The document discusses trends in the coupon industry. It notes that mobile coupons are growing rapidly, with 10 billion expected to be redeemed in 2013, up 50% from the previous year. It also discusses new technologies like Passbook and Windows Phone 8 that make coupons more accessible through mobile devices. Finally, it summarizes that the world is going mobile with coupons, with consumers wanting notifications of sales and targeted, real-time coupons across multiple devices.

1. Coupons world
Statistics and Trends
Nikita Kosholkin, Empatika
February 2, 2013
суббота, 2 февраля 13 г.

2. About this analysis
• This analysis contains statistics and trends
for «coupon world».
• The goal of this presentation is to provide us
information about current situation on this
market.
• P.S. as usual, there are links to the resources
on each slide in «speaker’s notes»
суббота, 2 февраля 13 г.

3. Trend: Mobile
суббота, 2 февраля 13 г.
http://www.businessinsider.com/bii-report-why-mobile-commerce-is-set-to-
explode-2012-11?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A
+typepad%2Falleyinsider%2Fsilicon_alley_insider+%28Silicon+Alley+Insider%29

4. Business Insider:
«Mobile apps are turning the retail industry on
its head. Customer service, customer retention,
price comparison, and the use of coupons are all
changing. Mobile retail is on its way to becoming
a $617 billion industry by 2016»
суббота, 2 февраля 13 г.
http://www.businessinsider.com/why-youll-probably-never-hear-the-words-out-of-stock-
again-2013-1?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A
+typepad%2Falleyinsider%2Fsilicon_alley_insider+%28Silicon+Alley+Insider%29

5. Juniper research
10B mobile coupons to be redeemed in 2013.
That’s up by more than 50 percent from last
year
суббота, 2 февраля 13 г.
http://www.mobilecommercedaily.com/10b-mobile-coupons-to-be-redeemed-this-year-
juniper-research

6. 11 December: Latitude consulting
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http://files.latd.com/Latitude-Next-Gen-Retail-Study.pdf
909 participants, 20-59 years. 50/50 US/UK and Women/Man

7. 11 December: Latitude consulting
суббота, 2 февраля 13 г.
http://files.latd.com/Latitude-Next-Gen-Retail-Study.pdf
909 participants, 20-59 years. 50/50 US/UK and Women/Man

8. Passbook by Apple
What is Passbook?
The simplest way for users to
store all their passes in one place.
Introduced in iOS 6 (more than
60% of iPhone owners have iOS 6)
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9. 4 types of passes
Coupons Event tickets Boarding Pass Store Card
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10. Wallet Hub in Windows Phone 8
• This is a real hub. It contains everything, just as
the name suggests: your credit cards, loyalty
cards, and others.
• The hub also has NFC and integrated with the
new Nokia Maps. So you have real-time deals
near you.
суббота, 2 февраля 13 г.
http://www.theverge.com/2012/6/20/3100899/windows-phone-8-to-support-nfc-most-
complete-wallet-experience

11. Startup
• November 5: OffersBy.me lets
customers offer up how much they are
willing to spend for a particular good or
service and they are then connected with
businesses and coupons that match their
spending intent.
суббота, 2 февраля 13 г.
http://techcrunch.com/2012/11/05/is-offersby-me-better-than-groupon-probably-
especially-if-you-are-a-business/?
utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+Techcrunch+
%28TechCrunch%29

12. Highlights
• November 28: Google Acquires Incentive
Targeting (to create personalized, relevant
promotions and measure ROI in real time).
Google: “for retail couponing what Google
[does] for online advertising: make it
simple, relevant, measurable, & effective.”
суббота, 2 февраля 13 г.
http://techcrunch.com/2012/11/28/google-acquires-incentive-targeting-to-power-
targeted-coupon-programs/?
utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+Techcrunch+
%28TechCrunch%29

13. Highlights
• November 23: RetailMeNot Launches
Facebook App With Personalized Deals
From Your Likes
суббота, 2 февраля 13 г.
http://techcrunch.com/2012/11/23/retailmenot-facebook-coupons/?
utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+Techcrunch+
%28TechCrunch%29

14. Highlights
• January 11: Google (re)Launches Zavers.
• «With Zavers, Google says, retailers and
manufacturers can get real-time data
about coupon redemption and other
analytics that can help them “manage
distribution, tailor campaigns, and optimize
budgets for maximum ROI.”»
суббота, 2 февраля 13 г.
http://techcrunch.com/2013/01/11/google-launches-zavers-by-google-digital-coupon-
solution-for-retailers-and-manufacturers/?
utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+Techcrunch+
%28TechCrunch%29

15. Opportunities
• Square has an option to share gift cards/
coupons
• Starbucks goes to Passbook (to allow
customers pay only via this app)
суббота, 2 февраля 13 г.
http://allthingsd.com/20121209/square-slides-into-apples-passbook-with-digital-gift-
cards/
http://venturebeat.com/2012/10/04/starbucks-passbook/

16. Summary: so... World is going mobile
• Consumers want:
• Have notifications about Sales
• Finding accompanying products items from the same
brand (as they have coupon about)
• Coupons are becoming more targeted and real-time
(incl. using consumer behavior i.e. Facebook)
• Multiscreen (track coupons and purchases from any
devices)
• New business model: «I’m interesting in some product
and willing to pay X for it - who is ready to sell it to me?»
• There is a signal from big-3 Retailers...
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17. Now it’s your move...
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18. couponatika.empatika.com
Сontact me at:
nikita.kosholkin@empatika.com
суббота, 2 февраля 13 г.