Mobile presents a huge opportunity for banks to better engage with existing customers, to win new customers and to increase revenue through mobile payments and mobile commerce capabilities.
In this presentation, we look at this issue, the steps the banking community need to get right to engage with modern consumers and how to develop powerful mobile—based propositions that people actually want to use.
Disruptive innovation in consumer banking channelsBayberry
This document discusses disruptive innovation in consumer banking channels. It notes that customer expectations and behaviors are changing as more services move online and mobile. Younger generations especially want convenience, simplicity, and to engage on their own terms across channels. To succeed, banks need integrated multi-channel strategies tailored to customer needs on each platform. New competitors are also entering the market with less complex, more customer-centric approaches. The document advocates rethinking banking to focus on the consumer and retail transactions rather than complex legacy systems.
Mobile devices are enabling new forms of commerce by allowing consumers to discover and purchase products anywhere. Services like Browsy, Soldsie, and Pixbi allow consumers to shop directly from social media platforms and magazines by linking products featured in images and posts to online retailers. Major brands are also launching shoppable mobile apps and partnering with payment providers to offer in-app and one-click purchasing. As mobile continues to become the primary way people browse online, retailers must look for opportunities to make their inventory shoppable on the various platforms where consumers spend their time.
This document discusses the importance of digital banking strategies for financial institutions. It outlines 5 key components: 1) mobile banking as the dominant platform, 2) responsive web design, 3) search engine marketing, 4) social media marketing, and 5) technology-dominated products. For each component, the document discusses opportunities, bottom lines, and importance of proactively adapting to shifting customer demands and interactions across digital channels. It promotes developing a long-term digital banking vision and strategy with help from the HipBrand Group.
Smartphones have transformed consumer behavior. Mobile search, video, app usage, and
social networking are prolific. Smartphone users are multi-tasking their media with 86% using
their phone while doing other things such as watching TV (52%). Implication: Extending
advertising strategies to include mobile and developing integrated cross-media campaigns can
more effectively reach today’s consumers.
Smartphones help users navigate the world. Appearing on smartphones is critical for local
businesses. 95% of smartphone users look for local information on their phone and 90% take
action a result, such as making a purchase or contacting the business. Implication: Ensuring that
clickable phone numbers appear in local results and leveraging location based services on mobile
make it easy for consumers to connect directly with businesses.
Uniphore Software Systems provides technology solutions which extend the arms of both phone and mobile banking to increase customer engagement via latest voice technologies such as speech recognition, voice biometrics, voice assistant, and audio mining. These solutions help banks offer personalized, user-friendly, secure and customer-centric mobile banking experience to its clients.
This document discusses how mobile marketing can attract and retain customers for local businesses. It notes that mobile usage is growing rapidly worldwide and that people are using their mobile devices for many activities like social media, searches, and apps. The document then recommends that businesses create mobile-friendly websites, use text messaging to reach customers, implement QR codes to provide offers and information, and develop mobile apps to engage customers. It argues that these mobile strategies are more effective than traditional advertising and can help businesses connect with local customers.
In this presentation, we look at this issue, the steps the banking community need to get right to engage with modern consumers and how to develop powerful mobile—based propositions that people actually want to use.
Disruptive innovation in consumer banking channelsBayberry
This document discusses disruptive innovation in consumer banking channels. It notes that customer expectations and behaviors are changing as more services move online and mobile. Younger generations especially want convenience, simplicity, and to engage on their own terms across channels. To succeed, banks need integrated multi-channel strategies tailored to customer needs on each platform. New competitors are also entering the market with less complex, more customer-centric approaches. The document advocates rethinking banking to focus on the consumer and retail transactions rather than complex legacy systems.
Mobile devices are enabling new forms of commerce by allowing consumers to discover and purchase products anywhere. Services like Browsy, Soldsie, and Pixbi allow consumers to shop directly from social media platforms and magazines by linking products featured in images and posts to online retailers. Major brands are also launching shoppable mobile apps and partnering with payment providers to offer in-app and one-click purchasing. As mobile continues to become the primary way people browse online, retailers must look for opportunities to make their inventory shoppable on the various platforms where consumers spend their time.
This document discusses the importance of digital banking strategies for financial institutions. It outlines 5 key components: 1) mobile banking as the dominant platform, 2) responsive web design, 3) search engine marketing, 4) social media marketing, and 5) technology-dominated products. For each component, the document discusses opportunities, bottom lines, and importance of proactively adapting to shifting customer demands and interactions across digital channels. It promotes developing a long-term digital banking vision and strategy with help from the HipBrand Group.
Smartphones have transformed consumer behavior. Mobile search, video, app usage, and
social networking are prolific. Smartphone users are multi-tasking their media with 86% using
their phone while doing other things such as watching TV (52%). Implication: Extending
advertising strategies to include mobile and developing integrated cross-media campaigns can
more effectively reach today’s consumers.
Smartphones help users navigate the world. Appearing on smartphones is critical for local
businesses. 95% of smartphone users look for local information on their phone and 90% take
action a result, such as making a purchase or contacting the business. Implication: Ensuring that
clickable phone numbers appear in local results and leveraging location based services on mobile
make it easy for consumers to connect directly with businesses.
Uniphore Software Systems provides technology solutions which extend the arms of both phone and mobile banking to increase customer engagement via latest voice technologies such as speech recognition, voice biometrics, voice assistant, and audio mining. These solutions help banks offer personalized, user-friendly, secure and customer-centric mobile banking experience to its clients.
This document discusses how mobile marketing can attract and retain customers for local businesses. It notes that mobile usage is growing rapidly worldwide and that people are using their mobile devices for many activities like social media, searches, and apps. The document then recommends that businesses create mobile-friendly websites, use text messaging to reach customers, implement QR codes to provide offers and information, and develop mobile apps to engage customers. It argues that these mobile strategies are more effective than traditional advertising and can help businesses connect with local customers.
Vulnerability. A PhonepayPlus Discussion DocumentPhonepayPlus
The document discusses how vulnerable consumers, especially children, may be at risk from in-app purchases and digital content purchases on phones and tablets. It notes that while digital purchasing is now easier, vulnerable groups could unknowingly run up high bills. It discusses definitions of vulnerability and identifies children, in-app purchases, virtual currencies, and banner ads as particular risk areas. The regulator discusses current and potential future actions to address risks, including guidance, prevention of harm, and encouraging industry responsibility. It seeks stakeholder feedback on identified risks and proposed mitigation steps.
SapientNitro: Multi-channel and the Convergence of Marketing, Commerce & Cust...Day Software
Technology has changed the consumer-brand relationship forever. Brands no longer choose their consumers. Consumers choose them. They no longer differentiate between the channels brands use to speak to them. Technology has forever blurred marketing, commerce, and customer service. This presentation will explore this changing dynamic in consumer-brand interaction, the implications it has on how organizations market to, sell to and service their customers and the tools they need to find, engage and, quite frankly, keep up with today's always on, on-the-go, connected and fleeting consumer.
Dan Barnicle, VP, Content Management & Collaboration, SapientNitro
This document discusses how local businesses can attract and keep customers through mobile marketing. It notes that mobile usage is growing rapidly worldwide and that people are increasingly using their mobile devices for activities like social networking, searches, and browsing websites. It argues that businesses must utilize mobile marketing to connect with their local target audience. The document then outlines several mobile marketing strategies for businesses, including developing mobile-friendly websites, text message marketing, using QR codes, and creating mobile apps. It provides reasons why each of these strategies can help businesses build their brand, engage customers, and generate new leads and repeat business.
This document discusses VicRoads' strategy to put customers at the center of its operations by better understanding customer needs and wants. It outlines VicRoads' use of social media, online campaigns, and digital technologies like mobile apps to provide real-time traffic and transportation information to customers through their preferred channels and to increase online transactions. The strategy has led to increased engagement across platforms like YouTube, Twitter, and mobile phones, demonstrating VicRoads' focus on meeting customers in the digital spaces they use.
Mobile apps provide businesses a way to connect with local consumers. More than 6 billion people worldwide use mobile devices, and time spent on apps is greater than on internet browsers. Mobile apps allow businesses to build their brand, engage customers, generate new leads and loyal customers. They provide instant and targeted communication with location-based features in an engaging format. The presentation encourages businesses to utilize the power of mobile apps for marketing to stay connected with their local market.
Mobile websites will offer the first major benefit. . A mobile website can be optimized for search engines for your restaurant and it can be optimized to use for most type of mobile devices, the ever increasing usage of mobile devices for browsing the mobile internet means your restaurant’s online presence will appreciated well by customers
http://visual.ly/mobile-influencing-factors
Extending the Reach of Islamic Finance via Digital Channels by Raja Teh MaimunahJoe Najib
A presentation by Raja Teh Maimunah Raja Abdul Aziz, CEO, Hong Leong Islamic Bank (HLISB) on the need for Islamic Banking to push the digital innovation envelope, and how HLISB is doing its part in this quest.
Presented at the Kuala Lumpur Islamic Finance Forum 2015 - 02/12/2015
Disruption, mobile and financial servicesNadya Powell
A presentation given for the IPA on disruption, mobile and financial services. Three strategies to employ and the best disruptive uses of mobile out there. Thanks to Zoe Decool for research help.
Mobile marketing involves using mobile devices like smartphones and tablets to advertise products and services. It uses platforms like mobile apps, websites, social media, and advertisements on the devices. Some common forms of mobile marketing are app marketing, QR codes, mobile search ads, SMS marketing which involves sending promotional texts to opt-in customers, and location-based marketing. Near-field communication technology allows short-range wireless connectivity between devices brought close together.
M-Pesa is a mobile money transfer service launched in Kenya in 2007 by Safaricom. It allows users to deposit, withdraw, and transfer money, and pay for goods and services using a mobile phone. M-Pesa has expanded to other countries and added new services like M-Ledger, M-Shwari, and Lipa na M-Pesa. It makes money through fees on money transfers, withdrawals, and microcredit services. M-Pesa collects large amounts of customer data and partners with other companies to offer an integrated digital platform and expand its services and customer base internationally through reverse innovation.
Intro to Mobile Marketing - WITI PresentationGhennipher
New media, in particular social business and mobile marketing, are transforming the marketing landscape. This presentation gives you a high-lever overview of the mobile landscape, and gets you started on building a business case for integrating mobile into your overall marketing strategy.
1. The document discusses a study on mobile commerce (m-commerce) in Latin America. Interviews were conducted with over 4,000 consumers across 5 countries to understand behaviors and attitudes related to personal finances and m-commerce.
2. Three key takeaways are that convenience is a major driver for m-commerce, safety and control are essential concerns for Latin American consumers, and there is an overall lack of trust in institutions.
3. The study found opportunities for growth of m-commerce due to high mobile penetration and low financial inclusion across many Latin American countries. However, challenges include the prominence of cash-based transactions, unstable incomes, safety concerns, cautiousness towards debt, and lack of trust in systems
Presentation for the Boca Raton Chamber of Commerce, Small Devices-BIG Business! Forum on August 29, 2014 at Sugar Sand Park - Willow Theater in Boca Raton, FL.
Presented by Jeff Klein, President of Power Play Marketing
Mobile Marketing Topics Include:
Why Mobile?
What is Mobile Marketing?
Mobile Websites
Responsive Websites
Mobile Apps
Geo-Fencing
iBeacons
Text Message Marketing (SMS)
QR Codes
Digitial Development and Mobile Money at USAIDErin Mote
The document discusses USAID's digital development initiatives focused on expanding access to connectivity and mobile applications. It aims to extend rural access through low-cost mobile and broadband technologies. Key areas of focus include facilitating regulatory environments, universal access programs, and leveraging new technologies. USAID also supports the development and sharing of scalable, replicable mobile applications. This includes establishing cloud services and an applications marketplace. Mobile money programs are highlighted as a priority to increase financial inclusion through partnerships with governments, donors, and private sector actors. The goal is to replicate successes like M-Pesa in new countries through risk capital, enabling policies, and multi-sector collaboration.
Mobile Payments: How U.S. Banks Can Deal with Disruptive ChangeCognizant
Banks are well-positioned to benefit from mobile payments, if they invest in the technology infrastructure and forge strong partnerships to out-maneuver emerging non-traditional players.
Selecting and Successfully Marketing a Mobile Banking ServiceKevin Lynch
The document discusses selecting and marketing a mobile banking service. It provides considerations for developing a mobile strategy including business drivers, target markets, capabilities, integration points, and security. It also shares First Mariner Bank's experience launching their mobile banking service, including their timeline and marketing plan to promote adoption through email, web, and offline campaigns.
Mobile commerce is growing rapidly as consumers spend more time on their mobile devices and shift their preferences and purchasing habits to mobile-first businesses. Nearly all growth in digital commerce now comes from mobile, so businesses that do not invest in a mobile-first strategy risk losing customers and market share. The document provides tips and data for developers to help their clients understand the case for investing in mobile development, including native apps, responsive websites, return on investment calculations, and addressing common objections around customers' preferences, budget concerns, and unclear ROI.
Finacle from Infosys partners with banks to help them accelerate innovation, unlock business value, and build tomorrow's bank. This includes launching new products and services on digital channels, personalizing online banking experiences, and leveraging digital payments to drive growth. Finacle offers e-banking, mobile banking, and digital commerce solutions to help banks bring customers into the digital future.
Vulnerability. A PhonepayPlus Discussion DocumentPhonepayPlus
The document discusses how vulnerable consumers, especially children, may be at risk from in-app purchases and digital content purchases on phones and tablets. It notes that while digital purchasing is now easier, vulnerable groups could unknowingly run up high bills. It discusses definitions of vulnerability and identifies children, in-app purchases, virtual currencies, and banner ads as particular risk areas. The regulator discusses current and potential future actions to address risks, including guidance, prevention of harm, and encouraging industry responsibility. It seeks stakeholder feedback on identified risks and proposed mitigation steps.
SapientNitro: Multi-channel and the Convergence of Marketing, Commerce & Cust...Day Software
Technology has changed the consumer-brand relationship forever. Brands no longer choose their consumers. Consumers choose them. They no longer differentiate between the channels brands use to speak to them. Technology has forever blurred marketing, commerce, and customer service. This presentation will explore this changing dynamic in consumer-brand interaction, the implications it has on how organizations market to, sell to and service their customers and the tools they need to find, engage and, quite frankly, keep up with today's always on, on-the-go, connected and fleeting consumer.
Dan Barnicle, VP, Content Management & Collaboration, SapientNitro
This document discusses how local businesses can attract and keep customers through mobile marketing. It notes that mobile usage is growing rapidly worldwide and that people are increasingly using their mobile devices for activities like social networking, searches, and browsing websites. It argues that businesses must utilize mobile marketing to connect with their local target audience. The document then outlines several mobile marketing strategies for businesses, including developing mobile-friendly websites, text message marketing, using QR codes, and creating mobile apps. It provides reasons why each of these strategies can help businesses build their brand, engage customers, and generate new leads and repeat business.
This document discusses VicRoads' strategy to put customers at the center of its operations by better understanding customer needs and wants. It outlines VicRoads' use of social media, online campaigns, and digital technologies like mobile apps to provide real-time traffic and transportation information to customers through their preferred channels and to increase online transactions. The strategy has led to increased engagement across platforms like YouTube, Twitter, and mobile phones, demonstrating VicRoads' focus on meeting customers in the digital spaces they use.
Mobile apps provide businesses a way to connect with local consumers. More than 6 billion people worldwide use mobile devices, and time spent on apps is greater than on internet browsers. Mobile apps allow businesses to build their brand, engage customers, generate new leads and loyal customers. They provide instant and targeted communication with location-based features in an engaging format. The presentation encourages businesses to utilize the power of mobile apps for marketing to stay connected with their local market.
Mobile websites will offer the first major benefit. . A mobile website can be optimized for search engines for your restaurant and it can be optimized to use for most type of mobile devices, the ever increasing usage of mobile devices for browsing the mobile internet means your restaurant’s online presence will appreciated well by customers
http://visual.ly/mobile-influencing-factors
Extending the Reach of Islamic Finance via Digital Channels by Raja Teh MaimunahJoe Najib
A presentation by Raja Teh Maimunah Raja Abdul Aziz, CEO, Hong Leong Islamic Bank (HLISB) on the need for Islamic Banking to push the digital innovation envelope, and how HLISB is doing its part in this quest.
Presented at the Kuala Lumpur Islamic Finance Forum 2015 - 02/12/2015
Disruption, mobile and financial servicesNadya Powell
A presentation given for the IPA on disruption, mobile and financial services. Three strategies to employ and the best disruptive uses of mobile out there. Thanks to Zoe Decool for research help.
Mobile marketing involves using mobile devices like smartphones and tablets to advertise products and services. It uses platforms like mobile apps, websites, social media, and advertisements on the devices. Some common forms of mobile marketing are app marketing, QR codes, mobile search ads, SMS marketing which involves sending promotional texts to opt-in customers, and location-based marketing. Near-field communication technology allows short-range wireless connectivity between devices brought close together.
M-Pesa is a mobile money transfer service launched in Kenya in 2007 by Safaricom. It allows users to deposit, withdraw, and transfer money, and pay for goods and services using a mobile phone. M-Pesa has expanded to other countries and added new services like M-Ledger, M-Shwari, and Lipa na M-Pesa. It makes money through fees on money transfers, withdrawals, and microcredit services. M-Pesa collects large amounts of customer data and partners with other companies to offer an integrated digital platform and expand its services and customer base internationally through reverse innovation.
Intro to Mobile Marketing - WITI PresentationGhennipher
New media, in particular social business and mobile marketing, are transforming the marketing landscape. This presentation gives you a high-lever overview of the mobile landscape, and gets you started on building a business case for integrating mobile into your overall marketing strategy.
1. The document discusses a study on mobile commerce (m-commerce) in Latin America. Interviews were conducted with over 4,000 consumers across 5 countries to understand behaviors and attitudes related to personal finances and m-commerce.
2. Three key takeaways are that convenience is a major driver for m-commerce, safety and control are essential concerns for Latin American consumers, and there is an overall lack of trust in institutions.
3. The study found opportunities for growth of m-commerce due to high mobile penetration and low financial inclusion across many Latin American countries. However, challenges include the prominence of cash-based transactions, unstable incomes, safety concerns, cautiousness towards debt, and lack of trust in systems
Presentation for the Boca Raton Chamber of Commerce, Small Devices-BIG Business! Forum on August 29, 2014 at Sugar Sand Park - Willow Theater in Boca Raton, FL.
Presented by Jeff Klein, President of Power Play Marketing
Mobile Marketing Topics Include:
Why Mobile?
What is Mobile Marketing?
Mobile Websites
Responsive Websites
Mobile Apps
Geo-Fencing
iBeacons
Text Message Marketing (SMS)
QR Codes
Digitial Development and Mobile Money at USAIDErin Mote
The document discusses USAID's digital development initiatives focused on expanding access to connectivity and mobile applications. It aims to extend rural access through low-cost mobile and broadband technologies. Key areas of focus include facilitating regulatory environments, universal access programs, and leveraging new technologies. USAID also supports the development and sharing of scalable, replicable mobile applications. This includes establishing cloud services and an applications marketplace. Mobile money programs are highlighted as a priority to increase financial inclusion through partnerships with governments, donors, and private sector actors. The goal is to replicate successes like M-Pesa in new countries through risk capital, enabling policies, and multi-sector collaboration.
Mobile Payments: How U.S. Banks Can Deal with Disruptive ChangeCognizant
Banks are well-positioned to benefit from mobile payments, if they invest in the technology infrastructure and forge strong partnerships to out-maneuver emerging non-traditional players.
Selecting and Successfully Marketing a Mobile Banking ServiceKevin Lynch
The document discusses selecting and marketing a mobile banking service. It provides considerations for developing a mobile strategy including business drivers, target markets, capabilities, integration points, and security. It also shares First Mariner Bank's experience launching their mobile banking service, including their timeline and marketing plan to promote adoption through email, web, and offline campaigns.
Mobile commerce is growing rapidly as consumers spend more time on their mobile devices and shift their preferences and purchasing habits to mobile-first businesses. Nearly all growth in digital commerce now comes from mobile, so businesses that do not invest in a mobile-first strategy risk losing customers and market share. The document provides tips and data for developers to help their clients understand the case for investing in mobile development, including native apps, responsive websites, return on investment calculations, and addressing common objections around customers' preferences, budget concerns, and unclear ROI.
Finacle from Infosys partners with banks to help them accelerate innovation, unlock business value, and build tomorrow's bank. This includes launching new products and services on digital channels, personalizing online banking experiences, and leveraging digital payments to drive growth. Finacle offers e-banking, mobile banking, and digital commerce solutions to help banks bring customers into the digital future.
Perspective- Multi Channel Banking: A Five Point Strategy Infosys Finacle
The last two decades have witnessed a paradigm shift in the way people bank. While the shift from branches to ATM based cash withdrawals and from there on to internet banking was slow, it has been a different story in the case of mobile banking. The growth in adoption of mobile banking over the last three years has been tremendous. Many banks have rolled out internet banking, mobile banking, call centers, ATM based transactions and video banking. But, have banks moved from multiple channels to true multi-channel banking with seamless cross channel experiences?
Here we explore a five point strategy that would empower banks and financial institutions to define a robust multi-channel offering.
How Much Does It Cost to Build a Mobile Banking App Like Wise.pdfayushiqss
Once, you had been sent abroad without money, looking desperately for the bank that accepted your card, which didn’t charge you a small fee, right? What if you’re self-employed and you deal with invoices in different currencies? One way or another, the conversation suddenly transforms into a lesson on foreign exchange rates and risk management. In the days when globalization set its footsteps, traditional banking would thus feel clumsy and odd. This is where Wise (formerly TransferWise) jumps the line and introduces the app, where mobile banking can be super easy and convenient.
One might be interested to know how many resources it actually takes to create a challenger app like Wise. Thus, the answer is quite dependent on the situation. Yet, before we do that, it would be good if we first glance at the mobile banking world.
According to a study by App Annie, mobile banking app usage has skyrocketed in recent years. In 2023, everyone unexpectedly invested over 600 billion hours worldwide, predominantly keeping an eye on their financial applications. This is an impressive figure, as you could say that now mobile banking services keep our money in their house.
PUSHTech provides solutions together with our partners for your industry to meet the unique needs of your organization. In addition, PUSHTech and technology partners offers custom solutions for marketers to help you innovate quickly and make the most of your mobile investment. Messages can be sent based on customer segments, location, and app usage history.
Centre for Disruptive Technologies Mobile Money & Payments PresentationSharron L McPherson
The document summarizes key points from a conference on mobile banking and payment solutions in Ghana. It discusses how disruptive technologies will impact payment solutions and mobile payments. Some of the technologies discussed include digital currencies, big data analytics, digital IDs, and the internet of things. The document emphasizes that banks must innovate and transform their IT systems to remain competitive. It also outlines strategies for successful mobile banking, such as increasing enrollment, integrating across channels, and using mobile for marketing and cross-selling. The conclusion is that mobile banking will become increasingly important and banks need to execute optimized mobile strategies to position themselves for the future of banking.
Reimagine Banking in 2025: How Will IT Change the Way We Do Banking?Ekaputra Sananto
Banking in 2025 will see significant changes in technology that impact how customers interact with banks. Personalized high-touch service will still be important but will be enabled through new technologies like beacon tracking and virtual/augmented reality. Customers will have more direct self-service options through improved digital and mobile banking platforms as well as next generation ATMs and smart watches. Payment systems will increasingly integrate new technologies and see the rise of digital/mobile/contactless payments and peer-to-peer transfers. Banks will need to focus on better communication and creating truly trusted relationships through always-on conversations on customers' preferred channels to maintain relevance in this changing landscape.
There is a growing demand among customers for instant and mobile access to banking services from any device. Surveys show that customers want tools to help manage budgets and expect banks to analyze spending and provide feedback. New payment systems like Apple Pay and Venmo allow faster and more convenient transactions between mobile devices. Alternative lending through peer-to-peer or using non-traditional credit data is also gaining traction. Banks have tremendous customer data that can be leveraged to better predict customer needs and provide personalized services.
Digital Transformation in Banking Financial Services Industrydrishtipuro1234
Digital Transformation is more than just moving from traditional banking system to a digital one. It is a vital change in how banks and other financial institutions learn about, interact with, and satisfy customer’s needs. The age of “Customer is King” has truly arrived.
Digital Transformation in Banking Financial Services Industrysethnainaa
Digital Transformation is more than just moving from traditional banking system to
a digital one. It is a vital change in how banks and other financial institutions learn
about, interact with, and satisfy customer’s needs. The age of “Customer is King”
has truly arrived.
Opportunities for disruption in Financial Services (with a mobile focus)Nadya.Powell
A talk given at the IPA on opportunities for disruption in Financial Services with a focus on mobile. Three strategies to employ, case studies and three golden rules. Thanks to Zoe Decool for research help.
With the potential to create everything from new revenue opportunities, to increased customer acquisition to cost savings, mobile is changing the landscape of banking as we know it. The rollout of foundational mobile services is already yielding tremendous success, and by increasing security while keeping a keen eye on user experience, leading banks and financial services providers can offer more advanced mobile services, which will play a key role in their growth strategies.
By broadening mobile banking offerings, financial institutions will be positioned to increase mobile transactions, shift transactions away from higher-cost channels, and retain and attract more customers.
To be successful with mobile, VASCO understands that banks need to pay close attention to the security of mobile applications and consumers, without creating challenges for the user experience.
THE INFLUENCE OF MOBILE BANKING SERVICES ON CUSTOMER SATISFACTIONNzabirinda Etienne
This document discusses a study on the influence of mobile banking services on customer satisfaction. It provides background on the shift from traditional to digital banking and the growth of mobile banking. The study aims to analyze customer perceptions of mobile banking services and satisfaction at a bank in Rwanda. A literature review covers concepts of mobile banking services and customer satisfaction. The methodology included a survey of 61 bank customers to assess flexibility, credibility, accessibility, privacy and customer loyalty, commitment, trust and retention. The results showed positive customer perceptions of mobile banking services and satisfaction. A relationship was found between mobile banking services and customer satisfaction.
Accessibility of Digital Banking on Customer Satisfaction: National bank of K...iosrjce
Banks have been forced to deleverage and identify alternative sources of value as a result of increased
regulations and competitive challenges. This has led to the introduction of digital banking where technology is
mostly embraced while carrying transactions. However, customers are still waiting for this new banking
experience, touted as a revolutionary transformation that will bring many new features, including anytime and
anywhere banking, ultra-fast response times, and omnipresent advisors. The objective that guided the study: To
establisheffect of accessibility of digital banking on Customer Satisfaction case of National Bank of Kenya,
Bungoma County. The target population for the study was bank customers and banking staff from National Bank
in Bungoma County and a sample size of 417. Descriptive survey design was undertaken. Data was collected
using questionnaires, interview schedules and document reviews. Analysis was done with the aid of Statistical
Package for Social Sciences where both descriptive and correlation analysis were performed. The findings of
the study established there was a significant relationship between accessibility of digital banking and
customer’s satisfaction, χ2
(6, N=350) =390.74, P= 0.00. The study recommends that Mobile banking and POS
terminals, need to come up with an application that can be used to enhance digital banking.
Segment-Based Strategies for Mobile BankingCognizant
While retail banks have widely accepted mobile banking as a primary service channel, they can now apply customer segmentation tactics to develop mobile strategies, optimize customer retention and acquisition, and increase the adoption of mobile services.
This document discusses a student's project on mobile banking. It begins by thanking various organizations and individuals who supported the project, including the University of Mumbai, the project guide Prof. Vinita Pimpale, the principal and B.B.I coordinator who allowed the project. It then includes a declaration by the student that the project information is true and original, and a certificate signed by the project guide confirming the same.
20110228 the e bank value proposition_vargasTony Vargas
The document outlines a strategy for building an effective online banking ("eBanking") value proposition for community banks. It proposes following 7 commandments: 1) listen to and respond to customers, 2) provide personal touch, 3) seamless assistance, 4) let customers customize tools, 5) provide tools to manage money, 6) integrate social networking, and 7) encourage viral marketing. Tactics would include website design, marketing analytics, and social media integration to help banks maximize their online presence and better serve customers.
PROJECT-Impact of Internet banking services on customer loyaltyNabarun Paul
1. The document discusses the impact of effective internet banking services on customer loyalty. It begins by providing background on the banking industry, describing the various activities banks perform and channels through which they provide services to customers, including ATMs, mail, mobile and online banking.
2. It then discusses commercial business models for banks, which typically generate revenue through interest on loans, transaction fees, and financial advising. Various types of banks are also outlined such as retail, business, private, and investment banks.
3. Online banking is said to provide customers with a convenient way to conduct banking from home and check accounts anytime. It has changed transactional business and affects many industries.
Welcome to the next edition of our Snapshot Report.
The report will present this industry based on 3 discovered trends/ disruptions:
- PIN alternatives and what are the innovations within payment confirmations
- DIY finances and how financial service institutions are educating their customers on personal finance management and beyond
- Quick access to personal banking via various different mediums
Operating with personal funds and savings on a daily basis is becoming easy, customer-friendly and convenient.
To win against non-traditional competitors, retail banks must streamline operations and create innovative products and services, based on mobile, social and analytics technologies.
Similar to Mobile Banking - The Next Gen Approach (20)
OJP data from firms like Vicinity Jobs have emerged as a complement to traditional sources of labour demand data, such as the Job Vacancy and Wages Survey (JVWS). Ibrahim Abuallail, PhD Candidate, University of Ottawa, presented research relating to bias in OJPs and a proposed approach to effectively adjust OJP data to complement existing official data (such as from the JVWS) and improve the measurement of labour demand.
[4:55 p.m.] Bryan Oates
OJPs are becoming a critical resource for policy-makers and researchers who study the labour market. LMIC continues to work with Vicinity Jobs’ data on OJPs, which can be explored in our Canadian Job Trends Dashboard. Valuable insights have been gained through our analysis of OJP data, including LMIC research lead
Suzanne Spiteri’s recent report on improving the quality and accessibility of job postings to reduce employment barriers for neurodivergent people.
Decoding job postings: Improving accessibility for neurodivergent job seekers
Improving the quality and accessibility of job postings is one way to reduce employment barriers for neurodivergent people.
Abhay Bhutada, the Managing Director of Poonawalla Fincorp Limited, is an accomplished leader with over 15 years of experience in commercial and retail lending. A Qualified Chartered Accountant, he has been pivotal in leveraging technology to enhance financial services. Starting his career at Bank of India, he later founded TAB Capital Limited and co-founded Poonawalla Finance Private Limited, emphasizing digital lending. Under his leadership, Poonawalla Fincorp achieved a 'AAA' credit rating, integrating acquisitions and emphasizing corporate governance. Actively involved in industry forums and CSR initiatives, Abhay has been recognized with awards like "Young Entrepreneur of India 2017" and "40 under 40 Most Influential Leader for 2020-21." Personally, he values mindfulness, enjoys gardening, yoga, and sees every day as an opportunity for growth and improvement.
Independent Study - College of Wooster Research (2023-2024) FDI, Culture, Glo...AntoniaOwensDetwiler
"Does Foreign Direct Investment Negatively Affect Preservation of Culture in the Global South? Case Studies in Thailand and Cambodia."
Do elements of globalization, such as Foreign Direct Investment (FDI), negatively affect the ability of countries in the Global South to preserve their culture? This research aims to answer this question by employing a cross-sectional comparative case study analysis utilizing methods of difference. Thailand and Cambodia are compared as they are in the same region and have a similar culture. The metric of difference between Thailand and Cambodia is their ability to preserve their culture. This ability is operationalized by their respective attitudes towards FDI; Thailand imposes stringent regulations and limitations on FDI while Cambodia does not hesitate to accept most FDI and imposes fewer limitations. The evidence from this study suggests that FDI from globally influential countries with high gross domestic products (GDPs) (e.g. China, U.S.) challenges the ability of countries with lower GDPs (e.g. Cambodia) to protect their culture. Furthermore, the ability, or lack thereof, of the receiving countries to protect their culture is amplified by the existence and implementation of restrictive FDI policies imposed by their governments.
My study abroad in Bali, Indonesia, inspired this research topic as I noticed how globalization is changing the culture of its people. I learned their language and way of life which helped me understand the beauty and importance of cultural preservation. I believe we could all benefit from learning new perspectives as they could help us ideate solutions to contemporary issues and empathize with others.
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NIM is calculated as the difference between interest income earned and interest expenses paid, divided by interest-earning assets.
Importance: NIM serves as a critical measure of a financial institution's profitability and operational efficiency. It reflects how effectively the institution is utilizing its interest-earning assets to generate income while managing interest costs.
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Economic Risk Factor Update: June 2024 [SlideShare]Commonwealth
May’s reports showed signs of continued economic growth, said Sam Millette, director, fixed income, in his latest Economic Risk Factor Update.
For more market updates, subscribe to The Independent Market Observer at https://blog.commonwealth.com/independent-market-observer.
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2. MOBILE BANKING - THE NEXT GEN APPROACH
REDUCE COST
!
CREATE STRONGER CUSTOMER RELATIONSHIPS
!
INCREASE REACTIVITY TIME
!
PROVIDE INNOVATION, UTILITY & GREAT UX
!
PROVIDE MORE CONNECTED BANKING &
PAYMENT SERVICES
“Mobile has opened the
door to re-assert
relationships with
consumers.”
WHY INVEST IN MOBILE?
3. !
Behaviours are changing as consumers are becoming
more comfortable and dependent on the web and
mobile devices.
BEHAVIOUR
MOBILE BANKING - THE NEXT GEN APPROACH
4. !
Consumers are looking for simplicity, availability, real-
time insight, contextual engagement and the ability to
leverage social networks.
NEEDS
MOBILE BANKING - THE NEXT GEN APPROACH
5. !
Consumers expect far greater transparency with the
type of personalization they receive as they interact
with other industries.
EXPECTATIONS
MOBILE BANKING - THE NEXT GEN APPROACH
6. HIGHLY INFORMED
!
EXPECTING A GREAT EXPERIENCE
!
RELIANT ON REVIEWS, SOCIAL MEDIA
!
BANKING ONLINE 24/7
“It is essential to have
an outstanding
usability and excellent
user interface.”
CONSUMERS ARE:
MOBILE BANKING - THE NEXT GEN APPROACH
7. 34% of Canadians expect to be
conducting their banking using
mobile devices in the near future.
MOBILE BANKING - THE NEXT GEN APPROACH
8. 91% of Canadians said they prefer to
do banking at a time that is
convenient.
MOBILE BANKING - THE NEXT GEN APPROACH
9. 77% are happy to avoid travelling
to the branch.
MOBILE BANKING - THE NEXT GEN APPROACH
11. !
Banks that fail to develop mobile banking technology
risk losing their retail payment systems due to digital
disruption by more savvy competitors.
MOBILE BANKING - THE NEXT GEN APPROACH
12. !
When it comes to applications for financial utility,
consumers are looking for features that will save time,
energy and effort -- paired with a consistent and
repeatable UI/UX.
MOBILE BANKING - THE NEXT GEN APPROACH
13. !
Such as every day banking transactions, including
checking balances, monthly statements, EMT &
Account transfers and bill payments.
FOCUS ON UTILITY & VALUE
MOBILE BANKING - THE NEXT GEN APPROACH
14. !
Mobile banking features also help banks make inroads
with younger consumers, who may be banking for the
first time and could become lifelong customers.
!
MOBILE BANKING - THE NEXT GEN APPROACH
FOCUS ON UTILITY & VALUE
15. !
Find ways for customers to do things better, or create
an entirely new experience.
DIFFERENTIATE
MOBILE BANKING - THE NEXT GEN APPROACH
16. !
A mobile-optimized strategy will also enable FIs to
capitalize on new revenue-generating opportunities in
mobile payments and commerce.
MOBILE BANKING - THE NEXT GEN APPROACH
UNCOVER NEW REVENUE
OPPORTUNITIES
18. 1. ALWAYS LISTEN TO
CUSTOMER NEEDS
2. HELP CUSTOMERS
ACHIEVE THEIR GOALS
4. CHOOSE
TECHNOLOGIES
CAREFULLY
3. INTEGRATE MOBILE
BANKING INTO AN OMNI
CHANNEL STRATEGY
5. USE EDUCATION
AND SECURITY
GUARANTEES
MOBILE BANKING - THE NEXT GEN APPROACH
19. SUMMARY
!
Mobile presents a huge opportunity for banks to better
engage with existing customers, to win new customers
and to increase revenue through mobile payments and
mobile commerce capabilities.
MOBILE BANKING - THE NEXT GEN APPROACH