Analyst Briefing presenttaion on North African Telecoms Market

1. North African Telecoms Market A Region Primed for Growth Jonas Zelba, Research Associate Information & Communication Technologies, Frost & Sullivan Thursday, 24 th February 2011

2. Today’s Presenters Tanu Chopra, Assistant Manager, Corporate Communications Frost & Sullivan Jonas Zelba, Research Associate, Frost & Sullivan

5. Factors Impacting Market Growth Competition makes telecom services more affordable Market drivers Market restraints The significant prevalence of pre-paid and multi SIM subscribers causes high churn between operators The addition of lower income subscribers by operators results in lowering ARPUs Low income levels across the region High illiteracy rates and lack of education restricts the uptake of sophisticated data services Low broadband penetration rates across the region A relatively low fixed-line penetration is driving mobile growth in the country The introduction and great adoption of 3G services

6. North African Mobile Subscribers by Country in 2010 Expected North Africa Net Additions by Country from 2010 to 2017 During last couple of years all the countries in NA region had showed a particularly high rate of growth in mobile markets. Although most of the countries are reaching 100% mobile phone penetration, the market is expected to continue growing steadily with high net additions. Some countries are expected to double their number of mobile subscribers during the forecast period It is no surprise that Egypt has the greatest subscriber base, given its position as the region’s most populous country. The market size is however also driven by a high level of competition and a dynamic mix of mobile services for consumers and enterprises alike Source: Frost & Sullivan (base data = 2010) Source: Frost & Sullivan, (base data = 2010 Morocco 19% Egypt 42% Sudan 12% Algeria 20% Tunisia 7% Regional Mobile Subscriber Growth

10. Mobile Broadband Comes to the Fore

12. Frost & Sullivan Recommendations / Key Take-Aways Effective customer segmentation Bundled offerings for greater revenues Understanding managed services A consultative selling approach Prepare for the changing value chain Revenue assurance as a priority North African Telecoms Market

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16. For Additional Information Lindsey Mc Donald Consultant Information & Communication Technology +971 4433 1892 [email_address] Jonas Zelba Research Associate Information & Communication Technology +971 4433 1890 [email_address] Tanu Chopra Assistant Manager Corporate Communications, MENA +91.22.6607 2037 [email_address] Ravinder Kaur Assistant Manager Corporate Communications- South Asia +91 44 6160 6666 [email_address]