, Reward Programs and specific product categories.
OfferBeam is a targeted mobile marketing and promotional platform that allows businesses to send digital coupons and promotions directly to nearby customers' smartphones, influencing their purchasing decisions. The platform uses geo-location targeting to identify customers within a certain radius of a business and "beams" relevant offers to their phones. OfferBeam provides analytics to help businesses optimize campaigns based on users' shopping patterns. The platform is easy for businesses to use and offers a more effective promotional method than traditional coupons or advertising.
Notes Version: The Paradigm From Sales To Profits Using Optimization AnalyticsVivastream
CVS Caremark utilized lift modeling and constraint-based optimization to improve their POS coupon program. They developed predictive models to identify customers most likely to purchase incrementally in response to offers. Testing found their initial models did not improve results, but refining the models using more data and a combined analytic and strategic approach significantly increased incremental sales and profit per customer. Lessons included focusing on the right success metrics, challenges of lift modeling, and the need for both analytic techniques and business knowledge.
Notes Version The Paradigm From Sales To Profits Using Optimization AnalyticsVivastream
This document provides an overview of a presentation on CVS's use of predictive analytics and optimization techniques. It discusses how CVS leverages customer data through its ExtraCare loyalty program to target customers with personalized offers via point-of-sale coupons. The goal is to drive incremental sales and return visits through offers tailored to each customer's purchase history and behaviors. CVS's targeting engine analyzes millions of data points to automatically configure offer cadence and amounts on a quarterly basis to find the optimal promotion strategy.
Excerpts... "In this white paper, we will provide a brief primer on the history and present state of mobile codes within the retail world, then share some notable innovations."
"Nielsen Research projects that fifty percent of the US population will own a smartphone by the end of 2011, with two thirds of them researching products and prices online while in stores."
"AT&T is investing millions in their mobile barcode platform, and Microsoft has been giving away its TAG solution as part of its 2010 beta program (which will become a revenue stream for them in 2011)."
The consumer decision journey. McKinsey. Consumers are moving outside the purchasing funnel, changing the way they research and buy your products. If your marketing hasn’t changed in response, it should. https://www.mckinseyquarterly.com/The_consumer_decision_journey_2373
Consumers are moving outside the purchasing funnel - changing the way they research anb buy products. If your marketing hasn't changed in response, it should. - McKinsey, June 2009
This document discusses how the traditional consumer purchasing funnel model no longer accurately captures the consumer decision journey. It presents research on the consumer decisions of 20,000 people across industries and continents.
The research found that the consumer decision process is now better described as a circular journey with 4 phases: 1) initial consideration of options, 2) active evaluation through research, 3) closure with a purchase, and 4) post-purchase experience building expectations. Marketers need to understand this new journey model to effectively reach consumers at key moments that influence their decisions across different touchpoints. Aligning all marketing elements like strategy, spending, channels and messaging to this consumer journey model is important for marketers.
This document discusses how the traditional marketing funnel model no longer accurately captures how consumers make purchasing decisions. It presents a new model called the consumer decision journey, which is made up of four phases: initial consideration, active evaluation, closure, and post-purchase experience. The key differences from the funnel model are that consumers now consider more brands during active evaluation rather than narrowing down options, consumer-driven touchpoints like word-of-mouth are more influential than company marketing, and there are two types of customer loyalty. The document recommends that marketers align their strategies, spending, messaging and channels to influence consumers at the most impactful points along the decision journey.
Consumers are smarter today than ever before. In fact, today's consumers own your brand. Their shopping expectations are higher, they make decisions faster, and they research thoroughly and independently. Consumers also know they have a lot of choice regarding when and where to purchase. Added to the mix are consumers who are increasingly technology savvy, more demanding, and are making tradeoffs by focusing on value, transparency and accountability. If retailers are unable to provide the convenience or service consumers expect, loyalty will evaporate, competitive advantage will erode, and retailers’ value proposition will crumble.
In this webcast you will discover how to satisfy the smarter consumer by providing a seamless customer experience that reaches across all touch points, spanning human, digital, social and mobile modes of access that are optimized according to customer preferences...a customer experience that delivers products and services flawlessly to keep customers coming back for more.
Learn how Best Buy responds to customer control and demands and how the electronics and home appliances retailer is tackling issues with mobile, digital, social media, inventory availability, fulfillment flexibility and convenience.
Once consumers get a taste of the seamless shopping experience, they expect it. It doesn’t matter what your product or service is. Join us and learn how to put your business back in control of the shopping experience.
This document discusses digital coupons and their potential in India. It begins by introducing digital coupons and their advantages over paper coupons. It then discusses different digital coupon distribution strategies like push, pull and combination approaches. The document also outlines the digital coupon management process and sources for distributing digital coupons. It concludes by stating that digital coupons have significant potential in India due to growing smartphone usage and will be an important marketing tool for companies if implemented properly.
Retail CXO Roundtable - Strategies For Digital TransformationG3 Communications
The document provides an overview of a roundtable discussion on digital transformation strategies for retail. It discusses topics like omni-channel customer experiences, social media integration, innovation, and IDC's maturity model for omni-channel commerce and marketing. Speakers from IDC and companies like Salesforce and Fujitsu discuss their experiences and provide guidance to retailers on achieving digital transformation through approaches like centralized platforms, customer data insights, and optimizing the customer experience across channels.
Mobile Coupon Ad Unit Standards Initiative BackgrounderFunMobility
The document introduces the Mobile Coupon Ad Unit Standard and Specification developed by the Mobile Marketing Association (MMA) Global Initiatives. The standard is meant to drive mobile advertising spend by connecting it with redemption events. It establishes a common framework for measuring the effectiveness of mobile coupon campaigns. This includes defining various unit formats, integration points, user experiences and processes like discovery, redemption, and geo-targeting capabilities. The MMA is looking for participants to test the standard and provide feedback through non-blind data sharing trials.
The document discusses the evolution and future of mobile marketing. It summarizes that mobile marketing has arrived and mobile commerce is the next step. It then discusses the transition from early SMS marketing to modern apps and mobile web experiences. Finally, it emphasizes that the mobile phone provides constant connectivity and opportunities for personalized, real-time marketing interactions throughout the consumer purchase process.
The document discusses the mobile marketing mix and how mobile technologies can be used for marketing purposes. It outlines some key elements of an effective mobile strategy, including personalization, participation, peer-to-peer interactions, and predictive modelling. These mobile marketing techniques can help brands build awareness, enhance consumer loyalty, generate more sales, and increase consumer interaction with the brand. The document provides examples of how brands have successfully used mobile marketing to launch products, collect consumer data, and create viral marketing campaigns.
The document discusses how the consumer decision journey has changed from a linear funnel process to a more circular one with four phases: initial consideration, active evaluation, closure, and post-purchase. It notes that consumers now have more brands under consideration during active evaluation compared to the traditional funnel model. The number of touchpoints during active evaluation that involve consumer-driven activities like reviews and word-of-mouth has also increased significantly. Finally, it argues that marketers need to align their strategies and spending with the different phases of the consumer decision journey in order to most effectively influence purchase decisions.
This document provides a summary of mobile advertising trends in 2014. It finds that while programmatic buying and real-time bidding are growing rapidly, they still have limitations for mobile advertising in terms of targeting capabilities and ad formats. The document also examines new and improved mobile display ad formats like mobile rich media, video ads, and native ads that are gaining traction. It analyzes mobile advertising spending and goals by major industries. Overall, the report aims to separate hype from reality in the evolving mobile advertising landscape.
QMobile is a Pakistani mobile phone company established in 2009. It aims to offer affordable yet high-quality smartphones and basic phones. The document discusses QMobile's marketing mix - their products include over 350 models across different categories priced affordably. It promotes through celebrity endorsements, sponsorships, and TV ads. While this strategy has made QMobile the top smartphone brand in Pakistan, some of its practices like limited storage, outdated software, and revealing ads raise ethical concerns. The document recommends QMobile focus more on quality and cultural sensitivity to address such issues.
iStrategy Chicago 2010 - Effectively Integrating Mobile MarketingPunchkick Interactive
1. Punchkick Interactive is a mobile marketing agency headquartered in Chicago that helps brands use personalized communication through mobile to inspire trust.
2. The presentation discusses why integrating mobile marketing at the start of campaigns is important given there are over 4.6 billion mobile phones globally and mobile is a highly personal device.
3. The speaker will cover understanding the scope of mobile marketing, creating consumer engagement, using mobile analytics, identifying good partners, and basic steps to strengthen future mobile efforts.
A powerful platform to create OFFERS and Coupons! Create-Distribute-Track & Analyze your Campaigns.
Get consumers to recieve RICH branded coupons in the mCoupon Wallets on their phones. Track their actions -SAVEs, REFERs, REDEEMs
Mobile phones have come a long way since their introduction over 30 years ago. Phones are smaller, weigh less, and do more, carrying data as well as voice. Phones not only make telephone calls, they send e-mail and text messages, take and send photographs, play games, and access and browse the Internet. And mobile phones are everywhere. By the end of 2009, mobile cellular subscriptions worldwide numbered approximately 4.6 billion.1 Neither age, nationality, nor economic status represents a barrier to owning and using a mobile phone. The first phones may have been novelties, but mobile phones now are a necessity, especially for the under-35 demographic.
This document from Whospoppin Enterprises discusses relationships between doctors, patients, and pharmacies. It likely outlines how these groups interact and exchange medical information to provide healthcare services and prescribe/fill medications. The date, 1/2/2014, indicates when this policy or procedures document was created or last updated.
Smart machines IBM’s watson and the era of cognitive computingWirehead Technology
We are at the dawn of a major shift in the evolution of technology. The next two decades will transform the way people live and work just as the computing revolution has transformed the human landscape over the past half century. The host of opportunities and challenges that come with this new era will require a new generation of technologies and a rewriting of the rules of computing.
Healthcare is in crisis. While this is not news for many
countries, we believe what is now different is that the
current paths of many healthcare systems around the
world will become unsustainable by 2015.
This may seem a contrarian conclusion, given the efforts
of competent and dedicated healthcare professionals
and the promise of genomics, regenerative medicine, and
information-based medicine. Yet, it is also true that costs
are rising rapidly; quality is poor or inconsistent; and
access or choice in many countries is inadequate.
Introduction
The increasing use of smartphones and tablet computers as business tools has brought organizations and their employees new levels of productivity, flexibility and mobility. But their use is a double-edged sword, bringing with it new levels of complexity to IT management and security.
The shift to mobile is dramatically changing the way people work and companies do business. IT departments are being challenged to effectively manage resources and infrastructure to support the mobile enterprise. The stakes are high, and enterprise mobility solutions are complex. To succeed, you need more than a piecemeal solution. You need a partner who can deliver a true end-to-end mobility service.
This white paper discusses how HP solutions can help healthcare providers implement bring your own device (BYOD) initiatives securely. BYOD allows doctors, nurses and patients to access healthcare resources using their personal mobile devices like tablets and smartphones. However, it also presents security and network management challenges. HP solutions like Intelligent Management Center (IMC) provide simple network access control to authenticate devices and users. IMC uses device fingerprinting to identify devices and enforce security policies, allowing BYOD while maintaining compliance with regulations and protecting sensitive patient information. The paper explains how HP solutions address BYOD challenges around security, network usage and management of both organization-owned and personal devices on the healthcare network.
The Illinois Health Information Exchange (ILHIE) has just released its Consumer Education Health IT Toolkit. It was developed to provide healthcare professionals with simple and informative educational material to share with their patients. Consumer education and engagement are cornerstones for the implementation of a successful state health IT program.
The Illinois Health Information Exchange (ILHIE) has just released its Consumer Education Health IT Toolkit. It was developed to provide healthcare professionals with simple and informative educational material to share with their patients. Consumer education and engagement are cornerstones for the implementation of a successful state health IT program.
The document summarizes how new Illinois healthcare laws will affect small businesses. It discusses small business tax credits available for employers who provide health insurance. Nearly 60% of small businesses that don't offer coverage cite cost as the main barrier. The laws also require insurers to spend at least 80% of premiums on medical claims and quality improvement. The document encourages small business owners to educate themselves and employees on the new laws and support legislation for healthcare cost transparency.
This guide to designed to help private doctors and small clinics understand the HIPPA regulation and get them ready for an audit. The guide contains several checklists that will guide them step by step to make sure everything is done to create and secure and EMR network
This document discusses how organizations can capitalize on collective intelligence by tapping into the knowledge and expertise of individuals both inside and outside the organization. It provides 3 approaches that organizations can use to apply collective intelligence: 1) Discovering and sharing new ideas through contests/challenges, collaborative design markets, virtual ideation, and communities of practice. 2) Augmenting skills and distributing workload through parallel task processing and distributed question/answer forums. 3) Improving forecasting effectiveness by collecting diverse opinions through prediction markets. The document also provides examples of companies that have successfully used these approaches.
Are you wondering how social media will change your business then check out this whitepaper by IBM about how your business will be effected by social media.
This document provides updates and tips for social media marketing. It discusses setting up a content marketing program with regular blog posts. It promotes embedding videos in blogs and using Twitter to share interesting facts from reports. Mobile apps and curating factoids are also presented as ways to engage customers. An alumni company, Wirehead Technology, is featured for its curated mobility blog.
The Hayt School implemented a wireless network across their campus to enhance learning opportunities. Wirehead Technology installed 49 wireless access points throughout the school, allowing students to access the internet and classroom files from laptops anywhere on campus. This has enabled hands-on project-based learning in new locations like the cafeteria and auditorium. Teachers and students are already benefiting from increased mobility and flexibility in their lessons. The school plans to expand their keyboarding program and explore other technologies that can enhance the curriculum using the wireless network.
Wirehead Technology provides comprehensive healthcare IT managed services including:
1) Helping healthcare practices create HIPAA/HITECH compliant IT networks through managed services to manage patient and practice information while improving care.
2) Offering a range of IT solutions like EMR/PM software, security systems, telecommunications, computer hardware, and mobile health applications.
3) Having experience implementing solutions for practices ranging from sole providers to hundreds of providers through customizable, model-driven systems.
The document profiles four health information exchange (HIE) efforts that are succeeding in getting doctors to share patient data. It discusses how HIEs enable doctors to access test results, diagnoses, and other patient information across organizations. It then summarizes four specific HIE initiatives: the Louisiana Rural Health Information Exchange which serves a rural, underserved region; state-level exchanges being developed in several states using federal funding; HealthBridge serving the Cincinnati area; and the Chesapeake Regional Information System for Our Patients on Maryland's Eastern Shore. The document concludes by noting the growth in HIEs and expectations that new federal incentives and requirements will further drive their adoption.
Industrial Tech SW: Category Renewal and CreationChristian Dahlen
Every industrial revolution has created a new set of categories and a new set of players.
Multiple new technologies have emerged, but Samsara and C3.ai are only two companies which have gone public so far.
Manufacturing startups constitute the largest pipeline share of unicorns and IPO candidates in the SF Bay Area, and software startups dominate in Germany.
Unveiling the Dynamic Personalities, Key Dates, and Horoscope Insights: Gemin...my Pandit
Explore the fascinating world of the Gemini Zodiac Sign. Discover the unique personality traits, key dates, and horoscope insights of Gemini individuals. Learn how their sociable, communicative nature and boundless curiosity make them the dynamic explorers of the zodiac. Dive into the duality of the Gemini sign and understand their intellectual and adventurous spirit.
Best practices for project execution and deliveryCLIVE MINCHIN
A select set of project management best practices to keep your project on-track, on-cost and aligned to scope. Many firms have don't have the necessary skills, diligence, methods and oversight of their projects; this leads to slippage, higher costs and longer timeframes. Often firms have a history of projects that simply failed to move the needle. These best practices will help your firm avoid these pitfalls but they require fortitude to apply.
Profiles of Iconic Fashion Personalities.pdfTTop Threads
The fashion industry is dynamic and ever-changing, continuously sculpted by trailblazing visionaries who challenge norms and redefine beauty. This document delves into the profiles of some of the most iconic fashion personalities whose impact has left a lasting impression on the industry. From timeless designers to modern-day influencers, each individual has uniquely woven their thread into the rich fabric of fashion history, contributing to its ongoing evolution.
The Genesis of BriansClub.cm Famous Dark WEb PlatformSabaaSudozai
BriansClub.cm, a famous platform on the dark web, has become one of the most infamous carding marketplaces, specializing in the sale of stolen credit card data.
How are Lilac French Bulldogs Beauty Charming the World and Capturing Hearts....Lacey Max
“After being the most listed dog breed in the United States for 31
years in a row, the Labrador Retriever has dropped to second place
in the American Kennel Club's annual survey of the country's most
popular canines. The French Bulldog is the new top dog in the
United States as of 2022. The stylish puppy has ascended the
rankings in rapid time despite having health concerns and limited
color choices.”
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Part 2 Deep Dive: Navigating the 2024 Slowdownjeffkluth1
Introduction
The global retail industry has weathered numerous storms, with the financial crisis of 2008 serving as a poignant reminder of the sector's resilience and adaptability. However, as we navigate the complex landscape of 2024, retailers face a unique set of challenges that demand innovative strategies and a fundamental shift in mindset. This white paper contrasts the impact of the 2008 recession on the retail sector with the current headwinds retailers are grappling with, while offering a comprehensive roadmap for success in this new paradigm.
Starting a business is like embarking on an unpredictable adventure. It’s a journey filled with highs and lows, victories and defeats. But what if I told you that those setbacks and failures could be the very stepping stones that lead you to fortune? Let’s explore how resilience, adaptability, and strategic thinking can transform adversity into opportunity.
Presentation by Herman Kienhuis (Curiosity VC) on Investing in AI for ABS Alu...Herman Kienhuis
Presentation by Herman Kienhuis (Curiosity VC) on developments in AI, the venture capital investment landscape and Curiosity VC's approach to investing, at the alumni event of Amsterdam Business School (University of Amsterdam) on June 13, 2024 in Amsterdam.
The Steadfast and Reliable Bull: Taurus Zodiac Signmy Pandit
Explore the steadfast and reliable nature of the Taurus Zodiac Sign. Discover the personality traits, key dates, and horoscope insights that define the determined and practical Taurus, and learn how their grounded nature makes them the anchor of the zodiac.
Discover innovative uses of Revit in urban planning and design, enhancing city landscapes with advanced architectural solutions. Understand how architectural firms are using Revit to transform how processes and outcomes within urban planning and design fields look. They are supplementing work and putting in value through speed and imagination that the architects and planners are placing into composing progressive urban areas that are not only colorful but also pragmatic.
The APCO Geopolitical Radar - Q3 2024 The Global Operating Environment for Bu...APCO
The Radar reflects input from APCO’s teams located around the world. It distils a host of interconnected events and trends into insights to inform operational and strategic decisions. Issues covered in this edition include:
8. The Mobile Marketing Association (MMA) is the premier global non-profit association that strives to stimulate the growth of
mobile marketing and its associated technologies. The MMA is a global organization with over 450 members representing over
forty-two countries. MMA members include agencies, advertisers, hand held device manufacturers, carriers and operators, retailers,
software providers and service providers, as well as any company focused on the potential of marketing via mobile devices.