The document discusses the GSMA, a trade group representing mobile operators. It summarizes the GSMA's history and growth. Next, it outlines trends facing mobile operators like increasing video traffic and new services, as well as regulatory influences. To address these challenges, the document recommends strategies like obtaining more spectrum, network sharing, Wi-Fi roaming, and new offload and caching models. Finally, it argues that LTE presents both threats and opportunities, and that operators should embrace changes to prepare for the future.

1. Driving a complimentary strategy
Greater than the sum of its parts
Dan Warren, GSMA
10th October 2012
© GSMA 2012

2. Brief History of the GSMA
 Founded in 1987 by 15 operators committed to the joint development of a
cross border digital system for mobile communications.
 Became the global trade group for the mobile industry, representing the vast
majority of mobile phone networks across the world
– Now encompassing commercial, public policy and technical initiatives,
ensuring mobile services work globally
 The Association’s members now serve more than 6 billion customers
– More than 800 operator Members across 218 countries
– Over 200 Associate Members (manufacturers and suppliers)
© GSMA 2012 2

3. 800 operators < mobile telecoms ecosystem
Operator trends Ecosystem enablers
• HSPA/HSPA+ or EV-Do • Shift in Roaming models
• LTE (and All-IP) • IP interconnect
• Wi-Fi integration/offload, FMC • New spectrum bands, some degree of
• Expansion of end-user connections, alignment
multi-device living. • Network sharing –passive and active
• M2M
• New services?
Nature of content Regulatory influence
• No end to increased video traffic • Slow release of spectrum
• ‘OTT providers’ eroding traditional • Changes to Data Roaming regulation
revenue streams • Introduction of LBO is difficult
• LTE is the VoIP-ready access to implement
technology • Shift in market towards a ‘Wi-
• Low latency makes VoIP work Fi like’ pricing model should
better increase usage.
Confidential 3

4. Net result
 More people using more devices, more often for more purposes in
more locations
No. of MBB Connections
No. of Connected Devices
25
Billions of connected devices
20
15
10
5
Source:
Ericsson
Source: Wireless Intelligence
© GSMA 2012 4

5. How to address the problems this creates
 More spectrum
– Important that wide geographic alignment of bands is achieved
 More cells
– Mast sharing, network sharing
– Small, pico and femto cell usage – particularly as higher frequency
bands are used
– Consolidation of active cell elements
 More backhaul
 Wi-Fi Roaming
– SIM-based authentication to Wi-Fi
 New models for offload and content caching
 Traffic management, shaping and QoE/QoS balancing act
© GSMA 2012 5

6. The discontinuity of LTE – threat or opportunity?
Public IMS API
Connected Experiences
Policy
20 Billion Connections
Packet Switch
6 Billion Connections
LTE
+ IMS + QoS
2G Roaming
QoS-enabled
Operator Network IP Roaming &
IPX
3G Interconnect
Interconnect
Circuit Switch
Wi-Fi
UNI NNI
© GSMA 2012
Wi-Fi Roaming 6

7. Conclusions
 MBB has been, continues to be, and will be for some time to come, a
fundamental change in the industry – but that change is more far-
reaching than just one of dealing with more bandwidth.
 Operators have tools to manage this increase, but better would be to
embrace the discontinuity and prepare for the future whilst
maintaining the key value propositions of today.
 There are opportunities to expose existing and future ‘services’ as
‘capabilities’; to address new markets; to increase connectivity.
 If operators don’t do this quickly, someone else will.
© GSMA 2012 7