Presentation about mobile, context-driven apps, data moats, and data drawbridges.

1. 10.20.2005
User Mobility Drives Data mobility:
Integrating Systems with Context for User Experience
IBM Interconnect Feb 2015

2. 2
Software is Eating the World

3. 3
Driven by Mobile
• Accelerometers
• App usage behaviours
• Location
• Images in context
• Influence patterns
• Facial Recognition
• Emotions
• Health data
• Value of Search data
• Sentiment

4. 4
Defining Mobile First
1. Mobile is exploding
Mobile First ensures companies have an experience available to this extremely fast growing
user base widely considered to be the next big computing platform.
2. Mobile forces you to focus
Mobile devices require software development teams to focus on only the most important
data and actions in an application. There simply isn't room in a 320 by 480 pixel screen for
extraneous, unnecessary elements. When a team designs mobile first, the end result is an
experience focused on the key tasks users want to accomplish without extraneous detours
and general interface debris.
3. Mobile extends your capabilities
New mobile application platforms are introducing capabilities that leave PC-based Web
browsers behind: precise location information from GPS; user orientation from a digital
compass; multi-touch input accelerometer.
Defined by by Luke Wroblewski, 2009

5. 5
Mobile First means Apple First

6. 6
Data as a Moat

7. 7
Mainframe as a Moat

8. 8
Systems of Record Systems of Engagement

9. 9
From Quantified Self to Quantified Health

10. 10
Integration is the driver

11. 11
Mobile Development Native
HTML5 vs Native
Support multiple languages
Java, Javascript/Node.js, C++
Native
IoS (objective-C) and Android (Java).
Round trip device Emulation.
WP7 (.NET) as a nice to have.
Web
Javascript JQuery Mobile, Dojo mobile,
Sencha. Responsive Design.
Hybrid
HTML5, CSS and JS + deployment
frameworks, Cordova, aka PhoneGap

12. 12
Online Development and Micro-services

13. 13
API Management is the Drawbridge
A registry of Microservices
API Throttling for QoS, security
Publish APIs (abstraction, REST)
Document APIs (REST)
Monitor performance
Manage performance - where possible
With Chargeback you can expose,
police and manage line of business
access
Putting the API drawbridge up or down
when appropriate…. For Security
Elements of SOA, by Dirk Krafzig, Karl Banke, and Dirk Slama

14. 14
On Mobile, Pricing and Reactive Workloads
Mobile and web development create massive demand for mainframe MIPs.
IBM is responding on pricing:
•Sysplex aggregation - no longer based on the plex
•Container based pricing rather than the LPAR at peak.
So instead of architecting based on price choose the best technical solution.

15. 15
Many Buyers
Digital Marketing
Line of Business
Operational Analytics
The New IT buyer– cloud first, commodity first
Bring Your Own Device/App/Data
All of these groups complain about IT slowing them down

16. 16
All Companies need Moats
Fortune 500 firms in 1955 vs. 2014; 89% are gone
All industries under threat now, regulated or otherwise.
All industries are going digital.
Apps are changing the game, across the board
The drawbridge is what gives a moat value.

17. 17
Wrap Up
Build a data moat. Work out competitive advantages.
Mobile First is a cultural shift, underpinned by a variety of related disciplines
Cloud for extensibility – PaaS and IaaS. Standards based.
Chargeback is your best friend, if done right.
SOA underpins API Management, which will underpin Mobile First
SOA to manage internal and external resource contention
Choose dedicated development tools – see Cloud Foundry and BlueMix.
Integrate with transactions.
Leverage your existing skills, but augment with new ones. Master