Trucking technology is poised to disrupt the $1.2 trillion transportation and logistics industry. The industry has been slow to adopt technology, losing over $25 billion annually due to inefficiencies. Several startups are developing technologies like automatic load boards, Uber-like marketplaces, payment platforms, and fleet management tools to connect shippers and carriers more efficiently. Venture capital investment in trucking tech has increased significantly, with over $450 million invested since 2004, particularly in Uber-like marketplaces that aim to remove brokers from transactions. However, brokers currently maintain power due to the fragmented nature of shippers and carriers. For disruption to occur, partnerships will likely be needed and technology must address the human element through easy adoption