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Mobile + Cloud + Internet of Things = 
New Business Opportunities 
Marco Brambilla 
Politecnico di Milano 
Matteo Sassi 
WebRatio Srl
Agenda 
Context: size of the market 
Case studies 
The global: Google Nest, Philips Hue 
The craftman: Arduino, IFTTT 
The engineer: Modeling, WebRatio 
Business scenarios 
Real world examples 
2 Mobile + Cloud + IOT
Context – size of the market 
Gartner estimates that Internet of Things product and 
service suppliers will generate incremental revenue 
exceeding $300 billion in 2020. 
IDC forecasts that the worldwide market for Internet of 
Things solutions will grow from $1.9 trillion in 2013 to 
$7.1 trillion in 2020. 
Hardware, apps and services for healthb and fitness 
may generate up to $5 billion by 2016 (Gartner) 
3 Mobile + Cloud + IOT
The global: Philips Hue 
Simple devices 
No installation 
burdens 
Control from 
web / mobile 
4 Mobile + Cloud + IOT
The global: Google nest 
Intelligent thermostat? 
5 Mobile + Cloud + IOT
Nest ecosystem 
Ecosystem of devices and cloud services 
Ecosystem of devices and cloud services 
data storage, analytics, 
machine intelligence 
6 Mobile + Cloud + IOT
Nest: sensor or (valuable) data? 
7 Mobile + Cloud + IOT
The craftman: Arduino 
Opensource hardware platform (from Italy!) 
Starts at less than 100$ 
8 Mobile + Cloud + IOT
The craftman: If-This-Then-That 
9 Mobile + Cloud + IOT
The engineer: modeling /abstracting 
Modeling languages (BPMN, IFML, UML) 
Modeling tools and automatic prototype builders 
Abstract from low-level details, everything is a resource 
Take a look at WebRatio www.webratio.com 
10 Mobile + Cloud + IOT
Business scenarios: Payments 
Mobile payment: 
Checkout as you go: your bill is ready when done shopping 
NFC payments 
• Credit card business disruption 
• Fight between retail and virtual services (Apple Pay) 
Wallet 
Beacons e BLE (Bluetooth Low Energy) 
NFC-activated restaurant menu 
11 Mobile + Cloud + IOT
Scenarios: Health 
Food and activity tracking 
Sensors in sport apparel 
12 Mobile + Cloud + IOT
Health – intelligent cup 
13 Mobile + Cloud + IOT
Scenarios: Advertising and awareness 
Presence detectors in stores: 
Beacon e iBeacon 
sensors in membership cards 
cameras and sensors in the stores 
Ad hoc special offers 
14 Mobile + Cloud + IOT
Scenarioa: Sensors and actuators 
Consumer 
Domotics – home automation 
Mobile 
Enterprise 
Sensors and actuators 
Business processes 
15 Mobile + Cloud + IOT
IoT + IoP (IoH) 
The people! Internet of humans – Internet of people 
Human as a sensor 
16 Mobile + Cloud + IOT
IoT + IoP 
17 Mobile + Cloud + IOT
Real-world examples
PROACTIVE project 
Infrastructure for public protection from natural 
disasters 
Heterogeneous sources 
Predictive models 
Monitoring tools 
Response planning 
Demonstrators 
PeopleOnTheMove: safety and prevention on crowds 
SnowWatch: water resources monitoring 
LeakWatch: utility improvements (water leaks in distribution network) 
19 Mobile + Cloud + IOT
PROACTIVE architecture 
20 Mobile + Cloud + IOT
SmartH2O 
ICT infrastructure for water consumption measurement 
Understand consumers’ behaviour 
Forecast consumption based on contingencies 
Increase engagement and responsibility of consumers 
21 Mobile + Cloud + IOT
SmartH2O infrastructure 
22 Mobile + Cloud + IOT
Typical IoT + Cloud + Mobile infrastructure 
23 Mobile + Cloud + IOT
Simplified architectural view 
User Interface 
(HTML5, PhoneGap,…) 
Web/Mobile App Logic 
(Java, IFML,…) 
Web Services 
(soap, rest) 
Database 
(SQL) 
“Things” 
24 Mobile + Cloud + IOT
Your ideas 
Come and share your ideas 
We will build a "Proof of Concept" (PoC) with 
WebRatio Platform and boost your business 
Get in touch! 
matteo.sassi@webratio.com 
marco.brambilla@polimi.it 
Twitter: @marcobrambi 
25 Mobile + Cloud + IOT
Contacts Email address: 
Email address: 
contact@webratio.com 
Sales information: 
sales@webratio.com 
Support: 
helpdesk@webratio.com 
Customer support: 
support@webratio.com 
UNITED STATES IT 
Minneapolis 
12100 Singletree Ln, Suite 109 
Eden Prairie, MN - 55344 
Phone: +1 (952) 746 1236 
Santa Clara 
2040 Martin Avenue 
Santa Clara, CA - 95050 
Phone: +1 (408) 707 6565 
ITALY 
Milan 
Piazza Cadorna, 10 
20123 Milano 
Phone: (+39) 02 4548 5980 
Como 
Via Cavour, 2 
22074 Lomazzo c/o ComoNExT 
Phone: (+39) 02 3671 4280 
ECUADOR 
Quito 
Av. 12 de octubre y Colón 
Torre Boreal Building, 8th, off. 803 
Phone: (+593) 2 3945 331 
Cuenca 
Alfonso Cordero y Paucarbamba, 
WorkCenter Palace, 4th, off. 410 
Phone: (+593) 7 4103 792 
US 
EC 
Contacts 
26 Mobile + Cloud + IOT

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Mobile + cloud + internet of things (iot) = nuove opportunità di business

  • 1. Mobile + Cloud + Internet of Things = New Business Opportunities Marco Brambilla Politecnico di Milano Matteo Sassi WebRatio Srl
  • 2. Agenda Context: size of the market Case studies The global: Google Nest, Philips Hue The craftman: Arduino, IFTTT The engineer: Modeling, WebRatio Business scenarios Real world examples 2 Mobile + Cloud + IOT
  • 3. Context – size of the market Gartner estimates that Internet of Things product and service suppliers will generate incremental revenue exceeding $300 billion in 2020. IDC forecasts that the worldwide market for Internet of Things solutions will grow from $1.9 trillion in 2013 to $7.1 trillion in 2020. Hardware, apps and services for healthb and fitness may generate up to $5 billion by 2016 (Gartner) 3 Mobile + Cloud + IOT
  • 4. The global: Philips Hue Simple devices No installation burdens Control from web / mobile 4 Mobile + Cloud + IOT
  • 5. The global: Google nest Intelligent thermostat? 5 Mobile + Cloud + IOT
  • 6. Nest ecosystem Ecosystem of devices and cloud services Ecosystem of devices and cloud services data storage, analytics, machine intelligence 6 Mobile + Cloud + IOT
  • 7. Nest: sensor or (valuable) data? 7 Mobile + Cloud + IOT
  • 8. The craftman: Arduino Opensource hardware platform (from Italy!) Starts at less than 100$ 8 Mobile + Cloud + IOT
  • 9. The craftman: If-This-Then-That 9 Mobile + Cloud + IOT
  • 10. The engineer: modeling /abstracting Modeling languages (BPMN, IFML, UML) Modeling tools and automatic prototype builders Abstract from low-level details, everything is a resource Take a look at WebRatio www.webratio.com 10 Mobile + Cloud + IOT
  • 11. Business scenarios: Payments Mobile payment: Checkout as you go: your bill is ready when done shopping NFC payments • Credit card business disruption • Fight between retail and virtual services (Apple Pay) Wallet Beacons e BLE (Bluetooth Low Energy) NFC-activated restaurant menu 11 Mobile + Cloud + IOT
  • 12. Scenarios: Health Food and activity tracking Sensors in sport apparel 12 Mobile + Cloud + IOT
  • 13. Health – intelligent cup 13 Mobile + Cloud + IOT
  • 14. Scenarios: Advertising and awareness Presence detectors in stores: Beacon e iBeacon sensors in membership cards cameras and sensors in the stores Ad hoc special offers 14 Mobile + Cloud + IOT
  • 15. Scenarioa: Sensors and actuators Consumer Domotics – home automation Mobile Enterprise Sensors and actuators Business processes 15 Mobile + Cloud + IOT
  • 16. IoT + IoP (IoH) The people! Internet of humans – Internet of people Human as a sensor 16 Mobile + Cloud + IOT
  • 17. IoT + IoP 17 Mobile + Cloud + IOT
  • 19. PROACTIVE project Infrastructure for public protection from natural disasters Heterogeneous sources Predictive models Monitoring tools Response planning Demonstrators PeopleOnTheMove: safety and prevention on crowds SnowWatch: water resources monitoring LeakWatch: utility improvements (water leaks in distribution network) 19 Mobile + Cloud + IOT
  • 20. PROACTIVE architecture 20 Mobile + Cloud + IOT
  • 21. SmartH2O ICT infrastructure for water consumption measurement Understand consumers’ behaviour Forecast consumption based on contingencies Increase engagement and responsibility of consumers 21 Mobile + Cloud + IOT
  • 22. SmartH2O infrastructure 22 Mobile + Cloud + IOT
  • 23. Typical IoT + Cloud + Mobile infrastructure 23 Mobile + Cloud + IOT
  • 24. Simplified architectural view User Interface (HTML5, PhoneGap,…) Web/Mobile App Logic (Java, IFML,…) Web Services (soap, rest) Database (SQL) “Things” 24 Mobile + Cloud + IOT
  • 25. Your ideas Come and share your ideas We will build a "Proof of Concept" (PoC) with WebRatio Platform and boost your business Get in touch! matteo.sassi@webratio.com marco.brambilla@polimi.it Twitter: @marcobrambi 25 Mobile + Cloud + IOT
  • 26. Contacts Email address: Email address: contact@webratio.com Sales information: sales@webratio.com Support: helpdesk@webratio.com Customer support: support@webratio.com UNITED STATES IT Minneapolis 12100 Singletree Ln, Suite 109 Eden Prairie, MN - 55344 Phone: +1 (952) 746 1236 Santa Clara 2040 Martin Avenue Santa Clara, CA - 95050 Phone: +1 (408) 707 6565 ITALY Milan Piazza Cadorna, 10 20123 Milano Phone: (+39) 02 4548 5980 Como Via Cavour, 2 22074 Lomazzo c/o ComoNExT Phone: (+39) 02 3671 4280 ECUADOR Quito Av. 12 de octubre y Colón Torre Boreal Building, 8th, off. 803 Phone: (+593) 2 3945 331 Cuenca Alfonso Cordero y Paucarbamba, WorkCenter Palace, 4th, off. 410 Phone: (+593) 7 4103 792 US EC Contacts 26 Mobile + Cloud + IOT