Evolution Insights is a UK-based research consultancy specializing in shopper behavior and motivation. This document discusses their research on digital vouchers and coupons in the UK. It finds that while awareness and usage of digital vouchers is growing, coupons are still primarily used offline. The research also examines shopper preferences around receiving, storing, and redeeming digital promotions, as well as issues like embarrassment in redemption. Methodology details indicate the research involved preliminary surveys, a large primary survey of over 1,000 UK shoppers, and analysis of proprietary and public data sources.