mobile websites for beginners | social media marketing

1. Presented
by:
Mobile Websites (WAP)

2. When
a
poten1al
customer
goes
to
Google.com
from
their
mobile
device
they
are
automa1cally
redirected
to
a
Mobile
version
of
Google.
When
you
come
up
at
the
top
of
their
search
and
they
click
on
the
link
to
your
website,
what
experience
do
they
have?
•
Your
website
doesn’t
work
properly
on
all
mobile
phones
•
Animated
or
Flash
elements
do
not
always
work
•
Photos,
videos,
and
audio
do
not
convert
properly
•
Your
site
loads
on
phones,
but
users
have
to
zoom
in
and
view
5%
of
your
site
at
a
1me
Why you need a mobile website
The
Power
of
Mobile
•
91
percent
of
the
U.S.
popula1on
carries
a
mobile
phone
•
Mobile
Search
is
the
#1
reason
for
mobile
web
•
In
December
2009
over
62
Million
mobile
internet
users
used
search
engines
and
maps
from
their
phone
BEFORE
AFTER

3. Mobile Website Strategy
We
use
your
current
website
as
a
guide
for
both
crea1ve
and
func1onal
execu1on.
The
mobile
medium
requires
relevant
informa1on
to
be
presented
in
a
usable,
organized,
and
diges1ble
fashion.
As
such,
your
Mobile
Website
will
use
the
exis1ng
data
sources
that
power
your
current
website,
but
present
a
subset
of
the
informa1on
and
func1onality.
Using
your
exisDng
domain
and
mobile
detec1on
soRware,
customers
will
be
redirected
to
your
Mobile
Website
if
they’re
using
a
web
enabled
mobile
device
when
they
visit
your
site.
This
provides
a
seamless
integra1on
and
consistency
for
your
brand.
Total
Subscribers
Using
Mobile
Internet:
•
63.94
Million
Total
SoRware/App
Download:
•
36.01
Million
Source:
The
Nielsen
Company

4. Benefits to having a Mobile Website
•
Compa1ble
with
ALL
search
engines
•
Use
your
exis1ng
URL
•
Usable
from
ALL
internet
enabled
phones
•
All
of
your
social
networking
links
will
be
assembled
in
one
place
for
users
to
choose
•
Works
interna1onally
•
No
major
IT
resources
needed
Current
Total
Cell
Phone
Users
in
US:
•
283
Million
Current
Total
Internet
Users
in
US:
•
220
Million
Source:
CIA
World
Facts

5. Gateway
ApplicaDon™
You
already
have
a
mobile
website,
now
let’s
make
it
accessible
so
that
every
1me
a
viewer
turns
on
their
phone
they’ll
have
your
brand
in
their
hand.
The
Gateway
Applica1on™
provides
enhanced
func1onality
that
the
upper
1er
smart
phone
users
have
come
to
expect.
And
they
download
it
right
from
your
Mobile
Website!
Benefits:
•
Consistent
branding
on
home
screen
of
mobile
device
•
Download
in
seconds
and
no
App
stores
needed
•
Easy
gateway
to
your
mobile
website
•
Custom
loading
screen
Already have a mobile website?
Interchangeable
Loading
Screen

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