The document discusses the telecommunication industry in Sri Lanka. It notes that the industry provides services like voice calls, text messages, internet access, and other data services. The telecommunication sector has two categories - mobile service providers which operate in an oligopoly market with a few main providers. The business environment is influenced by factors like political stability, fiscal policy, industrial policies, technology adoption, consumer demographics and preferences shaped by society. Areas for improvement include expanding signal coverage, offering new phones, carrying out corporate social responsibility campaigns, and developing relationships among service providers.

2.  It is the industry provides telecommunication and information
services including,
Voice calls
Short message service
Internet access
picture and video messaging,
other data services.
 Telecommunication sector divides in to two categories
 It is an Oligopoly market
 In Sri Lanka there are few main mobile
service providers.

4. The Business Environment

5.  Political stability
 Tax after the government change
 Political ideology
 Interfere to the business

7.  Per capita income
 Size of the economy
 Fiscal policy
 Industrial policies

9.  Opinions and tastes are shaped by the society
in which they live.
 Life style
 News Alerts
 Hobbies
 social media
 Interests

12.  Latest technology
4G LTE
 High-technological instruments
Smart phone
 Social media
Data packages

14. • Age
• Gender
• Population

16.  Signal coverage need to be improved.
 Offering brand new mobile phones on
contract basis.
 Cooperate social responsibilities campaigns
need to be carried out.
 Developing the inter-relationships among
the service providers.

17.  Business environment – T.R Jain , Mukesh Trehan ,
Ranju Trehan
 Economic and Social statistics of Sri Lanka-Central Bank of Sri
Lanka 2014
 GSMA Intelligence-Country Overview 2013
Neha Jain , Tim Hatt , Adam Wills
Sri Lanka Telecom PLC Equity research Report