The document discusses mobile giving through text donations. It provides information on how to set up a mobile giving campaign through Give by Cell, including choosing a keyword, donation amounts of $5 or $10, and the multi-step process donors go through to make a text donation. Statistics show text donations appeal most to younger demographics. Integrating mobile giving with events, social media, websites and other platforms can help drive participation. The document also explores using pledges and live displays of pledged amounts to engage donors.

1. The World of Mobile Giving

2. Try it!Text Demo Donate to 56512!(demo only)Or to give $10 to RocketownText rocketown to 20222

3. About Give by CellGive by Cell is the largest provider of mobile giving under the Mobile Giving Foundation

4. It is a division of Guide by Cell Inc. www.guidebycell.com

5. Largest provider of mobile solutions to cultural organizations around the world

6. Provide: text message, smart phone, and audio marketing solutions3 mobile ways to donate on a phone1. Mobile Giving - $5 and $10 charged to phone bill2. Text to pledge –a text message followed up by a call3. Follow a link to a web page and complete credit card info.

7. General Statistics 2.0%-30% participation.

8. Most appealing to 18-35 year olds

9. Live events are the most successful

10. Especially when hosted by a celebrityWhy Consider Text Donations?Reach a completely new donor baseRaise $Connect via mobile in the future

11. How Does Mobile Giving Compare?Will not likely replace traditional form of givingAs with online donations, It will only be a matter of time until mobile giving will be widely used and trusted Environmentally friendly

12. How Text Donation WorksStep 1:Design a marketing campaign encouraging the donor to text your keyword to a short code.

13. How Text Donation WorksStep 2: Donor texts the keyword to the short code.

14. How Text Donation WorksStep 3: Your donor receives a text asking them to confirm their donation.

15. How Text Donation WorksStep 4: Donor texts back 'YES'.

16. How Text Donation WorksStep 5: Donor receives a text thanking them for their donation.

17. How Text Donation WorksStep 6: The $5 or $10 pledge is added to donor's phone bill.

18. Money FlowStep 1:Donor pays cell phone bill.Step 2: Mobile carriers remit 100% of donation to the Mobile Giving Foundation.Step 3: The Mobile Giving Foundation remits 100% to you.

19. Donation Amounts$5 or $10Donor may pledge about $30 a monthEach keyword is linked to either a $5 or a $10 amount Larger donation amounts -- $25 – piloting now

20. Getting Started Give by Cell agreement

21. Mobile Giving Foundation set of documents

22. Choose keyword(s) and $ campaign amount

23. Takes about 2 to 4 weeks to get approvedReporting Donor information collectedCell number

24. Time and date of the donation

25. Carrier used

26. Content of the text messagesYou will have 24/7 access to a reporting siteYou do not receive donor name or address unless you ask for it

29. Email Collection

31. Secondary KeywordsUse secondary keywords to track multiple divisions, campaigns, individuals, etc.Examples:BGC NJBGC CABGC NYUCSF James UCSF SarahUCSF Mr. JonesGIVE WaterGIVE FoodGIVE Shelter

32. Case Studies826 National raised $3,250 in a weekCooperative for Education -- mentioned on the “Stuff you Should Know” podcast- they raised $8,000 in 3 weeks.Muscular Dystrophy Association raised $60,000 in two days, $10 donations. Lehigh University and Lafayette College Held a fundraising competition and raised around $4,000 for each school during one football game. Both used email and name/alumni year collection.

33. Marketing is everything!Mobile Giving works…….but only if you get the word out.

34. The most successful campaigns are… Personal

35. Goal-oriented

36. ClearHow to Market Mobile Giving?Live events

37. Social networking sites

38. Website

39. Newsletters

40. In reception areas

41. On business cards or programs

42. On radio, television or podcast

43. Sample Speech for a live event[Introduce yourself, share information about your organization, emphasize the good work you do and try find that emotional connection or simulate a sense of urgency with your audience]Thank you all for listening! Now before I go, I’d like to show you an exciting way you can help our organization. It’s a well known fact that about 85% of Americans own at least one cell phone, and I’m sure the majority of you have yours within arms reach right now. I'd like you all to get out your cell phones and switch them...ON. That's right, turn them on, hold them up and show them to me! Ready? Now, text <Keyword> to <Shortcode>. …

44. Give Donors a Tangible Reminder

45. Red Sox FoundationWebsite Example

46. Alvin Ailey American Dance TheatreSocial Media (Facebook)

47. Auburn University

48. Pathways to Housing

49. Metropolitan Ministries

51. DesertAids Project

52. MASBIA Vehicle Wrap

53. Saving PromiseSt John Fisher College

54. Field Museum in Chicago