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Mobile World Congress 2015
Page 2
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Argus Insights, Inc. Confidential: Do Not Distribute
Page 2© 2015 Argus Insights, Inc. Confidential: Do Not Distribute
Experience Analytics
Promise
• Speed of Social Media Analytics
• Similar Depth of Primary
Research
• Lack of design bias
• Shown to reflect purchase
behavior
Challenge
• Does not fully replace primary
research
Quality market intelligence required to drive growth
Social Media Analytics
Promise
• Rapid capture of consumer
sentiment
• Viewed as unbiased
Challenge
• Hard to pull wheat from chaff
• Expensive to monitor and
respond
• Difficult to find leverage points
Traditional Primary Research
Promise
• Trusted Source of Consumer
Insights
• Can be tailored to fit
Challenge
• Slow to deploy and analyze
• Beset by design bias
• Difficult to find leverage points
Page 3© 2015 Argus Insights, Inc. Confidential: Do Not Distribute Page 3© 2015 Argus Insights, Inc. Confidential: Do Not Distribute
(Really) Brief Intro to Argus Insights
COLLEC
T
REPORTANALY
ZE
TAKE
ACTION
0
10
20
30
40
50
60
0
1000
2000
3000
4000
5000
6000
7000
Qtr1 Qtr2 Qtr3 Qtr4 Qtr1 Qtr2 Qtr3 Qtr4 Qtr1 Qtr2
2011 2011 2011 2011 2012 2012 2012 2012 2013 2013
MillionsofiPhones;BillionsofdollarsinRevenue
BuzzVolumeforiPhoneModels
Argus Insights Beat Wall Street Estimates for
Q2 2013 iPhone Sales
Copyright© 2013 Argus Insights, Inc.
Consensus
Morgan Stanley
Argus Insights
Apple’s Actual Q2
• Mobile Phones
• Home Automation
• Consumer Electronics
• Wearables
• Appliances, Large and Small
• Consumer Services
• CPG and more!
Page 4© 2015 Argus Insights, Inc. Confidential: Do Not Distribute Page 4© 2015 Argus Insights, Inc. Confidential: Do Not Distribute
Does Listening to Consumers Actually Work?
0.00%
5.00%
10.00%
15.00%
20.00%
25.00%
Qtr3 Qtr4 Qtr1
2013 2014
IndexedBuzzVolume
Chinese iPhone Consumer Buzz
iPhone 4
iPhone 4S
iPhone 5
iPhone 5C
iPhone 5s
0.00%
5.00%
10.00%
15.00%
20.00%
25.00%
30.00%
35.00%
Qtr3 Qtr4 Qtr1
2013 2014
US, UK, CA iPhone Consumer Buzz
iPhone 4
iPhone 4S
iPhone 5
iPhone 5C
iPhone 5S
Apple Guides
Towards Lower
Revenue for Q1
Apple’s Q1 Breaks
Sales Records
GloballyArgus Insights
knew Q1 was going
to be huge
APPL jumps 14%
within days
Page 5
©
Argus Insights, Inc. Confidential: Do Not Distribute
Page 5© 2015 Argus Insights, Inc. Confidential: Do Not Distribute
Argus Insights Proprietary Metrics Are Proven Predictors of Consumer Demand
3-Feb-13 23-Mar-13 23-Apr-13 23-May-13 23-Jun-13 23-Jul-13 23-Aug-13 23-Sep-13 23-Oct-13 23-Nov-13
Mapping Handset Consumer Buzz Metrics to Actual Handset Sales
Actual Sales/Returns for Specific Handset
Predicted Sales Using Argus Metrics from 8 weeks prior
Eight Weeks Predicting
Adjusted R2 = 87.8%
p-value = 4.547E-22
Page 6© 2015 Argus Insights, Inc. Confidential: Do Not Distribute Page 6© 2015 Argus Insights, Inc. Confidential: Do Not Distribute
Social conversation is growing as MWC approaches
Page 7© 2015 Argus Insights, Inc. Confidential: Do Not Distribute Page 7© 2015 Argus Insights, Inc. Confidential: Do Not Distribute
People are talking about MWC Worldwide, with conversation concentrated in
Europe & the US
Category Focus
Page 9© 2015 Argus Insights, Inc. Confidential: Do Not Distribute Page 9© 2015 Argus Insights, Inc. Confidential: Do Not Distribute
Not Surprisingly, Consumer Products Grab More Attention than Infrastructure
LG grabs
attention with 4
new mid-range
handsets
LG’s new Urbane Watch
driving most of the
Wearables Buzz
Automotive
driving less
attention
than at CES
Sony’s new Tablets Eclipse even
Smartphones announcements
Page 10© 2015 Argus Insights, Inc. Confidential: Do Not Distribute Page 10© 2015 Argus Insights, Inc. Confidential: Do Not Distribute
5G and LTE drive most of Infrastructure Discussion, NFV ahead of SDN
Huawei’s Release of 4.5G
Concept sparked attention
Partnership between
Samsung and SK
Telecom also drove lift
Promotion of Huawei
LTE Smartband launch
at MWC 2015
Page 11© 2015 Argus Insights, Inc. Confidential: Do Not Distribute Page 11© 2015 Argus Insights, Inc. Confidential: Do Not Distribute
Consumer Device Launches and “Leaks” Dominate MWC Social Media
Sony Tablet Leak drives
juicy buzz
Gaming and IOT get lift
ahead of MWC
LG and Huawei
Wearable Launches
Global Brand Focus
Page 13© 2015 Argus Insights, Inc. Confidential: Do Not Distribute Page 13© 2015 Argus Insights, Inc. Confidential: Do Not Distribute
LG has the most mindshare ahead of MWC as people discuss the much
anticipated stylish new smartwatch
Chatter about LG’s stylish
G Watch Urbane
Lenovo announced the
Vibe Shot, a camera
focused smartphone
Anticipation of HTC’s
upcoming One M9 and
M9 Plus smartphones
ZTE saw two spikes due to
bots retweeting their
MWC Invitation video
Page 14© 2015 Argus Insights, Inc. Confidential: Do Not Distribute Page 14© 2015 Argus Insights, Inc. Confidential: Do Not Distribute
Brand Mentions Lenovo introduced a camera focused
smartphone with powerful 16
megapixel camera with BSI sensor,
LED flash triple tone and sensor
image stabilization
HTC takes a play from Apple’s book as
they plan to introduce the One M9 &
larger M9 Plus
LG builds anticipation for stylish G Watch
Urbane with teasers & launches 4 new
lower end smartphones
Page 15© 2015 Argus Insights, Inc. Confidential: Do Not Distribute Page 15© 2015 Argus Insights, Inc. Confidential: Do Not Distribute
Smartphone Leaks and Launches Veer Away From Flagship Phones
LG’s Budget Phones Excite
MWC watchers
Linux handsets being
launched are getting
some attention
Page 16© 2015 Argus Insights, Inc. Confidential: Do Not Distribute Page 16© 2015 Argus Insights, Inc. Confidential: Do Not Distribute
Brocade is grabbing the most attention of Infrastructure Providers involved
in SDN/NFV conversation as their tweets are vastly retweeted
Brocade grabs attention with their
promotion of the NewIP & their cloud
securing Vyatta vRouter
Brocade is building MWC
excitement with a #tbt to
their MWC 2014
conversation with Intel
HP is drumming up attention by
initiating NFV conversation with
partners about MWC
Page 17© 2015 Argus Insights, Inc. Confidential: Do Not Distribute Page 17© 2015 Argus Insights, Inc. Confidential: Do Not Distribute
Demos and Partners Dominate NFV Discussions Ahead of MWC
Brocade has great amplification but
little engagement with others
HP’s strong partner strategy
apparent in high engagement
on MWC NFV demos
Mavenir and
Nokia(thanks to Light
Reading) have buzz
separate from partner
networks
Page 18© 2015 Argus Insights, Inc. Confidential: Do Not Distribute Page 18© 2015 Argus Insights, Inc. Confidential: Do Not Distribute
Infrastructure Provider Mentions
Brocade played on nostalgia by posting
at #tbt (Throwback Thursday) to last
year’s MWC
Brocade is promoting the roles the
IBM Cloud Orchestrator and Brocade
Vyatta vRouter play in providing a
better cloud environment.
HP & WindRiver discuss
advancements in NFV to be
extrapolated upon at MWC
Page 19© 2015 Argus Insights, Inc. Confidential: Do Not Distribute Page 19© 2015 Argus Insights, Inc. Confidential: Do Not Distribute
Huawei’s tease of a 4G enabled LTE smartwatch drove LTE conversation & talk
of Nokia’s working 5G radio equipment generated buzz
Huawei’s tease of a 4G
enabled LTE smartwatch
drove LTE conversation
Talk of Ericsson’s working 5G radio
equipment & Nokia’s focus on
future 5G tech generated buzz
Samsung & SK Telecom will present
advancements in 5G mobile
internet at MWC
Page 20© 2015 Argus Insights, Inc. Confidential: Do Not Distribute Page 20© 2015 Argus Insights, Inc. Confidential: Do Not Distribute
Tech Trends Mentions
Nokia’s MWC Press Release mentions
a focus on the future 5G technologies
for applications & LTE for machine-to-
machine communications
Huawei teases the reveal of an LTE
enabled smartwatch at MWC
Ericsson is rethinking the design of
mobile networks with a focus on 5G
and radio technology
Samsung & SK Telecom will present
5G Technology at MWC
Page 21© 2015 Argus Insights, Inc. Confidential: Do Not Distribute Page 21© 2015 Argus Insights, Inc. Confidential: Do Not Distribute
Consumer Device Launches and “Leaks” Dominate MWC Social Media
Sony Tablet Leak drives
juicy buzz
Gaming and IOT get lift
ahead of MWC
Kazam, a British manufacturer, plans to
introduce a slew of Windows &
Android phones and tablets
LG teased the introduction of
their new stylish smartwatch,
the LG Watch Urbane
Page 22© 2015 Argus Insights, Inc. Confidential: Do Not Distribute Page 22© 2015 Argus Insights, Inc. Confidential: Do Not Distribute
Product Category Mentions
Talk of Apps for connected cars is
surfacing as people anticipate
new technology at MWC
Early praise for LG’s recently unveiled
smartwatch-the LG Watch Urbane
British manufacturer Kazam is taking
advantage of MWC exposure to launch
several Windows & Android devices from
tablets to smartphones
Hype is building around speakers
who will talk about the future of
IoT at MWC
Page 23© 2015 Argus Insights, Inc. Confidential: Do Not Distribute Page 23© 2015 Argus Insights, Inc. Confidential: Do Not Distribute
Brands are taking to social media to raise awareness about what they will reveal at
MWC
Kyocera is partnering
with SunPartner to debut
it’s solar charging
smartphone prototype
People anticipate SKTelecom &
Samsung’s 3D Beamforming and
TMobile & Nokia LTE capacity demos
Rumors of an ultra secure tablet from
Blackphone makers SGP Technologies
excite paranoid tech users
Page 24© 2015 Argus Insights, Inc. Confidential: Do Not Distribute Page 24© 2015 Argus Insights, Inc. Confidential: Do Not Distribute
Prototype, Demo & POC Mentions
SGP makes the privacy centric
Blackphone, andrumors of their
development of a secure tablet
to be demonstrated at MWC is
driving interest
Kyocera is receiving attention for their
prototype of a solar charging
smartphone
Samsung & SK Telecom will team up to
demonstrate advances in 5G and 3D
Beamforming
Several brands are
tweeting out what people
can expect to seem them
demonstrating at their
booths at MWC
Page 25© 2015 Argus Insights, Inc. Confidential: Do Not Distribute Page 25© 2015 Argus Insights, Inc. Confidential: Do Not Distribute
Popular content shared leading up to MWC demonstrates interest in Brocade’s
NFV play, and LG & Lenovo’s new products
Popular Links Description
Total
Shares
http://www.mobileworldcongress.com/twitter/ Mobile World Congress Homepage 844
https://technology.ihs.com/521319
IHS MWC Specific Webpage, detailing what the noteworthy
things the company will have at the show 672
https://amp.twimg.com/v/75246a8d-8ed7-41b7-8aa2-0ada596fad36 Brocade's 'New IP' video 563
http://www.marketingdirecto.com/actualidad/tendencias/la-
gamificacion-conquistara-el-mwc15/
Disscussion about how Gamification can and should be used
to promote MWC 507
http://www.unlimit-tech.com/blog/?p=138367 Article about LG's 4 new smartphones 488
http://techcrunch.com/2015/02/12/join-us-in-barcelona-during-
mwc/?ncid=rss TechCrunch promotion of MWC 463
http://www.antaranews.com/berita/480328/lg-siap-ungkap-
smartwatch-terbarunya-di-mwc Article about LG's new Watch Urbane stylish smartwatch 447
http://www.unlimit-tech.com/blog/?p=138300 Article about Lenovo smartphones to be displayed at MWC 419
http://techno.okezone.com/read/2015/02/13/57/1105233/mwc-2015-
google-bawa-50-komponen-ponsel-modular
Article about the 50 modular components Google will bring
to MWC 349
Page 26© 2015 Argus Insights, Inc. Confidential: Do Not Distribute Page 26© 2015 Argus Insights, Inc. Confidential: Do Not Distribute
Several companies took to youtube & Facebook to share pre MWC videos, and
tech blogs shared product related content
Popular Domains Total Shares
cbnco.biz 5435
www.youtube.com 2627
www.mobileworldcongress.com 2413
vbusacareers.com 1942
www.facebook.com 1854
www.unlimit-tech.com 1504
news.google.com 1222
mp.weixin.qq.com 1022
www.xatakamovil.com 930
Page 27
©
Argus Insights, Inc. Confidential: Do Not Distribute
Page 27© 2015 Argus Insights, Inc. Confidential: Do Not Distribute
Key Takeaways
• Style points are driving interest in LG’s newest smartwatch, the LG
Watch Urbane as it is already gaining praise for its sleek design and high
quality materials
• While there is intrigue surrounding flagship phones to be revealed
(Samsung Galaxy S6, HTC One M9) brands like Lenovo, LG & Kyocera are
gaining mindshare by introducing various mid-low range smartphones
• Brocade is monopolizing Infrastructure related mindshare with
significant engagement on NFV related Tweets
• Focused use devices are gaining attention, as people are curious about
ultra secure tablets and solar charging smartphone prototypes
Please contact us if you’d like to know more!
http://www.argusinsights.com Twitter: @argusinsights
1-877-992-7487 sales@argusinsights.com

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What is driving engagement ahead of Mobile World Congress 2015?

  • 2. Page 2 © Argus Insights, Inc. Confidential: Do Not Distribute Page 2© 2015 Argus Insights, Inc. Confidential: Do Not Distribute Experience Analytics Promise • Speed of Social Media Analytics • Similar Depth of Primary Research • Lack of design bias • Shown to reflect purchase behavior Challenge • Does not fully replace primary research Quality market intelligence required to drive growth Social Media Analytics Promise • Rapid capture of consumer sentiment • Viewed as unbiased Challenge • Hard to pull wheat from chaff • Expensive to monitor and respond • Difficult to find leverage points Traditional Primary Research Promise • Trusted Source of Consumer Insights • Can be tailored to fit Challenge • Slow to deploy and analyze • Beset by design bias • Difficult to find leverage points
  • 3. Page 3© 2015 Argus Insights, Inc. Confidential: Do Not Distribute Page 3© 2015 Argus Insights, Inc. Confidential: Do Not Distribute (Really) Brief Intro to Argus Insights COLLEC T REPORTANALY ZE TAKE ACTION 0 10 20 30 40 50 60 0 1000 2000 3000 4000 5000 6000 7000 Qtr1 Qtr2 Qtr3 Qtr4 Qtr1 Qtr2 Qtr3 Qtr4 Qtr1 Qtr2 2011 2011 2011 2011 2012 2012 2012 2012 2013 2013 MillionsofiPhones;BillionsofdollarsinRevenue BuzzVolumeforiPhoneModels Argus Insights Beat Wall Street Estimates for Q2 2013 iPhone Sales Copyright© 2013 Argus Insights, Inc. Consensus Morgan Stanley Argus Insights Apple’s Actual Q2 • Mobile Phones • Home Automation • Consumer Electronics • Wearables • Appliances, Large and Small • Consumer Services • CPG and more!
  • 4. Page 4© 2015 Argus Insights, Inc. Confidential: Do Not Distribute Page 4© 2015 Argus Insights, Inc. Confidential: Do Not Distribute Does Listening to Consumers Actually Work? 0.00% 5.00% 10.00% 15.00% 20.00% 25.00% Qtr3 Qtr4 Qtr1 2013 2014 IndexedBuzzVolume Chinese iPhone Consumer Buzz iPhone 4 iPhone 4S iPhone 5 iPhone 5C iPhone 5s 0.00% 5.00% 10.00% 15.00% 20.00% 25.00% 30.00% 35.00% Qtr3 Qtr4 Qtr1 2013 2014 US, UK, CA iPhone Consumer Buzz iPhone 4 iPhone 4S iPhone 5 iPhone 5C iPhone 5S Apple Guides Towards Lower Revenue for Q1 Apple’s Q1 Breaks Sales Records GloballyArgus Insights knew Q1 was going to be huge APPL jumps 14% within days
  • 5. Page 5 © Argus Insights, Inc. Confidential: Do Not Distribute Page 5© 2015 Argus Insights, Inc. Confidential: Do Not Distribute Argus Insights Proprietary Metrics Are Proven Predictors of Consumer Demand 3-Feb-13 23-Mar-13 23-Apr-13 23-May-13 23-Jun-13 23-Jul-13 23-Aug-13 23-Sep-13 23-Oct-13 23-Nov-13 Mapping Handset Consumer Buzz Metrics to Actual Handset Sales Actual Sales/Returns for Specific Handset Predicted Sales Using Argus Metrics from 8 weeks prior Eight Weeks Predicting Adjusted R2 = 87.8% p-value = 4.547E-22
  • 6. Page 6© 2015 Argus Insights, Inc. Confidential: Do Not Distribute Page 6© 2015 Argus Insights, Inc. Confidential: Do Not Distribute Social conversation is growing as MWC approaches
  • 7. Page 7© 2015 Argus Insights, Inc. Confidential: Do Not Distribute Page 7© 2015 Argus Insights, Inc. Confidential: Do Not Distribute People are talking about MWC Worldwide, with conversation concentrated in Europe & the US
  • 9. Page 9© 2015 Argus Insights, Inc. Confidential: Do Not Distribute Page 9© 2015 Argus Insights, Inc. Confidential: Do Not Distribute Not Surprisingly, Consumer Products Grab More Attention than Infrastructure LG grabs attention with 4 new mid-range handsets LG’s new Urbane Watch driving most of the Wearables Buzz Automotive driving less attention than at CES Sony’s new Tablets Eclipse even Smartphones announcements
  • 10. Page 10© 2015 Argus Insights, Inc. Confidential: Do Not Distribute Page 10© 2015 Argus Insights, Inc. Confidential: Do Not Distribute 5G and LTE drive most of Infrastructure Discussion, NFV ahead of SDN Huawei’s Release of 4.5G Concept sparked attention Partnership between Samsung and SK Telecom also drove lift Promotion of Huawei LTE Smartband launch at MWC 2015
  • 11. Page 11© 2015 Argus Insights, Inc. Confidential: Do Not Distribute Page 11© 2015 Argus Insights, Inc. Confidential: Do Not Distribute Consumer Device Launches and “Leaks” Dominate MWC Social Media Sony Tablet Leak drives juicy buzz Gaming and IOT get lift ahead of MWC LG and Huawei Wearable Launches
  • 13. Page 13© 2015 Argus Insights, Inc. Confidential: Do Not Distribute Page 13© 2015 Argus Insights, Inc. Confidential: Do Not Distribute LG has the most mindshare ahead of MWC as people discuss the much anticipated stylish new smartwatch Chatter about LG’s stylish G Watch Urbane Lenovo announced the Vibe Shot, a camera focused smartphone Anticipation of HTC’s upcoming One M9 and M9 Plus smartphones ZTE saw two spikes due to bots retweeting their MWC Invitation video
  • 14. Page 14© 2015 Argus Insights, Inc. Confidential: Do Not Distribute Page 14© 2015 Argus Insights, Inc. Confidential: Do Not Distribute Brand Mentions Lenovo introduced a camera focused smartphone with powerful 16 megapixel camera with BSI sensor, LED flash triple tone and sensor image stabilization HTC takes a play from Apple’s book as they plan to introduce the One M9 & larger M9 Plus LG builds anticipation for stylish G Watch Urbane with teasers & launches 4 new lower end smartphones
  • 15. Page 15© 2015 Argus Insights, Inc. Confidential: Do Not Distribute Page 15© 2015 Argus Insights, Inc. Confidential: Do Not Distribute Smartphone Leaks and Launches Veer Away From Flagship Phones LG’s Budget Phones Excite MWC watchers Linux handsets being launched are getting some attention
  • 16. Page 16© 2015 Argus Insights, Inc. Confidential: Do Not Distribute Page 16© 2015 Argus Insights, Inc. Confidential: Do Not Distribute Brocade is grabbing the most attention of Infrastructure Providers involved in SDN/NFV conversation as their tweets are vastly retweeted Brocade grabs attention with their promotion of the NewIP & their cloud securing Vyatta vRouter Brocade is building MWC excitement with a #tbt to their MWC 2014 conversation with Intel HP is drumming up attention by initiating NFV conversation with partners about MWC
  • 17. Page 17© 2015 Argus Insights, Inc. Confidential: Do Not Distribute Page 17© 2015 Argus Insights, Inc. Confidential: Do Not Distribute Demos and Partners Dominate NFV Discussions Ahead of MWC Brocade has great amplification but little engagement with others HP’s strong partner strategy apparent in high engagement on MWC NFV demos Mavenir and Nokia(thanks to Light Reading) have buzz separate from partner networks
  • 18. Page 18© 2015 Argus Insights, Inc. Confidential: Do Not Distribute Page 18© 2015 Argus Insights, Inc. Confidential: Do Not Distribute Infrastructure Provider Mentions Brocade played on nostalgia by posting at #tbt (Throwback Thursday) to last year’s MWC Brocade is promoting the roles the IBM Cloud Orchestrator and Brocade Vyatta vRouter play in providing a better cloud environment. HP & WindRiver discuss advancements in NFV to be extrapolated upon at MWC
  • 19. Page 19© 2015 Argus Insights, Inc. Confidential: Do Not Distribute Page 19© 2015 Argus Insights, Inc. Confidential: Do Not Distribute Huawei’s tease of a 4G enabled LTE smartwatch drove LTE conversation & talk of Nokia’s working 5G radio equipment generated buzz Huawei’s tease of a 4G enabled LTE smartwatch drove LTE conversation Talk of Ericsson’s working 5G radio equipment & Nokia’s focus on future 5G tech generated buzz Samsung & SK Telecom will present advancements in 5G mobile internet at MWC
  • 20. Page 20© 2015 Argus Insights, Inc. Confidential: Do Not Distribute Page 20© 2015 Argus Insights, Inc. Confidential: Do Not Distribute Tech Trends Mentions Nokia’s MWC Press Release mentions a focus on the future 5G technologies for applications & LTE for machine-to- machine communications Huawei teases the reveal of an LTE enabled smartwatch at MWC Ericsson is rethinking the design of mobile networks with a focus on 5G and radio technology Samsung & SK Telecom will present 5G Technology at MWC
  • 21. Page 21© 2015 Argus Insights, Inc. Confidential: Do Not Distribute Page 21© 2015 Argus Insights, Inc. Confidential: Do Not Distribute Consumer Device Launches and “Leaks” Dominate MWC Social Media Sony Tablet Leak drives juicy buzz Gaming and IOT get lift ahead of MWC Kazam, a British manufacturer, plans to introduce a slew of Windows & Android phones and tablets LG teased the introduction of their new stylish smartwatch, the LG Watch Urbane
  • 22. Page 22© 2015 Argus Insights, Inc. Confidential: Do Not Distribute Page 22© 2015 Argus Insights, Inc. Confidential: Do Not Distribute Product Category Mentions Talk of Apps for connected cars is surfacing as people anticipate new technology at MWC Early praise for LG’s recently unveiled smartwatch-the LG Watch Urbane British manufacturer Kazam is taking advantage of MWC exposure to launch several Windows & Android devices from tablets to smartphones Hype is building around speakers who will talk about the future of IoT at MWC
  • 23. Page 23© 2015 Argus Insights, Inc. Confidential: Do Not Distribute Page 23© 2015 Argus Insights, Inc. Confidential: Do Not Distribute Brands are taking to social media to raise awareness about what they will reveal at MWC Kyocera is partnering with SunPartner to debut it’s solar charging smartphone prototype People anticipate SKTelecom & Samsung’s 3D Beamforming and TMobile & Nokia LTE capacity demos Rumors of an ultra secure tablet from Blackphone makers SGP Technologies excite paranoid tech users
  • 24. Page 24© 2015 Argus Insights, Inc. Confidential: Do Not Distribute Page 24© 2015 Argus Insights, Inc. Confidential: Do Not Distribute Prototype, Demo & POC Mentions SGP makes the privacy centric Blackphone, andrumors of their development of a secure tablet to be demonstrated at MWC is driving interest Kyocera is receiving attention for their prototype of a solar charging smartphone Samsung & SK Telecom will team up to demonstrate advances in 5G and 3D Beamforming Several brands are tweeting out what people can expect to seem them demonstrating at their booths at MWC
  • 25. Page 25© 2015 Argus Insights, Inc. Confidential: Do Not Distribute Page 25© 2015 Argus Insights, Inc. Confidential: Do Not Distribute Popular content shared leading up to MWC demonstrates interest in Brocade’s NFV play, and LG & Lenovo’s new products Popular Links Description Total Shares http://www.mobileworldcongress.com/twitter/ Mobile World Congress Homepage 844 https://technology.ihs.com/521319 IHS MWC Specific Webpage, detailing what the noteworthy things the company will have at the show 672 https://amp.twimg.com/v/75246a8d-8ed7-41b7-8aa2-0ada596fad36 Brocade's 'New IP' video 563 http://www.marketingdirecto.com/actualidad/tendencias/la- gamificacion-conquistara-el-mwc15/ Disscussion about how Gamification can and should be used to promote MWC 507 http://www.unlimit-tech.com/blog/?p=138367 Article about LG's 4 new smartphones 488 http://techcrunch.com/2015/02/12/join-us-in-barcelona-during- mwc/?ncid=rss TechCrunch promotion of MWC 463 http://www.antaranews.com/berita/480328/lg-siap-ungkap- smartwatch-terbarunya-di-mwc Article about LG's new Watch Urbane stylish smartwatch 447 http://www.unlimit-tech.com/blog/?p=138300 Article about Lenovo smartphones to be displayed at MWC 419 http://techno.okezone.com/read/2015/02/13/57/1105233/mwc-2015- google-bawa-50-komponen-ponsel-modular Article about the 50 modular components Google will bring to MWC 349
  • 26. Page 26© 2015 Argus Insights, Inc. Confidential: Do Not Distribute Page 26© 2015 Argus Insights, Inc. Confidential: Do Not Distribute Several companies took to youtube & Facebook to share pre MWC videos, and tech blogs shared product related content Popular Domains Total Shares cbnco.biz 5435 www.youtube.com 2627 www.mobileworldcongress.com 2413 vbusacareers.com 1942 www.facebook.com 1854 www.unlimit-tech.com 1504 news.google.com 1222 mp.weixin.qq.com 1022 www.xatakamovil.com 930
  • 27. Page 27 © Argus Insights, Inc. Confidential: Do Not Distribute Page 27© 2015 Argus Insights, Inc. Confidential: Do Not Distribute Key Takeaways • Style points are driving interest in LG’s newest smartwatch, the LG Watch Urbane as it is already gaining praise for its sleek design and high quality materials • While there is intrigue surrounding flagship phones to be revealed (Samsung Galaxy S6, HTC One M9) brands like Lenovo, LG & Kyocera are gaining mindshare by introducing various mid-low range smartphones • Brocade is monopolizing Infrastructure related mindshare with significant engagement on NFV related Tweets • Focused use devices are gaining attention, as people are curious about ultra secure tablets and solar charging smartphone prototypes
  • 28. Please contact us if you’d like to know more! http://www.argusinsights.com Twitter: @argusinsights 1-877-992-7487 sales@argusinsights.com