The document discusses upcoming trends in UX design and what designers need to know to stay ahead. It covers conversational commerce using chat/messaging interfaces, virtual reality which creates immersive 3D environments, and augmented reality which supplements the real world with additional digital elements. For each trend, it provides examples and considerations for UX design, such as designing interfaces within VR worlds and accounting for environmental conditions with AR. It emphasizes that designing for these new technologies is a major opportunity for UX designers to help define best practices. To future-proof their careers, designers need to obsess over emerging technologies that transform user interactions.