MWC is sure to deliver a flurry of smartphone launches, countless wearables and connected IoT devices, and several insightful keynote addresses. Argus Insights will wade through the millions of juicy social snippets to identify which technology is poised to be significant, to help listeners make sense of the 1,900 plus exhibitions before the show even starts. This webinar will include predictions of what brands, technology offerings, and announcements will be driving mindshare during the show.
Argus Insights’ proprietary data collection method and tools give us the ability to sort through this buzz and share meaningful insights with webinar attendees. Do not miss this chance to identify possible threats in SDN/NFV, smartphones, wearables, IoT, 5G networks, and more.
Deals, Steals and Appeals: What Brands Are Consumers Loving Ahead of Black Fr...John Feland
The Black Friday advertising has already started to hit consumers in full force. Every year for the past few decades, retailers have ratcheted up the deals and steals used to temp consumers to shake off their post Thanksgiving food comas and shuffle like the walking dead to their retail outlets in the twilight of the early morning hours before any self respecting rooster would consider it polite to greet the rising sun. The sequel to this mass retail migration to participate in the largest mixed martial arts contest with your fellow holiday cheer bringer is the equally frenzied Cyber Monday sales during which Amazon’s bandwidth and electricity consumption for a single 24 hour period could power all of Latin America for a year. Are the millions spent by retailers to extract billions from our pockets in these magical 8 days each year focused on the right products? Is that laptop priced at $150 really worth knee surgery you’ll have to schedule after the holidays due to injuries sustained while clawing it from the hands of that nice grandmother that lives down your street? Is a new myPad you got for under $300 really going to drive smiles come January?
Pulling on the insights gathered from the most important voices in retail, consumers themselves. Argus Insights CEO, Dr. John Feland, will walk through the hottest products on the market today. Based not on what the brands are promising or the pundits are selling, but on what is delighting consumers. See if the new iPhones are all that, what is the best tablet for hard fought recession dollars, whether Chromebooks really replace laptops for consumers, and more. With data on over 7,000 products across over 400 brands, Argus Insights will identify likely winners of the holiday shopping frenzy and uncover hidden gems that are better candidates for the top of holiday wish lists than the dominant brands.
Big Lies and Small Truths, Tales From An Accidental Data ScientistJohn Feland
We have reached a stage in the evolution of Big Data where collecting and accessing tremendous amounts of data has moved from challenging to mundane. The next challenge will be in turning these storehouses into analytical work horses for businesses in a variety of marketplaces.
In this talk, Dr. John Feland will describe the lessons he learned from deployments of predictive analytics in Digital Marketing and the Internet of Things. John will also share how he accidentally founded a Big Data company, what he has learned along the way to separate the hype from the useful, and where he postulates that Big Data could take us.
Lessons from Home Automation Early Adopters, Why Dropcam is better than Nest ...John Feland
Presentation by Argus Insights CEO John Feland to the Telecom Council SPIF on the initial results of a Home Automation study looking at the key attributes of early adopters. This short talk teases consumer response to products such as Nest, Dropcam, Simplisafe, Philips Hue, and more as consumers weigh in on what works and what fails as they seek to make their homes and lives smarter. Extra credit goes to an early look at how the conversation around Apple's entry into the Internet of Things might go over at WWDC 2014. Most Home Automation consumers are using their iPhones to connect to their homegrown ecosystems, why shouldn't Apple belly up to the Home Automation bar! Plus you'll learn the surprise use for Dropcam and no nannies are involved!
Big Lies and Small Truths About Big DataJohn Feland
The hype around Big Data is driving a tidal wave of change throughout our industry. Like any tidal wave, it consists of a hodgepodge of components, is surrounded in legend, and behaves in unexpected ways. As this wave breaks over every part of the enterprise, IT, Marketing, Sales, even Development, the mix of data, tools, investment, and outright lies make it difficult to prepare effectively for it's arrival. Like many of the companies caught in the early storm surge of Big Data, Argus Insights became a big data company almost by accident. Thriving after the encounter, we would like to separate the hype of how to respond to Big Data from what we learned to be the small truths of thriving in the ocean of information all around us.
Touching Isn't It? Consumer Response to Touch and Gesture Technology for IHS...John Feland
Ever since the iPhone was launched in 2007, consumers have increasingly become accustomed to touchscreen technology. Microsoft's touch centric Windows 8 release across tablets, laptops, phones and kitchen countertop computers was met with a mix of delight and dismay. Nintendo, Sony and Microsoft have rolled out gestures as the main way to play an increasing number of games on their platforms. Samsung's Galaxy S series phones allow hand waving gestures to silence calls, pause movies and more, but frustrate users with the lower battery life.
So how are we doing as an interface industry? As touch and gestures rollout to more and more devices and the enabling technology of controller chips and sensors improves, we should see any consumer discussion of touch fade from view as the use of the touchscreen becomes as natural as breathing. The reality is, as cost pressures increase, performance is dropping, and what should be a seamless user experience is becoming pitted with potholes of poor performance, manufacturing quality issues, and nonintuitive integration.
This presentation to the attendees of the IHS 2014 Touch, Gesture, Motion conference discussions the latest consumer experience research of Argus Insights. Covering market segments ranging from Wearables, Tablets, Laptops, Smartphones and more, Dr. Feland details what is working and what isn't with touch technologies.
Shifts in Mobile Demand Ahead of Holiday 2013John Feland
Argus Insights Discusses with RCR Wireless Editor Martha Degrass on whether Apple or Samsung will fill the most stockings over Holiday 2013. By examining a mix of social media, consumer demand metrics and retail promotions, Argus Insights CEO, John Feland walks through what is driving consumer demand over the holidays.
Deals, Steals and Appeals: What Brands Are Consumers Loving Ahead of Black Fr...John Feland
The Black Friday advertising has already started to hit consumers in full force. Every year for the past few decades, retailers have ratcheted up the deals and steals used to temp consumers to shake off their post Thanksgiving food comas and shuffle like the walking dead to their retail outlets in the twilight of the early morning hours before any self respecting rooster would consider it polite to greet the rising sun. The sequel to this mass retail migration to participate in the largest mixed martial arts contest with your fellow holiday cheer bringer is the equally frenzied Cyber Monday sales during which Amazon’s bandwidth and electricity consumption for a single 24 hour period could power all of Latin America for a year. Are the millions spent by retailers to extract billions from our pockets in these magical 8 days each year focused on the right products? Is that laptop priced at $150 really worth knee surgery you’ll have to schedule after the holidays due to injuries sustained while clawing it from the hands of that nice grandmother that lives down your street? Is a new myPad you got for under $300 really going to drive smiles come January?
Pulling on the insights gathered from the most important voices in retail, consumers themselves. Argus Insights CEO, Dr. John Feland, will walk through the hottest products on the market today. Based not on what the brands are promising or the pundits are selling, but on what is delighting consumers. See if the new iPhones are all that, what is the best tablet for hard fought recession dollars, whether Chromebooks really replace laptops for consumers, and more. With data on over 7,000 products across over 400 brands, Argus Insights will identify likely winners of the holiday shopping frenzy and uncover hidden gems that are better candidates for the top of holiday wish lists than the dominant brands.
Big Lies and Small Truths, Tales From An Accidental Data ScientistJohn Feland
We have reached a stage in the evolution of Big Data where collecting and accessing tremendous amounts of data has moved from challenging to mundane. The next challenge will be in turning these storehouses into analytical work horses for businesses in a variety of marketplaces.
In this talk, Dr. John Feland will describe the lessons he learned from deployments of predictive analytics in Digital Marketing and the Internet of Things. John will also share how he accidentally founded a Big Data company, what he has learned along the way to separate the hype from the useful, and where he postulates that Big Data could take us.
Lessons from Home Automation Early Adopters, Why Dropcam is better than Nest ...John Feland
Presentation by Argus Insights CEO John Feland to the Telecom Council SPIF on the initial results of a Home Automation study looking at the key attributes of early adopters. This short talk teases consumer response to products such as Nest, Dropcam, Simplisafe, Philips Hue, and more as consumers weigh in on what works and what fails as they seek to make their homes and lives smarter. Extra credit goes to an early look at how the conversation around Apple's entry into the Internet of Things might go over at WWDC 2014. Most Home Automation consumers are using their iPhones to connect to their homegrown ecosystems, why shouldn't Apple belly up to the Home Automation bar! Plus you'll learn the surprise use for Dropcam and no nannies are involved!
Big Lies and Small Truths About Big DataJohn Feland
The hype around Big Data is driving a tidal wave of change throughout our industry. Like any tidal wave, it consists of a hodgepodge of components, is surrounded in legend, and behaves in unexpected ways. As this wave breaks over every part of the enterprise, IT, Marketing, Sales, even Development, the mix of data, tools, investment, and outright lies make it difficult to prepare effectively for it's arrival. Like many of the companies caught in the early storm surge of Big Data, Argus Insights became a big data company almost by accident. Thriving after the encounter, we would like to separate the hype of how to respond to Big Data from what we learned to be the small truths of thriving in the ocean of information all around us.
Touching Isn't It? Consumer Response to Touch and Gesture Technology for IHS...John Feland
Ever since the iPhone was launched in 2007, consumers have increasingly become accustomed to touchscreen technology. Microsoft's touch centric Windows 8 release across tablets, laptops, phones and kitchen countertop computers was met with a mix of delight and dismay. Nintendo, Sony and Microsoft have rolled out gestures as the main way to play an increasing number of games on their platforms. Samsung's Galaxy S series phones allow hand waving gestures to silence calls, pause movies and more, but frustrate users with the lower battery life.
So how are we doing as an interface industry? As touch and gestures rollout to more and more devices and the enabling technology of controller chips and sensors improves, we should see any consumer discussion of touch fade from view as the use of the touchscreen becomes as natural as breathing. The reality is, as cost pressures increase, performance is dropping, and what should be a seamless user experience is becoming pitted with potholes of poor performance, manufacturing quality issues, and nonintuitive integration.
This presentation to the attendees of the IHS 2014 Touch, Gesture, Motion conference discussions the latest consumer experience research of Argus Insights. Covering market segments ranging from Wearables, Tablets, Laptops, Smartphones and more, Dr. Feland details what is working and what isn't with touch technologies.
Shifts in Mobile Demand Ahead of Holiday 2013John Feland
Argus Insights Discusses with RCR Wireless Editor Martha Degrass on whether Apple or Samsung will fill the most stockings over Holiday 2013. By examining a mix of social media, consumer demand metrics and retail promotions, Argus Insights CEO, John Feland walks through what is driving consumer demand over the holidays.
With the advancing tide of social engagement sweeping through Madison Avenue, Main Street and Wall Street, there is a rise of a particularly destructive disease, Brand Blindness. Brand Blindness occurs when brand blindly leverage these low cost, broad reach platforms to drive the wrong message to the wrong audience for the wrong offering.
The brands are blind to context, blind to who we are and what it means to live our lives. Most companies have spent millions trying to create recommendation engines that tell what offer retailers should shove in our face next, predictive analytics to determine which path through the maze of offers and coupons is mostly likely to get us to buy, endless scenarios of A-B testing, all devoid of context. A-B testing does not help find C. Recommendation engines are based on what others bought not what consumers enjoy. And predictive analytics can only optimize the road most traveled.
This presentation walks through some of the symptoms of Brand Blindness and what brands can do to avoid driving their customers away.
Let Us Entertain You! Analysis of Consumer Entertainment Choices Across Conne...John Feland
Recent analysis presented at the Telecom Council's Deep Dive on Entertainment examining consumer entertainment activities across connected devices, including Smartphone, Tablets, Laptops, and All-In-Ones. The presentation details which behaviors are top of mind for consumers among Doing Work, Surfing the Web, Watching Movies, Playing Games or Listening to Music. The presentation also dives deep into how consumer entertainment behaviors differ between smartphone and tablet brands.
Argus Insights is a new type of market intelligence company, founded by tech industry veterans looking for better ways to connect the dots between technology innovation and consumer adoption. Argus Insights sits between traditional research firms, and Social Analytics companies, to provide focused and actionable analysis on where consumers are taking the market, who is winning and why. More than just a buzz meter, proprietary consumer demand metrics have beaten Wall Street estimates on iPhone unit sales 10 of the last 12 quarters. Global coverage of Smartphones, Wearables, Tablets, Home Automation, Internet of Things and more lets Argus Insights bridge intelligence gap between the quarterly forecasts. Real-time analytics cut through the branding buzz to expose how technology and innovation are driving consumer adoption.
Who Watches the Watchers? Analysis of Embedded Vision Adoption in Consumer El...John Feland
Samsung made a huge push for the eye tracking enabled technologies for the Galaxy SIV in their advertising. Our analysis of consumer adoption shows how many Galaxy SIV customers love or hated these features and why. We also pull examples of vision tracking from gaming consoles and examine consumer attitude about privacy and security in the face of recent gaffs by Facebook and the NSA with a call to action for OEM's to drive adoption by first getting the experience right and second getting the balance of privacy and security in alignment.
Along the way we sprinkle in bits of Design Thinking from Stanford, Japan's Quality Movement and a new framework from CEO John Feland, so you get your veggies along with dessert.
The results might surprise you!
Solving the Sock Drawer Problem: How Are We Failing Wearables Consumers?John Feland
This Wearables Techcon keynote will share the results of an analysis of over 80,000 wearable consumers. Highlighting who is winning and who is whining, Dr. John Feland will detail lessons learned from the out-of-the-box experience. Hear where and how consumers want wearables to perform as they race through their lives. Learn what your team can do to solve the pervasive issue of having your product end up in the sock drawer of your customers.
Find how who is winning the battle for marketshare and mindshare in smartphones! Snapshot of consumer demand for smartphones, comparing brand performance in the hearts and minds of consumers. Also includes analysis of mobile operating system perception by consumers and detailed analytics of user expectations for top rate handsets. Preview of up the upcoming Smartphone Demand Forecast report Argus Insights is launching in June.
Presentation at LTE Americas Conference on What Potential User Experiences wi...John Feland
This lively presentation was given at the LTE Americas Conference in Dallas on 4 Nov 2009. Dr. Feland presented a few useful frameworks on how to design sticky experiences, provided some potential future user scenarios, and shared some innovative experience metric results in the smartphone market based on the new experience analytics capabilities of his company, Argus Insights.
Impact of Interface Technologies on Consumer ExperienceJohn Feland
How do you differentiate your product and win in a multi-billion dollar market? Despite the type of touch technology, user experience drives purchase behavior. The digital format of product promotion and user feedback provides a valuable source of product-based data for product developers and marketers. When you understand dynamic user expectations, you can lower the risk of innovation and create devices that consumers will buy. Find out what users are sharing about their interactive experiences for the tablet, smartphone, and eReader markets over time. Questions to be addressed include:
Which experiences and applications drive purchase behavior?
Do consumers expect haptic feedback? Do they even like it?
What about the gesture experience is catching on?
What is the relation of the touch experience to the display and graphics?
Will 2015 be the year of wearables? Will Apple Pay succeed? Why are enterprise apps getting more expensive and complex? What's happening with Big data? How should developers treat phablets?
Every year we analyse and summarise the key mobile trends for the following year and share with customers and partners. The main objective is to keep you up to date on what’s going on and give you insights into what these trends may mean for you. Last year our mobility predictions and UX/UI trend presentations were used in hundreds of workshops, lectures and jointly got more than 100,000 views on Slideshare.
The Top 10 Mobile Trends for 2015 are more exciting than ever as we are experiencing explosive growth in almost every area including mobile usage (apps and web), mobile commerce, payments, enterprise apps, Internet of Things, wearables, nearables (sensors) and invincibles, data driven mobile services (big data), mobility in healthcare, omni-channel retail and innovations in mobile application development.
Op donderdag 26 september organiseerde de DDMA Commissie Mobile de Mobile Wave. Jasper Olieroock, strategy director bij mobtzu, heeft hier een sessie verzorgd en inzicht gegeven in de mobiele markt die door zijn omvang en snelheid van ontwikkelen al lang niet meer in de kinderschoenen staat. Aan de hand van cijfers over mobiel gebruik en trends in de markt maakt hij duidelijk waarom het vastleggen van regelgeving op dit terrein de markt volwassener zal maken.
Activating Apps in Market Research - MRMW Singapore 2013Adrian Tan
Activating Apps in Market Research to Grow Brands & Businesses
Presentation from MRMW (Marketing Research in the Mobile World) Conference 2013, Kuala Lumpur
Activating Apps in Market Research (MRMW Asia 2013)Adrian Tan
Mobile research over apps: uncovering mobile usage behavior of consumers using on-device metering
Presentation made at MRMW Asia 2013 in KL by:
Adrian Tan, Head of Telecom & Technology, The Nielsen Company
The year 2013 brought us the joys of wearable tech, 3D printing, the disappointment of Blackberry 10, and drones for everything. Now that you’ve got your Batman watch being delivered from a mini airplane from Amazon, take a look at some predictions for the future of technology in 2014.
We asked our Experts to give some insight on what they think will be the biggest newsmakers of the year. Click through the slides below to see what our favorite techies foresee in the future of Microsoft, gadgets, home tech, and more.
eMarketer Webinar: The Multiscreen, Multitasking Consumer eMarketer
As digital devices take an increasingly prominent place in the lives of consumers, media use is becoming characterized more by the simultaneous use of multiple devices than the influence of one. Topics in this webinar include: How are marketers addressing these multiscreen usage patterns? How important is mobile in driving simultaneous media use? What is the impact of the proliferation of digital screens on traditional media? What are the demographics of simultaneous media use?
With the advancing tide of social engagement sweeping through Madison Avenue, Main Street and Wall Street, there is a rise of a particularly destructive disease, Brand Blindness. Brand Blindness occurs when brand blindly leverage these low cost, broad reach platforms to drive the wrong message to the wrong audience for the wrong offering.
The brands are blind to context, blind to who we are and what it means to live our lives. Most companies have spent millions trying to create recommendation engines that tell what offer retailers should shove in our face next, predictive analytics to determine which path through the maze of offers and coupons is mostly likely to get us to buy, endless scenarios of A-B testing, all devoid of context. A-B testing does not help find C. Recommendation engines are based on what others bought not what consumers enjoy. And predictive analytics can only optimize the road most traveled.
This presentation walks through some of the symptoms of Brand Blindness and what brands can do to avoid driving their customers away.
Let Us Entertain You! Analysis of Consumer Entertainment Choices Across Conne...John Feland
Recent analysis presented at the Telecom Council's Deep Dive on Entertainment examining consumer entertainment activities across connected devices, including Smartphone, Tablets, Laptops, and All-In-Ones. The presentation details which behaviors are top of mind for consumers among Doing Work, Surfing the Web, Watching Movies, Playing Games or Listening to Music. The presentation also dives deep into how consumer entertainment behaviors differ between smartphone and tablet brands.
Argus Insights is a new type of market intelligence company, founded by tech industry veterans looking for better ways to connect the dots between technology innovation and consumer adoption. Argus Insights sits between traditional research firms, and Social Analytics companies, to provide focused and actionable analysis on where consumers are taking the market, who is winning and why. More than just a buzz meter, proprietary consumer demand metrics have beaten Wall Street estimates on iPhone unit sales 10 of the last 12 quarters. Global coverage of Smartphones, Wearables, Tablets, Home Automation, Internet of Things and more lets Argus Insights bridge intelligence gap between the quarterly forecasts. Real-time analytics cut through the branding buzz to expose how technology and innovation are driving consumer adoption.
Who Watches the Watchers? Analysis of Embedded Vision Adoption in Consumer El...John Feland
Samsung made a huge push for the eye tracking enabled technologies for the Galaxy SIV in their advertising. Our analysis of consumer adoption shows how many Galaxy SIV customers love or hated these features and why. We also pull examples of vision tracking from gaming consoles and examine consumer attitude about privacy and security in the face of recent gaffs by Facebook and the NSA with a call to action for OEM's to drive adoption by first getting the experience right and second getting the balance of privacy and security in alignment.
Along the way we sprinkle in bits of Design Thinking from Stanford, Japan's Quality Movement and a new framework from CEO John Feland, so you get your veggies along with dessert.
The results might surprise you!
Solving the Sock Drawer Problem: How Are We Failing Wearables Consumers?John Feland
This Wearables Techcon keynote will share the results of an analysis of over 80,000 wearable consumers. Highlighting who is winning and who is whining, Dr. John Feland will detail lessons learned from the out-of-the-box experience. Hear where and how consumers want wearables to perform as they race through their lives. Learn what your team can do to solve the pervasive issue of having your product end up in the sock drawer of your customers.
Find how who is winning the battle for marketshare and mindshare in smartphones! Snapshot of consumer demand for smartphones, comparing brand performance in the hearts and minds of consumers. Also includes analysis of mobile operating system perception by consumers and detailed analytics of user expectations for top rate handsets. Preview of up the upcoming Smartphone Demand Forecast report Argus Insights is launching in June.
Presentation at LTE Americas Conference on What Potential User Experiences wi...John Feland
This lively presentation was given at the LTE Americas Conference in Dallas on 4 Nov 2009. Dr. Feland presented a few useful frameworks on how to design sticky experiences, provided some potential future user scenarios, and shared some innovative experience metric results in the smartphone market based on the new experience analytics capabilities of his company, Argus Insights.
Impact of Interface Technologies on Consumer ExperienceJohn Feland
How do you differentiate your product and win in a multi-billion dollar market? Despite the type of touch technology, user experience drives purchase behavior. The digital format of product promotion and user feedback provides a valuable source of product-based data for product developers and marketers. When you understand dynamic user expectations, you can lower the risk of innovation and create devices that consumers will buy. Find out what users are sharing about their interactive experiences for the tablet, smartphone, and eReader markets over time. Questions to be addressed include:
Which experiences and applications drive purchase behavior?
Do consumers expect haptic feedback? Do they even like it?
What about the gesture experience is catching on?
What is the relation of the touch experience to the display and graphics?
Will 2015 be the year of wearables? Will Apple Pay succeed? Why are enterprise apps getting more expensive and complex? What's happening with Big data? How should developers treat phablets?
Every year we analyse and summarise the key mobile trends for the following year and share with customers and partners. The main objective is to keep you up to date on what’s going on and give you insights into what these trends may mean for you. Last year our mobility predictions and UX/UI trend presentations were used in hundreds of workshops, lectures and jointly got more than 100,000 views on Slideshare.
The Top 10 Mobile Trends for 2015 are more exciting than ever as we are experiencing explosive growth in almost every area including mobile usage (apps and web), mobile commerce, payments, enterprise apps, Internet of Things, wearables, nearables (sensors) and invincibles, data driven mobile services (big data), mobility in healthcare, omni-channel retail and innovations in mobile application development.
Op donderdag 26 september organiseerde de DDMA Commissie Mobile de Mobile Wave. Jasper Olieroock, strategy director bij mobtzu, heeft hier een sessie verzorgd en inzicht gegeven in de mobiele markt die door zijn omvang en snelheid van ontwikkelen al lang niet meer in de kinderschoenen staat. Aan de hand van cijfers over mobiel gebruik en trends in de markt maakt hij duidelijk waarom het vastleggen van regelgeving op dit terrein de markt volwassener zal maken.
Activating Apps in Market Research - MRMW Singapore 2013Adrian Tan
Activating Apps in Market Research to Grow Brands & Businesses
Presentation from MRMW (Marketing Research in the Mobile World) Conference 2013, Kuala Lumpur
Activating Apps in Market Research (MRMW Asia 2013)Adrian Tan
Mobile research over apps: uncovering mobile usage behavior of consumers using on-device metering
Presentation made at MRMW Asia 2013 in KL by:
Adrian Tan, Head of Telecom & Technology, The Nielsen Company
The year 2013 brought us the joys of wearable tech, 3D printing, the disappointment of Blackberry 10, and drones for everything. Now that you’ve got your Batman watch being delivered from a mini airplane from Amazon, take a look at some predictions for the future of technology in 2014.
We asked our Experts to give some insight on what they think will be the biggest newsmakers of the year. Click through the slides below to see what our favorite techies foresee in the future of Microsoft, gadgets, home tech, and more.
eMarketer Webinar: The Multiscreen, Multitasking Consumer eMarketer
As digital devices take an increasingly prominent place in the lives of consumers, media use is becoming characterized more by the simultaneous use of multiple devices than the influence of one. Topics in this webinar include: How are marketers addressing these multiscreen usage patterns? How important is mobile in driving simultaneous media use? What is the impact of the proliferation of digital screens on traditional media? What are the demographics of simultaneous media use?
I recently attended the 2016 Mobile World Congress event in Barcelona, Spain. With over 100,000 attendees and 2,200 participating companies there was a lot of breaking news and tech on display that has the potential to reshape industries.
With mobile representing a primary access point for consumers this event is becoming increasingly important for brand marketers.
This document covers:
• Key industry topics discussed at MWC
• Overviews of technology that will empower
consumers
• The latest technology focused on creating
immersive experiences
• How connected cars are evolving to become
mobile platforms.
Tom Edwards
Chief Digital Officer, Agency
Epsilon
Gp bullhound-technology-predictions-2015Noyan Ayan
İç mekan odaklı iletişim (iBeacon'lar gibi), sosyal mesajlaşma, dikey pazaryeri gibi trendlerle ilgili isabetli tahminlerine atıfta bulunan GP Bullhound 2015 raporu, bu yıl için tahminlerinde izlenmesi gereken girişimlere de geniş yer ayırıyor.
Retail Safari annual wrap up of the 2015 Consumer Electronics Show (CES) which provides an overview of the involvement of the tech giant companies as well as a summary of the emerging tech trends and retail innovations.
3 Technology TRENDS THAT WILL DOMINATE 2018Tyrone Systems
Regardless of whether you’re a diehard tech fanatic, always after the latest devices, or a laid-back “average” consumer, if you’re like me, you can’t help but look forward to the tech developments and trends that lie ahead. After a
year with surprisingly high sales for smart speakers and virtual reality, as well as the debut of several new phones and tablets, I’ve spent the last several weeks looking ahead to the possible trends that will unfold in 2018.
Strategy Analytics Mobile World Congress RevieWDavid Kerr
SA analysts review the key takeaways fro smartphones, wearables, tablets, media and apps, the connected car and handset components from the MWC in Barcelona
CES 2015 Highlights--Market Trend RecapIPG Media Lab
CES 2015 might have come and gone, but the market trends that we spotted two weeks ago at Las Vegas will have a lasting impact on the media and tech industry in the coming year. Here, we highlighted the following eight most important market trends we saw:
1. Connected cars are the next mobile platform
2. The smart home is getting relevant
3. Television and content
4. Virtual worlds and gaming integrate into reality
5. Wearables expand
6. “Selfies” go to new heights
7. People are the new cookies
8. Power is currency
For more videos and coverage of CES, please visit www.ipglab.com
Prediction of Apple's Q3 iPhone sales and trends guiding Q4, see how Apple is...John Feland
See the latest analysis from Argus Insights on Apple iPhone sales performance. Leverage consumer insights from around the world, this presentation shows how Apple is faring against Xiaomi in China, Samsung in the US and against themselves globally.
We saw robust demand in the US, Europe and China for Apple iPhones, with sell-through in Q3 on par or above that of Q1, the holiday season. Apple continues to do well against Samsung in China but we are seeing some softness in the US market where Samsung demand went up while Apple's dropped, but lower than expected. Consumer interest in the iPhone 5S has slowed in both the US and China. It is most disturbing in China where we see interest in the iPhone 4S exceed that of the 5S and 5C. Interest fell in the 5C at a lower rate in the US. So while Argus believes Apple will outperform Q3 2013, seeing the rapid drop in interest for the flagship iPhone 5S so far ahead of their next product launch signals a rough Q4 for iPhone sales.
Last week an estimated 80,000 makers, thinkers and innovators gathered for Mobile World Congress (MWC) held in Barcelona, to experience the newest technologies and mobile products from around the world. Exhibitors showcased the next wave in wearables, smartphones, tablets, as well as the connected home and car.
There were some exciting announcements centred around high speed data access, digital payments and infrastructure elements which all have the potential to impact the role of mobility in brand communication.
We create 5 key takeaways about this year's MWC.
Similar to What is driving engagement ahead of Mobile World Congress 2015? (20)
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As an Army veteran dedicated to lifelong learning, I bring a disciplined, strategic mindset to my pursuits. I am constantly expanding my knowledge to innovate and lead effectively. My journey is driven by a commitment to excellence, and to make a meaningful impact in the world.
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