The document presents survey results from 3451 online consumers and 1014 employees of a company (EA) about their usage of different online advertising platforms. It shows that online advertising is the most commonly used platform by both groups at 77% and 66% respectively, followed by Facebook for consumers at 63% and employees at 46%. Other major platforms included video, Twitter, and Facebook.

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8. 100%
77%
80% 66% 63%
60% 46% 43%
40% 29% 27%
16%
20%
0%
Online Facebook Video Twitter
Advertising
Online Consumer (n=3451) EA (n=1014)

9. Facebook
n=1520

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Facebook
n=1520

11. Facebook
n=1520

12. Facebook
n=1520

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Facebook
n=1520

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23. 89%
75%
80%
65%
80%
55%
78%
70%
74%
52%
71%
52%
68%
49%
68%
49%
65%
51%
64%
42%
0% 20% 40% 60% 80% 100%