This document discusses emerging trends in virtual reality (VR) and augmented reality (AR) and their impact on e-business. VR uses special glasses to simulate real environments, while AR enhances real-world objects with computer-generated perceptions. Examples of early VR/AR technologies are given from 1968 to 2017. The document outlines business opportunities like showcasing products in novel ways to increase customer satisfaction, as well as risks like user distraction. VR and AR are presented as effective e-business tools by allowing customers to virtually try products as if in person.

1. Emerging
Trends in E-
Business
Virtual Reality and Augmented
Reality
Presented By: Anu Mary Sunny (6030063)

2. Virtual Reality (VR)
• Computer Simulation of real world
environment
• The user feels as if they are in the
scene
• Requires special glasses
• It makes use of audio tools

3. Augmented Reality
(AR)
• It provides a layer above virtual
reality
• The objects in the real world are
enhanced by computer perception
• It requires no glasses
• It allows user interaction

4. Evolution and
Current
Trends of VR
and AR
1968
Introduced in the year 1968 in
the form of Sketchpad
1990s
The AR entered business in the
1990s , Where a company
Sportvision used to create a
virtual fist in the live NFL game
2009
In 2009 AR was opened for
customers and focused on
wearable devices such as Google
glasses and Microsoft Hololens

5. Evolution
and Current Trends
of VR and
AR(Contd..)
In 2017 Pokemon Go became
the first AR centric app
In 2017 Snapchat added lens
for real world graphic
environments

6. Impact of VR and AR
on E-Business
• The users can feel a sense of ownership
with the product in an environment in
which they are comfortable
• The users can find themselves a part of the
product and hence build a personal
relationship
• The novelty of the technology itself is an
attractive proposal for the users

7. Impact of VR and
AR on E-
Business(Contd..)
• The main advantage with the
traditional e-business is that customers
can try out the products in real time
• The customers can try out more
options without wasting much time
• It can also help in the purchase of
heavy and bulky products like furniture

8. Examples of AR
in E-Business
• Sephora: An application for cosmetics
sale, where the users can try out
various shades of makeup in real time
• Dominos Pizza Chef: The users can
make customized pizzas
• Online trial rooms: Burberry and Vouge
uses Apple ARkit for the customers to
tryout more outfits

9. Business
Opportunities
and Risks
• Opportunities
1. The products can be showcased in a
positive manner
2. Less misinterpretations and
complaints from customers
3. More customer satisfaction
• Risks
1. User Distraction
2. Threats from hackers
3. Information Overload

10. Conclusion
• VR and AR are effective tools for e-business
where customers can tryout the product in
which they are interested
• AR and VR in e-business can reduce customer
dissatisfaction and complaints
• The customers can engage in the purchase of
goods as they can do in a tangible
environment
• https://www.youtube.com/watch?v=toJFwFC5
AeY

11. References
• Augment 2015, Virtual Reality vs. Augmented Reality,
viewed April 8, 2019,
<https://www.augment.com/blog/virtual-reality-vs-
augmented-reality/>.
• Mourya, SK & Gupta, S 2014, E-Commerce, Alpha
Science International, New Delhi, INDIA.
• Mustafa Atalar & Ozcan, M 2017, ‘New Augmented
Reality Application in E-Commerce and M-Commerce’,
paper presented to International Conference on
Computer Science and Engineering (UBMK), Antalya,
Turkey.
• Yim, MY-C, Chu, S-C & Sauer, PL 2017, ‘Is Augmented
Reality Technology an Effective Tool for E-commerce? An
Interactivity and Vividness Perspective’, Journal of
Interactive Marketing, vol. 39, pp. 89-103.