11/26/2013

Successful Mobility
Simon Peel, Mobile Business Leader Europe, IBM
speel@uk.ibm.com @simonlpeel

Agenda

Part ...
11/26/2013

Agenda

Part 1: Building Innovative Apps

Part 2: How a Mobile Platform can help
- What can I do with a mobile...
11/26/2013

Focus: Mobility in the Automotive Industry
In Car Connectivity solutions

Order Management

Workflow Managemen...
11/26/2013

7

8

4
11/26/2013

9

10

5
11/26/2013

11

12

6
11/26/2013

Colmobil Israel
Overview of status of cars
in each department

Vehicles in shop with estimated
completion time...
11/26/2013

When do I need a
Mobile Platform?

Where are you on “The Mobile Journey?”
When will you have...
0 - 3 Mobile A...
11/26/2013

Why do I need a
Mobile Platform?

Mobile is Different

Mobile Apps are different.

Development is different.

...
11/26/2013

Mobile App Cracking Is Widespread

Example hacks:
• Disabled security
controls
• Illegal pirated
copies
• Repa...
11/26/2013

IBM MobileFirst
Industry Solutions

Banking

Insurance

Retail

Transport

Telecom

Government

Healthcare

Au...
11/26/2013

Multiple Mobile App Development Models
Browser
Web Apps Access

Hybrid Apps - Mixed

Native Apps
Native Apps

...
11/26/2013

Which Mobile Platform?

Gartner has recognized IBM as a leader in the Magic Quadrant
for Mobile Application De...
11/26/2013

Think about what you DON‟T see

Apps

30%
70%
Cross-Platform
Testing
& Analytics

Offline sync

Mobile Applica...
11/26/2013

Agenda

Part 1: Building Innovative Apps

Part 2: How a Mobile Platform can help
- What can I do with a mobile...
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Ibm worklight

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En presentation som introducerar en säker, kostnadseffektiv och smart mobil apputvecklingsplatform.

Titta närmare på länkarna: Utveckling för mobila appar (http://www-03.ibm.com/software/products/sv/category/SWL00) respektive Hantering och säkerhet för mobila enheter (http://www-03.ibm.com/software/products/sv/category/SW500)

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Ibm worklight

  1. 1. 11/26/2013 Successful Mobility Simon Peel, Mobile Business Leader Europe, IBM speel@uk.ibm.com @simonlpeel Agenda Part 1: Building Innovative Apps Part 2: How a Mobile Platform can help 1
  2. 2. 11/26/2013 Agenda Part 1: Building Innovative Apps Part 2: How a Mobile Platform can help - What can I do with a mobile platform? - Why do I need a mobile platform? - When do I need a platform? - Which mobile platform? Focus: Mobility in the Automotive Industry Rapidly launch increasingly complex sustainable Connected Vehicles Build and optimize Dynamic Value Chains Value Chains Connected Vehicles Capitalize on Services Opportunities for intelligent, connected vehicles Servicees Retail Transform Automotive Retail 2
  3. 3. 11/26/2013 Focus: Mobility in the Automotive Industry In Car Connectivity solutions Order Management Workflow Management Production schedule Mobile Kiosks Inventory management Mobile Apps Value Chains Connected Vehicles e-Mail, Contacts & Calendar Business applications Service requests Mobility Commerce Services Service history / pattern Retail Sales force integration Information services Dealer Integration Infotainment Business Partner Integration Navigation Advice Loyalty Management In Car Connectivity solutions What can I do with a Mobile Platform? 3
  4. 4. 11/26/2013 7 8 4
  5. 5. 11/26/2013 9 10 5
  6. 6. 11/26/2013 11 12 6
  7. 7. 11/26/2013 Colmobil Israel Overview of status of cars in each department Vehicles in shop with estimated completion times. Vehicle Details Colmobil Israel Available Mechanics / Waiting Customers Customer List w/ Estimated Completion Departmental Mechanic List 7
  8. 8. 11/26/2013 When do I need a Mobile Platform? Where are you on “The Mobile Journey?” When will you have... 0 - 3 Mobile Apps or 0 - 3 Mobile Devices or 0 - 3 Backend systems connected? 0 1st Gen Apps 2nd Gen Apps 0 Mobile Apps 0 Types of Device 0 Backend systems 3+ Mobile Apps = 3 Types of Device = 3 Backend systems = 3 Time & Complexity ...Innovation? Source: Based on work by Gartner 8
  9. 9. 11/26/2013 Why do I need a Mobile Platform? Mobile is Different Mobile Apps are different. Development is different.  They run on unstable networks–interruption is the norm, not the exception  More devices to support, each with its own set of capabilities, OS and UI behaviors  They are context-aware – sensor richness provides constant stream of context information Always on – An opportunity to deliver greater value since always within arms’ reach  More development approaches to choose from – Web, HTML, Native or a mix More third-party and open-source tools, frameworks and libraries to choose from Smaller screens – More challenging to make compelling and easy to use Immediacy – users expect instant everything and have little patience      Extremely short development cycles Security is different.  Management is different.  AppStore Terms of Service present challenges for managing B2C apps  Greater risks of exposing applications and data on small, light and always on portable devices  Greater authentication challenges associated with content mashups AppStore Terms of Service can limit security options Greater challenges of application governance, distribution, and version management Smaller screens pulling content from more sources: need to choreograph content from multiple repositories and applications , both on premises and in the cloud   9
  10. 10. 11/26/2013 Mobile App Cracking Is Widespread Example hacks: • Disabled security controls • Illegal pirated copies • Repackaged versions with malware • Unlocked or modified features • Fraud • IP theft Source: Arxan State of Security in the App Economy: “Mobile Apps under Attack” report (2012). Based on identifying and reviewing hacked versions of top iOS and Android apps from third-party sites outside of official app stores Expanding IBM Mobile Portfolio with new capabilities 125+ patents for wireless inventions in 2012, bringing the total to 270 IBM acquired: IBM Worklight IBM acquired: Emptoris Rivermine Telecom Expense Management Named leader in interactive design IBM acquired: Urban Code DevOps Platform IBM announced: Worklight named „Best Mobile IBM announced: IBM MessageSight Development Solution‟ IBM announced: IBM Endpoint Manager for mobile devices IBM announced: IBM mobile cloud services IBM acquired: Tealeaf CX Mobile IBM announced: IBM announced: Managed Mobility and MAPM Services IBM Security Access Manager for Cloud and Mobile IBM acquired: MDM Solutions IBM announced: IBM Connections Mobile 10
  11. 11. 11/26/2013 IBM MobileFirst Industry Solutions Banking Insurance Retail Transport Telecom Government Healthcare Automotive Strategy & Design Services Application & and Data Services Application PlatformData Platform Management Devices Security Network Analytics Development & Integration Services IBM & Partner Applications Servers Cloud & Managed Services The IBM Mobile App Development Lifecycle Design & Develop Instrument Integrate Obtain Insight Test Manage Deploy Scan & Certify 11
  12. 12. 11/26/2013 Multiple Mobile App Development Models Browser Web Apps Access Hybrid Apps - Mixed Native Apps Native Apps Written in HTML5 JavaScript and CSS3. Quick and cheap to develop, but less powerful than native. User augments web code with native language for unique needs and maximized user experience. Platform-specific. Requires unique expertise, pricy and long to develop. Can deliver higher user experience. Native Application Native Shell Mobile Browser Web Web Code <! DOCT YPE html PUBLIC created 2003-12 </p> </body> </html> <! DOCT YPE html PUBLIC <html> <! - - created 2003-1212 - <head><title>XYZ</title > </head> <body> </p> </body> </html> 1001010101011101001 0100100101011101001 0011010101010100100 1001011110010011001 0101010010101010100 1010101010101010101 0111111000001010101 0101010010010101010 1010100011110101000 1111010100111010101 1111001011011110100 01011001110 Native 100101 010101 110100 101010 101010 100100 100101 111001 001100 10 Device APIs Downloadable Browser Access Device APIs Downloadable IBM in the App Stores IBM and partner Apps available in App stores 80+ 164+ 172+ 23+ iPad apps iPhone apps Google Play Android apps Blackberry App World apps IBM Social Apps user downloads 500,000 100,000 20,000 from Apple App Store from Google Play from Blackberry App World Does not include additional Android and Blackberry applications and downloads from customers ’ internal servers and other sites/stores              IBM bCase IBM BGS 2012 IBM Business Agility IBM Business Process Manager IBM Canada - Maximo Mobile Resources IBM Cloud for Midsize Businesses IBM Cognos Mobile IBM Connections IBM Content Navigator IBM Endpoint Manager Mobile Client IBM Follow z IBM Forum IBM IBV              IBM Integrated Expertise IBM Itinsight IBM Notes Traveler Companion IBM Symphony Viewer IBM Mobile Systems Remote IBM Performance 2012 + ECM Anwendertagung IBM Rio IBM Sametime IBM Sametime Meetings Viewer for iPad IBM SCGS 12 IBM SmartCloud Meetings for iPad IBM SmartCloud Meetings for iPhone IBM Software Guide             IBM Software Partner Marketing App IBM Sterling Control Center Mobile IBM Sterling Document Tracking Mobile IBM Sterling Field Sales Mobile IBM Sterling InFlight Data Management Mobile IBM Sterling Integrator Mobile IBM Sterling Order Management Administration Mobile IBM Sterling Store Associate Mobile IBM Sterling TMS Carrier Mobile IBM Tivoli Storage Manager IBM XIV Mobile Dashboard IBM XIV Mobile Dashboard for iPhone 12
  13. 13. 11/26/2013 Which Mobile Platform? Gartner has recognized IBM as a leader in the Magic Quadrant for Mobile Application Development Platforms Magic Quadrant for Mobile Application Development Platforms Ian Finley, Van L. Baker, Ken Parmelee, David Mitchell Smith, Ray Valdes, Gordon Van Huizen Aug 7, 2013 “As unprecedented numbers of enterprises build mobile applications, the mobile application development platform market continues to grow and evolve rapidly.” This Magic Quadrant graphic w as published by Gartner, Inc. as part of a larger research note and should be evaluated in the context of the entire report. The full report is available at http://ibm.co/13TU2Dm Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings. Gartner research publications consist of the opinions of Gartner's research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose 13
  14. 14. 11/26/2013 Think about what you DON‟T see Apps 30% 70% Cross-Platform Testing & Analytics Offline sync Mobile Application Platform Geo-fencing Security Direct Update Integration Push Notifications Why not just use Open Source PhoneGap/Cordova? Source : open-logix http://www.open-logix.com/enterprise-mobility-blog/ibm-worklight-and-phonegap-comparison/ 14
  15. 15. 11/26/2013 Agenda Part 1: Building Innovative Apps Part 2: How a Mobile Platform can help - What can I do with a mobile platform? - Why do I need a mobile platform? - When do I need a platform? - Which mobile platform? Successful Mobility Simon Peel, Mobile Business Leader Europe, IBM speel@uk.ibm.com @simonlpeel 15

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