Augmented reality and 3D printing can be used together to promote real estate properties. A newspaper ad could include a trigger image that, when scanned on a mobile app, allows customers to view a 3D augmented reality model of the property. Banner displays in malls can also use augmented reality to upload videos of properties when scanned by customers using a QR code or app, in order to enhance brand visibility and generate interest. Kiosk activations can further allow customers to explore housing options in augmented reality displays. Examples of successful augmented reality campaigns include food and beverage brands activating print ads using virtual content.

1. Augmented
Reality

2. Augmented Reality
AR can be a great tool to show
potential customers how anew
upcoming flagship property will
look, in a medium more interactive
than traditional video walkthroughs.
Suppose we have launched a
newspaper ad marketing the
property. We could create a mobile
app specific to that ad campaign.
When the customer downloads and
uses the app, they will be able to
scan the newspaper ad and view a 3d
version of the property. We can also
provide them with options to see the
model apartments and interact with it
or customize it.

3. Augmented Reality
with 3D printing
3D print along
with AR
technology can
be a deadly
combination for
bringing out the
real life
experience of any
property site and
location

4. 3D print out of any
property site can
be mounted on a
promotable and
can give real life
3D experience of
every room &
surroundings
3D print along with AR can be embedded in newspaper ad for
paper campaign or put it in brochure during exhibitions or
shows

5. LOOK UP
BANNER
MALL
ACTIVATION

6. The main purpose of banner activity in mall is not only to enhance the brand visibility
but also to create a “buzz” in the market by using Augmented Reality
We can upload a “trigger image” and a video, then create an “aura” and add it to
Housing.com website or app
We can use QR code or secondary banner to scan the banner which will trigger the
video of flats or housing scheme in locality and in the end of video asks people to
download the housing.com app or visit website to measure consumer interaction

7. Augmented Reality Kiosk Activation

8. The experiences can be delivered through HD cameras and large digital displays in a kiosk
style arrangement
Consumers can be encouraged to navigate and explore in detail numerous housing options
The augmentations can be extended to the housing website and consumer can also be provided
with instructions and a marker for using the same augmentation online. This enables those
interested to bring the augmentations back to the office to share with colleagues, creating a viral
effect and enhancing the communicative value of the event in general.

9. Best Practices
https://www.youtube.com/watch?v=Dr_8tvQjY9M
(KIT KAT Augmented Reality on TOI)
https://www.youtube.com/watch?v=0oOIhtHq5Qc
(Augmented reality National Geographic)
https://www.youtube.com/watch?v=iA-2ElU9Qs8
(Mahindra XUV500 Augmented Reality at Auto Expo
2012)
https://www.youtube.com/watch?v=jEW0LdNuFXY
(Coca-Cola and WWF help conserve the Arctic Home
- Augmented Reality)
https://www.youtube.com/watch?v=EAMDjCjtDJk
(Simpson College Augmented Reality Banner)

10. Thank
You!!!