This document provides an overview of internet usage trends in Thailand based on comScore data from February 2013. It finds that total internet users in Thailand reached 10.35 million, with average daily visitors at 6 million and total visits at 530.38 million. Most users access the internet via broadband. It also shows trends in time spent online, demographic groups, top growing categories, and popular social networks, search engines, email providers, and blogs. The methodology used to collect the data is also summarized.

1. Internet Audience in Thailand
Q1 2013
Nuttakorn Rattanachaisit
Managing Director
Predictive Co., Ltd.

2. Overall Total Internet Audience
February 2013
Total Internet Users (Home &
Work) PC : 10.35 M
Average Daily Visitors: 6.00 M
Total Visits : 530.38 M
Broadband : 94.91%
Dial Up : 5.09%
Based on comScore Thailand Data

3. Total Internet Audience Trends (000)
Home & Work PC
10,600
10,400
10,200
10,000
9,800
9,600
9,400

4. Average Minutes Per Usage Day
(Home & Work PC)
120.0
115.0
110.0
105.0
100.0
95.0
90.0
85.0
It shows the decline of average minutes per usage day on Home & Work PC
due to emerging of mobile and tablet access.

5. Benchmark with 2012
February 2013 VS February 2012 Highlights
Total Audience (Home & Work) Growth 6%
Total Audience up from 9.7M to 10.3M for Home & Work
Female 55+ is the highest growth segment at
27% whereas other segments average growth at 8%
15-34 is the biggest segment in Thailand – penetrated at 66% of
total internet users in Thailand
Male 25-34 is the lowest growth segment – This
segment is already penetrated 27% of total home & work
internet audience. Based on comScore Thailand Data

6. Top 5 Categories by Growth %
February 2013 VS February 2012
2012 2013 %
Category UV (000) UV (000) Growth
Real Estate 1,071 1,396 30%
Lifestyles 6,360 7,504 18%
Travel 3,021 3,374 12%
Career Services 1,731 1,878 8%
Retail Sites 6,204 6,712 8%

7. Social Network Trend
Facebook still dominates the social network market in Thailand –
LinkedIn started emerging from last couple months

8. Facebook
Age 45-55+ is the highest growth of total users for Facebook

9. Blog Trend
Blogger is number #1 blog platform in Thailand , follows by
Bloggang.

10. Blogger
Age 45-55+ is the highest growth of total users for Blogger

11. Search Engine Trend
Google still dominate the search engine market in Thailand –
follow by Ask Network, AVG Secured Search and Bing.

12. Google
Age 45-55+ is the highest growth of total users for Google

13. Email Provider Trend
Hotmail unique visitor is declining – but it still remains the top
provider in this category. Gmail ranks #2 for this category.

14. Hotmail
Hotmail was dropped significantly especially from young
audience. Hotmail growth the visitors only from audience age 55+

15. APPENDIX : METHODOLOGY

16. Unified Digital Methodology (UDM)
2 Million Person Panel PERSON-Centric Panel with
360°View of Person Behavior SITE-Census Measurement
5 Billion Cookies
Web
Visiting &
Online Search Online
& Offline Behavior Advertising
Buying Exposure PANEL CENSUS
Advertising
Transaction Effectiveness
s
Media & Video Demographics
Consumption ,
PANEL
Lifestyles Unified Digital Measurement™ (UDM)
& Attitudes
1 Million Domains Participating
Mobile Internet
Usage & Behavior 1 Trillion Page views per Month
Adopted by 80% of Top Global. Media
Properties

17. Unified Digital Measurement Methodology
Establishment Surveys
Population Targets
Enumeration
Unified Digital Measurement Panel
Unification Online Recruitment
UVs and Page Views Recruitment
comScore
Unified Digital
Measurement
Dictionary Traffic Data Passive Data Collection
Site Hierarchy Allocation Collection Session Assignment
Bias
Correction
Weighting, Preventing Bias

18. How Does Panel Measurement Work?
Collect Traffic Final reports of market
Representative set data based on projections
of individuals of individuals
Apply
comScore
Projection &
URL Dictionary
Projected
Data Servers Traffic

19. Actual/Min Persons Under Measurement (PUM) –
May, 2012
Persons Under
Region Country
Measurement
Asia Pacific Australia 79,460
Asia Pacific China 575,597
Asia Pacific Hong Kong 36,354
Asia Pacific India 1,195,775
Asia Pacific Indonesia 358,590
Asia Pacific Japan 97,015
Asia Pacific Korea (South) 10,636
Asia Pacific Malaysia 175,757
Asia Pacific New Zealand 14,044
Asia Pacific Philippines 209,273
Asia Pacific Singapore 52,751
Asia Pacific Taiwan 66,098
Asia Pacific Thailand 180,125
Asia Pacific Vietnam 167,165

20. Thank You
Contact : Nuttakorn Rattanachaisit
Email : Nuttakorn@predictive.co.th
Mobile : 0860023644
Twitter : @Nuttakorn