Over 70% of India's population of over 1 billion lives in rural areas, with about 127 million rural households. Approximately 50% of rural households have access to mass media such as television, radio, newspapers, or movies. When advertising to rural markets, companies can use traditional media such as puppet shows, word of mouth, public announcements, folk theater, and house-to-house campaigns, as well as mass media. Effective advertising strategies for rural areas include leveraging local influencers, participating in community events, demonstrating products, and using "show-and-tell" techniques to raise awareness.

1. ADVERTISING IN RURAL
AREAS
India has a population of over 1.2
billion,70% lives in rural areas.
Rural india consists of about 127
million households of about 50%
comes in contact of mass media like
T.V, radio, press or cinema

2. ADVERTISING MEDIA FOR
RURAL MARKETS
TRADITIONAL
MEDIA
Puppetry
Word of mouth
Mike
announcements
Folk theatre
House to house
campaign
MASS MEDIA
Television
Press and print
media
Radio
Cinema halls
Purchase ads

3. STRATEGIES FOR RURAL
ADVERTISING
 INFLUENCER STRATEGY
 PARTICIPATORY STRATEGY
 SHOW-N-TELL STRATEGY
 PRODUCT DEMONSTRATION
STRATEGY

4. INFLUENCER STRATEGY:
Depends on convincing power of
influential people.
Communicate commercial messages.
Marketers may utilise services of
panchayat, local priests and poojaris

5. PARTICIPATORY STRATEGY
Sports and festivals have high
participation level in rural areas.
Local events shows great opportunity
to reach rural masses

6. SHOW-N-TELL STRATEGY
This kind of advertisement creates huge
awareness about the brand among
interested people in rural india . Health
related advertisement like polio and
AIDS awareness programmes involve
‘show-n-tell’ strategy.

7. PRODUCT DEMONSTRATION
STRATEGY
Communicate merits and features of
the products.
Highlights the special benefits and
operating the product.
Demonstrators may provide free
samples to the villagers.