This document discusses mobile broadband and value added services in Nigeria. It provides background on Etisalat Nigeria, a major telecommunications company in the country. Etisalat Nigeria launched services in 7 cities in 2008 and has since expanded coverage to over 70% of the population. Etisalat won an award in 2012 for its Mobile Baby mHealth initiative, which uses mobile phones to improve maternal health. The document discusses how growing internet and mobile penetration in Nigeria is driving demand for value added services. It outlines network operators' roles in enhancing value added services through innovation, quality of service, customer education, and partner relationships.