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Unlocking the Potential of
InternetTV: Creating
Successful Models
Michael Ojo
How we used to watchTV
What is InternetTV?
The Real Opportunity
Creating Successful Business Models
Model #1. Advertising
TraditionalTelevision AD
• Limited to one device
• Less targeted audience
• Cost north of $1000 per impression.
Internet Media AD
• Cross-platform
• More data driven and targeted
towards your audience
• Average cost is $0.50 - $30 per...
Where Advertisers are spending their money
Model #2. Paid Subscription
InternetTV is the now and future of Television
Commonwealth Digital Broadcasting Switchover Forum 2015 Michael Ojo
Commonwealth Digital Broadcasting Switchover Forum 2015 Michael Ojo
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Commonwealth Digital Broadcasting Switchover Forum 2015 Michael Ojo

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Presentation from the Commonwealth Digital Broadcasting Switchover Forum 2015 by Michael Ojo

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Commonwealth Digital Broadcasting Switchover Forum 2015 Michael Ojo

  1. 1. Unlocking the Potential of InternetTV: Creating Successful Models Michael Ojo
  2. 2. How we used to watchTV
  3. 3. What is InternetTV?
  4. 4. The Real Opportunity
  5. 5. Creating Successful Business Models
  6. 6. Model #1. Advertising
  7. 7. TraditionalTelevision AD • Limited to one device • Less targeted audience • Cost north of $1000 per impression.
  8. 8. Internet Media AD • Cross-platform • More data driven and targeted towards your audience • Average cost is $0.50 - $30 per thousand impressions
  9. 9. Where Advertisers are spending their money
  10. 10. Model #2. Paid Subscription
  11. 11. InternetTV is the now and future of Television

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