A presentation that tackles the new technologies' impact in the pharma industry and how the future of both patients and pharma professionals will be changed. Also I am touching some interesting trends that we need to be very aware of in pharma marketing, advertising and overall business development.
Successful Digital Campaign Case Study - How to do good campaigns that do goo...Alex Cernatescu
We are happy to share our latest digitally-led integrated campaign
"Stiu cat am"for Cardio Prevent Foundation. We are proud of our group's incredibly involved team who did a great job for a really great client but most important we are happy that this is one of those moments that advertising done right can help save lives through raising awareness on a very serious issue - LDL Cholesterol. Digital Campaign Case Study - How to do good campaigns that do good? Description of a very popular campaign case study - #StiuCatAm ( www.stiucatam.ro ) Infinit Solutions Agency
My talk during the Digital4 Pharma conference, July 2016 in Greece. My talk described the digital transformation of Takeda with our vision and how Takeda Pharmaceutical explore initiatives and trends in order to provide better services to healthcare professionals. Virtual Reality was one of the experiments which Takeda Hellas implemented in the framework of digital new way of thinking. Key findings are cross-functional collaboration, focus on the objectives and needs of our HCPs. Conclusion: if we benefit from the combination of the technology and traditional marketing aspects then the results will be a good mix of creative and quality actions .
Our head of digital, Chris Cullmann, alongside our team at Ogilvy CommonHealth Worldwide have developed a playbook for pharmaceutical and healthcare marketing in 2018.
Although not definitive, this playbook points to emerging platforms, the maturing of existing communication mediums, and areas that need your attention to be competitive in a rapidly evolving marketing space.
In highly regulated healthcare environments, mobile technology advancements enable greater -flexibility, portability, interactivity and better patient care than ever before. This infographic presents different use cases for the latest technologies.
Every March, thousands of thinkers, futurists, and creative people from nearly every industry flock to Austin, Texas to take in the trends and innovations shaping the future of film, technology, and music. We were among them, taking it all in through a health focused lens, and SXSW 2018 left us exhausted and inspired. The growing ubiquity of health was evidenced by the surge of the festival’s health track, including its first ever Wellness Expo. Patient centricity, health data, social responsibility, and women in tech dominated the conversation. We’ve curated the all hot health topics, along with our POV on implications in this comprehensive recap. Hope you enjoy reading this report as much as we did curating it!
The wearable trend is here and its impact will be broad and significant. From fitness, to wellness and beyond, wearable technology will be a major part of the internet of things movement.
In a digital world, Telecom operators face challenging customer exceptions. Learn more about the ideal one click customer journey and Ericsson ConsumerLab insights.
In this presentation, Saksham introduces the topic of SMAC, trends and real life examples of deployment of the SMAC stack. His interest area is predictive analytics.
Successful Digital Campaign Case Study - How to do good campaigns that do goo...Alex Cernatescu
We are happy to share our latest digitally-led integrated campaign
"Stiu cat am"for Cardio Prevent Foundation. We are proud of our group's incredibly involved team who did a great job for a really great client but most important we are happy that this is one of those moments that advertising done right can help save lives through raising awareness on a very serious issue - LDL Cholesterol. Digital Campaign Case Study - How to do good campaigns that do good? Description of a very popular campaign case study - #StiuCatAm ( www.stiucatam.ro ) Infinit Solutions Agency
My talk during the Digital4 Pharma conference, July 2016 in Greece. My talk described the digital transformation of Takeda with our vision and how Takeda Pharmaceutical explore initiatives and trends in order to provide better services to healthcare professionals. Virtual Reality was one of the experiments which Takeda Hellas implemented in the framework of digital new way of thinking. Key findings are cross-functional collaboration, focus on the objectives and needs of our HCPs. Conclusion: if we benefit from the combination of the technology and traditional marketing aspects then the results will be a good mix of creative and quality actions .
Our head of digital, Chris Cullmann, alongside our team at Ogilvy CommonHealth Worldwide have developed a playbook for pharmaceutical and healthcare marketing in 2018.
Although not definitive, this playbook points to emerging platforms, the maturing of existing communication mediums, and areas that need your attention to be competitive in a rapidly evolving marketing space.
In highly regulated healthcare environments, mobile technology advancements enable greater -flexibility, portability, interactivity and better patient care than ever before. This infographic presents different use cases for the latest technologies.
Every March, thousands of thinkers, futurists, and creative people from nearly every industry flock to Austin, Texas to take in the trends and innovations shaping the future of film, technology, and music. We were among them, taking it all in through a health focused lens, and SXSW 2018 left us exhausted and inspired. The growing ubiquity of health was evidenced by the surge of the festival’s health track, including its first ever Wellness Expo. Patient centricity, health data, social responsibility, and women in tech dominated the conversation. We’ve curated the all hot health topics, along with our POV on implications in this comprehensive recap. Hope you enjoy reading this report as much as we did curating it!
The wearable trend is here and its impact will be broad and significant. From fitness, to wellness and beyond, wearable technology will be a major part of the internet of things movement.
In a digital world, Telecom operators face challenging customer exceptions. Learn more about the ideal one click customer journey and Ericsson ConsumerLab insights.
In this presentation, Saksham introduces the topic of SMAC, trends and real life examples of deployment of the SMAC stack. His interest area is predictive analytics.
One in five US adults have some type of wearable technology and 77% want wearable tech to help them exercise smarter. 56% of US adults believe monitoring of vital signs will extend life expectancy by 10 years. Welcome to the #futureofhealth.
In the new report we look into the state of the mobile industry in Denmark in 2015 and thereby which mobile marketing opportunities Denmark holds for mobile advertisers as well as publishers.
The report holds:
- An overview of the Danish Mobile Market
- The Danish M-commerce Trends
- Danish Mobile Consumer Behavior
- Mobile Advertising trends
How can you be prepared for the future of Consumer Healthcare?Marcelo Martins
Marcelo will examine the latest innovation initiatives in the consumer healthcare market and will share some case studies enabling you to evaluate how prepared your business is
for the next big disruptive trend in the pharmaceutical business.
Marcelo Martins, Digital Marketing & Multichannel Manager, Daiicho Sankyo
Last year, mobile outpaced the desktop internet usage and in the year ahead of us, it is expected that mobile ad spend will top $100 billion worldwide, which accounts for 51% of the total digital market.
Despite this incredible growth and a consumer behaviour that is screaming for better interaction with brands, a lot of companies are still hesitant, when it comes to investing in mobile and respond to their consumer needs.
In this webinar we go in depth with, how to take advantage of mobile advertising the best way and market to the consumer in the moment of need.
We also talk about, how to measure and optimise mobile advertising the best way and keep track of the performance.
Congratulations, if you're reading this you've almost made it through 2020! With a vaccine now being rolled out, let's look to a far more positive 2021, starting with Orbital's inaugural health tech trends document, which we enjoy pulling together every year.
I don't think there is anyone out there who'd disagree that COVID has created a monumental shift in how healthcare is delivered. We here at Orbital have explored the 10x key trends every healthcare marketer should appreciate, as well as detailed the opportunity to potentially capitalise on each.
Pour yourself a cup of tea, put your feet up, and let's get a little more excited about 2021!
The health care industry is lagging other industry sectors when it comes to customer-centric thinking in the age of digital, according to a new report by Adobe Digital Insights (ADI), which looks at how consumers are responding to the online tools at their disposal for managing health care.
The Future of Mobility, Multi-screen and Cross Screen Engagement
A Virtual Roundtable Discussion with Industry Thought Leaders
Moderator:
Mark Bard — Founder at Digital Insights Group
Panelists:
Craig DeLarge — Global Leader, Multichannel Marketing Strategy & Innovation at Merck
Erik Hawkinson — Global Head of Strategic Marketing at Roche Diagnostics
Lisa Flaiz — Group Product Director, Digital Marketing at Janssen
Kim Levy — Vice President, Strategic Solutions at Epocrates
Bob MacAvoy — Senior Vice President at Doximity
Over the past 10 years there has been a tidal wave of innovation specific to the market of devices we use to access digital content, services, and to conduct transactions. We were introduced to the iPhone in 2007, the iPad in 2010 and although we’re not sure what the next “big thing” will be (from Apple or a competitor) — we are all sure we’ll be using more digital devices in the near future – not less. This roundtable with a diverse group of pharmaceutical, device, publisher, and technology executives will review the multi-platform shifts and trends specific to a physician audience and what that means over the next year — and next decade.
Every March, thousands of thinkers, futurists, and creative people from nearly every industry flock to Austin, Texas to take in the trends and innovations shaping the future of film, technology, and music. We were among them, taking it all in through a health focused lens, and SXSW 2018 left us exhausted and inspired. The growing ubiquity of health was evidenced by the surge of the festival’s health track, including its first ever Wellness Expo. Patient centricity, health data, social responsibility, and women in tech dominated the conversation. We’ve curated the all hot health topics, along with our POV on implications in this comprehensive recap. Hope you enjoy reading this report as much as we did curating it!
From surgical robots to “smart hospitals,” the digital transformation is revolutionizing patient care in new and exciting ways. Digital health technologies will transform healthcare, for example mobile phones have given health care providers the ability to engage with patients 24x7. We predict that these digital healthcare trends will emerge in 2017-18, which present an opportunity to use them to improve care and save costs. Let's take a look at what trends are shaping the future of digital healthcare, and what are the medical technologies to be adopted.
Global Mobile trends material from Mediacom Mobile Connections 2015
Глобальные Тренды в мобильном маркетинге
Prepared by Ben Philips, Global Head of Mobile, Mediacom
Trendwatchers from around the world came together to identify the big shifts critical to pharmaceutical brands and healthcare marketers.
What's inside: 2016 will be the year an old debate reignites and simple digital tools fuel an incredible new era of clinical study. The patient journey will be rerouted and the tug of war at the point of care will get much more intense. Caregiving will approach a cliff, healthcare teams will get bigger, and patients will come to the exam room with new expectations. The science of motivation will face a crossroads and you’ll probably lose you Fitbit.
Two-thirds of Australians own smartphones and are accessing the web, watching video, engaging mobile apps, using location marking services, and accepting advertising in return for content.
Ericsson ConsumerLab: The one-click ideal - PresentationEricsson
In a digital world, Telecom operators face challenging customer exceptions. Learn more about the ideal one click customer journey and Ericsson ConsumerLab insights.
The Digital Health Technology Vision 2016 reveals five trends that prove winning in the digital age hinges on people. Keeping up with changing technology is vital, but it’s just as important to evolve the consumer experience, methods of care delivery and career development opportunities for the healthcare workforce.
The Potential of Digital and Remote Care Post-Pandemic-Iain Ansell, Team Cons...marcus evans Network
Ahead of the marcus evans Medical Device Manufacturing Summit 2021, Iain Ansell discusses the future of digital health and how manufacturers can ensure connected devices are user centric
One in five US adults have some type of wearable technology and 77% want wearable tech to help them exercise smarter. 56% of US adults believe monitoring of vital signs will extend life expectancy by 10 years. Welcome to the #futureofhealth.
In the new report we look into the state of the mobile industry in Denmark in 2015 and thereby which mobile marketing opportunities Denmark holds for mobile advertisers as well as publishers.
The report holds:
- An overview of the Danish Mobile Market
- The Danish M-commerce Trends
- Danish Mobile Consumer Behavior
- Mobile Advertising trends
How can you be prepared for the future of Consumer Healthcare?Marcelo Martins
Marcelo will examine the latest innovation initiatives in the consumer healthcare market and will share some case studies enabling you to evaluate how prepared your business is
for the next big disruptive trend in the pharmaceutical business.
Marcelo Martins, Digital Marketing & Multichannel Manager, Daiicho Sankyo
Last year, mobile outpaced the desktop internet usage and in the year ahead of us, it is expected that mobile ad spend will top $100 billion worldwide, which accounts for 51% of the total digital market.
Despite this incredible growth and a consumer behaviour that is screaming for better interaction with brands, a lot of companies are still hesitant, when it comes to investing in mobile and respond to their consumer needs.
In this webinar we go in depth with, how to take advantage of mobile advertising the best way and market to the consumer in the moment of need.
We also talk about, how to measure and optimise mobile advertising the best way and keep track of the performance.
Congratulations, if you're reading this you've almost made it through 2020! With a vaccine now being rolled out, let's look to a far more positive 2021, starting with Orbital's inaugural health tech trends document, which we enjoy pulling together every year.
I don't think there is anyone out there who'd disagree that COVID has created a monumental shift in how healthcare is delivered. We here at Orbital have explored the 10x key trends every healthcare marketer should appreciate, as well as detailed the opportunity to potentially capitalise on each.
Pour yourself a cup of tea, put your feet up, and let's get a little more excited about 2021!
The health care industry is lagging other industry sectors when it comes to customer-centric thinking in the age of digital, according to a new report by Adobe Digital Insights (ADI), which looks at how consumers are responding to the online tools at their disposal for managing health care.
The Future of Mobility, Multi-screen and Cross Screen Engagement
A Virtual Roundtable Discussion with Industry Thought Leaders
Moderator:
Mark Bard — Founder at Digital Insights Group
Panelists:
Craig DeLarge — Global Leader, Multichannel Marketing Strategy & Innovation at Merck
Erik Hawkinson — Global Head of Strategic Marketing at Roche Diagnostics
Lisa Flaiz — Group Product Director, Digital Marketing at Janssen
Kim Levy — Vice President, Strategic Solutions at Epocrates
Bob MacAvoy — Senior Vice President at Doximity
Over the past 10 years there has been a tidal wave of innovation specific to the market of devices we use to access digital content, services, and to conduct transactions. We were introduced to the iPhone in 2007, the iPad in 2010 and although we’re not sure what the next “big thing” will be (from Apple or a competitor) — we are all sure we’ll be using more digital devices in the near future – not less. This roundtable with a diverse group of pharmaceutical, device, publisher, and technology executives will review the multi-platform shifts and trends specific to a physician audience and what that means over the next year — and next decade.
Every March, thousands of thinkers, futurists, and creative people from nearly every industry flock to Austin, Texas to take in the trends and innovations shaping the future of film, technology, and music. We were among them, taking it all in through a health focused lens, and SXSW 2018 left us exhausted and inspired. The growing ubiquity of health was evidenced by the surge of the festival’s health track, including its first ever Wellness Expo. Patient centricity, health data, social responsibility, and women in tech dominated the conversation. We’ve curated the all hot health topics, along with our POV on implications in this comprehensive recap. Hope you enjoy reading this report as much as we did curating it!
From surgical robots to “smart hospitals,” the digital transformation is revolutionizing patient care in new and exciting ways. Digital health technologies will transform healthcare, for example mobile phones have given health care providers the ability to engage with patients 24x7. We predict that these digital healthcare trends will emerge in 2017-18, which present an opportunity to use them to improve care and save costs. Let's take a look at what trends are shaping the future of digital healthcare, and what are the medical technologies to be adopted.
Global Mobile trends material from Mediacom Mobile Connections 2015
Глобальные Тренды в мобильном маркетинге
Prepared by Ben Philips, Global Head of Mobile, Mediacom
Trendwatchers from around the world came together to identify the big shifts critical to pharmaceutical brands and healthcare marketers.
What's inside: 2016 will be the year an old debate reignites and simple digital tools fuel an incredible new era of clinical study. The patient journey will be rerouted and the tug of war at the point of care will get much more intense. Caregiving will approach a cliff, healthcare teams will get bigger, and patients will come to the exam room with new expectations. The science of motivation will face a crossroads and you’ll probably lose you Fitbit.
Two-thirds of Australians own smartphones and are accessing the web, watching video, engaging mobile apps, using location marking services, and accepting advertising in return for content.
Ericsson ConsumerLab: The one-click ideal - PresentationEricsson
In a digital world, Telecom operators face challenging customer exceptions. Learn more about the ideal one click customer journey and Ericsson ConsumerLab insights.
The Digital Health Technology Vision 2016 reveals five trends that prove winning in the digital age hinges on people. Keeping up with changing technology is vital, but it’s just as important to evolve the consumer experience, methods of care delivery and career development opportunities for the healthcare workforce.
The Potential of Digital and Remote Care Post-Pandemic-Iain Ansell, Team Cons...marcus evans Network
Ahead of the marcus evans Medical Device Manufacturing Summit 2021, Iain Ansell discusses the future of digital health and how manufacturers can ensure connected devices are user centric
The New Rules Of Doctor Engagement in the New Normal
2020, which could very well be the year of the coronavirus, has been witnessing drastic disruptions with enforced lockdowns, social distancing, new patient demands and healthcare systems put under extraordinary pressures. The pandemic has worsened the pharma market in India and is expected to lead the country towards a major slowdown.
Challenges that have arised
> Doctors not ready to meet MRs
> No physical events possible
> Virtual events doesn't give FaceTime with doctors
#DIGITALMARKETING #PHARMAMARKETING #DOCTORMARKETING #HOSPITALMARKETING #HEALTHCAREMARKETING #RELEVANTINTERACTIONS
El informe "The wearable future" destaca que el 20% de los estadounidenses adultos ya posee un dispositivo wearable.Su tasa de adopción ya es equivalente a la de las tabletas cuando se popularizaron en 2012 y se espera que crezca rápidamente en los próximos años. El documento prevé que la venta de estos dispositivos alcance los 14.000 millones de dólares en 2014 y los 70.000 millones en 2024.
5 startups that are going to transform the world in 2020TekRevol LLC
Here are some of the startups that are redefining the role of brands to create tangible value for people. By positioning themselves as socially motivated startups, not only are they changing the conversation around technology and AI – they are using their skills to develop creative solutions to real problems faced by humans in the real world, and we can’t wait to see how far they go this coming year!
Disruptive Insurance Product Innovation Using IoT in HealthcareAmazon Web Services
Potential for consumer healthcare
1. No more non-value apps – consumers want insights
2. Lifestyle and Wellness platforms will win
3. Data INTENSITY = New OPPORTUNITY
4. Real Time is the NORM
5. Machines learn to IMPROVE our lives
Speakers:
Gaurav Sharma, Senior Industry Principal and Lead for Finacle on Cloud business, Infosys Finacle
&
Michael Braendle, Principal Cloud Architect, Professional Services, AWS
How Pharma Can Fully Digitize Interactions with Healthcare ProfessionalsCognizant
By building end-to-end IT ecosystems and understanding preferred communications channels, pharmaceuticals companies can create more engaging and fruitful digital relationships with healthcare professionals.
Ibm cognitive business_strategy_presentationdiannepatricia
IBM Cognitive Business Strategy presentation. Presented by Dianne Fodell and Jim Spohrer at the Cognitive Systems Institute Group Speaker Series call on October 8, 2015.
The intelligent enterprise in the experience economy for the healthcare industryMohammad AlZaubi
The healthcare industry faces tremendous change in every aspect of advancing business and the provisioning of healthcare. Today, the patient journey begins with prevention programs offered prior to admission to secure the well-being
of patients while capturing and using personal health data. The value and importance of analyzing and using patient data has increased significantly in past years – and demand for targeted analysis of patient data will expand in the future. In the experience economy, patients not only require transparent access to their healthcare data, they also expect to be informed
about every step of their hospital visit at any time.
Étude PwC sur les objets connectés "The Wearable Future" (oct. 2014)PwC France
http://bit.ly/TheWearableFutureCP
L’étude du cabinet d’audit et de conseil PwC « The wearable future » montre que les « wearables » (vêtements ou accessoires connectés) sont de plus en plus présents dans le quotidien des Américains : en 2014 plus d’un Américain sur 5 déclare posséder au moins un « wearable ».
Ces nouveaux objets technologiques intéressent en priorité la génération Y puisqu’elle se déclare 55 % plus susceptible de posséder un « wearable », et 67 % plus attirée par ces nouvelles technologies.
Pour 3 Américains sur 4, ces différents « wearables » doivent à l’avenir permettre à la fois d’être plus réactifs et efficaces au travail, mais également de disposer de plus de temps libre.
Future of Digital Healthcare on Cloud .pdfayushiqss
Healthcare has been an integral part of the discussion and a transformative force towards innovation. With increasing advancements and awareness, people are becoming more conscious about their choices, what they eat, and where and how to get the best treatment facilities. This brings the need to provide the best healthcare services, disease detection, and the right treatment, with the best tools and hospital staff. The internet has played a significant role in serving such kinds of top-notch consumer needs. One of these internets of things is Cloud Technology. Let’s look at cloud computing in healthcare, models of cloud computing and how it has transformed the digital healthcare sector.
Life Sciences Commercial Services | Accentureaccenture
Accenture Life Sciences commercial services bring insights, design thinking and human ingenuity together to reimagine your customer experiences and commercial growth. Visit https://accntu.re/2me47gO to learn more.
The Power of your Data Achieved - Next Gen ModernizationHortonworks
Fueled by ever-changing customer behaviors and an increasing number of industry disruptions, the modern enterprise requires analytics to stay ahead of the game. Today’s data warehouse needs continuous enhancements to address new requirements for advanced analytics, real-time streaming data, Big Data, and unstructured data. The focus should be on developing a forward-looking, future-proof view and holistically addressing the combination of forces that are impacting the existing operational model.
Healthcare Digital Transformation - Outlook and recommendations for 2019Damo Consulting Inc.
In our inaugural review of healthcare’s digital transformation, we assess the current state of digital, analytics, and technology-led innovation in healthcare, and offer our recommendations to healthcare enterprises and technology solution providers.
Ahead of the marcus evans Evolution Summit 2023, read here an interview with Erwin De beuckelaer discussing how utilising and harmonising digital measures in clinical trials will transform the pharma industry.
Optimisator : Digital Transformation In Business SectorsOptimisator
Digital transformation is entering into every field and industry that we know today, starting with mass media, education, healthcare, finance, banking and more. Organizations go digital to improve their services and facilities to bring up the satisfaction level of their customers.
By Optimisator
More info : https://www.optimisator.org/
Futurists have long predicted a world in which the products around us have minds of their own, from talking televisions to smart fridges. Now, at last, that vision is beginning to materialise, thanks to the plummeting cost of computing components and the ubiquity of wireless communications.
"Developing smart products" is a new report sponsored by Cognizant, that explores the commercial, organisational and strategic impact of smart products on the companies that develop them.
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Pharma Conference 2016 - What's Next for Pharma? - Alex Cernatescu - Infinit
1. Alexandru Cernatescu
Group CEO & Co-Founder
Infinit Solutions Agency
alexandru@infinitsolutions.ro
PHARMA MARKETING
CONFERENCE 2016 &
What should the tech-driven future of pharma mean for
consumers and for medical professionals?
2. Quick RECAP
Patients are becoming more engaged
In a digital age, patients are much less
dependent on their doctors for advice,
increasingly able and willing to take greater
control of their own health.
They feel empowered by the vast amount of
health information available online and on
apps, and by the array of health and fitness
wearables such as FitBit and Apple Watch.
In one survey, more than 85 percent of
patients said they were confident in their
ability to take responsibility for their health
and knew how to access online resources to
help them do so.
In addition, patients are becoming keener to
evaluate different healthcare products and
services given that they bear a growing
proportion of the costs.
In a digital world, the ability to engage with
patients as they make such evaluations
could be key to the success of a pharma
company's commercial model.
Alexandru Cernatescu
Group CEO & Co-Founder
Infinit Solutions Agency
alexandru@infinitsolutions.ro
PHARMA MARKETING
CONFERENCE 2016 &
New competitors are moving in
Information and insights into patients' histories and
clinical pathways are no longer the preserve of the
traditional healthcare establishment.
Where once health providers' paper-based medical
records were the main source of patient health data,
and drug research and development data were kept
within the walls of the pharma companies, today,
technology companies such as Apple, IBM, and
Qualcomm Technologies are moving into healthcare.
They are able to engage with patients through apps,
health and fitness devices, and online communities,
for example.
And they are able to collect petabytes of data from
these and other sources, such as electronic medical
records and insurance claims, capturing valuable
insights. For example, the IBM Watson Health
platform—recently at the center of a partnership with
Apple and its HealthKit health-sensor data platform—
is using advanced analytics and natural-language-
processing capabilities to deliver clinical decision
support.
Pharma companies will need to decide soon how to
position themselves to compete or collaborate with
these new players, or build complementary
capabilities. www.mckinsey.com
The road to digital success in pharma
By David Champagne, Amy Hung, and Olivier Leclerc
3. Alexandru Cernatescu
Group CEO & Co-Founder
Infinit Solutions Agency
alexandru@infinitsolutions.ro
PHARMA MARKETING
CONFERENCE 2016 &
DISRUPTION ENETERD
DISRUPTION
has entered the pharma territory
4. Quick RECAP
Alexandru Cernatescu
Group CEO & Co-Founder
Infinit Solutions Agency
alexandru@infinitsolutions.ro
PHARMA MARKETING
CONFERENCE 2016 &
More information is available about product
performance
Historically, pharma companies have controlled both
the generation and dissemination of information about
their products.
Digital technologies have weakened that control,
opening an array of new, independent information
channels.
There are online communities for sharing and
discussing patients' experiences, apps and sensors to
monitor the impact of therapy on a patient's daily life,
and advanced data aggregation and analysis to link
disparate, complex data sets and generate new insights
into drug safety and efficacy.
In response, pharma companies will have to build the
capabilities to anticipate or react rapidly to these new
sources of evidence, and remain the main source of
authority on the performance of their products.
Process efficiency and agility is improving
dramatically
Advanced analytics, sensors, and the
automation of complex decisions are
capable of delivering a step change in the
efficiency, speed, quality, and
responsiveness of business processes in all
industries.
The pharmaceutical industry is no exception.
To thrive in a digital world, pharma
companies will need to deploy next-
generation technologies to streamline their
business processes.
They need to achieve near real-time
transparency of their clinical-trials portfolio
in R&D, for example, and frictionless sales
and operations planning in the supply chain,
as well as meet new expectations in
efficiency and agility from customers,
employees, patients, and suppliers.
www.mckinsey.com
The road to digital success in pharma
By David Champagne, Amy Hung, and Olivier Leclerc
5. Alexandru Cernatescu
Group CEO & Co-Founder
Infinit Solutions Agency
alexandru@infinitsolutions.ro
PHARMA MARKETING
CONFERENCE 2016 &
DISRUPTION ENETERD
DATA WILL DRIVE THE PHARMA BUSINESS
6. So what do we do?
Personalized care: Sensors and
digital services for tailored, 24/7
treatment
The ability to personalize interactions
with stakeholders is a key value driver
from digital technology in any
industry.
In pharma, this value will be realized
in large part through the use of
sensors and digital services to
provide tailored care around the
clock.
Alexandru Cernatescu
Group CEO & Co-Founder
Infinit Solutions Agency
alexandru@infinitsolutions.ro
PHARMA MARKETING
CONFERENCE 2016 &
www.mckinsey.com
Fuller engagement: Omnichannel conversations
with physicians and patients
Digital-engagement technologies open up a
whole new world for marketing, the exchange of
information, and recruitment for trials.
Pharmaceutical sales reps, medical-science
liaisons, and patient-service teams can inform
and influence patients, physicians, and
caregivers in person or via mobile phones, the
Internet, apps, or social media.
Patients are already starting to use patient
portals for their medical records and to
communicate with their physicians, and they
use apps to fill scripts and online patient
communities to speak to other patients with the
same disease.
The road to digital success in pharma
By David Champagne, Amy Hung, and Olivier Leclerc
7. So what do we do?
Alexandru Cernatescu
Group CEO & Co-Founder
Infinit Solutions Agency
alexandru@infinitsolutions.ro
PHARMA MARKETING
CONFERENCE 2016 &
www.mckinsey.com
Data-driven insight: Advanced
analytics to increase pipeline and
commercial value
Pharma companies sit on a wealth of
data, usually locked away in different
technical and organizational silos.
Some are already linking and mining
their data sets to improve their
pipelines, products, and strategies.
But there remains a huge opportunity
to create further value from data and
analytics using internal and external
data sources to drive superior results.
Real-time responsiveness: Automated processes
to improve cost, reactions, and agility
Cloud and mobile technology, sensors, and next-
generation business intelligence will bring about a
new wave of automation in business processes—
that is, streamlined, automated work flows with
few handovers and end-to-end, real-time
transparency on progress, costs, and business
value.
This will drive a step change in the efficiency,
responsiveness, and agility of a wide range of
complex, often cross-functional, processes, be
they in the back office, the supply chain, R&D, or
commercial.
The road to digital success in pharma
By David Champagne, Amy Hung, and Olivier Leclerc
8. Alexandru Cernatescu
Group CEO & Co-Founder
Infinit Solutions Agency
alexandru@infinitsolutions.ro
PHARMA MARKETING
CONFERENCE 2016 &
DISRUPTION ENETERD
ECOSYSTEMS. WORKING,LIVE, ALWAYS IMPROVING
DIGITAL ECOSYSTEMS.
9. Where is this all
going?
Alexandru Cernatescu
Group CEO & Co-Founder
Infinit Solutions Agency
alexandru@infinitsolutions.ro
PHARMA MARKETING
CONFERENCE 2016 &
10. Humanity is the largest “QA” and data source for almost any
type of product lately.
People are collaborating in the most incredible way – coherent
global feedback on products – it is incredible!
We are currently creating the next generation of products by
using the current ones.
We HUMANS
are shaping our future products with
USAGE DATA
And on top
of this…
there is another layer
of algorithms and AI
coming
11. Alexandru Cernatescu
Group CEO & Co-Founder
Infinit Solutions Agency
alexandru@infinitsolutions.ro
PHARMA MARKETING
CONFERENCE 2016 &
12. Humanity is the largest “QA” and data source for almost any
type of product lately.
People are collaborating in the most incredible way – coherent
global feedback on products – it is incredible!
We are currently creating the next generation of products by
using the current ones.
We HUMANS
are shaping our future products with
USAGE DATA
Get your poker
face ready
13. Alexandru Cernatescu
Group CEO & Co-Founder
Infinit Solutions Agency
alexandru@infinitsolutions.ro
PHARMA MARKETING
CONFERENCE 2016 &
14. Alexandru Cernatescu
Group CEO & Co-Founder
Infinit Solutions Agency
alexandru@infinitsolutions.ro
PHARMA MARKETING
CONFERENCE 2016 &
15. Alexandru Cernatescu
Group CEO & Co-Founder
Infinit Solutions Agency
alexandru@infinitsolutions.ro
PHARMA MARKETING
CONFERENCE 2016 &
16. Machine vision has improved to the
point where the computers
outperform humans
in areas of object and facial
recognition.
But being able to see the subtleties of
expressions — the difference between
a smile and a smirk — has also come a
long way.
Reading Hidden Emotions:
Spontaneous Micro-expression
Spotting and Recognition
Alexandru Cernatescu
Group CEO & Co-Founder
Infinit Solutions Agency
alexandru@infinitsolutions.ro
PHARMA MARKETING
CONFERENCE 2016 &
17. Humanity is the largest “QA” and data source for almost any
type of product lately.
People are collaborating in the most incredible way – coherent
global feedback on products – it is incredible!
We are currently creating the next generation of products by
using the current ones.
We HUMANS
are shaping our future products with
USAGE DATA
Processing power
is growing
Incredibly fast
18. Alexandru Cernatescu
Group CEO & Co-Founder
Infinit Solutions Agency
alexandru@infinitsolutions.ro
PHARMA MARKETING
CONFERENCE 2016 &
19. Alexandru Cernatescu
Group CEO & Co-Founder
Infinit Solutions Agency
alexandru@infinitsolutions.ro
PHARMA MARKETING
CONFERENCE 2016 &
20. Alexandru Cernatescu
Group CEO & Co-Founder
Infinit Solutions Agency
alexandru@infinitsolutions.ro
PHARMA MARKETING
CONFERENCE 2016 &
21. Alexandru Cernatescu
Group CEO & Co-Founder
Infinit Solutions Agency
alexandru@infinitsolutions.ro
PHARMA MARKETING
CONFERENCE 2016 &
DISRUPTION ENETERD
BUT HOW WILL THIS CHANGE PHARMA?
22. Alexandru Cernatescu
Group CEO & Co-Founder
Infinit Solutions Agency
alexandru@infinitsolutions.ro
PHARMA MARKETING
CONFERENCE 2016 &
23. Alexandru Cernatescu
Group CEO & Co-Founder
Infinit Solutions Agency
alexandru@infinitsolutions.ro
PHARMA MARKETING
CONFERENCE 2016 &
25. Alexandru Cernatescu
Group CEO & Co-Founder
Infinit Solutions Agency
alexandru@infinitsolutions.ro
PHARMA MARKETING
CONFERENCE 2016 &
Case Study 1
26. Alexandru Cernatescu
Group CEO & Co-Founder
Infinit Solutions Agency
alexandru@infinitsolutions.ro
PHARMA MARKETING
CONFERENCE 2016 &
Case Study 2
27. Case Study 2
Alexandru Cernatescu
Group CEO & Co-Founder
Infinit Solutions Agency
alexandru@infinitsolutions.ro
PHARMA MARKETING
CONFERENCE 2016 &
28. Case Study 2
Alexandru Cernatescu
Group CEO & Co-Founder
Infinit Solutions Agency
alexandru@infinitsolutions.ro
PHARMA MARKETING
CONFERENCE 2016 &
29. TV LIKE RESULTS ONLY WITH DIGITAL
Alexandru Cernatescu
Group CEO & Co-Founder
Infinit Solutions Agency
alexandru@infinitsolutions.ro
PHARMA MARKETING
CONFERENCE 2016 &
Case Study 2
30. Alexandru Cernatescu
Group CEO & Co-Founder
Infinit Solutions Agency
alexandru@infinitsolutions.ro
PHARMA MARKETING
CONFERENCE 2016 &
Case Study 3
31. Alexandru Cernatescu
Group CEO & Co-Founder
Infinit Solutions Agency
alexandru@infinitsolutions.ro
PHARMA MARKETING
CONFERENCE 2016 &
Case Study 3
32. Alexandru Cernatescu
Group CEO & Co-Founder
Infinit Solutions Agency
alexandru@infinitsolutions.ro
PHARMA MARKETING
CONFERENCE 2016 &
Case Study 3
33. Alexandru Cernatescu
Group CEO & Co-Founder
Infinit Solutions Agency
alexandru@infinitsolutions.ro
PHARMA MARKETING
CONFERENCE 2016 &
SOME PICTURES FROM THE EVENT
34. Alexandru Cernatescu
Group CEO & Co-Founder
Infinit Solutions Agency
alexandru@infinitsolutions.ro
PHARMA MARKETING
CONFERENCE 2016 &